----- Meeting Notes (11/20/13 13:53) -----Grumpy Cat and Happy Kitteh - internet "memes"
----- Meeting Notes (11/20/13 13:53) -----Facebook was named after Harvard's yearbook. Being socially connected is not new - but the tools we have available to us are varied in ways none of us imagined!
Social Media Policies: UK and A&S
The boring (but important) stuff
UK SOCIAL MEDIA POLICY
The same laws, professional expectations, and guidelines for interacting with
students, parents, patients, alumni, donors, media, and other University constituents apply.
HIPAA, FERPA, etc.
Employees are accountable for any institutionally related content they post to social media
sites. This regulation applies to all employees and units of the University.
– Governing Regulations
– Administrative Regulations
– Human Resource Policies and Procedures
– Ethical Principles and Code of Conduct;
– Policy Governing Access to and Use of University Information Technology Resources
– Policy on Discrimination and Harassment.
– UK HealthCare Code of Ethics
– Behavioral Standards in Patient Care
– UK Hospital Policy on Photography and video of patients and employees
UK SOCIAL MEDIA POLICY
• Observe Copyright & Intellectual Property laws & regulations
• Use University Logos as outlined in the Graphic Standards
• Don’t announce UK’s news. Leave that to PR.
• Know the Terms of Service, privacy policies, etc for each
network you use.
• Tell UK PR when you start an account.
• Use approved photos & UK logos.
• Have a strategic plan
• Link back to UK’s websites
A&S SOCIAL MEDIA POLICY
• Report new & existing accounts to me for the
A&S social media directory.
• Consult me with questions, requests for
• Name your accounts appropriately.
• Do not use personal email addresses for
Mix it up.
Keep it clean.
Use your voice.
Stay in the loop.
• Be sarcastic.
• Post at 4am on
• Neglect your
• Overload your
• Advertise commercial
or political campaigns.
• Speak on behalf of
A&S or UK.
• Use Twitter, please tweet @UKarts_sciences or hashtag
#ukartsci when appropriate
• Use Facebook, please share relevant/cool updates from
A&S in your own network(s)
• Use Instagram, please tag @ukartsci or hashtag #ukartsci
when appropriate & participate in/promote our contests
• Use trending #tags from UK and A&S
(#seeblue, #blueabroad, #bbn etc)
Media – creativity
Media – creativity
Lack of control
Time & energy
Uses of Facebook in Higher Ed
• Share updates with students, faculty, alumni &
• Post & share photos
• Start or engage in discussions
• Promote departments, programs, and the
• Contests, giveaways, etc
Most popular “microblogging” platform
Millions of tweets sent per day
Can include links, photos
@ to engage individual accounts
# to tag or search
140 character maximum
Can send Direct Messages (privately)
Using Twitter at Conferences
• # by or for conference helps attendees find
• Useful for sharing links (shortened, of course)
or responding to presenters
• Use @ and # protocols to connect
Uses for Twitter in Higher Ed
Tweet pictures of events (via Instagram is ok)
Campus events #KWeek13 #UKFUSION
• Answer students’ questions
• Photo sharing platform (square format)
• Primarily mobile network; must have a
smartphone to start an account & post photos
from mobile device
• # & @ protocols like Twitter
• Embed into Tumblr, Facebook, Twitter, etc
Uses of Instagram in Higher Ed
• Showcase events, campus shots, print
• Post photo booth photos from events
• Can be a photo repository for Twitter &
• No ability to edit after posting, only deletions
• Professional social network
• More than 175 million users
– Post resumes
– Affiliate with organizations
– List & search for jobs
• Less active feed
• Communication tool
Uses for Linkedin in Higher Ed
Connect with students, alumni & faculty
Survey/gather info from followers
Get input from professionals in your field
Encourage seniors & grad students to join
• Social network, connected to Gmail accounts
• Users can:
– Post photos, status updates, share events
– Like, comment on, & share statuses of others
– Use “Hangout” function for video chat
– Instant message/text chat with other users
Uses of Google+ in Higher Ed
• Similar to Facebook
• Search Engine Optimization
• Three-column layout has smaller text but is
more aesthetically pleasing than Facebook
• Photo galleries
Tools We Use
Simplify and organize your account(s)