Social Media 101 Fall 2013

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  • ----- Meeting Notes (11/20/13 13:53) -----Grumpy Cat and Happy Kitteh - internet "memes"
  • ----- Meeting Notes (11/20/13 13:53) -----Facebook was named after Harvard's yearbook. Being socially connected is not new - but the tools we have available to us are varied in ways none of us imagined!
  • ----- Meeting Notes (11/20/13 13:53) -----Friendster – malaysian
  • Social Media 101 Fall 2013

    1. 1. SOCIAL MEDIA 101 History, Tools, and the Future Cheyenne Hohman, MLS UK Hive, College of Arts & Sciences
    2. 2. Remember Facebook before Facebook? A brief history of social media
    3. 3. Pacific High School Class of 1998
    4. 4. 2002 2013
    5. 5. 2003 2013
    6. 6. 2004 2013
    7. 7. 2006 2013
    8. 8. Why do people use this stuff? 100 90 80 70 60 50 40 30 20 10 0 Photo: Ian Munroe Whiting & Williams, 2013 Qualitative Market Research: An International Journal Vol. 16 No. 4, 2013 pp. 362-369
    9. 9. So, what’s out there nowadays? A tale of two zillion websites
    10. 10. List of social networks with 100 million+ active users Source: Wikipedia
    11. 11. The Conversation Prism
    12. 12. The Conversation Prism There’s a lot going on.
    13. 13. How in the world am I supposed to keep track of all this stuff?????!! Photo: Ken Kanouse
    14. 14. The Conversation Prism Flickr Soundcloud Instagram Vimeo Linkedin Tumblr Facebook YouTube Twitter Google+
    15. 15. The Conversation Prism Instagram Linkedin Facebook Twitter Google+ YouTube Tumblr Vimeo Flickr Soundcloud
    16. 16. Social Media Policies: UK and A&S The boring (but important) stuff
    17. 17. UK SOCIAL MEDIA POLICY • • • The same laws, professional expectations, and guidelines for interacting with students, parents, patients, alumni, donors, media, and other University constituents apply. HIPAA, FERPA, etc. Employees are accountable for any institutionally related content they post to social media sites. This regulation applies to all employees and units of the University. Observe: – Governing Regulations – Administrative Regulations – Human Resource Policies and Procedures – Ethical Principles and Code of Conduct; – Policy Governing Access to and Use of University Information Technology Resources – Policy on Discrimination and Harassment. – UK HealthCare Code of Ethics – Behavioral Standards in Patient Care – UK Hospital Policy on Photography and video of patients and employees
    18. 18. UK SOCIAL MEDIA POLICY • Observe Copyright & Intellectual Property laws & regulations • Use University Logos as outlined in the Graphic Standards document • Don’t announce UK’s news. Leave that to PR. • Know the Terms of Service, privacy policies, etc for each network you use. • Tell UK PR when you start an account. • Use approved photos & UK logos. • Have a strategic plan • Link back to UK’s websites
    19. 19. A&S SOCIAL MEDIA POLICY • Report new & existing accounts to me for the A&S social media directory. • Consult me with questions, requests for training, etc. • Name your accounts appropriately. • Do not use personal email addresses for authentication.
    20. 20. PLEASE DO: • • • • • • Proofread. Be factual. Engage others. Mix it up. Be real. Keep track. • • • • • • Plan ahead. Keep it clean. Use your voice. Stay in the loop. Help others. Embrace change.
    21. 21. PLEASE DON’T: • Be sarcastic. • Post at 4am on Tuesdays. • Neglect your account. • Overload your followers. • Advertise commercial or political campaigns. • Speak on behalf of A&S or UK.
    22. 22. If you…. • Use Twitter, please tweet @UKarts_sciences or hashtag #ukartsci when appropriate • Use Facebook, please share relevant/cool updates from A&S in your own network(s) • Use Instagram, please tag @ukartsci or hashtag #ukartsci when appropriate & participate in/promote our contests • Use trending #tags from UK and A&S (#seeblue, #blueabroad, #bbn etc)
    23. 23. PROS • • • • • Whippersnappers Authenticity Connections Media – creativity Technology & information literacy • Unprecedented opportunities
    24. 24. PROS • • • • • Whippersnappers Authenticity Connections Media – creativity Technology & information literacy • Unprecedented opportunities & CONS • • • • • • • Lack of control Consistency/branding Overwhelming Time & energy Shifting sands Drama ROI
    25. 25. Networks We Use Make the digital rounds
    26. 26. FACEBOOK • Three primary types of accounts 1. User profiles 2. Pages 3. Groups • Billions of users = billions of updates • Messaging, games, images, social updates • Advertisements
    27. 27. Facebook User Profile
    28. 28. Facebook Page
    29. 29. facebook.com/pages
    30. 30. Administrating a page
    31. 31. Metrics
    32. 32. Facebook Group
    33. 33. Uses of Facebook in Higher Ed • Share updates with students, faculty, alumni & community • Post & share photos • Start or engage in discussions • Promote departments, programs, and the College • Contests, giveaways, etc
    34. 34. TWITTER • • • • • • • Most popular “microblogging” platform Millions of tweets sent per day Can include links, photos @ to engage individual accounts # to tag or search 140 character maximum Can send Direct Messages (privately)
    35. 35. A&S Twitter Page
    36. 36. A&S on Twitter
    37. 37. @ interactions
    38. 38. @ mentions
    39. 39. # hashtags
    40. 40. Lists on Twitter • Follow specific users/groups of users • Removes a lot of irrelevant posts from your feed • Easily add & remove accounts
    41. 41. Main Feed List Feed
    42. 42. Using Twitter at Conferences • # by or for conference helps attendees find one another • Useful for sharing links (shortened, of course) or responding to presenters • Use @ and # protocols to connect
    43. 43. Uses for Twitter in Higher Ed • • • • Live-tweet events Tweet pictures of events (via Instagram is ok) Departmental updates Campus events #KWeek13 #UKFUSION #seeblue • Answer students’ questions
    44. 44. INSTAGRAM • Photo sharing platform (square format) • Primarily mobile network; must have a smartphone to start an account & post photos from mobile device • # & @ protocols like Twitter • Embed into Tumblr, Facebook, Twitter, etc
    45. 45. A&S on Instagram
    46. 46. Instagram via Web
    47. 47. Uses of Instagram in Higher Ed • Showcase events, campus shots, print materials • Post photo booth photos from events • Can be a photo repository for Twitter & Facebook • No ability to edit after posting, only deletions
    48. 48. LINKEDIN • Professional social network • More than 175 million users – Post resumes – Affiliate with organizations – List & search for jobs • Less active feed • Communication tool
    49. 49. Personal Linkedin Page
    50. 50. A&S on Linkedin
    51. 51. Linkedin University Pages
    52. 52. Uses for Linkedin in Higher Ed • • • • Connect with students, alumni & faculty Survey/gather info from followers Get input from professionals in your field Encourage seniors & grad students to join
    53. 53. GOOGLE+ • Social network, connected to Gmail accounts • Users can: – Post photos, status updates, share events – Like, comment on, & share statuses of others – Use “Hangout” function for video chat – Instant message/text chat with other users
    54. 54. Personal Profile Page on Google+
    55. 55. A&S on Google+
    56. 56. Uses of Google+ in Higher Ed • Similar to Facebook • Search Engine Optimization • Three-column layout has smaller text but is more aesthetically pleasing than Facebook • Photo galleries • Updates • Events
    57. 57. Tools We Use Simplify and organize your account(s)
    58. 58. BIT.LY
    59. 59. HOOTSUITE
    60. 60. What’s Next? One more thing…
    61. 61. THANK YOUUUU Get in touch anytime: Jessicah.Hohman@uky.edu OR j.cheyenne.hohman@gmail.com 975 Patterson Office Tower

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