Claire Wardle's presentation at the International Journalism Festival in Perugia (April 2012). The slides demonstrate some best practice in terms of collaborative journalism, and how news organisations can use social media to build community and reach new audiences.
Presentation given to Toronto 101 to introduce Conducttr and explain how to build a participatory story around traditional linear media.
If you're excited by this kind of storytelling, please join our Community at http://members.tstoryteller.com
Stop Saying Viral - A Case for Spreadable MediaEva Hasson
This is a presentation about viral media. It was prepared as a workshop and draws heavily on the writings of people like:FARIS YAKOB, BUD CADDELL, MIKE ARAUZ, HELGE TENNO, HENRY JENKINS & ANA DOMB, NOUVE INTERPLAY and others. It essentially makes a case for the adoption of the term "spreadable media" when referring to viral. To know why, you will have to read on.
Storyful presentation to student journalists at CUNY April 2012Storyful
Presentation to student journalists at the CUNY Graduate School of Journalism (April 2012). Includes a description of Storyful, some areas on interest for studying journalism right now, some case studies of journalism students using social media to get jobs, and some top tips and tools.
Presentation given to Toronto 101 to introduce Conducttr and explain how to build a participatory story around traditional linear media.
If you're excited by this kind of storytelling, please join our Community at http://members.tstoryteller.com
Stop Saying Viral - A Case for Spreadable MediaEva Hasson
This is a presentation about viral media. It was prepared as a workshop and draws heavily on the writings of people like:FARIS YAKOB, BUD CADDELL, MIKE ARAUZ, HELGE TENNO, HENRY JENKINS & ANA DOMB, NOUVE INTERPLAY and others. It essentially makes a case for the adoption of the term "spreadable media" when referring to viral. To know why, you will have to read on.
Storyful presentation to student journalists at CUNY April 2012Storyful
Presentation to student journalists at the CUNY Graduate School of Journalism (April 2012). Includes a description of Storyful, some areas on interest for studying journalism right now, some case studies of journalism students using social media to get jobs, and some top tips and tools.
This goes beyond the Rainbow Theory and helps to understand what is important when you decide to take the big step and decide to really engage your brand to social media. And to your consumers.
Transform learning by using multimedia tools to author and publish student content. We’ll walk through samples that can be scaled to any subject matter and grade level. Explore the pedagogy, techniques, and application to content using student-generated digital stories created online. Authentic research, writing, and speaking become transferable 21st century skills.
Resources provided!
Image and reputation in the age of digital communicationBob Pickard
In this presentation to the "Who's afraid of social media?" conference in Athens, Greece, Bob Pickard, President and CEO of Burson-Marsteller in Asia-Pacific, discusses the crafting and co-creation of persuasive narratives, digital storytelling through the newsfeed with stakeholders, producing and packaging content for the new public mind, and how the art of PR is becoming more of a science.
I gave this presentation at the International Programs Office of the City of Austin on Feb 24, 2012. It combines several previous presentations and Thank you to the CIty of Austin for t
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Traditional communication channels are becoming ineffective in capturing and engaging the attention of today’s perpetually connected community residents. This, in turn, is making it increasingly difficult to communicate with them, to keep the community informed on upcoming elections, filing deadlines, fee increases, as well as changes in policies and ordinances. Additionally, today’s “fake news” generation does not trust information from traditional channels, only 6% of millennials consider traditional communications even to be credible. Today's municipalities must adapt their communication strategies in an effort to be heard in the face of the consumers’ rapidly changing media consumption landscape. To get out ahead of traditional media channels with the facts. And most importantly, become the trusted source of information within their communities.
In this session, you will learn
How to identify a topic to write about from the questions your community is asking but not talking to you about.
Strategies for transforming those topics into informational and persuasive “storified” content.
How to utilize those stories in blogs, infographics, social media posts, and videos that connect with the community and ensures they are informed
How to deliver those stories through a content marketing strategy that builds mindful scheduling habits.
Discover tracking methods to understand which stories, types of content are being read by your communities and use that information to develop future stories.
Through strategic, engaging content, you can stay connected with your community to keep them informed on your ever-changing community. Build a trusted relationship with them to ensure your messages are received and understood. And become an unmistakable and essential community partner in their eyes.
Reimagining Journalism in the Age of Social MediaJD Lasica
A presentation about how journalism might be reimagined in an age when more people are embracing the precepts of social media.
Given by JD Lasica on Aug. 25, 2011, at El Mercurio in Santiago, Chile, during a 2-day symposium attended by news executives and managers from major publications in South America.
Running head UNIT 4 PROJECT1UNIT 4 PROJECT 8Reflect.docxagnesdcarey33086
Running head: UNIT 4 PROJECT
1
UNIT 4 PROJECT
8
Reflecting on Sources
Sam Smith
Kaplan University
CM 220 05
Carrie Hannigan
October 1, 2011Unit 4 Project: Reflecting on Sources
Complete all three parts of the worksheet below. Be sure to cite all sources in APA format, including using in-text citations and reference page citations in the spaces provided. The writing should be in Standard English and complete sentences. The sources noted in this worksheet should be related to your "big idea," which is the basis of your final project in this course. Save this document to your computer, and submit it through the Unit 4 dropbox, per the instructions in the classroom under Unit 4's Project Description.Part I: Pre-Interview Worksheet
Directions: Complete each section of the Pre-Interview Worksheet below. Although students are not required to conduct an interview as research for the final project, the process of thinking about potential questions and responses related to the final project topic will help stimulate further ideas and questions related to conducting relevant and reliable research. Of course, you may also decide to interview the person discussed here or another appropriate subject and use the material in your upcoming projects as a primary source.
Interviewer Name
Sam Smith
Interviewee Name
Chimamanda Ngozi Adichie
Interview Method
email
Interview Location
If interviewing in person, where will it be conducted?
Have you seen the location yet?
FORMCHECKBOX
Yes
FORMCHECKBOX
No
X FORMCHECKBOX
Not applicable
Interviewee Research
Adichie was featured in a TED video, discussing her beliefs that writers should tell stories that create more than one point of view, thus avoiding a "single-story" perspective; her example was that she grew up in Nigeria, but read stories from England and the United States, which colored her perception of storytelling and the world (Adichie, 2009). Likewise, she has found that others hold misperceptions of her own culture based on the limited views of stories (and media coverage). Adichie is advocating that storytellers adopt a point of view that is true to their culture, and helps show the world the complexities of their culture. Adichie is the author of Purple Hibiscus and Half of a Yellow Sun. Other publications include short stories, speeches, and non-fiction articles. She has received 13 awards for her writing, and numerous nominations for other awards. Through interviewing Adichie, I hope to gain her insights on how facilitating storytelling within an elderly community can benefit the community overall.
Interview Topic Research
Storytelling is a fundamental aspect of every society; it can educate, inspire, motivate, and entertain. The act of creating stories can be therapeutic for the writer, as it compels the individual to tap into his/her own emotions and memories in order to create these engaging scenes and worlds. Digital storytelling is one method of conveying a person's narrative to an.
Wonder why social media is suddenly such a hot commodity? Wish you knew how the most popular platforms worked, and what kinds of communities they created? Curious about how you can use social media for business, or even in an Advanced Writing classroom? You're in the right place.
Content Marketing Strategies Conference: Simon Kelly_keynotedlvr.it
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More Related Content
Similar to How news organisations can use social media to collaborate with the audience
This goes beyond the Rainbow Theory and helps to understand what is important when you decide to take the big step and decide to really engage your brand to social media. And to your consumers.
Transform learning by using multimedia tools to author and publish student content. We’ll walk through samples that can be scaled to any subject matter and grade level. Explore the pedagogy, techniques, and application to content using student-generated digital stories created online. Authentic research, writing, and speaking become transferable 21st century skills.
Resources provided!
Image and reputation in the age of digital communicationBob Pickard
In this presentation to the "Who's afraid of social media?" conference in Athens, Greece, Bob Pickard, President and CEO of Burson-Marsteller in Asia-Pacific, discusses the crafting and co-creation of persuasive narratives, digital storytelling through the newsfeed with stakeholders, producing and packaging content for the new public mind, and how the art of PR is becoming more of a science.
I gave this presentation at the International Programs Office of the City of Austin on Feb 24, 2012. It combines several previous presentations and Thank you to the CIty of Austin for t
Building Trust Within Communities Through StorytellingBrian Huonker
Traditional communication channels are becoming ineffective in capturing and engaging the attention of today’s perpetually connected community residents. This, in turn, is making it increasingly difficult to communicate with them, to keep the community informed on upcoming elections, filing deadlines, fee increases, as well as changes in policies and ordinances. Additionally, today’s “fake news” generation does not trust information from traditional channels, only 6% of millennials consider traditional communications even to be credible. Today's municipalities must adapt their communication strategies in an effort to be heard in the face of the consumers’ rapidly changing media consumption landscape. To get out ahead of traditional media channels with the facts. And most importantly, become the trusted source of information within their communities.
In this session, you will learn
How to identify a topic to write about from the questions your community is asking but not talking to you about.
Strategies for transforming those topics into informational and persuasive “storified” content.
How to utilize those stories in blogs, infographics, social media posts, and videos that connect with the community and ensures they are informed
How to deliver those stories through a content marketing strategy that builds mindful scheduling habits.
Discover tracking methods to understand which stories, types of content are being read by your communities and use that information to develop future stories.
Through strategic, engaging content, you can stay connected with your community to keep them informed on your ever-changing community. Build a trusted relationship with them to ensure your messages are received and understood. And become an unmistakable and essential community partner in their eyes.
Reimagining Journalism in the Age of Social MediaJD Lasica
A presentation about how journalism might be reimagined in an age when more people are embracing the precepts of social media.
Given by JD Lasica on Aug. 25, 2011, at El Mercurio in Santiago, Chile, during a 2-day symposium attended by news executives and managers from major publications in South America.
Running head UNIT 4 PROJECT1UNIT 4 PROJECT 8Reflect.docxagnesdcarey33086
Running head: UNIT 4 PROJECT
1
UNIT 4 PROJECT
8
Reflecting on Sources
Sam Smith
Kaplan University
CM 220 05
Carrie Hannigan
October 1, 2011Unit 4 Project: Reflecting on Sources
Complete all three parts of the worksheet below. Be sure to cite all sources in APA format, including using in-text citations and reference page citations in the spaces provided. The writing should be in Standard English and complete sentences. The sources noted in this worksheet should be related to your "big idea," which is the basis of your final project in this course. Save this document to your computer, and submit it through the Unit 4 dropbox, per the instructions in the classroom under Unit 4's Project Description.Part I: Pre-Interview Worksheet
Directions: Complete each section of the Pre-Interview Worksheet below. Although students are not required to conduct an interview as research for the final project, the process of thinking about potential questions and responses related to the final project topic will help stimulate further ideas and questions related to conducting relevant and reliable research. Of course, you may also decide to interview the person discussed here or another appropriate subject and use the material in your upcoming projects as a primary source.
Interviewer Name
Sam Smith
Interviewee Name
Chimamanda Ngozi Adichie
Interview Method
email
Interview Location
If interviewing in person, where will it be conducted?
Have you seen the location yet?
FORMCHECKBOX
Yes
FORMCHECKBOX
No
X FORMCHECKBOX
Not applicable
Interviewee Research
Adichie was featured in a TED video, discussing her beliefs that writers should tell stories that create more than one point of view, thus avoiding a "single-story" perspective; her example was that she grew up in Nigeria, but read stories from England and the United States, which colored her perception of storytelling and the world (Adichie, 2009). Likewise, she has found that others hold misperceptions of her own culture based on the limited views of stories (and media coverage). Adichie is advocating that storytellers adopt a point of view that is true to their culture, and helps show the world the complexities of their culture. Adichie is the author of Purple Hibiscus and Half of a Yellow Sun. Other publications include short stories, speeches, and non-fiction articles. She has received 13 awards for her writing, and numerous nominations for other awards. Through interviewing Adichie, I hope to gain her insights on how facilitating storytelling within an elderly community can benefit the community overall.
Interview Topic Research
Storytelling is a fundamental aspect of every society; it can educate, inspire, motivate, and entertain. The act of creating stories can be therapeutic for the writer, as it compels the individual to tap into his/her own emotions and memories in order to create these engaging scenes and worlds. Digital storytelling is one method of conveying a person's narrative to an.
Wonder why social media is suddenly such a hot commodity? Wish you knew how the most popular platforms worked, and what kinds of communities they created? Curious about how you can use social media for business, or even in an Advanced Writing classroom? You're in the right place.
Content Marketing Strategies Conference: Simon Kelly_keynotedlvr.it
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
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𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
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How news organisations can use social media to collaborate with the audience
1. Using social media to build
community & reach new audiences
International Journalism Festival
Perugia
27 April 2012
Claire Wardle
2. If you had to give yourself a mark out of 10 for your level of
comfort/confidence with social media PERSONALLY, what
would it be?
3. If you had to give yourself a mark out of 10 for your level of
comfort/confidence with social media PROFESSIONALLY, what
would it be?
4. Why news organisations think they should be using
social media (hint: not enough collaboration!)
1. Newsgathering and research ✔
2. To share your content ✔
3. To collaborate with the audience ✔
5. Too many news organisations see social media as a resource they can
simply suck content from…
6. Even more see social media as just another distribution platform
7. Instead it needs to be about information flowing in and out as a proper
dialogue between the newsroom and the ‘audience’
8. Collaborative
content – e.g.
community
reporting
network
The arrow shows how some
types of collaboration require
more time and resourcing – but
this can provide the most
powerful content
storyful.
9. Collaborative
content – e.g.
community
reporting network
But also worth
remembering, that when the
audience starts discussing your
content without prompting, you
know what you’re doing is
working
storyful.
10. Which of the following do you trust to provide the most accurate opinion?
A family member
A close friend
A good contact on a
social network
A neighbour
A store assistant
The author of a blog you read
regularly
ournalist for a national newspaper
A television news reader
The main contacts on your
microblog e.g. twitter
A well known celebrity
Your country’s leader/politicians
1.5 2.0 2.5 3.0 3.5 4.0
storyful.
11. Why do people share?
To bring valuable and entertaining content to
Altruism others. We think about what our friends want to
know, and try to help them out.
To define ourselves to others…“you are what you
share.” People consciously shape their online
Self-definition persona by the types of things they share
To strengthen and nourish our relationships.
Empathy Sharing shows someone else we’re thinking about
them and we care.
To get credit and feedback for being a good
Connectedness sharer, to feel valuable in the eyes of others
To spread the word about a cause or brand we
Evangelism we believe in.
http://nytmarketing.whsites.net/mediakit/pos/
storyful.
12. Pre-transmission Post-transmission
CONTENT
PRODUCER
USER
Traditional sense of how news work
storyful. Original - Meg Pickard (megpickard.com)
13. Pre-transmission Post-transmission
CONTENT
PRODUCER
USER
Current audience expectations
storyful. Original - Meg Pickard (megpickard.com)
14. “You can email us, text us,
phone us or you can find us on
our official website, or ‘like us’
on our facebook website, or
tweet us at our twitter address.
There are many ways to get in
touch....
storyful.
15. Very funny clip about how desperate news
organisations can sound when asking for UGC
storyful.
16. ?
Could you list every social media account linked
with your newsroom
storyful.
17. Look at your output. Does it work strategically for the audience?
NPR understands different roles of Facebook and Twitter very nicely.
storyful.
18. Structuring your accounts
core services
Programmes/sections:
if big or niche
‘talent’ accounts
personal individual accounts
storyful.
19. trailing ahead
finding experts
broadcast/pub
lication
Making
finding case
studies
Content out of Process feedback
about the
piece
gathering
ideas for new
ideas for
angles
stories
storyful.
29. What makes people contribute?
1. When calls to action are simple
2. When the instructions are clear and detailed
3. If they believe their contributions are being read/listened to
by journalists
4. If they believe their contributions are having a wider impact
5. If the subject matter has a low barrier to entry – personal
experience vs opinion
storyful.
33. Someone out there knows more than
you do about the topics you’re
working on.
Find them and work with them to
make more compelling content.
Ask people what they KNOW not
what they think.....
34. Thank You
claire.wardle@storyful.com
@cward1e
storyful.
Editor's Notes
Unfortunately BBC London doesn’t do this as much anymore but the strategy of using your overall account to retweet staff can work really well. Breaths life into a branded account and makes it sound more authentic.