This document discusses using Twitter as a tool for continuing professional development (CPD) for occupational therapists. It provides an overview of CPD requirements, including maintaining an up-to-date record of activities. The document then explores how Twitter can be used for CPD, such as live tweeting at conferences or reflecting on tweets. Guidelines are presented on maintaining professionalism online and ensuring patient confidentiality is protected. Ways to evidence learning from Twitter, like creating blogs or Storify stories, are also described. The document encourages occupational therapists to thoughtfully engage with Twitter for CPD in a responsible manner.
This document discusses using social media to enhance continuing professional development (CPD). It provides guidance on staying professional when using social media, how different platforms like Twitter and blogs can be used for CPD, and how activities on social media can be evidenced for CPD purposes. Key points covered include following regulatory standards for confidentiality, reflecting on what is learned from social media interactions, and creating stories or blogs to document social media activities and the knowledge gained.
Social Media Presentation for Catholic OrganizationsMolly Nichelson
This document discusses social media and provides statistics about major platforms like Twitter, Facebook, YouTube, and LinkedIn. It encourages organizations to engage on social media by establishing accounts, monitoring conversations, and regularly posting valuable content to engage followers. Best practices include designating staff to manage accounts, monitoring for mistakes or inappropriate content, and using social media to disseminate news, events and engage with members.
This document provides an overview of Twitter and how it can be used professionally. It begins with definitions of Twitter and discusses its core functionality. It then explores how Twitter integrates with other social media and applications. The document outlines best practices for building a following and presence on Twitter. It provides examples of how different industries and professionals, such as publishers, hospitals, doctors, and pharmaceutical companies utilize Twitter. Finally, it discusses developing a Twitter personality and includes resources for learning more about using Twitter.
Social Media in the Education Sector. Does it compute?Florizel Media
This document discusses the use of social media in education. It begins by outlining the history of one-way communication moving to two-way conversation on the internet and social media. It then discusses important considerations for using social media like defining ownership of accounts, voice, privacy and safety. Metrics and tools for measurement are also covered. Specific platforms like Facebook, Twitter and LinkedIn are discussed in terms of how education institutions currently use them and tips for setting up pages/accounts. The document emphasizes an integrated approach across networks.
This document contains information about Twitter including what it is, its language and features, advantages and disadvantages of using Twitter, and how businesses can use Twitter. Twitter is a microblogging platform that allows users to post and read text updates of up to 140 characters. It can be accessed online or through mobile apps. While Twitter provides a way to connect with others and promote businesses, it also faces issues with inactive users, spam, and not being as effective for business purposes as other platforms like Facebook.
This document summarizes a workshop for MBA candidates on using Twitter effectively. It discusses what Twitter is, how to use it for networking, research and personal branding, and cautions that while not necessary to have an active profile, most advanced applications require an account. The workshop demonstrates Twitter searches, encourages tailoring one's perspective to career goals, and stresses curating one's profile to appear consistently smart and professional. Advanced tools from third parties can facilitate surveillance of topics through search.
This document discusses using Twitter as a tool for continuing professional development (CPD) for occupational therapists. It provides an overview of CPD requirements, including maintaining an up-to-date record of activities. The document then explores how Twitter can be used for CPD, such as live tweeting at conferences or reflecting on tweets. Guidelines are presented on maintaining professionalism online and ensuring patient confidentiality is protected. Ways to evidence learning from Twitter, like creating blogs or Storify stories, are also described. The document encourages occupational therapists to thoughtfully engage with Twitter for CPD in a responsible manner.
This document discusses using social media to enhance continuing professional development (CPD). It provides guidance on staying professional when using social media, how different platforms like Twitter and blogs can be used for CPD, and how activities on social media can be evidenced for CPD purposes. Key points covered include following regulatory standards for confidentiality, reflecting on what is learned from social media interactions, and creating stories or blogs to document social media activities and the knowledge gained.
Social Media Presentation for Catholic OrganizationsMolly Nichelson
This document discusses social media and provides statistics about major platforms like Twitter, Facebook, YouTube, and LinkedIn. It encourages organizations to engage on social media by establishing accounts, monitoring conversations, and regularly posting valuable content to engage followers. Best practices include designating staff to manage accounts, monitoring for mistakes or inappropriate content, and using social media to disseminate news, events and engage with members.
This document provides an overview of Twitter and how it can be used professionally. It begins with definitions of Twitter and discusses its core functionality. It then explores how Twitter integrates with other social media and applications. The document outlines best practices for building a following and presence on Twitter. It provides examples of how different industries and professionals, such as publishers, hospitals, doctors, and pharmaceutical companies utilize Twitter. Finally, it discusses developing a Twitter personality and includes resources for learning more about using Twitter.
Social Media in the Education Sector. Does it compute?Florizel Media
This document discusses the use of social media in education. It begins by outlining the history of one-way communication moving to two-way conversation on the internet and social media. It then discusses important considerations for using social media like defining ownership of accounts, voice, privacy and safety. Metrics and tools for measurement are also covered. Specific platforms like Facebook, Twitter and LinkedIn are discussed in terms of how education institutions currently use them and tips for setting up pages/accounts. The document emphasizes an integrated approach across networks.
This document contains information about Twitter including what it is, its language and features, advantages and disadvantages of using Twitter, and how businesses can use Twitter. Twitter is a microblogging platform that allows users to post and read text updates of up to 140 characters. It can be accessed online or through mobile apps. While Twitter provides a way to connect with others and promote businesses, it also faces issues with inactive users, spam, and not being as effective for business purposes as other platforms like Facebook.
This document summarizes a workshop for MBA candidates on using Twitter effectively. It discusses what Twitter is, how to use it for networking, research and personal branding, and cautions that while not necessary to have an active profile, most advanced applications require an account. The workshop demonstrates Twitter searches, encourages tailoring one's perspective to career goals, and stresses curating one's profile to appear consistently smart and professional. Advanced tools from third parties can facilitate surveillance of topics through search.
The document discusses how social media can be used to land a job. It provides an overview of popular social media tools like Facebook, LinkedIn, Twitter, and YouTube and statistics on their users. Tips are given on customizing profiles and using these tools to connect with people, research companies, share job search updates, and make a digital presence. Employers may search social media to learn about candidates, so the document stresses presenting a professional online image.
Twitter allows users to publish short messages called tweets that are seen by followers. Tweets are limited to 140 characters. The goal of Twitter is to share what you're doing or what has your attention. Users are identified with an @ symbol before their name. People use Twitter to connect with others who share common interests and to stay updated in their industries. Information flows to users on Twitter as followers' tweets come directly to your page, unlike websites where you must seek out information.
Using Social Media Tools & Technology to Promote Your School District -- Long...Evelyn McCormack
This document provides an overview of using social media tools and technologies to promote school districts. It discusses popular social media platforms like Facebook, Twitter, YouTube and blogs/newsletters. It also addresses common myths about social media, and provides tips on setting up accounts and pages on these platforms as well as using additional tools like hashtags and URL shorteners. The document aims to demonstrate how social media can help publicize achievements, drive traffic to websites, and develop personal learning networks.
The document provides an overview of social media best practices based on the author's experience. It recommends starting by participating in social media communities to learn, then thinking through goals and policies before picking appropriate tools. Key steps include measuring metrics before and after campaigns, listening and engaging during campaigns, and identifying lessons learned to improve future efforts. The overall message is that social media is about building relationships and having conversations, not just broadcasting messages.
Dc Bar Social Media Twitter Shaun Dakin Dc Bar PresentationSuzanne Turner
This document provides an overview of Twitter and how lawyers can use it. It discusses what Twitter is, including that it allows microblogging and instant messaging of up to 140 character messages. It provides basics of Twitter like how to tweet, follow others, and use hashtags. It encourages lawyers to start using Twitter to engage in conversations, share content, and get their message out. Examples are given of law firms and government agencies using Twitter along with tools to help manage Twitter accounts.
The document discusses stocking your social media toolbox. It defines social media as online interaction using internet tools. It explains that social media can be used for networking, research, feedback, and finding new customers. Common social media tools include blogs, microblogs, LinkedIn, Facebook, RSS feeds, YouTube, Flickr and podcasts. The document provides tips on enhancing content with photos, audio and video. It recommends tools like TweetDeck, Hootsuite and KickApps for managing social media efforts. Basic dos include participating and promoting your business, while don'ts include private conversations, spam and financial discussions.
Utilizing New Media & Social Media to Build Support For Your Organization & Y...Molly Nichelson
Molly Nichelson gave a presentation on utilizing new media and social media to build support for organizations and agendas. She discussed how many organizations and individuals use social media platforms like Facebook, Twitter, LinkedIn and YouTube. She then provided advice on how to effectively use these platforms, including setting goals, monitoring activity, engaging audiences and following best practices.
This is a presentation I gave in June 2009 to the Public Affairs Council on how to use Twitter and how we utilize it at the American College of Cardiology.
The document discusses how social media is becoming an important tool for communication and engagement. It provides an overview of popular social media platforms like Twitter, Facebook, and YouTube and how organizations can use them to share information and interact with the community. The document also outlines best practices for using social media and some tools to help manage a social media presence.
This document discusses how social media can advance your career. It outlines 3 ways: 1) Staying up to date on industry trends through RSS feeds and Twitter, 2) Expanding your support network through Facebook and LinkedIn, and 3) Creating an online hub to passively market yourself. It then provides guidance on setting up RSS feeds and using tools like Google Reader, Google Alerts, Twitter, and LinkedIn to develop your online presence. The overall message is that having an organized online identity and network can help gain credibility, build meaningful connections, and introduce new opportunities.
This document provides an overview of Twitter and how it can be used professionally by educators. It defines key Twitter terms like tweets, hashtags, replies and retweets. It outlines how Twitter can be used to rapidly disseminate school information, reminders and updates. It also discusses the benefits of using Twitter to build a personal learning network and access educational resources from following other experts in the field.
This document provides an overview of social media history, popular platforms, and best practices for using social media in higher education. It discusses the origins and growth of platforms like Facebook, Twitter, Instagram, and LinkedIn. Popular networks are examined in more detail, outlining their functionality and how they are used at UK's College of Arts and Sciences. The document concludes by emphasizing the importance of social media policies and outlining tools like Bitly and Hootsuite that can help manage multiple accounts.
Whirlpool EMEA presents: Digital School, Lesson 4: How to use Social Media effectively!
This lesson is devoted to explaining the principles of Social Networking:
For each social network there is an accompanying video of explanation and a series of tips and tricks for getting the most out of them.
How to use Facebook?
How to use Twitter?
How to use Google+?
How to use Pinterest?
How to use YouTube?
The document discusses several popular social media and communication platforms:
- Twitter is described as a microblogging service that allows users to post and read 140 character messages and see updates from celebrities and friends. The author uses Twitter to socialize and keep up with others.
- Facebook is the largest social network with over a billion users. It was created in 2004 and is used by businesses for advertising. The author uses Facebook to stay in contact with distant friends and family and see photos.
- Instagram is a photo and video sharing app that allows applying filters. The author uses it to share photos with followers, including friends and celebrities, but has experienced freezing issues.
- Other platforms discussed include Blogger for
This document provides an introduction to social media and how to get started using Facebook and Twitter. It defines social media as websites or apps that allow users to create and share content or participate in online networking. Facebook is described as a popular social networking site where users can create profiles, share photos and videos, and connect with friends, family and colleagues. Twitter is defined as a site where users can post short 140-character updates called tweets and follow other users to see their tweets. The document provides guidance on setting up profiles on these sites and engaging with others.
Twitter and Facebook are the new phenomena. Many Facebook users and other users fail to understand how Twitter could be used, especially if Facebook has done a wonderful job connecting to friends and family. This presentation clears up the confusion and unveils opportunities in front of you.
Blogs have become an important source of news and information. They allow for behind-the-scenes perspectives and immediate reporting from anywhere via mobile devices. However, blogging can also put reporters at risk as their online activities are more easily traced, and blogging from dangerous locations can leave reporters vulnerable with no backup. While some see blogging as a threat to traditional media, others believe blogs will continue to work alongside and influence mainstream news.
Twitter is a microblogging platform that allows users to post short updates of up to 140 characters. It functions like a cross between instant messaging and an online chat room. The largest demographic of Twitter users are 35-44 year olds. People use Twitter as a virtual water cooler to engage in conversations and build online communities. Marketing via Twitter can help engage customers, monitor brand mentions, and provide live updates on events. Setting up a profile, learning how to post, follow others, retweet, and use hashtags are important basics for using Twitter effectively. Objectives like networking, monitoring brand mentions, and extending the reach of content can be achieved through strategic Twitter use.
This document provides an overview of various digital tools that can be used to develop an online presence and digital profile as a researcher. It introduces microblogging using Twitter, blogging using Blogger, social referencing using CiteULike, presentation sharing using SlideShare, social networking using LinkedIn, collaborative writing using Google Docs, and managing RSS feeds using iGoogle. For each tool, it provides examples of how it can be used, tips for using it effectively, and links for further information. The document is intended to help workshop participants learn how to incorporate these tools into their academic research cycle and digital identity.
The document provides an overview of how businesses can use Twitter effectively. It discusses what Twitter is, how businesses can sign up and use Twitter to connect with customers and industry contacts. The document also provides tips on who to follow on Twitter, what kinds of content to share, and tools businesses can use to monitor conversations and schedule tweets. The goal is to help businesses identify objectives for using Twitter and provide practical guidance.
How news organisations can use social media to collaborate with the audienceStoryful
Claire Wardle's presentation at the International Journalism Festival in Perugia (April 2012). The slides demonstrate some best practice in terms of collaborative journalism, and how news organisations can use social media to build community and reach new audiences.
Storyful presentation to student journalists at CUNY April 2012Storyful
Presentation to student journalists at the CUNY Graduate School of Journalism (April 2012). Includes a description of Storyful, some areas on interest for studying journalism right now, some case studies of journalism students using social media to get jobs, and some top tips and tools.
The document discusses how social media can be used to land a job. It provides an overview of popular social media tools like Facebook, LinkedIn, Twitter, and YouTube and statistics on their users. Tips are given on customizing profiles and using these tools to connect with people, research companies, share job search updates, and make a digital presence. Employers may search social media to learn about candidates, so the document stresses presenting a professional online image.
Twitter allows users to publish short messages called tweets that are seen by followers. Tweets are limited to 140 characters. The goal of Twitter is to share what you're doing or what has your attention. Users are identified with an @ symbol before their name. People use Twitter to connect with others who share common interests and to stay updated in their industries. Information flows to users on Twitter as followers' tweets come directly to your page, unlike websites where you must seek out information.
Using Social Media Tools & Technology to Promote Your School District -- Long...Evelyn McCormack
This document provides an overview of using social media tools and technologies to promote school districts. It discusses popular social media platforms like Facebook, Twitter, YouTube and blogs/newsletters. It also addresses common myths about social media, and provides tips on setting up accounts and pages on these platforms as well as using additional tools like hashtags and URL shorteners. The document aims to demonstrate how social media can help publicize achievements, drive traffic to websites, and develop personal learning networks.
The document provides an overview of social media best practices based on the author's experience. It recommends starting by participating in social media communities to learn, then thinking through goals and policies before picking appropriate tools. Key steps include measuring metrics before and after campaigns, listening and engaging during campaigns, and identifying lessons learned to improve future efforts. The overall message is that social media is about building relationships and having conversations, not just broadcasting messages.
Dc Bar Social Media Twitter Shaun Dakin Dc Bar PresentationSuzanne Turner
This document provides an overview of Twitter and how lawyers can use it. It discusses what Twitter is, including that it allows microblogging and instant messaging of up to 140 character messages. It provides basics of Twitter like how to tweet, follow others, and use hashtags. It encourages lawyers to start using Twitter to engage in conversations, share content, and get their message out. Examples are given of law firms and government agencies using Twitter along with tools to help manage Twitter accounts.
The document discusses stocking your social media toolbox. It defines social media as online interaction using internet tools. It explains that social media can be used for networking, research, feedback, and finding new customers. Common social media tools include blogs, microblogs, LinkedIn, Facebook, RSS feeds, YouTube, Flickr and podcasts. The document provides tips on enhancing content with photos, audio and video. It recommends tools like TweetDeck, Hootsuite and KickApps for managing social media efforts. Basic dos include participating and promoting your business, while don'ts include private conversations, spam and financial discussions.
Utilizing New Media & Social Media to Build Support For Your Organization & Y...Molly Nichelson
Molly Nichelson gave a presentation on utilizing new media and social media to build support for organizations and agendas. She discussed how many organizations and individuals use social media platforms like Facebook, Twitter, LinkedIn and YouTube. She then provided advice on how to effectively use these platforms, including setting goals, monitoring activity, engaging audiences and following best practices.
This is a presentation I gave in June 2009 to the Public Affairs Council on how to use Twitter and how we utilize it at the American College of Cardiology.
The document discusses how social media is becoming an important tool for communication and engagement. It provides an overview of popular social media platforms like Twitter, Facebook, and YouTube and how organizations can use them to share information and interact with the community. The document also outlines best practices for using social media and some tools to help manage a social media presence.
This document discusses how social media can advance your career. It outlines 3 ways: 1) Staying up to date on industry trends through RSS feeds and Twitter, 2) Expanding your support network through Facebook and LinkedIn, and 3) Creating an online hub to passively market yourself. It then provides guidance on setting up RSS feeds and using tools like Google Reader, Google Alerts, Twitter, and LinkedIn to develop your online presence. The overall message is that having an organized online identity and network can help gain credibility, build meaningful connections, and introduce new opportunities.
This document provides an overview of Twitter and how it can be used professionally by educators. It defines key Twitter terms like tweets, hashtags, replies and retweets. It outlines how Twitter can be used to rapidly disseminate school information, reminders and updates. It also discusses the benefits of using Twitter to build a personal learning network and access educational resources from following other experts in the field.
This document provides an overview of social media history, popular platforms, and best practices for using social media in higher education. It discusses the origins and growth of platforms like Facebook, Twitter, Instagram, and LinkedIn. Popular networks are examined in more detail, outlining their functionality and how they are used at UK's College of Arts and Sciences. The document concludes by emphasizing the importance of social media policies and outlining tools like Bitly and Hootsuite that can help manage multiple accounts.
Whirlpool EMEA presents: Digital School, Lesson 4: How to use Social Media effectively!
This lesson is devoted to explaining the principles of Social Networking:
For each social network there is an accompanying video of explanation and a series of tips and tricks for getting the most out of them.
How to use Facebook?
How to use Twitter?
How to use Google+?
How to use Pinterest?
How to use YouTube?
The document discusses several popular social media and communication platforms:
- Twitter is described as a microblogging service that allows users to post and read 140 character messages and see updates from celebrities and friends. The author uses Twitter to socialize and keep up with others.
- Facebook is the largest social network with over a billion users. It was created in 2004 and is used by businesses for advertising. The author uses Facebook to stay in contact with distant friends and family and see photos.
- Instagram is a photo and video sharing app that allows applying filters. The author uses it to share photos with followers, including friends and celebrities, but has experienced freezing issues.
- Other platforms discussed include Blogger for
This document provides an introduction to social media and how to get started using Facebook and Twitter. It defines social media as websites or apps that allow users to create and share content or participate in online networking. Facebook is described as a popular social networking site where users can create profiles, share photos and videos, and connect with friends, family and colleagues. Twitter is defined as a site where users can post short 140-character updates called tweets and follow other users to see their tweets. The document provides guidance on setting up profiles on these sites and engaging with others.
Twitter and Facebook are the new phenomena. Many Facebook users and other users fail to understand how Twitter could be used, especially if Facebook has done a wonderful job connecting to friends and family. This presentation clears up the confusion and unveils opportunities in front of you.
Blogs have become an important source of news and information. They allow for behind-the-scenes perspectives and immediate reporting from anywhere via mobile devices. However, blogging can also put reporters at risk as their online activities are more easily traced, and blogging from dangerous locations can leave reporters vulnerable with no backup. While some see blogging as a threat to traditional media, others believe blogs will continue to work alongside and influence mainstream news.
Twitter is a microblogging platform that allows users to post short updates of up to 140 characters. It functions like a cross between instant messaging and an online chat room. The largest demographic of Twitter users are 35-44 year olds. People use Twitter as a virtual water cooler to engage in conversations and build online communities. Marketing via Twitter can help engage customers, monitor brand mentions, and provide live updates on events. Setting up a profile, learning how to post, follow others, retweet, and use hashtags are important basics for using Twitter effectively. Objectives like networking, monitoring brand mentions, and extending the reach of content can be achieved through strategic Twitter use.
This document provides an overview of various digital tools that can be used to develop an online presence and digital profile as a researcher. It introduces microblogging using Twitter, blogging using Blogger, social referencing using CiteULike, presentation sharing using SlideShare, social networking using LinkedIn, collaborative writing using Google Docs, and managing RSS feeds using iGoogle. For each tool, it provides examples of how it can be used, tips for using it effectively, and links for further information. The document is intended to help workshop participants learn how to incorporate these tools into their academic research cycle and digital identity.
The document provides an overview of how businesses can use Twitter effectively. It discusses what Twitter is, how businesses can sign up and use Twitter to connect with customers and industry contacts. The document also provides tips on who to follow on Twitter, what kinds of content to share, and tools businesses can use to monitor conversations and schedule tweets. The goal is to help businesses identify objectives for using Twitter and provide practical guidance.
How news organisations can use social media to collaborate with the audienceStoryful
Claire Wardle's presentation at the International Journalism Festival in Perugia (April 2012). The slides demonstrate some best practice in terms of collaborative journalism, and how news organisations can use social media to build community and reach new audiences.
Storyful presentation to student journalists at CUNY April 2012Storyful
Presentation to student journalists at the CUNY Graduate School of Journalism (April 2012). Includes a description of Storyful, some areas on interest for studying journalism right now, some case studies of journalism students using social media to get jobs, and some top tips and tools.
Using social media to achieve organisational goals: implications for organisa...Hazel Hall
Hazel Hall presented on using social media to achieve organizational goals and the implications for information management and knowledge management policies and strategies. She provided illustrations of how social media can be used to enhance services delivery through broadcasting information as well as enabling collaboration. However, focusing solely on broadcast uses limits realizing the full potential of social media for knowledge management. To take advantage of social media, organizations should focus on collaboration and developing users into collaborators by supporting their journey through experimenting with social tools and catering for personal development.
The use of social media in heritage organisationsTom Pert
This document discusses social media broadcasting and strategies. It provides an example of how a cathedral could broadcast its life, operations, and events on social media. Some key activities that could be broadcast include worship, ministry, heritage, music, repair works, tours, and events. The document recommends storyboarding a social media strategy. It also discusses considerations like budget, personnel needs, setting up social accounts, and choosing tools. It asks if social media broadcasting is worth investing in, and how extensively an organization might implement broadcasting - from basic social updates to full campaigns.
This document discusses the organizational impact of social media on human resources, legal, and policy/enterprise services functions. It notes that social media involves the entire organization and impacts areas like recruiting, employee engagement, legal implications around copyright and defamation, and the need for social media policies. It emphasizes that social media education is important but many companies lack programs. Overall, the document provides an overview of how social media affects different parts of an organization and things companies should consider to manage these impacts.
A Content Strategy for Audience EngagementRobert Pratten
This document discusses the importance of audience engagement through content that engages multiple senses like sight, sound, touch, taste and smell. It advocates for creating content like teasers and trailers to encourage exploration and participation. The goal is to generate a world worth sharing through collaborative content that can be easily distributed across different platforms and media.
This document provides an overview of using social media for nonprofits. It discusses various social media platforms like blogs, Facebook, LinkedIn, Twitter, and YouTube and how nonprofits can utilize each platform. It also covers developing a social media personality, tools to make social media use easier, case studies of nonprofit social media use, and homework assignments related to setting up social media profiles.
The document discusses social media and its importance for veterinary practices. It defines different social media platforms like Facebook, Twitter, YouTube and LinkedIn. It provides statistics on the growth and usage of these platforms. It emphasizes that social media can help practices engage with current and potential clients, build trust and educate people. It also cautions that social media requires managing one's online presence and avoiding self-promotion.
Twitter 201: Adding Twitter to Your Strategic PR ToolboxBurrelles Luce
The document summarizes a webinar on using Twitter for PR and media relations strategies. It provides an agenda for the webinar that includes discussing personal branding vs company branding, using Twitter for media relations, public relations, and measurement. It also gives tips on Twitter etiquette and engaging journalists, as well as tools for analytics and engagement.
What is the Impact of Social Media on Your Marketing. The relationship between a brand and consumer has changed dramatically thanks to the impact of social media. ... By using social media, companies now can create strategies after they analyze the analytics to understand the target consumer's demands and likes/dislikes
This document provides an overview of key topics in social media and networking including platforms like Facebook, LinkedIn, and Twitter. It discusses best practices for using these platforms including being authentic, engaging audiences with questions, and establishing goals and metrics to measure return on investment. The document also covers more advanced topics like content strategies, corporate social media policies, and tools for tracking engagement.
This document provides an overview of key topics in social media and networking including platforms like Facebook, LinkedIn, and Twitter. It discusses best practices for using these platforms including being authentic, engaging audiences with questions, and establishing goals and metrics to measure return on investment. The document also covers more advanced topics like content strategies, corporate social media policies, and tools for tracking engagement.
Justine Sacco, a PR consultant, tweeted a racially insensitive joke before a flight to South Africa in 2013. The tweet was spotted and spread widely on social media, garnering outrage and leading to Sacco being fired from her job. The document discusses the risks of social media posts, including how they can seriously damage careers and reputations. It provides tips on using social media professionally and maintaining privacy and appropriate conduct online.
Muscle Medicine - Social Media Marketing Campaign and User- experience designJordan Reiser
A social media marketing strategy for Dr. Rob Destefano\'s chiropractic and muscle medicine practice. An effort to boost sales of his book, gain more exposure, and get more clients. (Being implemented soon)
Social Media for Personal & Professional use. heleenamckinney
Heleena McKinney and Erin Hart created this presentation to give the our internal organizations an overview into using social media effectively - both in personal use, in general business use and for business use in healthcare. We covered a variety of perspectives and used examples as they relate to our medical community & city - Cincinnati! Feel free to contact us for opportunities, for further information or to get the corresponding notes for each slide. Also please note that many slides have links within them to take you to videos - such as clicking the "grocery cart" in Slide #5. The referral to #epicBYOB - corresponds to "Bring Your Own Breakfast" presentations held at our organizations monthly to discuss relevant topics in healthcare. Thank You!
The document provides tips and best practices for using Twitter effectively, including using third party tools to analyze trends and follower data, scheduling tweets during peak traffic times, building relationships through engagement, adding value by sharing quality content from others, and focusing on connections rather than direct sales. Reciprocity, lists, and remembering that Twitter is still evolving are also emphasized.
This document provides guidance on using Twitter effectively for marketing purposes. It discusses what types of content to post on Twitter, Twitter etiquette, finding people to follow, using Twitter for PR, attracting followers, the viral aspect of retweeting posts, using favorites to store endorsements, and tools for tracking Twitter activity and posts. The overall aim is to help users gain followers and build relationships on Twitter that can benefit their business.
Put Social Media To Work For You - Katherine Swartzemallen4
This document provides an overview of social media and how it can be used by individuals and organizations. It defines social media as online activities that allow for technology, social interaction and sharing of content. It then discusses specific social media platforms like Facebook, LinkedIn and Twitter, how they are used, and tips for using each platform to engage with others and promote your business or organization. General tips are also provided for using social media effectively.
Social media allows direct communication with a community through technology. It connects people more quickly than previous technologies - it took Facebook less than 9 months to reach 100 million users whereas it took television 13 years to reach the same number. The document discusses the major social media platforms of LinkedIn, Facebook, and Twitter and provides tips on using each one to engage your community and integrate social media into sales, customer service, and branding efforts. It recommends starting with 10 minutes a day to set up accounts and connect with others as a way to get started with social media.
ProjectBook Presentation for be2HERITAGEProjectBook
This document provides guidance on using social media platforms like Facebook, Twitter, and LinkedIn for heritage organizations. It discusses setting up pages and accounts, tasks to perform on each platform, and how to engage audiences. The key platforms discussed are Facebook for promoting your page, LinkedIn for professional networking, and Twitter for engaging and educating your audience through regular posting of content about your work. Guidelines are provided on basics like hashtags, who to follow, and how to build your audience over time.
The document provides tips and strategies for using social media effectively as a journalist, noting that social media can help connect with sources and readers, promote content, and find story ideas; it also discusses specific platforms like Twitter, Facebook, and livestreaming and how to develop a social media strategy and presence.
Occupational Therapy, Ableism, and Coproduction of services. - Powerpoint .pptxRachel Booth-Gardiner
The document discusses occupational therapy, ableism, and coproduction of services. It describes the author's experience receiving occupational therapy and becoming an occupational therapist with disabilities, feeling not respected, valued, or listened to. It defines ableism and provides examples. It questions whether occupational therapy criteria and assessments are ableist and advocates collaborating with those accessing services rather than developing services independently. It argues the field is ableist and rarely co-produced and stresses the importance of confronting ableism and being an ally and activist.
What recovering from Covid19 taught me. - The challenge I now have for the pr...Rachel Booth-Gardiner
Rachel Booth-Gardiner, an occupational therapist with 16 years of experience, contracted COVID-19 in April 2020 and spent over a year hospitalized, including 5 months without any treatment. She had numerous operations and faced challenges such as loss of hair and low mood. Her experience highlighted problems with rehabilitation and a lack of understanding of roles. She now advocates for occupational therapists to understand their roots in activism, be politically aware, use occupational language, and challenge existing systems and barriers to access treatment.
Rachel Booth, an occupational therapist, experienced post-COVID rehabilitation after being hospitalized for 3 months with COVID and pancreatitis. She struggled with weakness, confusion, loneliness and occupational deprivation as she adapted to her new limitations and environments in the hospital and rehab. Over time, with support from family and health professionals, her resilience and independence improved as she engaged in goal-setting, daily living activities, and occupations like writing about her experiences. She thanked all who supported her recovery journey.
The document summarizes the history of the women's suffrage movement in the UK. It describes the formation of key organizations that advocated for women's right to vote, such as the National Union of Women's Suffrage Societies led by Millicent Fawcett and the more militant Women's Social and Political Union led by Emmeline Pankhurst. It outlines some of the tactics both groups used, including petitions, demonstrations, and civil disobedience. It also discusses key events like the Cat and Mouse Act and acts of parliament that expanded voting rights to women over time. Finally, it notes some of the movement's long-term impacts and legacies after women gained the vote in the UK.
This document discusses the "bread and butter" skills of occupational therapy in acute psychiatry. Core OT skills include communication, meaningful engagement in activities, activity analysis and adaptation, observational and standardized assessments, and working towards clients' goals. The document emphasizes the importance of OTs maintaining skills like activity analysis, grading, adaptation, observational assessments and focusing on clients' occupational performance and functioning through activities.
The document provides information about the BAOT Northern and Yorkshire Regional Committee. It summarizes that the committee:
1) Supports occupational therapists in the northern and Yorkshire regions of England through continuing professional development opportunities and a small budget.
2) Is made up of elected members including the Chair, Secretary, Treasurer, and leads for communications, membership networks, and careers promotion.
3) Meets four times per year to implement the BAOT business plan, develop CPD, and share best practices.
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Social media as cpd tool?
1. Social Media as a CPD tool?
Rachel Booth
Clinical Lead OT TEWV NHS trust
Chair of Northern and Yorkshire BAOT Region
rachel.booth2@nhs.net
@OT_rach
2. Aims
# What is Social media?
# Explore CPD
# Explain your responsibilities as a professional –Warning
# Begin to understand Twitter and Social Media
# How to transfer your Tweeting and online presence in to CPD
activities
# Practical session
#BAOTunison
4. What is Social media?
• The social interaction
among people in which
they create, share or
exchange information
and ideas in virtual
communities and
networks
http://en.wikipedia.org/wiki/Social_media
#BAOTunison
7. What is Continuing Professional
Development (CPD) ?
A range of learning activities
through which professionals
maintain and develop throughout
their career to ensure that they
continue to be able to practice
safely, effectively, and legally,
within their changing scope of
practice.
A joint statement on continuing
professional development for health
and social care practitioners
http://www.cot.co.uk/sites/default/files/gener
al/public/Joint-statement-on-CPD.pdf
#BAOTunison
8. HCPC standards for CPD
Registrant must:
1. Maintain a continuous, up-to-date and accurate record of their CPD
activities;
2. Demonstrate that their CPD activities are a mixture of learning activities
relevant to current or future practice
3. Seek to ensure that their CPD has contributed to the quality of their
practice and service delivery
4. Seek to ensure that their CPD benefits the service user
5. Upon request, present a written profile (which must be their own work and
supported by evidence) explaining how they have met the standards for
CPD.
#BAOTunison
9. Social media Policies
• Nursing & Midwifery
Council
• General Medical
Council
• Health and Care
Professions Council
• Your organisation
• British Dietetic Association
• The British Psychological Society
• Chartered Society of Physiotherapy
• Royal College of General Practitioners
• British Medical Association
• Royal College of Nursing
• Royal College of Midwives
• Royal Pharmaceutical Society
• British Association of Occupational
Therapists & College of Occupational
Therapists
• British Association of Art Therapist
#BAOTunison
10. COT and Social
Media
http://www.cot.co.uk/forum
http://baotcot.wordpress.com
https://www.facebook.com/baotcot
https://twitter.com/baotcot
https://www.flickr.com/photos/baot
cot
http://www.linkedin.com/groups?ho
me=&gid=2460522&trk=anet_ug_
hm
http://www.youtube.com/user/baot
cot
http://www.slideshare.net/baotcot
BAOT/COT Social Media User
Guidance
This guidance aims to protect
individuals and the strategic position
and reputation of the Association and
College
http://www.cot.co.uk/sites/default/files/corpora
te_documents/public/social-media-guidance.doc
#BAOTunison
11. Is using social media professional?
What the HCPC say
# Recognise social networking sites are
a useful way of communicating and
sharing information
# Information placed on social
networking sites is in the public
domain and can therefore be viewed
by other people.
# The HCPC will only be concerned if
your use raises concerns about your
fitness to practise.
# For example, - putting confidential
information
Make sure that when you use social
Networking Sites, your usage is
consistent with the HCPC standards.
# You must act in the best interests of
service users.
# You must respect the confidentiality of
service users.
# You must keep high standards of
personal conduct.
# You must behave with honesty and
integrity and make sure that your
behavior does not damage the public’s
confidence in you or your profession.
#BAOTunison
12. Think before you post
Appropriate to share that information?
Confidential? - about your service,
patient, client or colleague? –Don’t
post
This could include information about
their personal life, health or
circumstances.
General Rule - don’t put anything on
social media you would not like your
boss or grandmother to see.
You may use social networking sites to
share your views and opinions.
However, the HCPC and your work place
might need to take action if the comments
posted were offensive, for example if they
were racist or sexually explicit, or call you
professionalism in to dount
#BAOTunison
13. Some examples
@DavidCameron is a F*****g idiot the
#BedroomTax is going to create a bigger gap
between #MH SU’s and the general public
The use of language would be seen as
unprofessional
I disagree with @davidCameron the
#BedroomTax will create a bigger gap
between #MH SU’s and the general Public.
Had a mental week at work, two suicides
attempts, and an on going lack of
understanding of role of #OT – I need I big
drink
Feeling crap, work is s**t at the moment,
wish I worked somewhere else, might go
on the sick.
OMG worse day ever!!! so glad work is
over.
Think who is looking at this ?
Stay positive on line ?
Lots of challenges this week, time to
reflect.
#BAOTunison
14. How does twitter work - the basics?
Great guides on using twitter are
http://www.wikihow.com/Use-Twitter
http://claireot.wordpress.com/2012/03/19/how-to-twitter/
#BAOTunison
15. Following and
Followers
Search twitter
Settings
Messages – Direct
message. Theses are
private
Timeline – tweets
by people you are
following
Me – your Tweets
and page
Notifications - tweets
you are mentioned in
Write a tweet
Tweet
A single update of 140
characters or less Change accounts if you
have more than one
#BAOTunison
16. Recent publications and
presentations about
Twitter use
Social Media in Mental Health Practice -Online network
tools for recovery and living well -A practical guide for
health and social care practitioners working in mental
health services
Understanding Twitter’ by Fiona Maclean, Derek Jones, Gail
Carin-Levy and Heather Hunter in the June 2013 issue of
BJOT
2013 The Elizabeth Casson Memorial Lecture 2013:
Transformational leadership in occupational therapy —
delivering change through conversations Hunter EP. British
Journal of Occupational Therapy 76(8) 346-354”
Social media and professionalism for
new graduates (Brown, Andrew) OT
news May 2012
Social media as a professional tool
by Miriam Crowe - OT News July 2013
#BAOTunison
17. Ok so where does this all fit with
your CPD?
Face book
Pintrest
Linkin
You Tube
Professional and service user blog
Twitter
#OTalk – a talk that happens on line every
Tuesday from 8-9 with once a month journal
clubs
http://otalkocchats.wordpress.com
#OTuesday – people tweet what they are up
to every Tuesday to promote OT
#OTgeek some people add this to a tweet if
they feeing geeky
Tweet at learning events, COT conference
had its own #
#COT2013 people live tweeted from the
event so that others who were not there
could join in the learning.
#BAOTunison
18. So how can I evidence what I have
learnt for my CPD?
# Maintain a continuous, up-to-date and accurate
record of their CPD activities
# Using TRAMm Model
# Write a reflection on what you have learnt from
tweets you have read, #Otalks you have joined in.
# You could create your own blog for this purpose.
# Create a storify of a tweeting sessions you have
joined in
#BAOTunison
19. The TRAMm Model for
Continuing Professional Development
Free CPD materials – For HCPC Standards
# A dynamic, interactive model which
encourages interaction and provides a
clear framework for maintaining and
recording CPD.
# Has Developed tools,
# The TRAMm Tracker and the
TRAMm Trail to help you keep track
of your CPD
http://www.trammcpd.com @TRAMmCPD
#BAOTunison
20. What is Storify
# Storify helps making sense of what people post on social media. Our
users create the most important voices and turn them into stories.
# They are building a new information network that will give you the
social perspective on any event.
# Basically if you create an account you can the drag information from
all your social networking sites and websites to make a story of an
event and how you where included for your CPD – this website was
recommended to be used within a twitter chat with the HCPC
http://storify.com/about
#BAOTunison
21. Blogging # Blogs range from the personal to
the political,
# Focus on a particular topic, or
can be more like personal
journals.
# Remember to act professional
on these sites.
# Be aware not all blogs will be
evidence based, so be careful.
My blog
http://greenoaty.wordpress.com
#BAOTunison
Going round the room introduce self, share which platforms of social media you use if any for either professional or personal use.
CPD is an important part of registrants' continuing registration with the HCPC. They expect registrants to continue to develop their knowledge and skills while they are registered so we can be confident that they are able to practice safely and effectively.
BAOT/COT Social Media User Guidance
Has a document that provides direction for COT staff and BAOT members in elected positions (e.g. Council members, committee members, Specialist Sections, Regional groups) that use social media to carry out their professional roles. The organisation’s social media communications complement and reinforce content from the website, OTnews, BJOT and marketing campaigns.
The guidance aims to protect individuals and the strategic position and reputation of the Association and College and clarify how social media provides interactive opportunities for the organisation to articulate its aims and aspirations with members, stakeholders, related organisations, the press and a national and an international community of OT staff.
We recognise that these sites are a useful way of communicating and sharing information with friends and colleagues.
Information placed on social networking sites is in the public domain and can therefore be viewed by other people.
The HCPC only take action about a registrant using such a site if it raised concerns about their fitness to practise.
For example, if we found out that a registrant had put confidential information about a service user on social networking sites
You might have had a bad week at work but do all your facebook friends need to know this – its this professional to complain about work? Who are all of your friends, who might they charge this with
Twitter Apps and Twitter on a computer Look a Little Different
http://www.leedsandyorkpft.nhs.uk/_documentbank/2418_DMH_e_book_2_1.pdf
Building your professional online presence how will you make your mark? http://www.slideshare.net/suebeckingham/building-your-professional-online-presence
Building your professional online presence how will you make your mark?
Blogs range from the personal to the political, and can focus on one narrow subject or a whole range of subjects.
Many blogs focus on a particular topic, And others are more like personal journals, presenting the author's daily life and thoughts, maybe about their Career.
Again you need to remember to act professional on these sites.
Be aware not all blogs will be Evidence based, so be careful.
but are great places to learn for CDP form others and And your own reflections