Social media refers to online platforms that enable users to connect, share content, and interact. The document discusses various social media platforms like Facebook, Twitter, WhatsApp, and Skype. It outlines their key features and purposes. The document also covers advantages of social networking for businesses, as well as some potential dangers like phishing, cyber stalking, and media effects on youth. Overall, the document provides an overview of popular social media platforms and discusses their impact on society.
This presentation about the Social Media and Prominent Types of Social media and also about the mobile social media includes using phone or mobile to connect with the social media.
This presentation about the Social Media and Prominent Types of Social media and also about the mobile social media includes using phone or mobile to connect with the social media.
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The next mass medium could be called social mixed media. It consists of all previous media in one, mixed in new and increasingly amazing ways. People now experience, share and purchase goods, entertainment and content in ways previously unimaginable and completely platform agnostic.
While the big screen might still be in the living room, under the surface social media is boiling and it is the young, the digital native, GenY, who drives the change. They consume on demand and opt in and out as they like – and the older and affluent are the followers.
By 2015 generation social will be the single largest consumer group on the planet with tremendous influence on the purchase behavior of others.
It is in this reality advertising has to take on a new role. René examines how we move advertising forward to engage, impact and give generation social a reason to be receptive and opt in. The focus is be on engaging formats that deliver high impact experiences like branded entertainment, premium formats and social content.
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In this ebook you'll learn how enhance your global presence and increase your customer base. Get direct information about the industry trends through competitor’s pages. Build a core network of loyal followers or supporters. learn the best way to pitch your products in a more direct and humane way. discover how conduct market surveys and research without investing a great deal of effort. additionally you'll learn how build your reputation among your customers. Guarantee better service to your clients and reach out to a much larger audience and connect with them. Adopt a more proactive and interactive branding process. Get more comprehensive feedback about your service.s
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A social network is defined as a chain of
individuals and their personal connections.
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a technique that can be used both for personal or
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to further facilitate the creation of new
connections with other people. This could be
used to meet new friends and connect with old
ones, as many people do on Facebook, or to
expand one’s professional connections through a
business network like LinkedIn.
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4. What is social media?
Social media refers to interaction among people in
which they create, share, and/or exchange
information and ideas in virtual communities and
networks.
4
5. Social Media is
Consumer generated media It is media that
is designed to be shared, sharing means that
it is easy to comment on, that it is easy to
send, there are no costs associated with
viewing the media and last but not least it is
always available.
Social media enables people to share
information with friends and colleges using
the Internet
5
6. Purpose of social media
Finding information relevant to research
Checking facebook/twitter
Sending and receiving e-mail
Downloading music and other things
Listening to music
Shopping (E-commerce)
Chatting
6
8. A social networking
service is an online
service, platform, or site
that focuses on building
and reflecting of social
networks or social
relations among people,
who, for example, share
interests and/or
activities.
8
9. Social networking site is the phrase
used to describe any Web site that
enables users to create public profiles
within that Web site and form
relationships with other users of the
same Web site who access their profile.
Social networking sites can be used to
describe community-based Web sites,
online discussions forums, chatrooms
and other social spaces online.
9
10. Social networking sites help you
get in touch with those people
whom you no longer meet in
your everyday life such as
buddies from school, colleges
or work…
10
11. Social Networking
Friendship
• Keeping in
Touch
• Developing
new
relationships
Sharing
• Photos
• Links
• Interests
Community
• Causes
• Beliefs
• Advocacy
11
13. What is Facebook?
. Facebook (formerly [the facebook]) is an
online social networking service headquartered
in Menlo Park, California. Its website was launched
on February 4, 2004, by Mark Zuckerberg with his
college roommates and fellow Harvard
University students Eduardo Saverin, Andrew
McCollum, Dustin Moskovitzand Chris Hughes.[7].
. Allows you to create a profile, post pictures
and chat with friends.
. In addition, you have access to play games
such as – Farmville, Cafeworld,MafiaWars,
etc..
13
15. •TWITTER
is an online social networking service that enables users to send
and read short 140-character messages called "tweets".
Registered users can read and post tweets, but unregistered
users can only read them. Users access Twitter through the
website interface, SMS, or mobile device app Twitter Inc. is
based in San Francisco and has more than 25 offices around the
world.
Twitter was created in March 2006 by Jack Dorsey, Evan
Williams, Biz Stone and Noah Glass and by July 2006 the site
was launched. The service rapidly gained worldwide popularity,
with more than 100 million users who in 2012 posted 340
million tweets per day. The service also handled 1.6
billion search queries per day.In 2013 Twitter was one of the
ten most-visited websites, and has been described as
"the SMS of the Internet.As of December 2014, Twitter has more
than 500 million users, out of which more than 284 million are
15
16. Skype Began In 2003,
Originally Created By Nikolas
Zennstrom And Janus Friis And Owned
By Microsoft Since 2011.
Skype Skype Is A
Telecommunications Application
Software That Specializes In
Providing Video Chat And Voice
Calls From Computers, Tablets
And Mobile Devices Via The
Internet To Other Devices Or
Telephones/Smart phones. Users
Can Also Send Instant
Messages, Exchange Files And
Images, Send Video Messages And
Create Conference Calls.
17. 17
Whatsapp Messenger Is An Instant
Messaging App For Smart Phones That Operates
Under A Subscription Business Model. The
Proprietary, Cross-platform App Enables Users
Of Select Feature Phones To Use The Internet To
Communicate. In Addition To Text Messaging,
Whatsapp Can Be Used To Send Images, Video,
And Audio Media Messages. Whatsapp Has Also
Started Rolling Out The Much Awaited Voice
Calling Feature. Locations Can Also Be Shared
Through The Use Of Integrated Mapping
Features.
Was Founded In 2009 By American Brian Acton
And Ukrainian Jan Koum
WhatsApp
21. •Advantages:
• Facilitates Open
Communication, Leading To
Enhanced Information Discovery
And Delivery.
• Allows Employees To Discuss
Ideas, Post News, Ask Questions
And Share Links.
• Provides An Opportunity To
Widen Business Contacts.
• Targets A Wide Audience,
Making It A Useful And Effective
Recruitment Tool.
• Improves Business Reputation
And Client Base With Minimal Use
Of Advertising.
• Expands Market Research,
Implements Marketing Campaigns,
Delivers Communications And
Directs Interested People To
Specific Web Sites.
21
23. •Most Of The Companies Are Turning Towards
These Sites For Advertisement Purpose
•Use Of These Sites For The Purpose Of Targeted
Ads And Publicity
•The Geographical Information About A Person Is
Known
•Marketing: Moreover, It Helps In Spreading The
Word All Over The World
COMMERCIAL USE
25. •Disadvantages:
•All Sns Are Time-consuming.
•Sns Can Become Addictive. They
Can Take Over Your Life, Leaving
Little Time For Family And Friends.
• Knowing When To Stop Is Crucial –
Try To Switch Off!
•Replication Of Themes From One
Sn To Another Is Annoying.
•Students Become Obsessed In
Finding Their Teachers On Fb And
Intrude In Teachers’private Lives.
•Privacy Issues With Fb And Twitter
– Do Not Accept People You Don’t
Know Or Protected Accounts On
Twitter.
25
26. Phishing Is The Attempt To Acquire Sensitive
Information Such As Usernames, Passwords,
And Credit Card Details (And Sometimes,
Indirectly, Money By Masquerading As A
Trustworthy Entity In An Electronic
Communication .
Phishing Emails May Contain Links To
Websites That Are Infected With Malware.
Phishing Is Typically Carried Out By Email
Spoofing Or Instant Messaging And It Often
Directs Users To Enter Details At A Fake
Website Whose Look And Feel Are Almost
Identical To The Legitimate One.
PHISHING
27. Cyber Stalking Is Literally Harassing And
Following Another Person Online. Social
Networking Sites Open Up Many Doors For
Cyber Stalking.
CYBER STALKING
28. Media Effects and Youth
Violence
Adult Content
Drug & Alcohol Use
Body Image
Stereotyping
Eye Strain
28
31. They are too much addicted that they
share their minute to minute moment with
facebook…
31
32. IMPACT OF COMPUTERS
IN OUR SOCIETY
The Word Computer
Impact Of Computers In Our Home
Impact Of Computers In Our
Education
Impact Of Computers In Our
Business
Impact Of Computers In Our
Industries
Impact Of Computers In Our
Government
Impact Of Computers In Health
33. A Computer Is A Machine That
Manipulates Data According To A
Set Of Instructions.
The First Electronic Computer
Was Developed In The Mid-20th
Century (1940-1945).
Modern Computer Based On
Integrated Circuits Are Million To
Billion Of Times More Capable That
The Early Machines And Occupy A
Fraction Of Space.
THE WORD COMPUTER
33
34. Computer Technology
Now Become A Essential
Parts Of Our Education.
Educators Think That
Computer Technology Is
An Essential Requirement
For All Students.
IMPACT OF COMPUTERS IN OUR
EDUCATION
34
35. Impact Of Computers In Home Computer Has
Very Importance In Our Life & It Has Changed
Our World. Computer Is Now A Become An
Essential Item In Our Home.
The Most Popular Use Of Home Computer Is
For Communication Purpose
.
Now A Day’s Student Are Increasingly Reliant
On Computers E-Book Are Replacing The
Printed Books.
Computer Is A Source Of Entertainment Such
as Play Games , Watch Movies And Listen Music
IMPACT OF COMPUTER IN OUR HOME
35
36. Many Of Business Companies
Rely On Expensive Computer Not
Only To Perform Basic Function
But To Manage And Grow Their
Business.
Computer Enable Business
Owners To Handle Tasks Such As
Daily Accounting, Marketing ,
Inventory Management & Many
Other More Accurately And Easily.
IMPACT OF COMPUTERS IN
BUSINESS
36
37. BANKING
Online Service Such As
Transformation Of Money
& Pay Bill Online.
To With Draw &
Transform Money Online
Banking ATM Machine.
37
38. IMPACT OF COMPUTERS
IN INDUSTRIES
Different Kind Of Computer
In Many Combination Are Use
In Various Industries.
Automobile Manufacturing
Industry Use Robots Aero Space
Research Such As NASA Are
Using Super Computers.
38
39. IMPACT OF COMPUTERS IN
GOVENTMENT
Government Is Also Big Consumer
Of Computer Technology , Taxes
Bills Are Also Calculated By
Computers.
Now A Day Computer Technology
Has Been Developed For Use Of
Military .
Today Police Is Taking Full
Advantage Of Computer.39
40. IMPACT OF COMPUTERS IN HEALTH
SECTOR
Computer In Fact Making
Health Care More Efficient &
Accurate.
Robotic Surgical Devices
Are Used By Surgeons To
Perform The Delicate
Operations.
40