Published April 19, 2016 CSC 405 4Leaf Co. Spring 2016 --- FVCproductions https://fvcproductions.com

1. Social Media
Is it creating a culture of hate?

2. Hello!
We are 4Leaf Co.
Jordan Quick - Product Manager
Calvin Chambers
Frances Coronel
Anesha P.

3. 1.
The Beginning
of Social Media
Social Media Then Versus Now
Calvin Chambers

4. Creation of Social Media
× Social Media Began with the Social Networking
Site called “Six Degrees”
× Social Media then branched off into Instant
Messaging and Blogging.
× The Social Media Surge of 2003 began with
Myspace
× Facebook soon took that spot as the top
social media site in 2008 and still holds its
position
Social Media started off as an internet activity and
became both a lifestyle and career for most.

5. Why Social Media? The Benefits...
× You get to see your target audience, up close
and personal.
× You can respond to problems immediately.
× Your competition is Tweeting and Facebooking
like crazy.
× People are receptive to your messages.
× It will get you more sales.
× You will find customers you didn’t know existed
× Customers you didn’t know existed will find (and
buy from) you (for business and selling items).
× It’s free!

6. “Back, you know, a few generations ago,
people didn't have a way to share information
and express their opinions efficiently to a lot
of people. But now they do. Right now, with
social networks and other tools on the
Internet, all of these 500 million people have
a way to say what they're thinking and have
their voice be heard.
- Mark Zuckerberg

7. Facebook and Twitter
× In 2005, the most popular and game changing
social media sites were Facebook and Twitter.
× Facebook reached 1,645,991,400 visits a year.
× Twitter reached 187,147,521 visits a year.
Both social media sites led the way for other social
media sites such as instagram and linkedin by
providing a sample platform and marketing strategy
for them to implement to attract users.

8. Social media today
consists of thousands of
social media platforms,
all serving the same –
but slightly different
purpose. Of course,
some social media
platforms are more
popular than others, so
some will be recognized
over the others.
Social Media Today
Business & Personal
Social media today is
used for both business
and personal uses. There
are some jobs that
specialize in watching
over social media.
Personal uses of social
media are implemented
to build personal brands
and voice opinions.

9. Do you miss?
× There are many aspects of social media that had
became second nature to people
× Choosing your own personal username and icon
× Spending hours customising your profile
× Choosing your top friends
× Coming home, rushing to the computer to see
who’s online
× Sending the wrong messages to your crush.
× Getting caught up in insane group chats
× Sending nudges and winks over MSN
× Appearing offline to avoid someone
× Tom on MySpace
× Agonising over the perfect song to feature on
your MySpace profile
× Having an online friend you didn’t know in real
life

10. Social Media Sites
Don’t Last Forever
In order to create a long
lasting social media site,
you must have a great
marketing platform, a
continuously fresh audience,
and great visual appeal.

11. Social Media Sites Lost to History
The Open Diary
First social media
blogging site like
Tumblr. Launched
in 1998, it finally
shut down in
2015, running
over 15 years.
Friendster
A social media
site that
disappeared
around 2009. It’s
primary focus
was targeted
towards young
adults.
Myspace
Although not
technically lost,
Myspace isn’t the
social media site
it used to be.
Now under new
management,
myspace is a
music hosting
website for artists
and more.

12. Social Media
TimeLine
Social Media has developed
over time leaving behind older
websites to make room for
newer and creative constructs.

13. Social Media: 1990s

14. Social Media: Early 2000s

15. Social Media: 2016

16. Social Media impacts the mindset of
society by bringing light to unforeseen
issues and swaying one’s judgement.
Even if the spark is small, it will still
make an impact.

17. 2.
Social Media
and Privacy
Anesha P.

18. Statistics
× 86% of internet users have taken steps online to
remove or mask their digital footprints
× 68% of internet users believe current laws are not
good enough in protecting people’s privacy online.
× 59% of internet users do not believe it is possible to
be completely anonymous online.
× 55% of internet users have taken steps to avoid
observation by specific people, organizations, or the
government.
× 21% of internet users have had an email or social
networking account compromised or taken over by
someone else without permission.

19. Statistics Continued
× 12% of internet users have been stalked or
harassed online.
× 11% have had important personal information
stolen such as their Social Security Number, credit
card, or bank account information.
× 6% have had their reputation damaged because of
something that happened online.
× 6% of internet users have been the victim of an
online scam and lost money.
× 1% of internet users have lost a job opportunity or
educational opportunity because of something they
posted online or someone posted about them.

20. Risks
× Identity theft / Impersonation
× Harassment
× Peer pressure
× Loss of employment
× Damaged business reputation
× Damaged career or personal reputation
× Damaged data or networks
× Intellectual property theft / Data theft
× Brand hijacking
× Delays or interruption in production
× Lost revenue or income
× Burglary
× Target for spam and phishing
× Content alteration of websites
× Malware and virus dissemination

21. Key Privacy Settings to Manage
× Who can read your profile.
× Who can see your posts and activities.
× What information is shared with external sites and
businesses.
× Which applications can access your data.
× What information your friends can share about you.
× Who can see your pictures and/or location.
× Which sites integrate with your social network (e.g.
Facebook’s like feature)

22. Protective Measures
× Get alerts on suspicious activity.
× Use a strong password.
× Select third-party application with care.
× Login securely with a password manager.
× Control access to your social accounts.
× Manage account privacy settings.
× Install antivirus and security software.
× Make sure your computer and operating
system are up-to-date.

23. “Think before you post.

24. 3.
Social Media
and Impact on
Society
Jordan Quick

25. Social Media Impacts
× Politics
× Every Politician uses Social Media
as a platform
× Businesses
× Businesses utilize social media
for many different functions
× Socialization
× Offers opportunities

26. Impact on Politics
× Social Media websites have
played a big role in many
elections around the world
including U.S, Iraq and India.
× Have served to rally for a cause,
inspired mass movements and
political unrests

27. Examples of Politicians
Using Social Media
Donald Trump
https://twitter.com/realDonaldTrump
Bernie Sanders
https://twitter.com/berniesanders
Hillary Clinton
https://twitter.com/HillaryClinton

28. Impacts on Businesses
× Interactions and feedback from customers help
businesses to understand the market and fine-tune
their products and strategies
× Many businesses use social media to interact with
customers
× Used as a cheap and effective means of enhancing
brand names and images

29. Examples of Businesses using
Social Media
IHOP: https://twitter.com/IHOP?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%
7Ctwgr%5Eauthor
Wendy’s: https://twitter.com/Wendys?ref_src=twsrc%5Egoogle%7Ctwcamp%
5Eserp%7Ctwgr%5Eauthor
Burger King: https://twitter.com/BurgerKing?ref_src=twsrc%5Egoogle%
7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

30. Effects on Socialization
× Social Networks give people the
opportunities to reconnect with old
friends, make new friends, trade
ideas, share content, etc.
× Gives users the opportunities to stay
on top of the latest global and local
developments.

31. Negative Social
Media Effects
There are many negative effects social
media has on society.

32. Negative Impacts
× Socially Reclusive and Introverted
people
× Many people rely on placing too
much emphasis on virtual
interaction and ignore the real
outside world
× Cyberbullying and Online
harassment
× Productivity
× Privacy

33. Cyberbullying and Online
Harassment
× Cyberbullying is a huge issue when
online on social media
× School Children, young girls and
women can fall prey to online
attacks which can create tension
and distress
× If cyber bullying occurs seek legal
action

34. FACTS About Cyberbullying
Kids who are being cyberbullied are
more likely to:
× Use Alcohol and drugs
× Skip School
× Exp. in person bullying
× Won’t want to go to school
× Receive poor grades
× Have a lower self-esteem
× Have more health problems than
others

35. Impacts on Productivity
× Many companies have blocked all
types of social media on their office
internet because employees who are
addicted to them distract
themselves instead of getting work
completed
× British companies have lost billions
of dollars per year due to
productivity issues

36. Impacts on Privacy
× What one posts on the net can come
back and harm them
× Revealing info on social media can
make users vulnerable to identity
theft, stalking etc.
× Many companies complete
background checks before hiring an
employee
× Depending on what's posted can
harm a person in the work world
and in life

37. 4.
Conclusion
Frances Coronel

38. “In the end, the user is the
one who makes the choice
to act aggressive or feel
isolated or not, regardless
of social media.

39. We don’t believe
smartphones are isolating
us and destroying our
social lives or ruining
interactions.
Smartphones are merely
instruments for
communication.

40. Digital Over Physical
Interactions
People should be able to
interact with whomever
they please without being
judged on their
methodology.

42. Pew Research Center Report
Social Isolation and New Technology
November 4th, 2009
× Compared to those who don’t
use the Internet, most people
who use the Internet and use
a social networking service (e.
g. FB, LinkedIn) have social
networks that are ~20% more
diverse.

43. Think Back on Your Experiences
× Do you have a close friend in real
life because of an online interaction?
× Have you felt closer to someone
because of virtual interactions?
× Do you value your private space?
× Is it easy to interact with strangers?
× Do you follow a lot of violent
content on social media platforms?

46. Civility in America
KRC Research 2013
“It facilitates meanness, it allows us to be mean
if we choose to be with little to no
repercussions.”
“Rude behavior is becoming our new normal”
“People filter language in face-to-face convos,
but not online which allows them to be brash.”

47. Ultimately, it’s up to you how you act on
social media and if you let all the info
you digest influence you in a positive or
negative manner.

48. Credits
× http://www.pewinternet.org/2009/11/04/social-isolation-and-new-technology/
× http://legacy.wfmynews2.com/story/life/2014/05/07/social-media-making-us-meaner/8707261/
× http://www.webershandwick.com/uploads/news/files/Civility_in_America_2013_Exec_Summary.pdf
× http://smallbiztrends.com/2013/05/the-complete-history-of-social-media-infographic.html
× http://historycooperative.org/the-history-of-social-media/
× http://www.virtualsocialmedia.com/social-networking-throughout-the-2000s-decade-social-networking-services/
× http://historycooperative.org/the-history-of-social-media/
× http://www.bustle.com/articles/147351-7-90s-social-media-sites-from-before-social-media-was-a-thing
× http://www.dailyedge.ie/14-reasons-the-early-2000s-were-the-golden-age-of-social-networking-1254027-
Jan2014/
× http://www.experian.com/marketing-services/online-trends-social-media.html
× http://www.contentfac.com/9-reasons-social-media-marketing-should-top-your-to-do-list/
× https://blog.udemy.com/why-social-media-is-important/
× http://www.business2community.com/social-media/impact-social-media-truly-society-0974685#04bowv5qF7gfXZR4.
97
× http://www.socialmediaexaminer.com/how-to-secure-your-social-media-accounts-5-tools/
× http://www.navy.
mil/ah_online/OPSEC/docs/Policy/WEB_Guide_to_Keeping_Your_Social_Media_Accounts_Secure_2015.pdf
× http://www.macworld.com/article/1158122/protect_privacy_social_networks.html
× http://ivn.us/2013/10/21/10-statistics-online-privacy-may-surprise/

49. Thanks!
Any questions, comments,
or concerns?