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Making The Connection : An Introduction To Social Media

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Promote PR's presentation on Social Media to Health Club operators at the IHRSA conference in San Francisco in March 2009.

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Making The Connection : An Introduction To Social Media

  1. 1. Sue Anstiss & Katie Start IHRSA, San Francisco, March 2009 Making the connection An introduction to social media
  2. 3. First newspaper published TV and radio launched 2009 1752 1916 1930’s
  3. 4. The old communication model was a monologue.
  4. 5. 3000 The average person is exposed to advertising messages/day
  5. 6. The new communication model is a dialogue.
  6. 7. First newspaper published TV and radio launched 2009 1752 1916 1930’s
  7. 8. What is social media? <ul><li>Social media is people using tools </li></ul><ul><li>(like blogs and video) and sites (like Facebook and Flickr) </li></ul><ul><li>to share content </li></ul><ul><li>and have conversations online. </li></ul>
  8. 9. Why should we care? <ul><li>In 2005, 8% of all adults online had a profile on social network site. Today 57% do. </li></ul>
  9. 10. The conversations are powered by… <ul><li>Blogs </li></ul><ul><li>Micro Blogs </li></ul><ul><li>Online Chat </li></ul><ul><li>RSS </li></ul><ul><li>Widgets </li></ul><ul><li>Social Networks </li></ul><ul><li>Social Bookmarks </li></ul><ul><li>Message Boards </li></ul><ul><li>Podcasts </li></ul><ul><li>Video Sharing Sites </li></ul><ul><li>Photo Sharing Sites </li></ul><ul><li>Virtual Worlds </li></ul><ul><li>Wikis </li></ul>(…just to name a few)
  10. 11. The conversations are powered by… <ul><li>Blogs </li></ul><ul><li>Micro Blogs </li></ul><ul><li>Online Chat </li></ul><ul><li>RSS </li></ul><ul><li>Widgets </li></ul><ul><li>Social Networks </li></ul><ul><li>Social Bookmarks </li></ul><ul><li>Message Boards </li></ul><ul><li>Podcasts </li></ul><ul><li>Video Sharing Sites </li></ul><ul><li>Photo Sharing Sites </li></ul><ul><li>Virtual Worlds </li></ul><ul><li>Wikis </li></ul>
  11. 12. But how do we get started… ?
  12. 13. “ It’s about conversations, and the best communicators start as the best listeners.” Brian Solis, Social Media Manifesto
  13. 14. <ul><li>Listen </li></ul>
  14. 17. YOUR MEMBERS ARE TALKING ABOUT YOUR BRAND. RIGHT NOW.
  15. 19. 2. Participate
  16. 20. Hint: Share some stuff.
  17. 21. Immerse yourself in the conversations. (any or all of the above are a good place to start!)
  18. 22. 3. Relinquish control
  19. 24. 4. Give generously
  20. 26. 5. Be honest
  21. 27. <ul><li>OPEN </li></ul><ul><li>HONEST </li></ul><ul><li>AUTHENTIC </li></ul><ul><li>DIALOGUE </li></ul>“ Any blog that spins the truth will be found out. In a world of social media honesty is the only policy.”
  22. 28. The conversations are powered by… <ul><li>Blogs </li></ul><ul><li>Micro Blogs </li></ul><ul><li>Online Chat </li></ul><ul><li>RSS </li></ul><ul><li>Widgets </li></ul><ul><li>Social Networks </li></ul><ul><li>Social Bookmarks </li></ul><ul><li>Message Boards </li></ul><ul><li>Podcasts </li></ul><ul><li>Video Sharing Sites </li></ul><ul><li>Photo Sharing Sites </li></ul><ul><li>Virtual Worlds </li></ul><ul><li>Wikis </li></ul>
  23. 29. >100,000,000 viewers (65,000 new videos/day)
  24. 30. <ul><li>83% </li></ul>have watched video clips
  25. 31. www.willitblend.com
  26. 32. The conversations are powered by… <ul><li>Blogs </li></ul><ul><li>Micro Blogs </li></ul><ul><li>Online Chat </li></ul><ul><li>RSS </li></ul><ul><li>Widgets </li></ul><ul><li>Social Networks </li></ul><ul><li>Social Bookmarks </li></ul><ul><li>Message Boards </li></ul><ul><li>Podcasts </li></ul><ul><li>Video Sharing Sites </li></ul><ul><li>Photo Sharing Sites </li></ul><ul><li>Virtual Worlds </li></ul><ul><li>Wikis </li></ul>
  27. 34. <ul><li>57% </li></ul><ul><li>have joined </li></ul><ul><li>a social </li></ul><ul><li>network </li></ul>
  28. 38. Some bedtime reading… (from April 21)
  29. 39. The conversations are powered by… <ul><li>Blogs </li></ul><ul><li>Micro Blogs </li></ul><ul><li>Online Chat </li></ul><ul><li>RSS </li></ul><ul><li>Widgets </li></ul><ul><li>Social Networks </li></ul><ul><li>Social Bookmarks </li></ul><ul><li>Message Boards </li></ul><ul><li>Podcasts </li></ul><ul><li>Video Sharing Sites </li></ul><ul><li>Photo Sharing Sites </li></ul><ul><li>Virtual Worlds </li></ul><ul><li>Wikis </li></ul>
  30. 40. <ul><li>55% have uploaded photos </li></ul>
  31. 42. 64 million people worldwide use Flickr More than 3 billion images on Flickr 2.5 to 3 million photos uploaded each day
  32. 45. The conversations are powered by… <ul><li>Blogs </li></ul><ul><li>Micro Blogs </li></ul><ul><li>Online Chat </li></ul><ul><li>RSS </li></ul><ul><li>Widgets </li></ul><ul><li>Social Networks </li></ul><ul><li>Social Bookmarks </li></ul><ul><li>Message Boards </li></ul><ul><li>Podcasts </li></ul><ul><li>Video Sharing Sites </li></ul><ul><li>Photo Sharing Sites </li></ul><ul><li>Virtual Worlds </li></ul><ul><li>Wikis </li></ul>
  33. 46. 200,000,000 blogs
  34. 47. S ource: Universal McCann Comparative Study on Social Media Trends April 2008 73% of active online users have read a blog
  35. 48. trust bloggers’ opinions on products & services
  36. 49. <ul><li>36% think more positively about companies that have blogs </li></ul>
  37. 51. Your blogging checklist <ul><li>Transparency </li></ul><ul><li>Conversational tone </li></ul><ul><li>Frequency (2 x week) </li></ul><ul><li>Passion for the subject </li></ul><ul><li>Participation and interaction </li></ul><ul><li>Keep reading other blogs </li></ul><ul><li>Comment regularly </li></ul><ul><li>Love links (at least 1 per post) </li></ul><ul><li>Use images </li></ul><ul><li>Knowledge sharing </li></ul>
  38. 52. www.google.com/analytics
  39. 53. Some more bedtime reading…
  40. 54. The conversations are powered by… <ul><li>Blogs </li></ul><ul><li>Micro Blogs </li></ul><ul><li>Online Chat </li></ul><ul><li>RSS </li></ul><ul><li>Widgets </li></ul><ul><li>Social Networks </li></ul><ul><li>Social Bookmarks </li></ul><ul><li>Message Boards </li></ul><ul><li>Podcasts </li></ul><ul><li>Video Sharing Sites </li></ul><ul><li>Photo Sharing Sites </li></ul><ul><li>Virtual Worlds </li></ul><ul><li>Wikis </li></ul>
  41. 56. In December 2008, 4.5 million people visited Twitter – a 753% increase from the previous year 70% of Twitter users joined in 2008 5-10 thousand new accounts are created daily
  42. 57. Even more bedtime reading…
  43. 58. My club FLICKR
  44. 60. <ul><li>Listen </li></ul><ul><li>Participate </li></ul><ul><li>Give up control </li></ul><ul><li>Give generously </li></ul><ul><li>Be honest </li></ul>Social media rules of engagement…
  45. 61. Promote’s quick to do list…
  46. 62. Sue Anstiss & Katie Start Connect to us… +44 (0)1753 740074 www.promotepr.com [email_address] [email_address] http://sueanstiss.blogspot.com http://katiestart.blogspot.com http://twitter.com/sueanstiss http://twitter.com/katiestart http://www.linkedin.com/in/sueanstiss http://www.linkedin.com/in/katiestart Grateful thanks for help with our slides to: http://bonafidemarketinggenius.com

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