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![Social Media and Me 519-856-8225 519-856-8277 519-826-1770 www.mpequine.com [email_address] [email_address] facebook/mikepownall twitter/MckeePownall skype/mpownall facebook/McKee-Pownall linkedin - mpownall equinevetbusiness.com twitter/eqvetbusiness facebook/equinevetbusiness facebook/aaep-business-education](https://image.slidesharecdn.com/presentationembsuploadpart1-100926172407-phpapp01/75/EBMS-Social-Media-Part-1-3-2048.jpg)
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EBMS Social Media Part 1
The document discusses social media and its importance for veterinary practices. It defines different social media platforms like Facebook, Twitter, YouTube and LinkedIn. It provides statistics on the growth and usage of these platforms. It emphasizes that social media can help practices engage with current and potential clients, build trust and educate people. It also cautions that social media requires managing one's online presence and avoiding self-promotion.
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EBMS Social Media Part 1
- 1. Social Media inVeterinary Practice Part 1 Mike Pownall, DVM McKee-Pownall Equine Services Campbellville, Ontario Date
- 2. What is SocialMedia? Who is using it personally? Who has a clinic Facebook account? Who has a clinic Twitter account? Who has a clinic YouTube Channel? Who thinks it is not for them?
- 3. Social Media andMe 519-856-8225 519-856-8277 519-826-1770 www.mpequine.com [email_address] [email_address] facebook/mikepownall twitter/MckeePownall skype/mpownall facebook/McKee-Pownall linkedin - mpownall equinevetbusiness.com twitter/eqvetbusiness facebook/equinevetbusiness facebook/aaep-business-education
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- 5. Today What isSocial Media & why is it necessary? What is good and what is bad? How will I do it? Can I control it? How will I know it works?
- 6. What is SocialMedia? Social Media Revolution 2 Video http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
- 7. Social Media Moregrandparents on Facebook than high schoolers Italy is most active in world on Social Networks as of Jan, 2010 Facebook & You Tube are largest networks More NA markets using SN(58%) vs Europeans (34%) In USA people value internet more than TV and radio
- 8. Why Do INeed Social Media? Reinforces relationships Talk to many people at once Introduction to new people so you can begin a relationship Immediacy Not a replacement for one on one
- 9. Why Do INeed Social Media? Numerous challenges in veterinary medicine Economy Price competition Lay practitioners Internet Time Management Lay practitioners
- 10. People Do BusinessWith People They Like
- 11. FACT : Theperson doing Social Media at your practice is as important as the person who answers your phones
- 12. “ What thebusiness thinks it produces is not of first importance What the customer thinks they are buying, what they consider “value” is decisive.” Peter Drucker “ Our brand isn’t what we say it is. It’s what the search engines say it is.” Mitch Joel
- 13. FACT: Social Mediacarries no bigger risk of viruses than regular web page. The risk is when you don’t manage your online presence
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- 15. Social Media Whyis it Different? Collaborative Conversations Selective Transparent
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- 17. VIRAL Will itBlend Video http://www.youtube.com/watch?v=qg1ckCkm8YI
- 18. Social Media ClientsLocal vs Global Clients Friends & Family Current Clients Potential Clients Global Clients
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- 20. Social Media UniverseWeb Site Facebook Twitter Blog YouTube LinkedIn Flickr
- 21. Website Hub Reservoirof stored info Analytics Launching pad to all the other platforms
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- 23. >500 million users1/2 of active users go on every day. 1/6 internet pages in UK are Facebook Iceland has most penetraton 63% followed by Canada then Denmark Mobile users are twice as active. (<1/3) #3 site used by US users older than 65.
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- 28. Facebook Posts DoEngagement Educate Show a practice personality Ask questions & listen Foster trust Be consistent Don’t Preach Forget to post me, me, me Want to be ignored Forget to give back
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- 38. Twitter now has105,779,710 registered users. 7% of Americans • New users are signing up at the rate of 300,000 per day. • 180 million unique visitors come to the site every month. • 75% of Twitter traffic comes from outside Twitter.com (i.e. via third party applications.) source: www.huffingtonpost.com
- 39. Why do wetweet?
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- 41. Twitter Posts DoEngagement Educate Show a practice personality Ask questions & listen Foster trust Be consistent Don’t Preach Forget to post me, me, me Want to be ignored Forget to give back
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- 53. Facebook for professionalsH iring E x perts that come recommended Pr i vate group discussions htt p : //www.linkedin.com/nhome/
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- 57. Who & whyHow to read blogs RSS Feeds podcasts videoblogs How often
- 58. Who & WhyOwners Vets with a unique “voice” or skill Staff Information and philosophy
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- 60. RSS Feeds RealSimple Syndication www.equinevetbusiness.com Google Reader www.google.com/reader/view/#overview-page
- 61. Blogging Podcasts http://webdvm.blogspot.com/ itunes Videoblogs http://www.symposier.com/ http://www.youtube.com/watch?v=HbLtbp57zjs www.manonthego.com
- 62. Blogging How often?more is better How to get attention? website twitter facebook
- 63. Blogging Group WorkEach table think of as many blog subjects in the next 5 minutes
Editor's Notes
- #3 Monty Emily
- #4 Discuss how I had background in theatre. VEry importan the bond people had with their horses and how I want to maximize it. Students - vets aare for clients PERSONAL vs BUSINESS
- #7 One person leads to many. Each has their own network explain when they link to you everyine knows it
- #8 Faceboook 2nd largest search page
- #9 Relationship business- one person leads to many similar to preparing a flier or brochure conversations yellow pages, fliers, one way
- #10 67% more likely to buy from twitter, 51% from facebook.
- #11 Corporate personalities referalls Influencers
- #13 adding value to relationships. Good friend does more.
- #16 collboratice = not on a pedestal. invited in to life . Giving. The more you give the more you get back. conversations - need to give value. don’t be the party bore selective - yellow pages. Survey response
- #17 What does it take to go viral. Often it is basic human needs
- #18 What does it take to go viral. Often it is basic human needs
- #19 Better to have 100 real clients than 1000 ananoymous fans other people will find you
- #22 Slide show last night every page is a landing page
- #23 reunion be the brand you want to be but you better live up to it
- #24 USA has the most worldwide users
- #25 clients of the future long term relationships - roi
- #26 bell curve text messaging
- #27 Newspapers nobody watches tv live or on tv Craigslist Mcdonalds
- #28 Talk about how we used facebook to promote client education day.
- #29 differentiate facebook pages reflection of practice snoop
- #31 series over a week. mark
- #34 Here is an example of not following through
- #36 reunion friends personal and business
- #37 This is what happens when you get to big
- #39 140 characters
- #40 To have conversations To listen Another touch point Immediacy
- #41 stars story
- #43 read bottom up
- #48 What is wrong with this? who is this coming from? shortened url
- #49 What is wrong with this?
- #50 what do i use twitter for.
- #51 sharing of informatin
- #52 Add a slide of Youtube stats
- #53 ac dc fan
- #54 80% of corporations are using for hiring Find and be introduced to potential clients, service providers, and subject experts who come recommended Create and collaborate on projects, gather data, share files and solve problems Be found for business opportunities and find potential partners Gain new insights from discussions with likeminded professionals in private group settings Discover inside connections that can help you land jobs and close deals Post and distribute job listings to find the best talent for your company