Media To The Power of 3 - Traditional, Digital, Multimedia Presentation by Michael Pranikoff, PR Newswire Director of Emerging Media Detroit Seminar - 9/08

1. Traditional. [email_address] http://del.icio.us/michaelpranikoff Twitter/@mpranikoff

3. The Five C’s C ollaboration C ontent C onverged Services C ommunity C onversation

4. Source: Forrester Research / Business Week 6/11/2007

5. Cardiff School of Journalism, The Quality and Independence of British Journalism; February 2008

7. Let’s Talk Technology Posted to http://cravingideas.blogs.com/backinskinnyjeans on 9/29/06

10. I talked to Technorati founder David Sifry to update the ‘05 blogging numbers. Back when we wrote the cover story, there were some 9 million blogs, with about 40 thousand new ones popping up each day. Now, says Sifry, Technorati indexes 112 million blogs, with 120 thousand new ones appearing each day. And that’s not including spam blogs. They were barely on the horizon in spring of ‘05, and now they account for—get this—well over 99% of all the pings and updates pouring into Technorati’s servers. 11% of the 112 million blogs have posted in the last 60 days....or an estimated 13 million active blogs in the last 60 days according to Sifry.

11. technorati.com/blogging/state-of-the-blogosphere/

12. Who Are The Global Bloggers? technorati.com/blogging/state-of-the-blogosphere/

13. Who Are The Global Bloggers? technorati.com/blogging/state-of-the-blogosphere/

14. Social Bookmarks and Tagging

16. Social Media Optimization

19. Social Media Optimization

20. Social Networks

21. Source: Never Ending Friending –Fox Interactive Report April 2007

23. Social Networks Synovate 9/1/08 http://linksr.us/eUVWMO

26. Facts & Figures 75.7% of U.S. Internet audience viewed online video (comScore) 9.8 billion videos were watched in the U.S. in January ‘08 (comScore) YouTube accounted for one-third of the 9.8 billion videos. (comScore) The average online video duration was 2.9 minutes (comScore) The average online video viewer consumed 70 videos (comScore) 66% of U.S. internet users visited a social media site (comScore) 154 million Americans today watch online video once a month (eMarketer) By 2012, 190 million Americans will watch online video once a month (eMarketer)

29. Before Making Video

31. Online Video Distribution

32. Digital Asset Optimization

33. Digital Asset Optimization

34. Multimedia News Release (MNR)

35. Multimedia

36. Multimedia

37. Multimedia

38. Multimedia

41. Multimedia

43. Show and Tell On Any and all Smart Phones.

44. Mobile Social Networks

45. Now The Rise of the MicroBlog

46. SALES PRODUCT The Long Tail

47. The Long Tail of Public Relations Press Release Conversation Release Goes Out Immediate Online Pickup Mainstream Media Pickup Blogs / Twitter / Online Pubs Weekly Trade Pubs Monthly Trades Search Share Blog Quarterly Pubs / Journals

48. The Long Tail of Public Relations Over Six Months Amount of Coverage Time From Origination

49. http://johnbell.typepad.com/weblog/images/2008/08/17/pr_brain2.jpg

51. Traditional. [email_address] http://del.icio.us/michaelpranikoff Twitter/@mpranikoff