Social media can be used as an effective tool to spread awareness about pharmacovigilance. It allows for timely communication about drug safety to reach large patient and healthcare practitioner populations. While social media has progressed usage in other healthcare areas, it has been slower adopted for pharmacovigilance purposes. Biopharmaceutical companies now have opportunities to use social media innovatively to engage in more patient-centric safety monitoring and move beyond traditional reporting systems. However, safety data obtained via social media requires careful verification for accuracy and privacy issues due to the uncontrolled environment.
Dr. Su Golder, NIHR Research Fellow at the University of York, presents findings from her recent publication: “Systematic review on the prevalence, frequency and comparative value of adverse events data in social media”.
The Provision Of Written And/Or Verbal Information About Drugs And Drug Therapy In Response To A Request From Other Healthcare Providing Organizations, Committees, Patients, And Public Community
Dr. Su Golder, NIHR Research Fellow at the University of York, presents findings from her recent publication: “Systematic review on the prevalence, frequency and comparative value of adverse events data in social media”.
The Provision Of Written And/Or Verbal Information About Drugs And Drug Therapy In Response To A Request From Other Healthcare Providing Organizations, Committees, Patients, And Public Community
Medication Adherence is a pressing issue in the healthcare setting. New advances in technology using mobile apps and smart devices are now changing the way we approach assessing patients medication adherence. However, this shift also allows a new chance to be engaged with patients regarding their medications and offers the opportunity to be more aware of medication related issues.
This presentation describes the Clinical Studies Directory at the University of Southern California. It was presented to the national Clinical and Translational Science Awards (CTSA) Recruitment and Retention Working Group.
Drug Information Services, Drug information Sources, Illegal DIC, Drug Information Bulletin, Classification of scientific literature, services offered bu drug information services
Patient Centricity in Pharmacovigilance: New Directions and New Horizons for ...Covance
The importance of pharmacovigilance (PV) as a science, critical to both effective patient care in clinical practice and public health is growing. **Disclaimer: This article was previously published. Sciformix is now a Covance company.
My talk at the Scientific Research Day of Medical colleges, UQU
5 March 2019
where I presented my publication (Patient-Centered Pharmacovigilance: A review)
Presentation of the EUSOMII/ESOI annual meeting in Valencia, Oct. 2016, about the impact of new communication tools on the communication between radiologists, clinicians and patients
Twenty-first century technologies will create significant opportunities and challenges for all healthcare stakeholders. Pharmacovigilance (PV) too is in transition, with new sources of medical information and methods for its analysis that will transform today's largely reactive system into proactive benefit-risk management for all medication users.
PharmaCon2007 Congress, Dubrovnik, Croatia "New Technologies and Trends in Pharmacy, Pharmaceutical Industry and Education" http://www.pharmacon2007.com
Abstract is available at http://www.pharmaconnectme.com
Unleashing the Potential of Social Media in Drug Safety Exploring the Increas...Covance
Pharmacovigilance has grown more complex over the past decade with higher data volumes, changing regulations, rise of social media, and innovative digital advances. **Disclaimer: This article was previously published. Sciformix is now a Covance company.
Life science companies need to ensure their business initiatives take advantage of social media analytics. Read about the challenge of maximizing the opportunity and generating value from real world patient insights.
Medication Adherence is a pressing issue in the healthcare setting. New advances in technology using mobile apps and smart devices are now changing the way we approach assessing patients medication adherence. However, this shift also allows a new chance to be engaged with patients regarding their medications and offers the opportunity to be more aware of medication related issues.
This presentation describes the Clinical Studies Directory at the University of Southern California. It was presented to the national Clinical and Translational Science Awards (CTSA) Recruitment and Retention Working Group.
Drug Information Services, Drug information Sources, Illegal DIC, Drug Information Bulletin, Classification of scientific literature, services offered bu drug information services
Patient Centricity in Pharmacovigilance: New Directions and New Horizons for ...Covance
The importance of pharmacovigilance (PV) as a science, critical to both effective patient care in clinical practice and public health is growing. **Disclaimer: This article was previously published. Sciformix is now a Covance company.
My talk at the Scientific Research Day of Medical colleges, UQU
5 March 2019
where I presented my publication (Patient-Centered Pharmacovigilance: A review)
Presentation of the EUSOMII/ESOI annual meeting in Valencia, Oct. 2016, about the impact of new communication tools on the communication between radiologists, clinicians and patients
Twenty-first century technologies will create significant opportunities and challenges for all healthcare stakeholders. Pharmacovigilance (PV) too is in transition, with new sources of medical information and methods for its analysis that will transform today's largely reactive system into proactive benefit-risk management for all medication users.
PharmaCon2007 Congress, Dubrovnik, Croatia "New Technologies and Trends in Pharmacy, Pharmaceutical Industry and Education" http://www.pharmacon2007.com
Abstract is available at http://www.pharmaconnectme.com
Unleashing the Potential of Social Media in Drug Safety Exploring the Increas...Covance
Pharmacovigilance has grown more complex over the past decade with higher data volumes, changing regulations, rise of social media, and innovative digital advances. **Disclaimer: This article was previously published. Sciformix is now a Covance company.
Life science companies need to ensure their business initiatives take advantage of social media analytics. Read about the challenge of maximizing the opportunity and generating value from real world patient insights.
The Impact and Use of Social Media in PharmacovigilanceCovance
This white paper examines how the influence and reach of the internet and social media can be harnessed to drive valuable outcomes for the PV industry. In this paper, we look at available regulatory guidelines, current state and future considerations for use of social media in PV, possible areas of influence, expected challenges, potential solutions and next steps.
How to use the Power of Social Media in the Pharmaceutical Industry.pdfdnyaneshwarivedpatha1
Impact of COVID-19 on Social Media Engagement
The outbreak of the COVID-19 pandemic in 2020 brought about significant shifts in online behavior, particularly in the pharmaceutical sector. With national lockdowns and social distancing measures in place, people turned to social media as a primary source of information, entertainment, and connection. The average user spent more time than ever on social media platforms, seeking news updates, community support, and healthcare guidance.
Importance of Understanding Regulatory Landscape
Amidst this digital evolution, it’s crucial for pharmaceutical companies to navigate the regulatory landscape effectively while leveraging the power of social media. Regulations play a vital role in ensuring ethical practices, accuracy of information, and protection of consumers’ health and privacy. Therefore, understanding and adhering to regulatory guidelines is paramount for pharmaceutical organizations engaging in social media marketing.
This blog will delve into the intersection of social media marketing and regulatory compliance within the pharmaceutical industry, highlighting key guidelines, best practices, and the evolving landscape shaped by global trends and pandemic influences.
Evolution of FDA Regulations
Historical Restrictions on Pharmaceutical Content
In the early days of social media, pharmaceutical companies faced stringent restrictions on the type of content they could share online. The FDA’s regulatory framework, aimed at ensuring public safety and preventing misleading information, posed challenges for marketers in the pharmaceutical sector. Companies had to navigate complex rules regarding the promotion of prescription drugs, including limitations on discussing specific drug benefits and risks in online platforms.
Changing Landscape and Updated Regulations
Over time, the landscape of social media marketing in the pharmaceutical industry has evolved significantly. Regulatory bodies like the FDA have recognized the growing influence of digital platforms and the need for updated guidelines that strike a balance between promotional activities and regulatory compliance. This shift has led to the revision of regulations and the introduction of updated guidelines tailored to the digital era.
The FDA, in collaboration with industry stakeholders, has issued guidance documents and updates to help pharmaceutical companies navigate social media marketing responsibly. These guidelines address key areas such as fair balance in promotional content, disclosure of risk information, handling of adverse events, and engagement with online communities. The changing regulations reflect a broader acknowledgment of the importance of digital communication channels in healthcare information dissemination.
Importance of Compliance Amidst Evolving Regulations
Compliance with regulatory requirements is paramount for pharmaceutical companies operating in the social media landscape. As regulations evolve
Capgemini Consulting: Taking the Digital Pulse: Why Healthcare Providers Need...VIRGOkonsult
Capgemini Consulting: Taking the Digital Pulse: Why Healthcare Providers Need an Urgent Digital Check-Up
"Most Healthcare Providers do not Use Mobile Channels Effectively"
Taking the Digital Pulse: Why Healthcare Providers Need an Urgent Digital Che...Capgemini
Digital technologies are altering the very fabric of the traditional healthcare delivery model. Consumers are actively embracing digital tools to take charge of their health.
Consider this: no less than 86% of respondents in a survey reported that they wanted to take a more proactive role in their healthcare decisions, and 76% reported that they have the tools and information to do so. Social media and mobile platforms are becoming increasingly important channels for consumers. A survey found that 45% of respondents search for health information and close to 34% ask for health-related advice on social media. channels. The four million mobile health app downloads that occur every day also give consumers an easy way to track their health.
So how is the healthcare industry responding to these new opportunities? Are the industry and the current healthcare delivery model adapting to changing consumer needs rapidly enough? To obtain a clearer picture of current digital readiness, we conducted a survey of global healthcare players. We also compared the digital maturity of the healthcare industry with that of other industries, based on a previous study conducted jointly with the MIT Center for Digital Business. The results will probably not come as a surprise to many of us.
We found that healthcare is significantly less mature than many industries in the adoption of digital technologies. Our survey also revealed a wide disparity in the digital maturity of healthcare providers. Only 33% were found to be digitally mature or Digirati, while the majority were found to be lagging in the use of digital technologies.
Access to oral health care services around the world is limited by a lack of universal coverage. The internet and social media can be an important source for patients to access supplementary oral health related information
These slides provide an overview of a white paper - “Connecting with Patients, Overcoming Uncertainty” white paper was produced by Envision Solutions, TNS Media Intelligence/Cymfony and law firm Seyfarth Shaw.
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SOCIAL MEDIA- A TOOL FOR SPREADING AWARNESS ON PHARMACOVIGELENCE.
1. SOCIAL MEDIA: A TOOL FOR SPREADING
AWARNESS ON PHARMACOVIGELENCE.
NAME OF STUDENT- VARSHA R WADNERE
CLASS- IV PHARM D
ROLL NO- PD428
2. It’s my golden opportunity that I got this topic through this I can share views and thoughts about it.
Pharmacovigilence refers to the science and activities relating to the detection, assessment, understanding, and prevention of
adverse effects and other drug-related safety problems. The main goal of pharmacovigilence is thus to promote the safe and
effective use of health products, in particular by providing timely information about the safety of health products to patients,
health-care professionals, and the public. Pharmacovigilence is therefore an activity contributing to the protection of patients
and maintaining public health.
The ultimate reach of the internet and social media over the last few years has led to a revolutionary shift in how people are
communicating with one another today. Social media platforms and applications are fast becoming the go-to form of
communication in the era. Digital media is used by biopharmaceutical companies for communication with patients
to create awareness about diseases and treatments, clinical trial enrollments and patient support programs.
However, unlike other areas in healthcare, use of the internet and social media has progressed slower in
Product safety/Product Vigilence/ pharmacovigilence. This presents the life science and service provider
industry with multiple exciting, yet overwhelming, opportunities for appropriate and effective use of social
media to drive innovative and meaningful changes in pharmacovigilence and how we communicate with
patients and healthcare practitioners around the world.
3. Pharmacovigilence has evolved and grown more complex over the past 5 to 10 years due to increasing data volumes, evolving
regulations, influence of emerging markets and the emerging social media and innovative technological advances. It presents
new channels and methods that can enable companies to move away from traditional pharmacovigilence systems and safety
reporting methods towards more patient-centric models for reporting, analysing and monitoring of safety data.
Biopharmaceutical companies operating in social media space have a responsibility to document and follow-up on any
potential adverse event (AE) reports communicated through these forums in compliance with the applicable regulatory
guidance. Most of the regulatory guidance and hence pharmacovigilence activities involving social media and internet are
primarily focused around screening of social media sites and follow-up of reported safety data. More to that specific
guidance is required to confirm validity of safety data obtained via social media, protocols to guide further retrieval, analysis
and integration of such data with other standard safety along with effective use of social media for risk management and
communication.
4. Companies now rely on multiple AE reporting channels such as email correspondences, company websites and physician
hotline resources. There are now multiple sites and applications to capture patient and consumer AE reports on computers
and smartphones.
Companies are now engaged to identify and understand the value drivers for adopting a comprehensive pharmacovigilence
social media strategy, which encompasses proactively creating social media platforms to solicit/capture AE data, rather than
monitoring and reporting what comes in passively on existing company sites, and further examine the successes and
challenges of the different types of social media platforms being used.
Social media data offers some advantages over traditional AE reporting data or data mined from health and reimbursement
records. Social reports are rapid, closer to real-time data and potentially richer sources than reports filtered through HCPs.
Social media is a promising source for new safety data and potential emergent safety signals. It is important to keep in mind
that this data is essentially unstructured and obtained via uncontrolled and ungoverned processes in a non-regulated
environment and is neither driven by data quality standards nor by specific business area orientation.
At the same time, it is vital to carefully verify safety data obtained via social media for confirmation of the “identifiability” of
both reporter and patient, address related data privacy issues and verify accuracy of reported safety data in potential bias
introduced by the “reporter population”.
Patients are now more concerned towards their health as well as what they using in their life and they are more eager to know
about it in detail through web and social media it is possible to reach out to more population of people and provide service by
sharing the available and standard information.
Social media is decreasing the unawareness in population about drugs and helping healthcare system in huge amount.