SlideShare a Scribd company logo
You’ll be OK! Managing Social Media Risks Leslie White Croydon Consulting, LLC March 24, 2011
UNCERTAINTY
R E W A R D R I S K
RISK ASSESSMENT 1. Identify  3. Prioritize 2. Analyze
Risk Mitigation Select Implementation
Social Media Risks Poll Being stupid Damage to reputation or brand Invasion of privacy Employment practices Copyright or trademark infringement Personal safety/identity theft Libel, slander  or defamation Electronic security Release of confidential/proprietary information
Greatest risk is not participating in social media You’ve forfeited the game!
Managing the  Risks
Reputation and Brand
Listen First What are they saying about you? Who is talking about you? Where are they talking about you?
Listening Tools Twitter search (http://search.twitter.com/) Google Alerts (www.google/alerts)  Social Mention (http://www.socialmention.com/) Social Media Monitoring (http://deirdrereid.com/2010/10/12/social-media-brand-reputation-monitoring/) Beth Kanter – The Listening Primer (http://socialmedia-listening.wikispaces.com/The+Listening+Primer)
Poll Does your association/organization have a social media strategy? ,[object Object]
In development
No
Don’t know,[object Object]
Social Media Strategy Why Before How Jay Baer’s Convince & Convert – Develop a Social Media Strategy in 7 Steps (http://www.convinceandconvert.com/social-media-marketing/develop-a-social-media-strategy-in-7-steps/) Social Media Examiner (Nick Shin) – 7 Steps for a Successful Social Media Strategy (http://www.socialmediaexaminer.com/7-steps-for-a-successful-social-media-strategy/)
Social Media Policy Poll Does your association/organization have a social media policy? ,[object Object]
No but being written
No
Don’t know,[object Object]
Social Media Governance Policy Database (http://socialmediagovernance.com/policies.php),[object Object]
Main Guidelines Personal responsibility Applicable organizational policies Confidential & proprietary information Intellectual property & link love Community & value Authenticity & transparency Exercise good judgment Write what you know Fixing mistakes Policy infractions & due process Productivity
Crisis Communication Plan
Social Media Triage Who should respond? How should they respond? When does it escalate to a “crisis”? How does it tie into your crisis communication plan?
http://www.socialfish.org/2010/11/social-media-response-triage.html
Social Media Crisis Incorporate use of social media into your crisis communication plan. Test plan through “table top exercise” After a real crisis or incident, debrief and revise the plan as needed Training – Make sure all employees and key volunteers know the triage flowchart and crisis plan
Media Liability Risks Nothing new . . . Libel, slander, defamation, disparagement; infliction of emotional distress Invasion, infringement or interference with rights of privacy or publicity Infringement of title, slogan, trademark, trade name, trade dress, service mark or service name Copyright infringement, plagiarism, piracy or misappropriation of ideas Wrongful entry or eviction, trespass, eavesdropping
Media Risk Mitigation Publication guidelines Blogging Guidelines/Policy Who can blog Comments moderated or not Reserve right to remove unacceptable postings FTC disclosure guidelines Media Waivers Author and Speaker Agreements  Who owns copyright How material can be used in future
Media Liability Insurance Named perils Contingent errors & omissions for content Contingent bodily injury & property damage Your publications, web sites, videos, CD/DVD, private communities Coverage for outposts  Facebook LinkedIn Twitter YouTube Etal My SocialFish Posts Do You Have the Right Insurance for Your Social Media Activities? Social Media, Liability and Insurance
Electronic Security Viruses False links Spam Phishing Hackers Web site security Internet security Electronic discovery Electronic information lasts forever
Personal Security Identity theft Stalking Cyber-bullying Predators Teach people about online security  http://www.staysafeonline.org/

More Related Content

What's hot

Technorati 2013 Digital Influence Report
Technorati 2013 Digital Influence ReportTechnorati 2013 Digital Influence Report
Technorati 2013 Digital Influence ReportGonzalo Martín
 
Tweet, Friend and Connect: Social Media Trends in the Insurance Industry 2
Tweet, Friend and Connect: Social Media Trends in the Insurance Industry 2Tweet, Friend and Connect: Social Media Trends in the Insurance Industry 2
Tweet, Friend and Connect: Social Media Trends in the Insurance Industry 2
Lisa Trank
 
Social Media Introduction Oct 2010
Social Media Introduction Oct 2010Social Media Introduction Oct 2010
Social Media Introduction Oct 2010
Robin Low
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
guest0a20a01c
 
Social media's influence in purchase decisions
Social media's influence in purchase decisionsSocial media's influence in purchase decisions
Social media's influence in purchase decisionsAnup Nair
 
Social Media For The Public Sector - Social Media intro
Social Media For The Public Sector - Social Media introSocial Media For The Public Sector - Social Media intro
Social Media For The Public Sector - Social Media intro
PCM creative
 
Social Media Whitepaper
Social Media WhitepaperSocial Media Whitepaper
Social Media Whitepaper
lunkeless
 
Luxxotica Social Media Campaign
Luxxotica Social Media Campaign Luxxotica Social Media Campaign
Luxxotica Social Media Campaign Stephanie M. Lin
 
The Yellow Brick Road To Social Media Maturity
The Yellow Brick Road To Social Media MaturityThe Yellow Brick Road To Social Media Maturity
The Yellow Brick Road To Social Media Maturity
Salesforce Marketing Cloud
 
Social Media Impact on Business - EBriks Infotech
Social Media Impact on Business - EBriks InfotechSocial Media Impact on Business - EBriks Infotech
Social Media Impact on Business - EBriks Infotech
EBriks Infotech Pvt. Ltd.
 
Creating an Evolving Social Technology Strategy
Creating an Evolving Social Technology StrategyCreating an Evolving Social Technology Strategy
Creating an Evolving Social Technology Strategy
Perficient, Inc.
 
Omniture Workbook Measuring Social Media Impact
Omniture Workbook Measuring Social Media ImpactOmniture Workbook Measuring Social Media Impact
Omniture Workbook Measuring Social Media Impact
Ralph Paglia
 
Social Media and CRM - Short Paper
Social Media and CRM - Short PaperSocial Media and CRM - Short Paper
Social Media and CRM - Short Paper
Kathan Bhatt
 
How Social Media has changed the landscape of public relations
How Social Media has changed the landscape of public relationsHow Social Media has changed the landscape of public relations
How Social Media has changed the landscape of public relations
Tracy Imm
 
Overview of social media marketing
Overview of social media marketingOverview of social media marketing
Overview of social media marketing
DigiArrows Technologies
 
How To Use Texting To Drive More E-Commerce Conversions
How To Use Texting To Drive More E-Commerce ConversionsHow To Use Texting To Drive More E-Commerce Conversions
How To Use Texting To Drive More E-Commerce Conversions
PayKickstart
 
Social Media
Social Media Social Media
Social Media JcMETAV
 
Social Media Matters!
Social Media Matters!Social Media Matters!
Social Media Matters!
Robin Quale
 
Paid Owned Earned Shared Convergent Social: Media Models - Curated list of 7...
Paid Owned Earned Shared Convergent Social: Media Models  - Curated list of 7...Paid Owned Earned Shared Convergent Social: Media Models  - Curated list of 7...
Paid Owned Earned Shared Convergent Social: Media Models - Curated list of 7...
Nick Kellet
 

What's hot (20)

Technorati 2013 Digital Influence Report
Technorati 2013 Digital Influence ReportTechnorati 2013 Digital Influence Report
Technorati 2013 Digital Influence Report
 
Tweet, Friend and Connect: Social Media Trends in the Insurance Industry 2
Tweet, Friend and Connect: Social Media Trends in the Insurance Industry 2Tweet, Friend and Connect: Social Media Trends in the Insurance Industry 2
Tweet, Friend and Connect: Social Media Trends in the Insurance Industry 2
 
Social Media Introduction Oct 2010
Social Media Introduction Oct 2010Social Media Introduction Oct 2010
Social Media Introduction Oct 2010
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Social media's influence in purchase decisions
Social media's influence in purchase decisionsSocial media's influence in purchase decisions
Social media's influence in purchase decisions
 
Social Media For The Public Sector - Social Media intro
Social Media For The Public Sector - Social Media introSocial Media For The Public Sector - Social Media intro
Social Media For The Public Sector - Social Media intro
 
Social Media Whitepaper
Social Media WhitepaperSocial Media Whitepaper
Social Media Whitepaper
 
Luxxotica Social Media Campaign
Luxxotica Social Media Campaign Luxxotica Social Media Campaign
Luxxotica Social Media Campaign
 
Social Media Marketing Week 3
Social Media Marketing Week 3Social Media Marketing Week 3
Social Media Marketing Week 3
 
The Yellow Brick Road To Social Media Maturity
The Yellow Brick Road To Social Media MaturityThe Yellow Brick Road To Social Media Maturity
The Yellow Brick Road To Social Media Maturity
 
Social Media Impact on Business - EBriks Infotech
Social Media Impact on Business - EBriks InfotechSocial Media Impact on Business - EBriks Infotech
Social Media Impact on Business - EBriks Infotech
 
Creating an Evolving Social Technology Strategy
Creating an Evolving Social Technology StrategyCreating an Evolving Social Technology Strategy
Creating an Evolving Social Technology Strategy
 
Omniture Workbook Measuring Social Media Impact
Omniture Workbook Measuring Social Media ImpactOmniture Workbook Measuring Social Media Impact
Omniture Workbook Measuring Social Media Impact
 
Social Media and CRM - Short Paper
Social Media and CRM - Short PaperSocial Media and CRM - Short Paper
Social Media and CRM - Short Paper
 
How Social Media has changed the landscape of public relations
How Social Media has changed the landscape of public relationsHow Social Media has changed the landscape of public relations
How Social Media has changed the landscape of public relations
 
Overview of social media marketing
Overview of social media marketingOverview of social media marketing
Overview of social media marketing
 
How To Use Texting To Drive More E-Commerce Conversions
How To Use Texting To Drive More E-Commerce ConversionsHow To Use Texting To Drive More E-Commerce Conversions
How To Use Texting To Drive More E-Commerce Conversions
 
Social Media
Social Media Social Media
Social Media
 
Social Media Matters!
Social Media Matters!Social Media Matters!
Social Media Matters!
 
Paid Owned Earned Shared Convergent Social: Media Models - Curated list of 7...
Paid Owned Earned Shared Convergent Social: Media Models  - Curated list of 7...Paid Owned Earned Shared Convergent Social: Media Models  - Curated list of 7...
Paid Owned Earned Shared Convergent Social: Media Models - Curated list of 7...
 

Viewers also liked

PRSA presentation auditing social media presented by Pete Scott, APR @prscott
PRSA presentation auditing social media presented by Pete	Scott, APR @prscott PRSA presentation auditing social media presented by Pete	Scott, APR @prscott
PRSA presentation auditing social media presented by Pete Scott, APR @prscott
Kevin McGee, MBA
 
Social Media Risk Assessment
Social Media Risk Assessment Social Media Risk Assessment
Social Media Risk Assessment
Demand Metric
 
Social Media in Crisis Communication
Social Media in Crisis CommunicationSocial Media in Crisis Communication
Social Media in Crisis Communication
Barbie Koelker
 
Asiana Airlines 214 & Digital Crisis Management
Asiana Airlines 214 & Digital Crisis ManagementAsiana Airlines 214 & Digital Crisis Management
Asiana Airlines 214 & Digital Crisis Management
Brendan Hodgson
 
Risk management on facebook
Risk management on facebookRisk management on facebook
Risk management on facebookJP Rains, MBA
 
The Foundations of Social Media Risk Management
The Foundations of Social Media Risk ManagementThe Foundations of Social Media Risk Management
The Foundations of Social Media Risk Management
3Sixty Insights
 
Social Media Crisis Management
Social Media Crisis ManagementSocial Media Crisis Management
Social Media Crisis Management
AmerMassimi
 
Social Commerce : E-Commerce and Social Media
Social Commerce :  E-Commerce and Social MediaSocial Commerce :  E-Commerce and Social Media
Social Commerce : E-Commerce and Social Media
Vijay S Paul
 
Social Media: Risks and Benefits
Social Media: Risks and BenefitsSocial Media: Risks and Benefits
Social Media: Risks and BenefitsSteve Young
 
Creating Killer Social Media Campaigns
Creating Killer Social Media CampaignsCreating Killer Social Media Campaigns
Creating Killer Social Media Campaigns
Wahine Media
 

Viewers also liked (11)

PRSA presentation auditing social media presented by Pete Scott, APR @prscott
PRSA presentation auditing social media presented by Pete	Scott, APR @prscott PRSA presentation auditing social media presented by Pete	Scott, APR @prscott
PRSA presentation auditing social media presented by Pete Scott, APR @prscott
 
The management of reputation risk and airline sustainability
The management of reputation risk and airline sustainabilityThe management of reputation risk and airline sustainability
The management of reputation risk and airline sustainability
 
Social Media Risk Assessment
Social Media Risk Assessment Social Media Risk Assessment
Social Media Risk Assessment
 
Social Media in Crisis Communication
Social Media in Crisis CommunicationSocial Media in Crisis Communication
Social Media in Crisis Communication
 
Asiana Airlines 214 & Digital Crisis Management
Asiana Airlines 214 & Digital Crisis ManagementAsiana Airlines 214 & Digital Crisis Management
Asiana Airlines 214 & Digital Crisis Management
 
Risk management on facebook
Risk management on facebookRisk management on facebook
Risk management on facebook
 
The Foundations of Social Media Risk Management
The Foundations of Social Media Risk ManagementThe Foundations of Social Media Risk Management
The Foundations of Social Media Risk Management
 
Social Media Crisis Management
Social Media Crisis ManagementSocial Media Crisis Management
Social Media Crisis Management
 
Social Commerce : E-Commerce and Social Media
Social Commerce :  E-Commerce and Social MediaSocial Commerce :  E-Commerce and Social Media
Social Commerce : E-Commerce and Social Media
 
Social Media: Risks and Benefits
Social Media: Risks and BenefitsSocial Media: Risks and Benefits
Social Media: Risks and Benefits
 
Creating Killer Social Media Campaigns
Creating Killer Social Media CampaignsCreating Killer Social Media Campaigns
Creating Killer Social Media Campaigns
 

Similar to Managing Social Media Risks

Healthcare, Social Media and Risk Management
Healthcare, Social Media and Risk ManagementHealthcare, Social Media and Risk Management
Healthcare, Social Media and Risk Management
Ed Bennett
 
FORUM 2013 Social media - a risk management challenge
FORUM 2013 Social media - a risk management challengeFORUM 2013 Social media - a risk management challenge
FORUM 2013 Social media - a risk management challengeFERMA
 
Social media in health care: What's Working, What's Not
Social media in health care: What's Working, What's NotSocial media in health care: What's Working, What's Not
Social media in health care: What's Working, What's Not
Kent State University
 
Social networking risks
Social networking risksSocial networking risks
Social networking risks
Padma Kannan
 
Social Media Awareness
Social Media AwarenessSocial Media Awareness
Social Media Awareness
Dr Raghu Khimani
 
Web 2.0..Business Friend or Foe?
Web 2.0..Business Friend or Foe?Web 2.0..Business Friend or Foe?
Web 2.0..Business Friend or Foe?Stites & Harbison
 
Social media Risk Management Presentation Sample (Animations don't work in sl...
Social media Risk Management Presentation Sample (Animations don't work in sl...Social media Risk Management Presentation Sample (Animations don't work in sl...
Social media Risk Management Presentation Sample (Animations don't work in sl...
Alexander Larsen
 
An Ounce of Prevention is Worth a Pound of Cure: Key Elements for Social Medi...
An Ounce of Prevention is Worth a Pound of Cure: Key Elements for Social Medi...An Ounce of Prevention is Worth a Pound of Cure: Key Elements for Social Medi...
An Ounce of Prevention is Worth a Pound of Cure: Key Elements for Social Medi...
lorrainefleck
 
Final fleck law techcamp 2011_social media_jun 18 11
Final fleck law techcamp 2011_social media_jun 18 11Final fleck law techcamp 2011_social media_jun 18 11
Final fleck law techcamp 2011_social media_jun 18 11
smahboobani
 
Social media compliance for healthcare professionals
Social media compliance for healthcare professionalsSocial media compliance for healthcare professionals
Social media compliance for healthcare professionalscomplianceonline123
 
Social Media in Regulated Industries
Social Media in Regulated IndustriesSocial Media in Regulated Industries
Social Media in Regulated Industries
Strella Social Media
 
Minimizing Risk Via Social Media Policies
Minimizing Risk Via Social Media PoliciesMinimizing Risk Via Social Media Policies
Minimizing Risk Via Social Media Policies
Dave Tinker, CFRE
 
Technow 2011 Presentation on Social Media Policies & Risk Management
Technow 2011 Presentation on Social Media Policies & Risk ManagementTechnow 2011 Presentation on Social Media Policies & Risk Management
Technow 2011 Presentation on Social Media Policies & Risk Management
twhiteman
 
Legal Issues Re: Social Media for the Regulated Utility Industry
Legal Issues Re: Social Media for the Regulated Utility IndustryLegal Issues Re: Social Media for the Regulated Utility Industry
Legal Issues Re: Social Media for the Regulated Utility Industry
Carolyn Elefant
 
Straight Talk for Lawyers Using Social Media
Straight Talk for Lawyers Using Social MediaStraight Talk for Lawyers Using Social Media
Straight Talk for Lawyers Using Social Media
Deborah Gonzalez, Esq.
 
We Didn't Say That! - Minimizing Risk Via Social Media Policies
We Didn't Say That! - Minimizing Risk Via Social Media PoliciesWe Didn't Say That! - Minimizing Risk Via Social Media Policies
We Didn't Say That! - Minimizing Risk Via Social Media Policies
Dave Tinker, CFRE
 
Social Media and Pharma Regulatory: Making it Work
Social Media and Pharma Regulatory: Making it WorkSocial Media and Pharma Regulatory: Making it Work
Social Media and Pharma Regulatory: Making it Work
RaymondStevenson Healthcare Communications
 
Rothke rsa 2012 what happens in vegas goes on youtube using social networks...
Rothke rsa 2012   what happens in vegas goes on youtube using social networks...Rothke rsa 2012   what happens in vegas goes on youtube using social networks...
Rothke rsa 2012 what happens in vegas goes on youtube using social networks...
Ben Rothke
 

Similar to Managing Social Media Risks (20)

Healthcare, Social Media and Risk Management
Healthcare, Social Media and Risk ManagementHealthcare, Social Media and Risk Management
Healthcare, Social Media and Risk Management
 
2.2.1 dr jill tomlinson
2.2.1 dr jill tomlinson2.2.1 dr jill tomlinson
2.2.1 dr jill tomlinson
 
FORUM 2013 Social media - a risk management challenge
FORUM 2013 Social media - a risk management challengeFORUM 2013 Social media - a risk management challenge
FORUM 2013 Social media - a risk management challenge
 
Social media in health care: What's Working, What's Not
Social media in health care: What's Working, What's NotSocial media in health care: What's Working, What's Not
Social media in health care: What's Working, What's Not
 
Risky business of social media
Risky business of social mediaRisky business of social media
Risky business of social media
 
Social networking risks
Social networking risksSocial networking risks
Social networking risks
 
Social Media Awareness
Social Media AwarenessSocial Media Awareness
Social Media Awareness
 
Web 2.0..Business Friend or Foe?
Web 2.0..Business Friend or Foe?Web 2.0..Business Friend or Foe?
Web 2.0..Business Friend or Foe?
 
Social media Risk Management Presentation Sample (Animations don't work in sl...
Social media Risk Management Presentation Sample (Animations don't work in sl...Social media Risk Management Presentation Sample (Animations don't work in sl...
Social media Risk Management Presentation Sample (Animations don't work in sl...
 
An Ounce of Prevention is Worth a Pound of Cure: Key Elements for Social Medi...
An Ounce of Prevention is Worth a Pound of Cure: Key Elements for Social Medi...An Ounce of Prevention is Worth a Pound of Cure: Key Elements for Social Medi...
An Ounce of Prevention is Worth a Pound of Cure: Key Elements for Social Medi...
 
Final fleck law techcamp 2011_social media_jun 18 11
Final fleck law techcamp 2011_social media_jun 18 11Final fleck law techcamp 2011_social media_jun 18 11
Final fleck law techcamp 2011_social media_jun 18 11
 
Social media compliance for healthcare professionals
Social media compliance for healthcare professionalsSocial media compliance for healthcare professionals
Social media compliance for healthcare professionals
 
Social Media in Regulated Industries
Social Media in Regulated IndustriesSocial Media in Regulated Industries
Social Media in Regulated Industries
 
Minimizing Risk Via Social Media Policies
Minimizing Risk Via Social Media PoliciesMinimizing Risk Via Social Media Policies
Minimizing Risk Via Social Media Policies
 
Technow 2011 Presentation on Social Media Policies & Risk Management
Technow 2011 Presentation on Social Media Policies & Risk ManagementTechnow 2011 Presentation on Social Media Policies & Risk Management
Technow 2011 Presentation on Social Media Policies & Risk Management
 
Legal Issues Re: Social Media for the Regulated Utility Industry
Legal Issues Re: Social Media for the Regulated Utility IndustryLegal Issues Re: Social Media for the Regulated Utility Industry
Legal Issues Re: Social Media for the Regulated Utility Industry
 
Straight Talk for Lawyers Using Social Media
Straight Talk for Lawyers Using Social MediaStraight Talk for Lawyers Using Social Media
Straight Talk for Lawyers Using Social Media
 
We Didn't Say That! - Minimizing Risk Via Social Media Policies
We Didn't Say That! - Minimizing Risk Via Social Media PoliciesWe Didn't Say That! - Minimizing Risk Via Social Media Policies
We Didn't Say That! - Minimizing Risk Via Social Media Policies
 
Social Media and Pharma Regulatory: Making it Work
Social Media and Pharma Regulatory: Making it WorkSocial Media and Pharma Regulatory: Making it Work
Social Media and Pharma Regulatory: Making it Work
 
Rothke rsa 2012 what happens in vegas goes on youtube using social networks...
Rothke rsa 2012   what happens in vegas goes on youtube using social networks...Rothke rsa 2012   what happens in vegas goes on youtube using social networks...
Rothke rsa 2012 what happens in vegas goes on youtube using social networks...
 

Recently uploaded

Creative Web Design Company in Singapore
Creative Web Design Company in SingaporeCreative Web Design Company in Singapore
Creative Web Design Company in Singapore
techboxsqauremedia
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Adam Smith
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Adam Smith
 
Training my puppy and implementation in this story
Training my puppy and implementation in this storyTraining my puppy and implementation in this story
Training my puppy and implementation in this story
WilliamRodrigues148
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
ecamare2
 
Building Your Employer Brand with Social Media
Building Your Employer Brand with Social MediaBuilding Your Employer Brand with Social Media
Building Your Employer Brand with Social Media
LuanWise
 
Authentically Social Presented by Corey Perlman
Authentically Social Presented by Corey PerlmanAuthentically Social Presented by Corey Perlman
Authentically Social Presented by Corey Perlman
Corey Perlman, Social Media Speaker and Consultant
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Adam Smith
 
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Lviv Startup Club
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
agatadrynko
 
BeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdfBeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdf
DerekIwanaka1
 
Helen Lubchak: Тренди в управлінні проєктами та miltech (UA)
Helen Lubchak: Тренди в управлінні проєктами та miltech (UA)Helen Lubchak: Тренди в управлінні проєктами та miltech (UA)
Helen Lubchak: Тренди в управлінні проєктами та miltech (UA)
Lviv Startup Club
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Lviv Startup Club
 
-- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month ---- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month --
NZSG
 
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfThe 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
thesiliconleaders
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
dylandmeas
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
SynapseIndia
 
Mastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnapMastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnap
Norma Mushkat Gaffin
 
An introduction to the cryptocurrency investment platform Binance Savings.
An introduction to the cryptocurrency investment platform Binance Savings.An introduction to the cryptocurrency investment platform Binance Savings.
An introduction to the cryptocurrency investment platform Binance Savings.
Any kyc Account
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
sarahvanessa51503
 

Recently uploaded (20)

Creative Web Design Company in Singapore
Creative Web Design Company in SingaporeCreative Web Design Company in Singapore
Creative Web Design Company in Singapore
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
 
Training my puppy and implementation in this story
Training my puppy and implementation in this storyTraining my puppy and implementation in this story
Training my puppy and implementation in this story
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
 
Building Your Employer Brand with Social Media
Building Your Employer Brand with Social MediaBuilding Your Employer Brand with Social Media
Building Your Employer Brand with Social Media
 
Authentically Social Presented by Corey Perlman
Authentically Social Presented by Corey PerlmanAuthentically Social Presented by Corey Perlman
Authentically Social Presented by Corey Perlman
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
 
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
 
BeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdfBeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdf
 
Helen Lubchak: Тренди в управлінні проєктами та miltech (UA)
Helen Lubchak: Тренди в управлінні проєктами та miltech (UA)Helen Lubchak: Тренди в управлінні проєктами та miltech (UA)
Helen Lubchak: Тренди в управлінні проєктами та miltech (UA)
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
 
-- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month ---- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month --
 
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfThe 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
 
Mastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnapMastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnap
 
An introduction to the cryptocurrency investment platform Binance Savings.
An introduction to the cryptocurrency investment platform Binance Savings.An introduction to the cryptocurrency investment platform Binance Savings.
An introduction to the cryptocurrency investment platform Binance Savings.
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
 

Managing Social Media Risks

  • 1. You’ll be OK! Managing Social Media Risks Leslie White Croydon Consulting, LLC March 24, 2011
  • 3. R E W A R D R I S K
  • 4. RISK ASSESSMENT 1. Identify 3. Prioritize 2. Analyze
  • 5. Risk Mitigation Select Implementation
  • 6. Social Media Risks Poll Being stupid Damage to reputation or brand Invasion of privacy Employment practices Copyright or trademark infringement Personal safety/identity theft Libel, slander or defamation Electronic security Release of confidential/proprietary information
  • 7. Greatest risk is not participating in social media You’ve forfeited the game!
  • 8. Managing the Risks
  • 10. Listen First What are they saying about you? Who is talking about you? Where are they talking about you?
  • 11. Listening Tools Twitter search (http://search.twitter.com/) Google Alerts (www.google/alerts) Social Mention (http://www.socialmention.com/) Social Media Monitoring (http://deirdrereid.com/2010/10/12/social-media-brand-reputation-monitoring/) Beth Kanter – The Listening Primer (http://socialmedia-listening.wikispaces.com/The+Listening+Primer)
  • 12.
  • 14. No
  • 15.
  • 16. Social Media Strategy Why Before How Jay Baer’s Convince & Convert – Develop a Social Media Strategy in 7 Steps (http://www.convinceandconvert.com/social-media-marketing/develop-a-social-media-strategy-in-7-steps/) Social Media Examiner (Nick Shin) – 7 Steps for a Successful Social Media Strategy (http://www.socialmediaexaminer.com/7-steps-for-a-successful-social-media-strategy/)
  • 17.
  • 18. No but being written
  • 19. No
  • 20.
  • 21.
  • 22. Main Guidelines Personal responsibility Applicable organizational policies Confidential & proprietary information Intellectual property & link love Community & value Authenticity & transparency Exercise good judgment Write what you know Fixing mistakes Policy infractions & due process Productivity
  • 24. Social Media Triage Who should respond? How should they respond? When does it escalate to a “crisis”? How does it tie into your crisis communication plan?
  • 26. Social Media Crisis Incorporate use of social media into your crisis communication plan. Test plan through “table top exercise” After a real crisis or incident, debrief and revise the plan as needed Training – Make sure all employees and key volunteers know the triage flowchart and crisis plan
  • 27. Media Liability Risks Nothing new . . . Libel, slander, defamation, disparagement; infliction of emotional distress Invasion, infringement or interference with rights of privacy or publicity Infringement of title, slogan, trademark, trade name, trade dress, service mark or service name Copyright infringement, plagiarism, piracy or misappropriation of ideas Wrongful entry or eviction, trespass, eavesdropping
  • 28. Media Risk Mitigation Publication guidelines Blogging Guidelines/Policy Who can blog Comments moderated or not Reserve right to remove unacceptable postings FTC disclosure guidelines Media Waivers Author and Speaker Agreements Who owns copyright How material can be used in future
  • 29. Media Liability Insurance Named perils Contingent errors & omissions for content Contingent bodily injury & property damage Your publications, web sites, videos, CD/DVD, private communities Coverage for outposts Facebook LinkedIn Twitter YouTube Etal My SocialFish Posts Do You Have the Right Insurance for Your Social Media Activities? Social Media, Liability and Insurance
  • 30. Electronic Security Viruses False links Spam Phishing Hackers Web site security Internet security Electronic discovery Electronic information lasts forever
  • 31. Personal Security Identity theft Stalking Cyber-bullying Predators Teach people about online security http://www.staysafeonline.org/
  • 32. Employment Practices Employers’ misuse/abuse of social media Background checks – Discovery of inappropriate information (protected classes) Stored Communications Act violations Keep It Legal: Social Media and the SCA National Labor Relations Board – American Medical Response of CT, Inc. (protected concerted activity) Another Word on Social Media Guidelines
  • 33. Other Policies and Guidelines Review for social media implications Code of Conduct or Ethics Conflict of Interest Antitrust User agreements or term of use Disclaimers Linking agreement License agreement Logo use guidelines Affiliation agreements
  • 34. Greatest risk is not participating in social media Don’t forfeit the game!
  • 35. Thank you! Leslie T. White, CPCU, CIC, ARM, CRM President Croydon Consulting, LLC P O Box 1414 Severna Park, MD 21146 www.croydonconsult.com Lwhite@croydonconsult.com Twitter: @ltwhite Risky Chronicleshttp://riskychronicles.wordpress.com/