The document provides tips and strategies for using social media effectively as a journalist, noting that social media can help connect with sources and readers, promote content, and find story ideas; it also discusses specific platforms like Twitter, Facebook, and livestreaming and how to develop a social media strategy and presence.
This presentation gives an overview of the social networking website Twitter and how to use it as a marketing tool. It features Twitter stats, ad products, analytics and best practices.
Social Media Skills to Set You Apart | Lia HabermanLia Haberman
Originally presented as part of UCLA Extension’s Summer 2020 Custom Programs & Corporate Education Webinar to help job seekers establish their authority and influence online.
The slides have been updated to reflect the conversation and queries that came up during the online presentation.
Practical Introduction to Social Networking - Twitter and FacebookMiriam Schwab
Learn why it's good to be on the social networks, and how to use them properly for your business. Step-by-step instructions are given for setting up your facebook and twitter profiles.
Are you looking for a primer on Twitter? Do you work in the human resources profession? If so, this recent presentation to the Northern California HR Association (NCHRA) is what you've been looking for.
This presentation gives an overview of the social networking website Twitter and how to use it as a marketing tool. It features Twitter stats, ad products, analytics and best practices.
Social Media Skills to Set You Apart | Lia HabermanLia Haberman
Originally presented as part of UCLA Extension’s Summer 2020 Custom Programs & Corporate Education Webinar to help job seekers establish their authority and influence online.
The slides have been updated to reflect the conversation and queries that came up during the online presentation.
Practical Introduction to Social Networking - Twitter and FacebookMiriam Schwab
Learn why it's good to be on the social networks, and how to use them properly for your business. Step-by-step instructions are given for setting up your facebook and twitter profiles.
Are you looking for a primer on Twitter? Do you work in the human resources profession? If so, this recent presentation to the Northern California HR Association (NCHRA) is what you've been looking for.
These slides are from a three-hour workshop I led at the Food Allergy Blogger Conference in November 2015. The first hour focused on basic Twitter set-up and know how, the second hour moved into advanced Twitter tools and the third hour was focused on Periscope.
Twitter for the HR Professional: How To Use It and Why You Should.Stuart Friedman | SPHR
Twitter for the HR Professional: How to Use it and Why You Should.
With the ever changing landscape of how people communicate and engage with one another, Twitter and other social media is now part of most peoples lives, both on personal and business levels. See how Twitter can help build your employment brand, bolster your career and more...
What do political parties need to know about digital in 2016?Ben Guerin
Slides from Ben Guerin's digital workshop at the 2016 KAS Election Bridge Asia-Pacific in Colombo, Sri Lanka. The workshop included participants from more than 17 countries, including India, Cambodia, Kazakhstan, The Philippines, Mongolia, and co-hosts Germany and Sri Lanka.
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Social Media Algorithms 2020 (Facebook, Twitter, LinkedIn, Instagram, and You...David Clemen
Bringing together multiple resources, studies, and experience we covered:
The importance of understanding ever changing algorithms
Facebook's Algorithm
Twitter's Algorithm
LinkedIn's Algorithm
Instagram's Algorithm
YouTube's Algorithm
Questions and Answers
Simple Step By Step Twitter Guide for BeginnersLa French Tech
If you have difficulties to understand how to use the world's trendiest social network, this presentation is for you. Follow this easy step by step guide.
The Beginner's Guide to Twitter for BusinessUnmana Datta
We have put together our most useful Twitter tips in The Beginner’s Guide to Using Twitter for Business. This includes:
- Important Twitter features you should know
- Who you should follow
- Tools and tips to easily find relevant people on Twitter
- How to use Twitter for business in 15 minutes a day: a step-by-step guide that tells you how to get started and keep going, in just 15 minutes every day
- Twitter mistakes you should avoid
- Tools and apps you can use to get more out of Twitter
If you’re new to Twitter – or if Twitter makes no sense to you – then this quick overview provides the information you need to get up to speed. Developed for the specific needs of B2B professionals, it covers all the basics of getting started with Twitter, building a following and maximizing your visibility and influence with colleagues and business prospects. It also profiles three successful B2B Twitter practitioners and describes the tactics they’ve used to thrive.
This presentation covers:
The fundamentals of micro blogs and how they deliver value;
Filling out your Twitter profile for maximum impact;
How to use Twitter readers on desktop and mobile platforms;
Finding Twitter members to follow;
Best practices for participating in the community;
How to build and use Twitter lists;
Building trust and visibility in the community;
How hash tags work;
Twitter events;
How successful B2B companies are leveraging Twitter.
The PowerPoint presentation includes detailed speaker notes.
Twitter for the HR Professional: How to Use it and Why You Should.Stuart Friedman | SPHR
Twitter for the HR Professional: How to Use it and Why You Should.
With the ever changing landscape of how people communicate and engage with one another, Twitter and other social media is now part of most peoples lives, both on personal and business levels. See how Twitter can help build your employment brand, bolster your career and more...
These slides are from a three-hour workshop I led at the Food Allergy Blogger Conference in November 2015. The first hour focused on basic Twitter set-up and know how, the second hour moved into advanced Twitter tools and the third hour was focused on Periscope.
Twitter for the HR Professional: How To Use It and Why You Should.Stuart Friedman | SPHR
Twitter for the HR Professional: How to Use it and Why You Should.
With the ever changing landscape of how people communicate and engage with one another, Twitter and other social media is now part of most peoples lives, both on personal and business levels. See how Twitter can help build your employment brand, bolster your career and more...
What do political parties need to know about digital in 2016?Ben Guerin
Slides from Ben Guerin's digital workshop at the 2016 KAS Election Bridge Asia-Pacific in Colombo, Sri Lanka. The workshop included participants from more than 17 countries, including India, Cambodia, Kazakhstan, The Philippines, Mongolia, and co-hosts Germany and Sri Lanka.
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Social Media Algorithms 2020 (Facebook, Twitter, LinkedIn, Instagram, and You...David Clemen
Bringing together multiple resources, studies, and experience we covered:
The importance of understanding ever changing algorithms
Facebook's Algorithm
Twitter's Algorithm
LinkedIn's Algorithm
Instagram's Algorithm
YouTube's Algorithm
Questions and Answers
Simple Step By Step Twitter Guide for BeginnersLa French Tech
If you have difficulties to understand how to use the world's trendiest social network, this presentation is for you. Follow this easy step by step guide.
The Beginner's Guide to Twitter for BusinessUnmana Datta
We have put together our most useful Twitter tips in The Beginner’s Guide to Using Twitter for Business. This includes:
- Important Twitter features you should know
- Who you should follow
- Tools and tips to easily find relevant people on Twitter
- How to use Twitter for business in 15 minutes a day: a step-by-step guide that tells you how to get started and keep going, in just 15 minutes every day
- Twitter mistakes you should avoid
- Tools and apps you can use to get more out of Twitter
If you’re new to Twitter – or if Twitter makes no sense to you – then this quick overview provides the information you need to get up to speed. Developed for the specific needs of B2B professionals, it covers all the basics of getting started with Twitter, building a following and maximizing your visibility and influence with colleagues and business prospects. It also profiles three successful B2B Twitter practitioners and describes the tactics they’ve used to thrive.
This presentation covers:
The fundamentals of micro blogs and how they deliver value;
Filling out your Twitter profile for maximum impact;
How to use Twitter readers on desktop and mobile platforms;
Finding Twitter members to follow;
Best practices for participating in the community;
How to build and use Twitter lists;
Building trust and visibility in the community;
How hash tags work;
Twitter events;
How successful B2B companies are leveraging Twitter.
The PowerPoint presentation includes detailed speaker notes.
Twitter for the HR Professional: How to Use it and Why You Should.Stuart Friedman | SPHR
Twitter for the HR Professional: How to Use it and Why You Should.
With the ever changing landscape of how people communicate and engage with one another, Twitter and other social media is now part of most peoples lives, both on personal and business levels. See how Twitter can help build your employment brand, bolster your career and more...
Email, mobile and social marketing for small and medium-sized enterprisesGraphicMail
Email as the backbone of digital marketing communications - and how to integrate it with social and mobile. Tips, trends, research and
case studies. Compiled by Barbara Ulmi, marketing director at GraphicMail.
Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of...Rodger Johnson
This is a basic presentation of social media tools companies can use to build better relationships with customers and prospects. The information is intended to be a primer.
One attendee said this about my course: Excellent training yesterday, Rodger was a great choice, best $49 I ever spent on Social Media.
Webinar: How and why to use social media to inform creative contentBuiltvisible
In this deck, our Senior Digital PR Executive, Dan, explores how digital marketers, PR professionals and content creators can use social media to inform creative content through the latest social trends, data and emerging ideas from across a wide range of platforms, including Twitter, TikTok, Instagram, Reddit and YouTube.
Social Media Marketing for B2B Business Development - Business Marketing Asso...Erin Moloney
In this presentation that I gave to the Business Marketing Association's St. Louis, MO chapter on April 1, 2010, I go over the best sites to analyze for driving more leads into the sales pipeline for a B2B organization.
Facts you should know before choosing social media platforms for your busines...Nativedge
Which social media platform works best for my type of content? Are my potential readers on the social media platform? Will it work for me? With all these questions and more, these facts will give you the guidance you need to choose the platform that works best for your business.
Darrah Courter owner of Rippling Effect will present "Leveraging Social Media". Darrah professionally trains and manages campaigns utilizing social media tactics and strategies. She has shared her expertise with various organizations like: American Marketing Association, National Association of Remodeling Industries and Small Business Development Center. Presentation January 19, 2011
Twitter is a fantastic tool yet, not many organizations know how to use it or, the benefits that can be achieved with it as a fundraising tool. This article will provide an introduction to those of you who have not joined the flock, while providing tips for organizations that are currently on Twitter; and how to use it as a tool for engagement, communication and acquisition.
Social Media is huge and any business not tapping into the power of these tools and networks is missing out.
Yet it can be overwhelming and difficult to know where to start and what tools to use.
This presentation was done as a webinar for entrepreneurs wishing to know top tips and tricks to making the most out of their social media efforts. Enjoy
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
3. Why social media? Effective use of social media helps journalists: Connect with their community. Connect with sources, other journalists. Change the newsroom culture. Because the tools are quick and easy to use. Build themselves and their media outlet as a brand of specific information. Promote content and themselves. Write better. THINK TWITTER, NOT TWAIN!
4. Social media is NOT… An RSS feed: Readers distinguish between spammers and information-sharers. A one-way conversation: Readers expect information exchange to be an interactive transaction. A free-for-all: Company guidelines on its use are a good idea. My general rule: If I wouldn’t say it in a press box or in print, I probably shouldn’t say it on Twitter or Facebook.
5. Social media’s impact Ways we’ve found social media works for us: Increase in online traffic. Reader interaction with reporters and editors: including in-game commentary, feedback on stories and other suggestions. User-generated content. Story ideas and links. Identifying hot topics and breaking news.
6. 10 ways we’ve used social media 1. We discovered story ideas – including the most viewed blog post on our Website in 2009. 2. We took reader suggestions for headlines during the NBA Finals – and even used some of them. 3. We live-blogged important games via Twitter, then directed conversation to our site. 4. We sold advertising to sponsors for an NBA Finals “tweet up” watch party. 5. We recruited fan bloggers. 6. We gathered news, developed sources through contacts found via social media. 7. We identify topics people are discussing RIGHT NOW and target content to the conversation. 8. We get instant feedback from readers. 9. We promote content and build our brand as a source of specific kinds of content. 10. We have fun.
7. Is Twitter really social media? A study by Korean students presented at the 2010 World Wide Web Conference found that Twitter actually is used primarily as a traditional news medium. Their analysis of more than 41 million user profiles and more than 106 million tweets found: Only 22 percent of following on Twitter is reciprocal. The vast majority of updates are filed by an extremely small minority of users. About 35 percent of “retweets” occur within 10 minutes of the original update. They surmised that the majority of Twitter participants are using it as a “live” news service. The headline here is: Your followers are subscribing to YOU.
8. Devising a strategy We made participation mandatory. We made it competitive. We tracked results. We gave prizes. We experimented around big events. We promoted our social media efforts in print, such as at right on our College Gridiron 365 page. But we still weren’t quite sold until …
9. Big Baby = BIG BANG The No. 1 blog post on OrlandoSentinel.com in 2009 originated, was reported and went viral through social media. It: Probably wouldn’t have been a story at all if we’d been thinking like a traditional newspaper. Probably would’ve been overlooked entirely if not for Twitter. Never would have become a continuing storyline without the Web. Was best told in a digital form. Generated residual traffic for months.
10. Getting started Know your audience. Be very specific in your profile. What will you tweet? What information can people expect from you? Know the platform protocols and how to use them. Learn whom you should follow and how you find them. Know the things that will get you unfollowed. Know the dangers of mixing business and personal life.
11. Setting up shop Do … Be precise in the bio and contact information. Describe what you’ll be tweeting. Personalize the page look. Include a photograph. Interact. Manage followers. Create lists.
12. Personalized subject pages Strong points Direct connection to target audiences. Headline feeds easily shared. Strong use for developing sources. Good networking opportunities with other journalists.
13. Tricks of the Twitter trade Hootsuite URL shorteners Twitpic.com and Flickr.com Twittergrader.com Mashable.com Twitvid.com Tinychat.com Twittertim.es Twittersheep.com Twiangulate.com Whatthetrend.com Twellow.com Friendorfollow.com Livestream.com Qik.com
14. Hootsuite.com Strong points Web based – not a memory hog. Allows user to track click-throughs. Easy to manage multiple accounts. Easy to publish to other social mediums such as Facebook and LinkedIn. Can pre-set up to 10 RSS feeds. Can pre-schedule tweets.
15. Livestream.com Strong points Useful tool for live Web broadcasts, including chats, press conferences, interviews and more. Can be personalized to specific content themes and imbedded into blogs or .html files. Headline tickers and hyperlinks. Can be synchronized with Twitter, Facebook and other social media.
17. Twitter.grader.com Strong points Grades Twitter users using a formula that calculates number of followers, power of followers, update frequency and recency, ratio of followers to following and engagement.
18. Whatthetrend.com Strong points Allows users to learn why topics are trending on Twitter. Good tool for identifying and capitalizing on hot topics for content and SEO purposes.
19. Twittersheep.com Strong points Analyzes Twitter stream of your follower’s list. Notes key words and topics your followers are discussing. Cloud is updated in real time. Can use findings to target content and followers.
20. Twittertim.es.com Strong points Organizes headlines generated from links or shortened links within your Twitter feed in a reader-friendly, newspaper-style format.
21. Sports journalists on Twitter Good list of sports personalities and journalists to follow: http://www.theteliosgroup.com/tips/sports-business-people-on-twitter Some active Orlando Sentinel staffers: @osaadelson @osgators @osseminoles @osknights @BianchiWrites @JeffShain @GeorgeDiaz @taniaganguli @joshuabrobbins @NCAAFootballMan @MagicMattOS @OS_Recruiting @osvarsity APSE on Twitter: @APSE_sportsmedia
22. Other important sites http://mashable.com/guidebook/twitter/ http://sreetips.tumblr.com/post/87435969/twitter ASNE social media slideshow: http://www.slideshare.net/stevebuttry/asne-twitter-presentation-1174408
23. Now what? Do Don’t 1) Encourage your staff to be active in social media. 2) Take the lead yourself. 3) Talk with readers, not at them. 4) Monitor what people are talking about. 5) Adjust your delivery to what THEY want. 1) Automate it and leave it. 2) Be the annoying spammer. 3) Forget social media is an extension of yourself and your paper. 4) Follow everybody who follows you. 5) Lose sight of what your followers are expecting.
24. More helpful tips Twitter basics for the newsroom: http://www.notrain-nogain.org/Train/Res/Multi/twit.asp 10 things that will get you unfollowed: http://www.techradar.com/news/internet/web/10-twitter-crimes-that-will-get-you-unfollowed-593895 Common reasons you might struggle to gain followers: http://bhlaab.com/twitter/9-reasons-why-you-arent-being-followed-on-twitter Things you absolutely, positively must know about RTs (that’s “retweets” for the newbies) : http://www.fastcompany.com/blog/dan-macsai/popwise/report-nine-scientifically-proven-ways-get-re-tweeted-twitter
25. For more information www.twitter.com/twstephens www.facebook.com/TimWStephens E-mail: tstephens@orlandosentinel.com Phone: 407-420-5698