This document discusses interactive media such as the internet, video games, and augmented reality. It defines interactivity as communication between two or more parties through an ongoing exchange of messages. Interactive media encourages learning and exploration while changing concepts of narrative compared to traditional top-down mass media. The development of user interfaces from early keyboards and mice to modern touchscreens and gestures is described. The evolution of the internet and world wide web from early protocols to broadband and the modern graphical web is also summarized.

1. 5th edition
John V Pavlik & Shawn McIntosh
Chapter 6:
Interactive Media: The Internet, Video Games,
and Augmented Reality

2. INTERACTIVITY DEFINED
Interactivity: Two or more parties
communicating through an ongoing
give-and-take of messages
Elements of interactivity:
 Dialog
 Dialog affects feedback/content
 Audience control

3. INTERACTIVE MEDIA VS. MASS MEDIA
Interactive media:
encourages users to learn
and explore
changes our concepts of
narrative and what makes a
story
Traditional media
 Control in hands of producers

4. HISTORICAL DEVELOPMENT OF USER
INTERFACES
Television interfaces
Intuitive interfaces
Keyboards
Computer mouse
Touch screens
Natural input methods
Graphical user interfaces

5. HISTORICAL DEVELOPMENT OF
THE INTERNET AND WORLD WIDE
WEB
 Internet protocol
 World Wide Web
 Graphical web
browsers
 Broadband
 Distribution dynamics

6. VIDEO GAMES
Played on computers or other electronic devices
with graphic capabilities, video games—whose
content is often borrowed freely from movies,
television shows, and other areas of pop culture—
demonstrate convergence in action

7. HISTORICAL DEVELOPMENT OF VIDEO
GAMES
 Arcade games
 Console games
 On-line games

8. TYPES OF VIDEO GAMES
 Popular genres: Sports,
action, racing, role-playing,
simulation, and shooter
 MMOGs: Massively multiplayer
online games
 MMORPGs: Massively
multiplayer online role-playing
games

9. VIDEO GAME INDUSTRY
 Big-name make up
46% of the total
market
 Most games from
subsidiaries of
large game
publisher
companies

10. TRENDS IN VIDEO GAMES
 Players of early
console games have
grown up – and
continue to play
 Games are released on
multiple platforms
 Serious/applied games
entertain and educate
players

11. GAMIFICATION
 Use of game-like
mechanics and thinking
in a non-game setting,
earning points or rewards
 Techniques seen in many
fields, including
marketing, customer
service, and education

12. AUGMENTED REALITY
Overlays digitized
information onto what we
see in the real world,
adding information that
would not otherwise be
visible to us or including
additional information
about what we are viewing

13. ETHICS OF INTERACTIVE MEDIA
 Requires faith in others; users must
trust those they deal with on the Web
 Advertising influence
 Violence in video games
 Behavioral targeting