These slides provide an overview of a white paper - “Connecting with Patients, Overcoming Uncertainty” white paper was produced by Envision Solutions, TNS Media Intelligence/Cymfony and law firm Seyfarth Shaw.

1. An Overview on “ Connecting with Patients, Overcoming Uncertainty” White Paper Implications on Pharmaceutical Communication with Patients using Social Media

14. Evaluation of Various Social Media Low Moderate Branded Advertising on Social Media (one-way) Low Low Developing Branded Content for Distribution on Video-Sharing Websites (You Tube) Moderate High Branded wiki High High Non-branded participation (leaving comments, postings in forums) Low Low Non-branded advertising on social media Low Low Branded Pod cast Risk Level of FDA violation Off-Label Promotion Social Media Activity