The document discusses managing risks associated with social media use. It identifies common social media risks like damage to reputation, privacy issues, and legal liabilities. It recommends developing a social media strategy and policy to guide appropriate use and address risks. It also stresses the importance of listening to social media discussions, having a crisis communication plan, and obtaining proper insurance to cover social media activities. The overall message is that not participating in social media also carries risks, so organizations should thoughtfully engage with social media while mitigating potential downsides.