There are hundreds of analytics tools available, however, major social networks offer their own analytics platforms. In this article, we will discuss how to use Facebook Insights and Twitter Analytics for better social media marketing.

2. How to use Facebook Insights and Twitter Analytics
for Improved Content Marketing

3. Analytics is not frightening, rather it’s our friend to
understand the market
in a more effective way.
They are not just numbers. They are insights
about your business
in a more logical way.

4. Facebook Insights

5. Data for:
Understand your
Facebook audience

6. Go to: People tab of Facebook Insights

7. More than 50% fans are not reached!

8. Data for:
Understand what type of
content resonates with
them well

9. Now let’s move on to: Reach tab
Click on any point of the graph, it will redirect
you to the post details for the given date. This is
the way you can see which posts worked better
for your audience.

10. Time to know what pisses
your audience off...

11. Follow the next graph on Facebook Insights
Click on the pointers and you will
understand what not to post.

12. Or go to Likes tab

13. Clicking on any point of
the 'Unlike' zone will take
you to an insightful
window...

14. 36 unliked in one day!!
Trace out the posts. Now this is NOT TO DO for you.

15. Data for:
What’s the best time to
post

16. Go to Posts tab
You can get data for every day and
every hour.

17. A bonus tip:
Also try posting at
unusual but peak time
slots.

18. Twitter Analytics

19. Data for:
Understand your Twitter
followers

20. Your audience wants to hear from you
more
A comparison of two months’
tweet history and their effect for
a brand.

21. Go to Followers tab
And find the interests
of your followers

22. Data for:
Understand what type of
content resonates with
them well

23. Visit the Tweets tab of your Twitter
Analytics dashboard
From the list, you can trace the posts
that are going exceptionally well
with your network.

24. Click on Tweet details
Look for the detailed report on
impression with time, clicks, RTs.

25. Now look at the right hand side bar of
the Tweets tab
Look for the days, when you
got highest and lowest
response. Find the best and
worst tweet.

26. Data for:
What’s the best time to
post

27. Go to Followers tab
Find your followers' geo-location
and send your tweets
accordingly

28. Thank You!
For more useful content, visit
http://www.techshu.com