Are you struggling to get your content into the hands of more people? I put together this presentation for you that reveals the content promotion strategies that are working best right now for me and my clients so you can implement them in your business.
If you're a nonprofit organization seeking a new way to spread the word about your cause to potential donors, this intro to Twitter will show you how to set up an account and use it to your advantage.
Uncover the most common monster mistakes people make when marketing on Twitter!
Find out the most shocking reasons people fail to get significant traffic from Twitter, and how you can avoid the same fate!
Discover the top tricks for making the most out of your marketing efforts onTwitter!
Learn what Twitter visitors really want. (Once you get this right, your success will improve immediately!)
And much, much more!
Gerald
gerald-pilcher.com
The document outlines the agenda for a social media marketing class, including a discussion of articles, homework from the previous week, and an overview of key concepts like the "cardinal rules" of social media marketing. It also provides information on tools and best practices for using Twitter for business purposes.
How to Make Social Media & Email Work TogetherJenna Jantsch
The document discusses how social media and email marketing can work together to grow a business. It provides an overview of key social media platforms like Twitter, Facebook, LinkedIn, YouTube and blogs. It then gives tips on how to integrate each of these platforms with email marketing strategies, such as including social media links and content in emails. The document concludes by highlighting metrics and best practices for social media and email marketing success.
The document provides guidance for non-profit organizations on using social media effectively. It recommends organizations focus social media posts on their mission and sharing stories that are relevant to supporters. Posts should showcase personality and empathy while avoiding topics outside the organization's expertise. Most importantly, organizations should regularly interact with followers on social media, not just post content. While resources can be limited for non-profits, social media allows them to leverage their clear mission and ability to tell emotional stories to engage supporters.
This document provides advice for using Twitter effectively for sales purposes. It recommends establishing expertise by reading and commenting on customers' and prospects' tweets and blogs. Retweeting others' content is an easy way to curate information and get their attention. Subscribing to others' blogs allows reading them in batches and scheduling relevant tweets. Comments on blogs and tweets should include the other person's Twitter handle to ensure they notice. The goal is to engage others in conversation and move interactions to a phone or email discussion where actual sales can occur. Social media should supplement but not replace traditional outreach methods like phone calls and emails.
10 tips to promote your content without spamming peopleMark Schaefer
The document provides 10 tips for promoting content online without spamming others. The tips include looking for questions to answer with your content, using social media channels to share relevant content with followers, including content links in your online profiles, igniting snippets of content for sharing, participating in link roundups, promoting new content within old popular content, joining content sharing clubs, and writing personal notes to industry bloggers about relevant content. The overall message is that content should be promoted organically by engaging with audiences and sharing value, rather than blasting messages out to people.
If you're a nonprofit organization seeking a new way to spread the word about your cause to potential donors, this intro to Twitter will show you how to set up an account and use it to your advantage.
Uncover the most common monster mistakes people make when marketing on Twitter!
Find out the most shocking reasons people fail to get significant traffic from Twitter, and how you can avoid the same fate!
Discover the top tricks for making the most out of your marketing efforts onTwitter!
Learn what Twitter visitors really want. (Once you get this right, your success will improve immediately!)
And much, much more!
Gerald
gerald-pilcher.com
The document outlines the agenda for a social media marketing class, including a discussion of articles, homework from the previous week, and an overview of key concepts like the "cardinal rules" of social media marketing. It also provides information on tools and best practices for using Twitter for business purposes.
How to Make Social Media & Email Work TogetherJenna Jantsch
The document discusses how social media and email marketing can work together to grow a business. It provides an overview of key social media platforms like Twitter, Facebook, LinkedIn, YouTube and blogs. It then gives tips on how to integrate each of these platforms with email marketing strategies, such as including social media links and content in emails. The document concludes by highlighting metrics and best practices for social media and email marketing success.
The document provides guidance for non-profit organizations on using social media effectively. It recommends organizations focus social media posts on their mission and sharing stories that are relevant to supporters. Posts should showcase personality and empathy while avoiding topics outside the organization's expertise. Most importantly, organizations should regularly interact with followers on social media, not just post content. While resources can be limited for non-profits, social media allows them to leverage their clear mission and ability to tell emotional stories to engage supporters.
This document provides advice for using Twitter effectively for sales purposes. It recommends establishing expertise by reading and commenting on customers' and prospects' tweets and blogs. Retweeting others' content is an easy way to curate information and get their attention. Subscribing to others' blogs allows reading them in batches and scheduling relevant tweets. Comments on blogs and tweets should include the other person's Twitter handle to ensure they notice. The goal is to engage others in conversation and move interactions to a phone or email discussion where actual sales can occur. Social media should supplement but not replace traditional outreach methods like phone calls and emails.
10 tips to promote your content without spamming peopleMark Schaefer
The document provides 10 tips for promoting content online without spamming others. The tips include looking for questions to answer with your content, using social media channels to share relevant content with followers, including content links in your online profiles, igniting snippets of content for sharing, participating in link roundups, promoting new content within old popular content, joining content sharing clubs, and writing personal notes to industry bloggers about relevant content. The overall message is that content should be promoted organically by engaging with audiences and sharing value, rather than blasting messages out to people.
3 Fundamentals of a Successful Social Selling StrategyMark Schaefer
Social media provides both an opportunity and an impediment to many sales professionals. But the job will be easier if you keep these three fundamentals in mind!
This deck is what we used to host a LIVE Twitter chat and webinar on Twitter for those wondering how to use it effectively for business and marketing. Enjoy!
7 Proven Strategies to Maximize Twitter for Your BusinessDave Kerpen
This document outlines 7 proven strategies for maximizing success on Twitter for businesses: 1) Listen strategically to customers and industry conversations; 2) Respond to everyone who mentions your company on Twitter; 3) Repeat great content to increase exposure; 4) Use hashtags wisely to join related conversations; 5) Advertise smarter by setting goals and targeting the right audience; 6) Join existing conversations about topics related to your business; 7) Use social media management tools to efficiently implement the strategies and track analytics. The presenter promotes the social media management tool Likeable Hub to help businesses effectively execute these Twitter strategies.
Why should you blog ... even if nobody reads it? How do you get your company blog to suck less? Here is one of Mark Schaefer's most popular presentations.
Social marketing isn’t for the faint of heart, and one of the hardest responsibilities of a social media marketer is being creative and generating new ideas for content.
This document provides guidance on using Twitter to promote a business. It recommends linking Twitter profiles prominently, engaging with other users by asking questions and retweeting posts, and using hashtags to connect with relevant conversations. Creative strategies like hosting tweet-ups, contests and special offers exclusively for Twitter followers are also presented to build an audience and exposure. The document cautions that content on Twitter should be valuable and engage users rather than just self-promote, in order to best leverage Twitter for business purposes.
Beyond the Press Release: Bringing PR to Life with Social MediaNational Life Group
The document discusses the growth of social media and its importance for public relations and marketing. It provides tips on how to use social media to listen to customers, engage with them and others online, and develop an effective social media strategy. Specific metrics for tracking the success of social media efforts are also outlined.
Last year (2012) after Google released the new penguin updates in July, Morgan Drexen needed to re-evaluate how we engaged with our online community. This presentation developed by our SEO was the basis of our new social media paradigm. Since we have introduced these new ideas about social networking we have doubled our followers, and increased social engagements by 300%.
Portland Ten Guerilla Public Relations: Tips for Free & Effective Public Rel...PRA Public Relations
Startups, and any business looking to work lean and build market recognition, will benefit from these easy-to-use tips on public relations how-to's from Pam Abrahamsson, VP of public relations, Stephenson Group. This presentation was shared with the 2010 participants of the Portland Ten entrepreneurial education & mentoring programs.
Whether you are a small business owner, a startup, or planning to take the plunge, this overview will help get your DIY public relations and social media program under way.
This document provides an overview of how to establish a presence on Twitter and use it effectively for marketing purposes. It discusses key Twitter terminology like hashtags, mentions, retweets, and favorites. It then outlines basic steps for setting up a Twitter account, including choosing a username, adding a profile photo and bio, and customizing the header image. The document emphasizes listening to customers on Twitter to better understand their interests and pain points in order to engage them and improve your business. It encourages using Twitter as a space to have quick conversations about your company to build your brand identity.
Social Media Skills to Set You Apart | Lia HabermanLia Haberman
Lia Haberman presents tips for using social media to establish authority and influence online for career purposes. She discusses aligning profiles across platforms for consistency, following industry leaders, regularly posting valuable content using hashtags sparingly, occasionally tagging others, and creating Instagram stories. The goal is to provide value to others and build your online reputation through thoughtful engagement and sharing on LinkedIn, Twitter, Instagram and other sites.
Social Media For Business Part 4 The Art Of TwitterSteven Fisher
The document provides guidance on using Twitter for business purposes. It discusses what Twitter is, how companies can use it for customer service, sales, and marketing. Specific examples are given of companies like Comcast and Network Solutions that use Twitter accounts for customer service and support. The document also outlines best practices for setting up business Twitter profiles and engaging with customers on the platform.
This document provides a beginner's guide to using Twitter. It discusses creating a Twitter account and profile, connecting with others on Twitter, Twitter lingo like hashtags and retweets, using lists to organize followers, the importance of sharing quality content, and how third party apps can enhance the Twitter experience. The overall document serves as an introduction to Twitter and provides tips for getting started and being active on the platform.
Social media monitoring (SMM) is the process of tracking, measuring and evaluating an organization’s social media marketing initiatives. SMM began as a way of tracking harmful comments and avoiding PR disasters. Unmonitored, damaging remarks can have a negative impact on a brand’s reputation and future.
How to Use LinkedIn Groups for Lead GenerationAshley Starr
LinkedIn groups can be used to generate B2B leads by interacting with group members through comments and starting conversations. The author tested different approaches within the "Digital Marketing" group, including commenting on posts, sending connection requests, and messaging new connections with either generic or personalized messages. Key findings included a 44% reply rate to initial comments, a 76% acceptance rate for connection requests, and higher response rates for personalized messages (Message B) compared to generic ones (Message A). However, Message B conversations were less clear and more prospects disconnected after being messaged. Overall, the process provided insights but challenges remained in converting connections to interested clients.
How to build a strong network on LinkedIn efficiently?Akhila Ashraf
The document provides strategies for using LinkedIn to generate leads and grow a professional network for a B2B company. The key recommendations are:
1) LinkedIn is better than other social media for B2B lead generation due to its large professional user base.
2) Post valuable industry content regularly to position yourself as an expert, drive traffic to your profile, and engage with connections.
3) Develop relationships on LinkedIn by commenting on and engaging with others' posts in addition to growing your connection count.
4) Use groups in your industry to easily connect with professionals and start conversations that can lead to new connections and leads.
5) Connect with influencers in your field who can
Influencers are people who are credible, authoritative and and popular in a genre or niche community. They must also be effective in being able to inspire action in that community. If we get influencers to share our posts, we potentially draw thousands more eyes on our content than otherwise. This presentation is all about Influencer Building from many credible, expert sources on the Internet. See last slides for source links to these sources.
3 Fundamentals of a Successful Social Selling StrategyMark Schaefer
Social media provides both an opportunity and an impediment to many sales professionals. But the job will be easier if you keep these three fundamentals in mind!
This deck is what we used to host a LIVE Twitter chat and webinar on Twitter for those wondering how to use it effectively for business and marketing. Enjoy!
7 Proven Strategies to Maximize Twitter for Your BusinessDave Kerpen
This document outlines 7 proven strategies for maximizing success on Twitter for businesses: 1) Listen strategically to customers and industry conversations; 2) Respond to everyone who mentions your company on Twitter; 3) Repeat great content to increase exposure; 4) Use hashtags wisely to join related conversations; 5) Advertise smarter by setting goals and targeting the right audience; 6) Join existing conversations about topics related to your business; 7) Use social media management tools to efficiently implement the strategies and track analytics. The presenter promotes the social media management tool Likeable Hub to help businesses effectively execute these Twitter strategies.
Why should you blog ... even if nobody reads it? How do you get your company blog to suck less? Here is one of Mark Schaefer's most popular presentations.
Social marketing isn’t for the faint of heart, and one of the hardest responsibilities of a social media marketer is being creative and generating new ideas for content.
This document provides guidance on using Twitter to promote a business. It recommends linking Twitter profiles prominently, engaging with other users by asking questions and retweeting posts, and using hashtags to connect with relevant conversations. Creative strategies like hosting tweet-ups, contests and special offers exclusively for Twitter followers are also presented to build an audience and exposure. The document cautions that content on Twitter should be valuable and engage users rather than just self-promote, in order to best leverage Twitter for business purposes.
Beyond the Press Release: Bringing PR to Life with Social MediaNational Life Group
The document discusses the growth of social media and its importance for public relations and marketing. It provides tips on how to use social media to listen to customers, engage with them and others online, and develop an effective social media strategy. Specific metrics for tracking the success of social media efforts are also outlined.
Last year (2012) after Google released the new penguin updates in July, Morgan Drexen needed to re-evaluate how we engaged with our online community. This presentation developed by our SEO was the basis of our new social media paradigm. Since we have introduced these new ideas about social networking we have doubled our followers, and increased social engagements by 300%.
Portland Ten Guerilla Public Relations: Tips for Free & Effective Public Rel...PRA Public Relations
Startups, and any business looking to work lean and build market recognition, will benefit from these easy-to-use tips on public relations how-to's from Pam Abrahamsson, VP of public relations, Stephenson Group. This presentation was shared with the 2010 participants of the Portland Ten entrepreneurial education & mentoring programs.
Whether you are a small business owner, a startup, or planning to take the plunge, this overview will help get your DIY public relations and social media program under way.
This document provides an overview of how to establish a presence on Twitter and use it effectively for marketing purposes. It discusses key Twitter terminology like hashtags, mentions, retweets, and favorites. It then outlines basic steps for setting up a Twitter account, including choosing a username, adding a profile photo and bio, and customizing the header image. The document emphasizes listening to customers on Twitter to better understand their interests and pain points in order to engage them and improve your business. It encourages using Twitter as a space to have quick conversations about your company to build your brand identity.
Social Media Skills to Set You Apart | Lia HabermanLia Haberman
Lia Haberman presents tips for using social media to establish authority and influence online for career purposes. She discusses aligning profiles across platforms for consistency, following industry leaders, regularly posting valuable content using hashtags sparingly, occasionally tagging others, and creating Instagram stories. The goal is to provide value to others and build your online reputation through thoughtful engagement and sharing on LinkedIn, Twitter, Instagram and other sites.
Social Media For Business Part 4 The Art Of TwitterSteven Fisher
The document provides guidance on using Twitter for business purposes. It discusses what Twitter is, how companies can use it for customer service, sales, and marketing. Specific examples are given of companies like Comcast and Network Solutions that use Twitter accounts for customer service and support. The document also outlines best practices for setting up business Twitter profiles and engaging with customers on the platform.
This document provides a beginner's guide to using Twitter. It discusses creating a Twitter account and profile, connecting with others on Twitter, Twitter lingo like hashtags and retweets, using lists to organize followers, the importance of sharing quality content, and how third party apps can enhance the Twitter experience. The overall document serves as an introduction to Twitter and provides tips for getting started and being active on the platform.
Social media monitoring (SMM) is the process of tracking, measuring and evaluating an organization’s social media marketing initiatives. SMM began as a way of tracking harmful comments and avoiding PR disasters. Unmonitored, damaging remarks can have a negative impact on a brand’s reputation and future.
How to Use LinkedIn Groups for Lead GenerationAshley Starr
LinkedIn groups can be used to generate B2B leads by interacting with group members through comments and starting conversations. The author tested different approaches within the "Digital Marketing" group, including commenting on posts, sending connection requests, and messaging new connections with either generic or personalized messages. Key findings included a 44% reply rate to initial comments, a 76% acceptance rate for connection requests, and higher response rates for personalized messages (Message B) compared to generic ones (Message A). However, Message B conversations were less clear and more prospects disconnected after being messaged. Overall, the process provided insights but challenges remained in converting connections to interested clients.
How to build a strong network on LinkedIn efficiently?Akhila Ashraf
The document provides strategies for using LinkedIn to generate leads and grow a professional network for a B2B company. The key recommendations are:
1) LinkedIn is better than other social media for B2B lead generation due to its large professional user base.
2) Post valuable industry content regularly to position yourself as an expert, drive traffic to your profile, and engage with connections.
3) Develop relationships on LinkedIn by commenting on and engaging with others' posts in addition to growing your connection count.
4) Use groups in your industry to easily connect with professionals and start conversations that can lead to new connections and leads.
5) Connect with influencers in your field who can
Influencers are people who are credible, authoritative and and popular in a genre or niche community. They must also be effective in being able to inspire action in that community. If we get influencers to share our posts, we potentially draw thousands more eyes on our content than otherwise. This presentation is all about Influencer Building from many credible, expert sources on the Internet. See last slides for source links to these sources.
This was discussed at the workshop on "Marketing 101 for Startups" conducted by HelloMeets at Hippo Video's office in Chennai.
Speaker & Presentation by:
Ganesh Mukundan, Content Marketing Specialist - Hiver
-Ganesh manages content creation & content marketing and engages with influencers for guest posts
-He is responsible for improving organic visits, driving inbound leads and helping the outbound team with outreach mailers
Presentation includes:
The three step content process:
-Content Ideation
-Content Creation
-Content Promotion
-Building a content calendar that could aid growth targets
-Experiment done by Hubspot to setttle the Quantity vs Quality blogging debate and its analysis
-Examples of Deep Tactical posts
-Increasing leads, visits & subscribers through great content.
-How to nuture leads via Email?
Which Influencer Marketing Strategy Results in More Customers?dlvr.it
How to Craft an Influencer Marketing Program. There are two distinct Influencer Marketing Strategies. Learn which is right for you and how to apply it.
View original post at: http://blog.dlvr.it/2014/10/influencer-marketing/
Jason Baudendistel grew up in poverty and experienced homelessness twice but has since co-founded two tech startups, one which received a $1 million buyout offer. He is also an Amazon bestselling author and consultant who speaks on social media strategy. He argues that most businesses waste 85-95% of their advertising dollars through poorly defined strategies. LinkedIn is highlighted as the most cost-effective way to generate leads through free and low-cost marketing tools like groups, profiles, and targeting specific niches. The key is developing a clear LinkedIn strategy focused on visibility, engagement, and adding value rather than spreading efforts too thin.
Social Media to Enable Sales for Natwest Summer Time TalkJane Frankland
Social Media Marketing is an enabler for sales but only if it's used strategically - as part of a sales and marketing campaign. Without a sales plan and a sales strategy it's a time suck - a total waste of time. Participating in a social media marketing campaign can deliver a return on your investment. This presentation looks at this. It also hints at how social networks can also be used to improve business processes and internal team training. With 7 platforms to cover along with key wins for each of them it's sure to entertain.
The document provides guidance on developing an influencer marketing program as part of a content marketing strategy. It discusses justifying influencer marketing to stakeholders, identifying goals, finding ideal influencers through online searches and networking, and preparing initial outreach to influencers. The overall aim is to help users understand influencer marketing and give them tools and templates to plan and execute a successful program aligned with their goals.
7 Things to Keep in Mind when Working with Influencersfancall
So, you’ve decided to take the plunge and collaborate with influencers. Kudos! Now comes the more important part: shortlisting influencers, contacting them, interacting with them, and finally, establishing a genuine relationship, not just a collaboration, with them. Sounds like a lot? Well, we’re here to help you make sure it isn’t.
This document provides tips for how to be an effective social seller. It begins by highlighting statistics that show social media is important for business decisions. It then discusses the importance of having a complete LinkedIn profile and building a network. The document provides specific suggestions for how to engage on LinkedIn and Twitter, such as sharing content, interacting with others, and creating lists. It also discusses tools that can help with social selling and stresses the importance of building trust-based relationships through high-quality content and customer focus.
Feb 2023 - Social Media Trends and Etiquette Workshop.pptxLibertyCVB
A creative strategy provides guiding principles for developing content to support long-term growth. It serves as a call to action, using data to assess progress and ensure the right activities are being done effectively. The document provides tips for social media strategies, including focusing on top platforms for the target audience, using analytics to understand what works, setting goals for each platform, learning management tools, monitoring competition, and staying up to date on trends. Key recommendations are to create original content, focus on short videos and user-generated content, leverage micro-influencers, and watch keywords and search engine optimization.
The document provides an overview of strategies for generating earned, owned, and paid media to reach one's target audience through social media. It discusses identifying relevant influencers and bloggers, establishing incentives for them to engage with your content, and effectively pitching them. It also covers creating a content calendar and community guidelines for owned channels, using paid platforms like Facebook ads, and tools for tracking engagement. The overall aim is to provide a simple framework for marketers to communicate effectively with their target communities online through different media types.
From zero to hero on Instagram in 5 stepsLeadpages
Standing out on @Instagram is no easy feat – it’s one of the hottest #socialmedia platforms right now and competition is tough! So, how do you craft an Instagram page that beats the bands, and takes from you from zero to hero? Do you want all the answers? Here you go!
Step 1– Optimize your profile
Step 2– Understand your niche
Step 3– Quality content
Step 4– Tag, tag, and tag
Step 5– Collaborate
Which steps have you yet to master, what are you working on now, and what are you hoping to crush this year in 2020?
Send Your First Broadcast Launch Party WebinarInfusionsoft
Slides for the exclusive webinar presented during our Infusionsoft Send Your First Broadcast LAUNCH PARTY. Covers various content including email marketing 1.0, double your sales success path, social media marketing, usage of creative commons.
These slides are relevant for organisations and brands interested to strengthen their digital presence using blogger engagement as part of their Public relations strategy.
3 Common Influencer Marketing mistakes hindering your brand Real-Time OutSource
Influencer marketing has been a major trend for several years, with no signs of going away. If you visit Facebook, Twitter, or virtually any social media channel, there is a good chance you will quickly come across influencers, from different segments of society, promoting different products and services. It sounds simple, but there are many common influencer marketing pitfalls, which can hinder your efforts.
Personal branding is crucial in today's world. When people search for you online, you want to ensure you present a positive and accurate representation of yourself. It is important to separate your personal and professional lives online by setting social media accounts to private and only following accounts that can positively contribute to your brand. Everyone appreciates authenticity, so it is important to show your true character while also maintaining professionalism. Staying active on social media helps engage followers, and blogging allows you to provide more in-depth information about yourself and your brand. Honesty and monitoring your brand are also essential.
This document provides tips for salespeople to leverage LinkedIn for lead generation and relationship management. It outlines three main steps:
1. Optimize your LinkedIn profile to make the best first impression on prospects by including a professional photo, summary, work experience, education, recommendations, and interests.
2. Build your professional network by connecting with colleagues, customers, prospects and industry contacts. Search for new prospects and use groups to expand your reach.
3. Check LinkedIn daily to stay up-to-date on your network and prospects by reviewing feeds, groups, profile visitors, and prospect profiles to find opportunities and break the ice.
Similar to Content Promotion Strategy For Small Businesses (20)
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
Explore Premium Graphic Design Templates for versatile use.
Discover Endless Possibilities with Our costume design template. Download Templates or customise them with an easy-to-excess policy. Let’s transform Your Ideas into Masterpieces!
https://graphypix.com/
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
The Future of B2B Audience Targeting with LinkedInTajul Islam
Tired of pouring money into LinkedIn ads that don't convert?
A marketer’s guide to unlocking the full potential of LinkedIn’s extensive targeting resources and partner tools.
There's a better way. This guide unlocks the secrets to laser-targeting your ideal B2B audience on LinkedIn. Forget generic campaigns. We'll show you how to combine LinkedIn's advanced features with your existing customer data to reach high-value decision-makers directly. Imagine reaching the exact companies and people who can benefit most from your product or service.
Download our free eBook and discover a data-driven approach to LinkedIn marketing that delivers real results. Stop chasing the wrong audience – start targeting the right ones today
2. Here’s What We’ll Cover
I. How To Win Friends And Work With Influencers
II. Paid Traffic
III. How to Attract Raving Fans From Online Communities
IV. Guest Posting
V. Interviewing Your Idols
4. Influencer Marketing
What’s the point?
● As you begin to build your influence, there are key individuals that already
hold sway over your audience.
● On average, businesses generate $6.50 in revenue for each $1 invested in
influencer marketing.*
● 70% of influencer marketing campaigns made $2 or more for every $1
invested. Only 18% failed to generate any revenue.*
* Source: http://blog.tomoson.com/influencer-marketing-study/
5. Influencer Marketing (Cont’d)
Let’s take a look at how to connect with key influencers in your industry.
Step 1: Know who you want to target and why.
● What is your goal for this campaign? This changes what to check before engaging them.
○ If you want more traffic, check their social influence scores on Klout and Followerwonk and
their engagement per post.
○ If you want more links, check their domain authority using MozBar.
○ If you want press mentions, make sure they write on your exact topic.
● What can you do to help the influencer and make it easy for them to say, “Yes”?
○ Are they interested in a mention in your article to increase their influence and authority?
○ Can you provide advice on something they are working on?
○ Are they seeking links to their site?
○ Are they interested in traffic to their site?
6. Influencer Marketing (Cont’d)
Step 2: Know the type of influencer you want to work with.
● Celebrities: The Oprah Winfreys of your industry. They have a very high reach and influence, but
many people reaching out to them.
They are often bestselling authors, public speakers, and known by everyone in your industry. They
have a large team that does the work for them.
Unless you have a strong follow-up game and can move mountains for them, I’d recommend
starting with another category.
If you insist on going after a celebrity, you have to think really long-term.
7. Influencer Marketing (Cont’d)
Step 2: Know the type of influencer you want to work with (Cont’d).
● Authorities: Authorities hold a large sway over their audience, but often not as big and tend to be
easier to connect with than a celebrity.
You will often see them speaking at conferences, writing books, and blogging. Figure out what
projects they are involved with and what you can do to help them out and move the needle.
You can connect with authorities by cold email, but you need to be concise.
8. Influencer Marketing (Cont’d)
Step 2: Know the type of influencer you want to work with (Cont’d).
● Journalists: People who write for media publications.
They often want traffic to their article and exclusive information (which leads to more traffic). Why do
they value traffic? Because that’s often what the publication is paid on.
Keep your messages short and punchy. If they need details, let them ask in a follow up message.
Journalists can also be anything from a celebrity to the everyday blogger.
9. Influencer Marketing (Cont’d)
Step 2: Know the type of influencer you want to work with (Cont’d).
● Connectors: The networkers of the world. They find value in bringing people together.
They can be difficult to find because you can’t see their work explicitly. But they often are a huge
boom to your bottom line when you do.
Podcasters tend to fit into this category, as they enjoy personal, 1-on-1 conversations.
You can win their heart by connecting them to others they’d find valuable to connect with.
10. Influencer Marketing (Cont’d)
Step 2: Know the type of influencer you want to work with (Cont’d).
● Bloggers: While they still hold sway, their impact is often limited to their blog audience. However,
they are usually the easiest to connect with.
Want to win their advice? Implement their advice and share the results.
They spend a lot of time writing, speaking and sharing ideas with people. But they get little feedback
from their audience.
If you share this message with them, I almost guarantee you'll get a response from them.
11. Influencer Marketing (Cont’d)
Step 3: Finding influencers to connect with.
1. Look for influencer lists in Google. Use search parameters like “top [niche] influencers” or “best
[niche] bloggers to follow.”
12. Influencer Marketing (Cont’d)
Step 3: Finding influencers to connect with (Cont’d).
2. Use Buzzsumo.
Type in a few keywords to see who has shared an article similar to one you are about to write.
13. Influencer Marketing (Cont’d)
Step 3: Finding influencers to connect with (Cont’d).
2. Use Buzzsumo (Cont’d).
...Then filter out the type of influencers you like to work with.
Note: Buzzsumo’s type of influencers is different than the 5 types of influencers suggest in this
course.
14. Influencer Marketing (Cont’d)
Step 3: Finding influencers to connect with (Cont’d).
3. Use FollowerWonk.
Followerwonk is best to find influencers based on the influencers you already know. Head to the
“Compare Users” tab on FollowerWonk.
15. Influencer Marketing (Cont’d)
Step 3: Finding influencers to connect with (Cont’d).
3. Use FollowerWonk (Cont’d).
Plug in the Twitter handle of 3 of your favorite influencers.
16. Influencer Marketing (Cont’d)
Step 3: Finding influencers to connect with (Cont’d).
3. Use FollowerWonk (Cont’d).
Click on each of the links of the followers shared by 2 or 3 of the influencers.
17. Influencer Marketing (Cont’d)
Step 4: Find the influencer’s email address.
90% of influencer’s I connect with begin with an email. In order to connect with them, you need their email
address. Here are 3 simple ways to find someone’s email address.
1. Subscribe to their blog - Many influencers run a blog. Often, the email they send from is the email
to connect with them.
18. Influencer Marketing (Cont’d)
Step 4: Find the influencer’s email address (Cont’d).
2. EmailHunter.co - Simply by entering a website of a company, Email Hunter immediately spits out
the emails of anyone who works at that company.
20. Influencer Marketing (Cont’d)
Step 4: Find the influencer’s email address (Cont’d).
To make sure that the email is correct, you can either pay with BriteVerify
or Rapportive.
When you place an email in Gmail, you will see the following picture on the
right, if your target’s email address is associated with her LinkedIn profile.
21. Influencer Marketing (Cont’d)
Step 4: Find the influencer’s email address (Cont’d).
Alternatively, if the email is associated with a Google+ account, you can see a picture of them by hovering
your mouse over their email.
22. Influencer Marketing (Cont’d)
Step 5: Reaching out to influencers with an email.
Influencers are busy people. Here are 10 tips to improve your odds for getting a response:
1. Personalize your email.
Don’t say, “Dear sir” or “Dear madam.”
Don’t address your message, “To Whom it May Concern.”
Definitely avoid addressing them as “Department of X.”
Simply start with “Hi Janet,” and continue into your email.
23. Influencer Marketing (Cont’d)
Step 5: Reaching out to influencers with an email (Cont’d).
2. Keep it short.
If you can say something in less words, do so. This shows respect to your reader and makes it less
likely to skip important information.
As a rule of thumb, I keep the first email under 150 words and make only one request at a time.
The key is to say what is absolutely needed in the first email and the leave rest for follow up.
24. Influencer Marketing (Cont’d)
Step 5: Reaching out to influencers with an email (Cont’d).
3. Don’t be greedy.
Requesting for too many things in your email often results in no response at all.
What is the one thing you want to achieve when sending out your email?
As you develop your relationship, then you can make other requests.
25. Influencer Marketing (Cont’d)
Step 5: Reaching out to influencers with an email (Cont’d).
4. Ask permission first.
People don’t like to be told what to do. Instead, they desire the freedom of choice.
When you craft an email, start by asking for someone’s permission to pitch them.
Although this takes more time, by making an ask first, I have been able to have response rates more
than triple (15.4%) the industry rates (4.5%).
26. Influencer Marketing (Cont’d)
Step 5: Reaching out to influencers with an email (Cont’d).
5. Proofread your emails.
Having a typo may not be a major issue. But having too many spelling and grammar errors will
appear very unprofessional.
Like writing, I find it useful to create the email and revisit it later with a fresh pair of eyes.
27. Influencer Marketing (Cont’d)
Step 5: Reaching out to influencers with an email (Cont’d).
6. What to know when using email templates.
You can Google for just about any type of email template you need.
However, email templates are meant to be a foundation to build off of, not a final solution.
An email template cannot fit every solution. Additionally, influencers often see the same templates
come up again and again.
Instead, find an email template that works and customize it to fit your solution.
28. Influencer Marketing (Cont’d)
Step 5: Reaching out to influencers with an email (Cont’d).
7. Be yourself.
Trying to be someone you are not, will get noticed by the influencer.
I have a hard time making a joke when I’ve never met someone. However, I tend to use smiley faces
in my emails.
The influencer may not be able to express why, but if it feels “off” to them, it won’t stop them from
hitting “delete” and moving on.
29. Influencer Marketing (Cont’d)
Step 5: Reaching out to influencers with an email (Cont’d).
8. Offer something of value.
Frame your emails in a way that adds value to the influencer.
Do they want a link to their site? Mention that you will do so
30. Influencer Marketing (Cont’d)
Step 5: Reaching out to influencers with an email (Cont’d).
9. Be clear what you are asking for.
Looking to write a guest post for them? State it in your email.
Want them to share your article? Tell them in your email.
Hoping for them to link to your article? Ask them in your email.
People are too busy to read your mind. Help them out by making your ask clear and to-the-point.
31. Influencer Marketing (Cont’d)
Step 5: Reaching out to influencers with an email (Cont’d).
10. Give a specific deadline.
Have you noticed how hard it is to finish items on your to-do list?
Part of the problem may be from not having a specific deadline.
Giving a deadline is a useful part of giving clear communication. If they can’t make the deadline,
they’ll let you know, making it easier to move on.
If they are able to help, but don’t respond back when you need them to, you can give friendly
reminders without pestering them.
32. Influencer Marketing (Cont’d)
Here is an example of an email template you can use:
Subject: Kirk, willing to give me a quote on big data?
Hi Kirk,
I love the stuff you tweet about!
I’m writing an article on the importance of investing in big data. Any chance I could get a quote from you
on why you feel it’s important for businesses to invest in big data?
More than happy to link to your site, if you choose to participate.
Cheers,
Jason
34. Paid Traffic
What’s the point?
● You can use paid traffic to drive more visitors to your content or to get visitors
who read your content to opt-in to your email list
● Only use paid traffic if you have a sales funnel in place that you know will
convert people from visitors to email subscribers and nurture them into
customers
● Paid traffic is only scalable if your ROI is consistently positive
35. ● The structure of paid traffic
campaigns are pretty
consistent across each ad
platform
● You want to pay close
attention to your relevance
by targeting the right
people with the right
message at the right time
in the right locations
Paid Traffic (Cont’d)
36. ● Key to achieving high ad rank and below average cost per clicks on any ad
network is a function of choosing the right ad types, ad extensions, using high
enough cost-per-action bids and achieving high quality scores with the right
ad messaging
Paid Traffic (Cont’d)
37. ● The only type of paid traffic I recommend for your blog or content is
retargeting
● Retargeting will have a lower cost per click than all other forms of paid traffic
and will drive the highest profit margins if setup correctly
● The retargeting platforms I recommend which allow you to target past visitors
via Facebook Ads, Twitter Ads and Web Banner Ads is AdRoll and Perfect
Audience.
○ These two networks usually provide the highest return on investment and require the least
amount of technical know-how about paid advertising
Paid Traffic (Cont’d)
38. Paid Traffic (Cont’d)
● Retarget visitors to your website or blog posts by placing a conversion
tracking pixel on your site that you obtain through your ad platform, such as
AdRoll or Perfect Audience
39. Paid Traffic (Cont’d)
● Make sure that you retarget past visitors with a DIFFERENT OFFER, don’t
just send them back to your website again
● Many people don’t realize this or don’t bother to retarget with a different offer
and so their click-through and conversion rates from their retargeting ads are
naturally much lower than they could be
40. Paid Traffic (Cont’d)
● The most important thing to keep in mind is that your ad quality scores for each
ad network ultimately determine and set the impression share (viewability and
reach) of your ads
● Create compelling, brilliant ad images with 1 or 2 colors, a simple headline,
compelling copy and a clear call to action that get people clicking on your ads
42. Community Marketing
What’s the point?
● Your fans already spend time connecting with others in their industry online.
● These platforms are a great opportunity to connect with your audience and be
seen as one of them.
43. Community Marketing (Cont’d)
● Think of every community like a country, which has different rules, language, and customs that
control how they interact with one another.
● People within the community are critical about outsiders who do not fit in.
● Like a virus, they will remove those who are only self-serving. But, once you become one of them,
they will accept you and even promote your work for you.
● Often the larger the group, the more moderation is required to keep the quality high. These groups
are harder to crack, but can drive a ton of traffic.
44. Community Marketing (Cont’d)
Here are 5 common community types:
● Forums
● Quora
● LinkedIn Groups
● Facebook Groups
● Reddit
Let’s look at how to find relevant communities for each of these sites.
45. Community Marketing (Cont’d)
Here’s how to find relevant forums in your niche:
● Go to Google and type in “niche” + “forum.”
● Alternatively, you can search for “niche” + “powered by vBulletin.” vBulletin is the name of a
common forum interface (like WordPress is for blogs).
● Once you’ve found a forum, you want to see if it’s worth your time. Look at the latest post and look
for the date when it was posted to make sure the forum is active.
46. Community Marketing (Cont’d)
Quora is a large site where people ask questions and looking for answers from the community. Here’s
how to find relevant and engaging questions to answer on Quora:
1. Start by searching for your niche in Quora:
47. Community Marketing (Cont’d)
How to find relevant and engaging Quora questions to answer (Cont’d):
2. Find the most viewed writers in the right column:
Note: These are potential influencers you should connect with!
48. Community Marketing (Cont’d)
How to find relevant and engaging Quora questions to answer (Cont’d):
3. Check out their answers to Quora questions and look for answers with over 100 upvotes. These
questions have many people interested in the topic, and would be interested in your answer too.
49. Community Marketing (Cont’d)
Here is how to find relevant LinkedIn Groups:
1. Start by looking up an influencer in your niche.
Note: Even if they do not have the LinkedIn Influencer tag, they still may be an influencer! If you
need help finding the right influencers, go back to the influencer marketing section in this module.
50. Community Marketing (Cont’d)
Here is how to find relevant LinkedIn Groups (Cont’d):
2. Scroll down in their profile until you see their LinkedIn Groups. Add yourself to any relevant group
with at least 10,000 members:
Note: You are limited to joining 50 LinkedIn Groups.
51. Community Marketing (Cont’d)
Here is how to find relevant LinkedIn Groups (Cont’d):
3. Share your article using the LinkedIn share button (1) and click “Post to groups” (2).
a. Fill in each relevant group in the groups box (3)
b. For the title, you can simply use the title of your article.
52. Community Marketing (Cont’d)
Here is how to find relevant Facebook Groups:
1. Start by typing in your niche in the Facebook search bar.
Sometimes you will find groups right away (1).
Other times, you may need to click “See all results for…” at
the bottom of the search results (2).
53. Community Marketing (Cont’d)
Here is how to find relevant Facebook Groups (Cont’d):
2. Click on “Groups” at the top of the search.
3. Add yourself to groups with over 1,000 members.
54. Community Marketing (Cont’d)
Reddit is like a hive of multiple forums, called subreddits, rolled into one site. Here’s how to find relevant
subreddits to join:
1. Search for a keyword that is very broad, related to your niche.
2. Click “limit to subreddit.” This will show a list of subreddits you can join.
55. Community Marketing (Cont’d)
Here’s how to find relevant subreddits to join (Cont’d):
3. Look for subreddits with at least 10,000 members (1). If there are, click on the name of the subreddit
to see the most recent threads (2).
56. Community Marketing (Cont’d)
Here’s how to find relevant subreddits to join (Cont’d):
4. Next, you can either choose to submit a new link, which is an easy way to submit your article, or you
can submit a text post, which is a similar to a blog article.
Tip: I would recommend downloading Reddit Enhancement Suite, a free extension that makes it
easier to write posts and navigate reddit.
57. Community Marketing (Cont’d)
Here’s how to find relevant subreddits to join (Cont’d):
5. Alternatively, you can also comment on other submissions, which can also lead to more traffic.
a. I would recommend filtering by hot (1), rising (2), or controversial (3) submissions to get the
best traffic results.
b. Click on the “comment” button to share your thoughts on the submission.
58. Community Marketing (Cont’d)
For every community, you will want to follow this 4-step process:
1. Find relevant and active communities.
2. Next, read the rules.
○ What is allowed? What will result in people being banned?
○ What do they do that is unique to their community?
○ Does the community consist of your target audience?
○ You may think this is a waste of time. But failing to read the rules will result in little-to-no traffic.
3. Become an active member of the community.
○ Comment and share thoughtful insights that DON'T include links to your content.
○ As crazy as it sounds, many people will look at your profile to see how often you share links to
your site. If you want to be accepted into the community, don’t make every comment
self-promotional.
59. Community Marketing (Cont’d)
For every community, you will want to follow this 4-step process:
4. As you build relationships, you will find opportunities to submit your content.
○ Begin by commenting on the topic.
○ Then, make a connection between the topic and your article.
○ As you are sharing your article, be sure you provide enough context so that others know why
they should read your content.
61. Guest Posting
What’s the point?
● You contribute articles to other high authority websites to get traffic, backlinks
and leads by positioning yourself as the go-to thought leader on the topic
you’re talking about
62. ● To pitch your first guest post, first make a list of three mid-tier industry-specific
blogs you want to pitch.
● Unless you’re a New York Times bestselling author, I recommend building
momentum for higher profile guest posts by first writing for a few lower tier
(with less authority) blogs that accept contributions from guest authors.
● High Average Blog Comments = High Visitor Engagement
● You can sum up a blog’s engagement by looking at the number of comments
it receives on average per post.
Guest Posting (Cont’d)
63. ● Step #1: Use BuzzSumo or a similar tool to search by URL for the most
shared posts for each of your target blogs.
○ Write down or add to Google Sheets the top 3 to 5 blog posts for each blog.
○ If you subscribe to BuzzSumo Pro, you can use their Content Analysis tool to see at a glance
the top 10 best performing topics for each target blog and the average shares by content type.
○ BuzzSumo can save you an immense amount of time trying to figure out what the most
popular posts and headlines are for your target blogs.
○ You can sum up how many shares on average each type of blog post receives based on the
words included in the content and headlines.
Guest Posting (Cont’d)
64. ● Step #1: Use BuzzSumo or a similar tool to search by URL for the most
shared posts for each of your target blogs.
○ Write down or add to Google Sheets the top 3 to 5 blog posts for each blog.
○ If you subscribe to BuzzSumo Pro, you can use their Content Analysis tool to see at a glance
the top 10 best performing topics for each target blog and the average shares by content type.
○ BuzzSumo can save you an immense amount of time trying to figure out what the most
popular posts and headlines are for your target blogs.
○ You can sum up how many shares on average each type of blog post receives based on the
words included in the content and headlines.
○ Your goal as a guest blogger is to blend in with the surroundings of your target blog just like a
chameleon.
Guest Posting (Cont’d)
65. ● Step #1: Use BuzzSumo or a similar tool to search by URL for the most
shared posts for each of your target blogs.
○ Write down or add to Google Sheets the top 3 to 5 blog posts for each blog.
○ If you subscribe to BuzzSumo Pro, you can use their Content Analysis tool to see at a glance
the top 10 best performing topics for each target blog and the average shares by content type.
○ BuzzSumo can save you an immense amount of time trying to figure out what the most
popular posts and headlines are for your target blogs.
○ You can sum up how many shares on average each type of blog post receives based on the
words included in the content and headlines.
○ Your goal as a guest blogger is to blend in with the surroundings of your target blog just like a
chameleon.
Guest Posting (Cont’d)
66. ● Step #2: Come up with a good post headline to include with your pitch to your
target blog’s editor
○ The easiest part of the guest post pitch process is writing your pitch ideas. Although many
people struggle with hitting the send button.
○ Don’t be intimidated by the editors. They’re humans just like you and me.
○ Some blogs require a full post submission, while others only expect three headline ideas or a
headline and outline with introduction and conclusion.
○ Remember that editors and influential bloggers are extremely busy people. Many of them get
dozens to hundreds of guest post submissions per week.
○ At least 95% of guest post submissions never see the light of day.
○ It’s imperative that you read and follow each blog’s guidelines to a tee.
Guest Posting (Cont’d)
67. ○ To write an engaging headline, you need to focus on what that blog’s audience cares about.
What is important to them? What do they aspire to achieve? What causes them angst, dread
or fear?
● Headlines (or blog post topics) charged with either negative or positive
emotion will outperform neutral sentiment headlines every time.
● When you fail to grab the attention of your reader and entice them to click the
headline of your post, you lose the chance to serve them, possibly forever.
● Not only that, but editors will reject your guest post pitches without a great
headline.
Guest Posting (Cont’d)
68. ● For other headline power words, check out CoSchedule’s list of emotional
power words for headlines. I also recommended running your headlines
through their headline analyzer tool and iterating your headline until you get a
score above 68 (70+ is ideal).
● For every blog post you write, you should get in the habit of writing 5 unique
headlines that describe the topic you’re writing about.
Guest Posting (Cont’d)
69. ● Step #3: Come up with a good post headline to include with your pitch to your
target blog’s editor
○ You can’t be boring with your headlines. You need to stand out in a positive or negative way if
you want people to read your blog posts. You need to strike a chord with your audience.
○ Here are a series of power words you can use in your headlines to evoke emotional from your
audience:
■ Improve, Trust, Immediately, Discover, Profit, Learn, Know, Understand, Powerful, Best,
Win, Hot Special, More, Bonus, Exclusive, Extra, You, Free, Health, Guarantee, New,
Proven, Safety, Money, Now, Today, Results, Protect, Help, Easy, Amazing, Latest,
Extraordinary, How to, Worst, Ultimate, Hot, First, Big, Anniversary, Premiere, Basic,
Complete, Save, Plus!, Create
Guest Posting (Cont’d)
70. ● Use this template for a single headline idea:
Hey [First Name],
I’ve read your guidelines and I am submitting a guest post for [Blog Name] on the following
topic:
[Headline]
Cheers,
[First Name]
Guest Posting (Cont’d)
71. Guest Posting (Cont’d)
● Use this template for multiple headline ideas:
Hey [First Name],
I’ve read your guidelines and I would like to submit a guest post for [Blog Name] on one of the
following topics:
● [Headline 1]
● [Headline 2]
● [Headline 3]
Let me know what you think.
Cheers,
[First Name]
72. ● Use this template when you go to pitch a full post (which I don’t recommend)
Hey [First Name],
I’ve read your guidelines and I am submitting a guest post for [Blog Name] on the following
topics:
[Headline]
Cheers,
[First Name]
Attachment: Article Title.docx
Guest Posting (Cont’d)
73. ● Use this template when you go to pitch a full post (which I don’t recommend)
Hey [First Name],
I’ve read your guidelines and I am submitting a guest post for [Blog Name] on the following
topics:
[Headline]
Cheers,
[First Name]
Attachment: Article Title.docx
Guest Posting (Cont’d)
74. ● Once your pitch gets approved, it’s time to write your outline.
● Your outline should consist of an introduction, conclusion and all body subheads.
● The best posts are ones that offer practical step-by-step advice about how to do something.
● Each subhead in your outline should be weaved like beautiful fabric. The goal is to ensure
each body paragraph lends itself to the next.
● Good subheads consist of four key ingredients:
○ Curiosity
○ Surprise
○ Personality
○ Emotion
● The purpose of your subheads is to get your audience to keep reading and not cause them to
leave your post out of boredom or because of drab copy.
Guest Posting (Cont’d)
75. ● Once you’ve written your outline, introduction and conclusion, write your epic
guest post.
● Review and edit your draft post.
● Add relevant images and screenshots every 250 to 350 words.
● Cite sources where necessary.
● Submit your final draft to the blog owner or editor and update the guest post
pitch tracking spreadsheet.
Guest Posting (Cont’d)
76. Analyzing those posts can help you understand the style, voice and type of article
that would appeal to their audience.
● First, copy 3 of their most popular posts into a Google Doc or Word file.
● Then separately highlight in yellow their introduction, main body text and
conclusion.
Now try to see the similarities between those 3 articles. How do they begin? With
a story, fact, or description?
How have they formatted their main body? How many subheads have they used?
How short are their sentences and paragraphs? Write down your answers.
Guest Posting (Cont’d)
78. Final Thoughts
1. There are many ways to build traffic. It is best to focus on what you already
know and go from there.
2. If something doesn’t go according to plan, don’t just get upset or angry.
Instead, use it as a learning opportunity to make adjustments.
3. If you need help, feel free to ask us in the community!