Taking disruption for granted

Taking Disruption for Granted
Kate Carruthers
March 2016

Agenda
Disruption
Some examples
Trends and technologies
Challenges
Opportunities
Mar-16 Disruption | © Kate Carruthers | katecarruthers.com 2

Disrupting communication

Disrupting online advertising
Market cap: US$526.8B

AdWords was disruptive
Yahoo charged $5,000 for a banner
ad and required a $10,000
minimum ad purchase
Google offered a self-service ad
product starting at $1

Disrupting hotels
Market valuation: US$25.5B

Enables people to monetise their
home
Fuelled by GFC & collaborative
consumption
Disrupted hotels without owning a
single property
Still not making a profit

Disrupting journalism

Technology Enabled Disruption

Cloud everything > lower costs

Next generation social networks >
commerce > social intelligence
Commerce
becomes social,
local and peer-
to-peer

Mobile everything > shopping >
payments

New ways to pay

Money > digital payments >
micropayments > digital currencies
Blockchain changes
everything

Source: Wikipedia
Crowdfunding
“describes the collective effort of
individuals who network and pool
their money, usually via
the Internet, to support efforts
initiated by other people or
organizations”
Feb 2013 © Kate Carruthers | katecarruthers.com 16

Crowdfunding > equity crowdfunding
The ‘We’ Economy

New ways to fund

Powered by social networking
Contextual
Relevant
Timely Social
Automated

Challenges and opportunities

Why wait to be disrupted?
Taxi industry
waited and now
Uber is eating
their lunch

Getting ahead of disruption
Think!
Permission to experiment
Agile – fail early
Talk about the issues
Scan the landscape
Look at other industries for
inspiration
People are
the secret
sauce

Who’s doing it already
BANKS
Adopting agile
Setting up innovation
labs and incubators
Training people
Using it for product
innovation
Running hackathons
NAB hackathon

Challenges
Regulatory complexity
Informed choice
Digitisation
Privacy
Security
Demographics

Changed business context
Business models are being
disrupted
Change is happening on faster
cycles
People still value service &
personal connection

Look for asymmetries
Information
Power
Time
Desire
Skill

Opportunities
Wayfinding – helping people
navigate the process
Occupy the gaps between
constituents

Opportunities
Connected constituents
Social networks
Crowdfunding
Collaborative economy
Optimise & streamline process
Use cloud to lower costs

“The web is the greatest
entrepreneurial platform ever
invented. Lowest barriers of entry,
greatest human reach ever. I love
the web. Permission-less, grand
reach, diversity of implementation.”
- David Heinemeier Hansson
https://signalvnoise.com/posts/3972-reconsider

Thank-you

Taking disruption for granted

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