Most of the people spend a lot of time a day on various social media platforms. Social media platforms have become the main part of people’s lives and their daily routines. Some people are so addicted that they log in using their app on the mobile device to check with the various social media feeds. Hence, social media is indeed important in the lives of customers, businesses, marketers, etc.
Social media is currently functioning as specialized instruments for business which helps in building brand picture and clients relationship. Internet based life has changed the manner in which organizations cooperate with clients
Most of the people spend a lot of time a day on various social media platforms. Social media platforms have become the main part of people’s lives and their daily routines. Some people are so addicted that they log in using their app on the mobile device to check with the various social media feeds. Hence, social media is indeed important in the lives of customers, businesses, marketers, etc.
Social media is currently functioning as specialized instruments for business which helps in building brand picture and clients relationship. Internet based life has changed the manner in which organizations cooperate with clients
Evolution of social media in india's e commerce ecosystemeTailing India
It all started with yahoo mail which introduced us to the world of email. Then in 2004, came our brush with a tad more interactive platform in the form of Orkut and probably, it was the only time the word ‘Scrap’ actually got some respect. Thereafter, social networking gave rise and dominance to Facebook which ultimately proved decisive and gave the final blow to Orkut’s exit. Meanwhile Twitter saw its rise in 2009 hosting camaraderie with many celebrities and between all this, LinkedIn quietly carved its own path and surprisingly popular among working professionals.
There is no doubt technology is making life simpler and easier day by day. In this computerized era, where everything is being digitized, social media is changing the way we contact with each other. Web-based social networking is a powerful platform for simple and consistent correspondence, but also for brand building for businesses.
Tik tok marketing training guide may not be copied, sold, used as content in any manner or your name put on it until you buy sufficient rights to sell it or distribute it as your own from us and the authorized reseller/distributor.
kasina The Asset Manager's Guide To Social Mediakasina
kasina delves into Asset Managers' use of social media, best practices for developing a social media strategy and tactics, and data exploring firms' concerns and adoption.
Evolution of social media in india's e commerce ecosystemeTailing India
It all started with yahoo mail which introduced us to the world of email. Then in 2004, came our brush with a tad more interactive platform in the form of Orkut and probably, it was the only time the word ‘Scrap’ actually got some respect. Thereafter, social networking gave rise and dominance to Facebook which ultimately proved decisive and gave the final blow to Orkut’s exit. Meanwhile Twitter saw its rise in 2009 hosting camaraderie with many celebrities and between all this, LinkedIn quietly carved its own path and surprisingly popular among working professionals.
There is no doubt technology is making life simpler and easier day by day. In this computerized era, where everything is being digitized, social media is changing the way we contact with each other. Web-based social networking is a powerful platform for simple and consistent correspondence, but also for brand building for businesses.
Tik tok marketing training guide may not be copied, sold, used as content in any manner or your name put on it until you buy sufficient rights to sell it or distribute it as your own from us and the authorized reseller/distributor.
kasina The Asset Manager's Guide To Social Mediakasina
kasina delves into Asset Managers' use of social media, best practices for developing a social media strategy and tactics, and data exploring firms' concerns and adoption.
Deloitte Maverick Campus Champions, Regional Qualifiers presentation based on the case Given on Pocket payment and entry strategy into another country. 2015
Business Case #3 Social Media Marketing Between 2004 a.docxRAHUL126667
Business Case #3
Social Media Marketing
Between 2004 and 2014, more than 2 billion people around the world became Internet users.
During that period, mobile applications (apps) became increasingly important as phone and tablet
usage grew. The Google Play store for Android devices and Apple’s iTunes store each offer more
than 1 million apps. In June of 2015, cumulative app downloads from the Apple store totaled 100
billion, compared to just 5 billion app downloads five years earlier. By 2017, more than one-third
of world’s population will own a smartphone. At the same time, companies are facing a more
difficult globally competitive environment and seek opportunities to increase sales or decrease
costs. As a result, companies are exploring how to connect with customers online and through apps
at an increasing rate. Companies using these platforms to connect with customers, potential
customers, and fans has led to the rise of social media marketing.
Social Media Marketing
Social media is “forms of electronic communication (as web sites for social networking and
microblogging) through which users create online communities to share information, ideas,
personal messages, and other content (as videos).” When companies engage in social media to
connect with users and communicate about their brand, they are engaging in social media
marketing.
Social media marketing differs from traditional marketing in many ways, three specifically. First,
social media marketing exists completely online, whether via website or app. This technical no te
will provide further details on numerous popular social media marketing platforms. Second, social
media is available in real time and 24/7. Companies can initiate or respond to live events as soon
as they happen. Third, social media marketing is constantly evolving with technology.
These key differences in the nature of social media marketing provide multiple benefits for
companies and explain why the marketing method has grown so rapidly. Social media marketing
provides companies the opportunity to present more marketing content to more consumers at a
lower cost. Social media’s CPM (advertising dollars needed to reach 1,000 people) is only $2.50
compared to $57 for direct mail, $28 for broadcast TV, $16 for magazine and newspaper, $10 for
radio, and $5 for billboards Most of the apps and websites companies are using are free to start an
account. This places more emphasis on the quality of the content and levels the playing field for
companies. Start-ups with small marketing budgets have the opportunity to gain users and potential
customers for free if they can gain traction with social media marketing. Large companies can also
save money on the free platforms, but face increased pressure to develop content that contends
with the many other brands that have opportunities to market via social media.
Social media marketing also provides opportunitie ...
The Future of Social Media Insights from Creative Agency Experts.pdfServa AppLabs
Social media has completely changed the way we connect, communicate, and consume information in our daily lives. As technology continues to advance at a rapid pace, it's essential to gain insights from social media creative agency experts to understand the future of social media and how it will shape our digital landscape.
Extracting Targeted Users from SNS using Data Mining ApproachIJSRD
In the recent year’s development of Internet is an increasingly important factor in today’s lifestyle. As online advertising budgets of marketers are growing every year, internet advertising has developed in similar way. The following types of online advertisement: banner advertisement, pop-up advertisement, web advertising also called. To deliver promotional marketing messages to consumers, internet advertising can be used as internet advertising is a type of marketing. Fast retrieval of the relevant information from databases has always been a significant issue. Data clustering is one of the chief techniques among the numerous techniques developed for this purpose. Social media is the collaborative tools used for communication that helps the companies to gain the potential users and makes them visible who have no knowledge of their products. Companies can locate target users by analysing their interests, in particular brand and for this purpose social media advertising can be used. It will lead to a systematic approach by developing a technique to effectively improve the marketing plans. This can be possible if we are using data mining clustering algorithm to find out key users to rise up the marketing tactics in internet advertisement. It describes the general working behaviour, the methodologies followed by these approaches and the parameters which affect the performance of these algorithms. The main objective of this paper is to gather more core concepts and techniques in the large subset of cluster analysis.
A brief description of what social media marketing is all about and how companies can take advantage of social media marketing to engage their customers.
This is my final year project on Social media Marketing for BBA examination under MAKAUT
Disclaimer-
This all facts are collected data from various new sportal and social sites
Discover the reasons why solar companies must embrace social media marketing. Enhance visibility and engagement with our expert insights on solar industry trends.
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
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1. Stage 1
The
Preliminary
Round
Team Name: Hashtag Pundits
Name of first member: Sangameswaran Ashwin
College Name: Indian Institute of Management, Tiruchirappalli
Name of second member: Keshav Nargunde
College Name: Indian Institute of Management, Tiruchirappalli
2. Introduction Types Present Future Businesses
Social Media is the combination of audio-visual interactive
information.
It can be as simple as asking you you to comment, or letting you
vote on an article, or asking you to review movies on flixter
Unlike traditional media , social media allows for
instantaneous feedback from the target audience.
3. Introduction Types Present Future Businesses
Social Media can be roughly classified into 6 types based on the
content they offer, and the way they get users to interact with
each other over .
Bookmarking Sites – StumbleUpon, Delicious
Microblogging Sites – Twitter , Instagram
Social Networks – Facebook, Linkedin,Myspace
4. Introduction Types Present Future Businesses
Blog and opinion sites-
Wordpress,blogger, tumblr
Social news websites –
Reddit,Digg
Video and image sharing sites –
Youtube & Soundcloud
5. Introduction Types Present Future Businesses
Active Users on Major Social Networks
The huge number of social media users
and the tremendous rate at which the
industry is growing, presents a
tremendous business opportunity that
businesses can capitalize upon.
The average time spent by an average user
every month, on social media websites has
been continuously increasing over the
years.
6. Introduction Types Present Future Businesses
Pervasiveness of social media , is set to increase in the
future , with the development of wearable technology,
which will enable users to stay constantly connected to
social networks.
Social networks will center around online content creation for
niche audiences or communities of users.
With the rise in E-commerce, social media is fast becoming a powerful
instrument to reach out to a wide consumer base
Globally, organizaitons are beginning to harness the power of big
data to identify consumer preferences.
7. Introduction Types Present Future Businesses
There are 3.9 billion accounts on social networks. This
number is set to increase by 11% in the coming years
46% of online users use social media before making a
purchase
53 % of all twitter users recommend products to
followers in their tweets.
Social Media Marketing uses social media to
connect and build relationships with potential
customers. Social media marketing is driven by
content generation by firms which translate to
value generation for the user.
70% of customers no longer had trust in
conventional marketing, and referred to online
peer reviews before making a purchase.
8. Introduction Types Present Future Businesses
Social media has created an
unprecedented level of
transparency between business
and consumers.
Businesses are constantly seeking
ways to improve their product
offerings and identifying key
incentives points for the
consumers. Similarly consumers
are providing valuable opinions
about the products and services
As a result, use of social media in
promoting business has become
more and more beneficial.
9. Introduction Types Present Future Businesses
Businesses can use Social media sites
like Instagram in order to increase
awareness about their new launches
Celebrities use micro blogging sites to
keep their fans updates about their
latest movies and activities
In recent elections, we saw politicians
using many social networking sites to
reach out to maximum voters
10. Introduction Types Present Future Businesses
Currently Social Networking is 2nd most widely used on mobile devices.
However, due to the latest advents in technology, usage of internet and social media is
poised to increase
Due to the cheaper mobile
products in emerging economies,
there is a huge increase in no. of
mobile device users.
Therefore, every social media site
has launched its own application
compatible with all mobile
operating systems.