This document provides an introduction and overview of social media. It discusses the history of social media from early phone phreaking and bulletin board systems to modern platforms like Friendster and Slashdot. The benefits of social media are connecting people, recommending resources, and distributing content. Popular social media channels described include blogs, microblogs, social networking sites, wikis, and multimedia sharing sites. Later sections cover social marketing, social computing, crowdsourcing, and online reputation management.

1. Social Media An Introduction By Sriram Srinivasan www.srinivasansriram.com

2. Part – 1 – Concept, History, Benefits Part – 2 – Social Media Channels Part – 3 – Social Marketing, Computing, Crowdsourcing, ORM

3. Social Media enables users to create & share content online thus enabling many to many online conversation.

4. Content also called Consumer Generated Media, created by

5. Industrial Media- One to Many

6. Social Media – Many to Many

7. Web 2.0 - technology enabling social media

8. The History

9. Phone Preaking – First podcasts took place on hacked corporate voice mail systems.

10. BBS & Commercial Online Services – First online community using bulleting board

11. Emergence of Internet – Online Forums, IRC Chat Websites, Friendster, Slashdot etc.,

12. Today…

13. Social Media Benefits – Connecting people, recommending resources, identifying expertise, and distributing content

14. Part 2 Communication Collaboration Multimedia Reviews Entertainment

15. Social Media Channels

17. Blogs A frequent, chronological publication of personal thoughts and Web links.

18. Micro Blogs A type of blog that lets users Publish short text updates. Micro blog

19. Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals.

20. Aggregating feeds from social networks, ex: friendfeed.com

21. Events

22. Collaboration

23. Wikis

24. Social Bookmarking - Users share, organize, search and manage bookmarks online

25. Social news - Users submit and Vote stories they want to see

26. Multimedia

27. Livecasting - On Demand Audio and Video broadcasting

28. Media Sharing -Share audio, video and photo’s online

29. Reviews

30. Product review, comparison, price search and comparison

31. Business Reviews - Review organization’s Services

32. Community Q&A - User’s ask and User’s Respond

33. Entertainment

34. Software platform for Media & Entertainment industry

35. Virtual World - A simulated environment for users to inhibit and interact via avatars

36. Game Sharing - Game portal that allow users to play games

37. Feeling Tired – Few more concepts are there so hang on 

38. Part 3 Social Marketing Social Computing Crowdsourcing Online Reputation Management

39. Social Media Marketing -Using social media channelsfor marketing, sales, customer service enabling brands to have conversations.

40. Social Computing – Enable socialfeaturesin software systems

41. Crowdsourcing - Tasks done by group of people based on open invitation

42. Online Reputation Management

43. Hurray! Finally this presentation is over  Images by www.istockphoto.com www.sxc.hu Social Media History www. Socialmediarockstar.com

44. About Sriram Sriram has 13 years of information technology industry experience, where he has played various roles in delivering multimillion dollar projects. He is currently working in social media practice with primary responsibility of educating, consulting customers in social media, helping customers in creating social media strategy and also helping teams to visualize and create point solutions using social media. You can reach him at: Mobile : 919884002028 Mail :ssram36@gmail.com www : www.srinivasansriram.com