The document discusses public relations for hotels. It begins with an introduction of the presenter and defines public relations as managing reputation to build understanding and influence opinion. It then explains that hotel public relations includes activities like press outreach and events. The document outlines the power of PR in generating awareness more cost effectively than advertising. Finally, it provides steps to create a successful PR plan, including defining objectives, audiences, story angles, and making compelling pitches to media. The key takeaway is that hotel PR requires knowledge of the property and audience and creating newsworthy stories to network and follow up.
In a world where every business is clamoring for attention, it is often best to formulate and implement the most effective public relations strategy. The luxury hotel business, in particular, being that it is entirely service based, highly depends on good hotel PR to create their image and shape their story.
The Importance of Hotel Public RelationsOutlier PR
In a world where every business is clamoring for attention, it is often best to formulate and implement the most effective public relations strategy. The luxury hotel business, in particular, being that it is entirely service based, highly depends on good hotel PR to create their image and shape their story.
In a world where every business is clamoring for attention, it is often best to formulate and implement the most effective public relations strategy. The luxury hotel business, in particular, being that it is entirely service based, highly depends on good hotel PR to create their image and shape their story.
The Importance of Hotel Public RelationsOutlier PR
In a world where every business is clamoring for attention, it is often best to formulate and implement the most effective public relations strategy. The luxury hotel business, in particular, being that it is entirely service based, highly depends on good hotel PR to create their image and shape their story.
Social media strategy is the concept of making reasonable and measured goals within a limited time frame with a specific set of social media networks to a targeted audience for a direct and intended purposes.
If you are just starting to map out your social media strategy, check out this infographic that highlights 8 strategies for you to consider. Originally shared at :
http://www.digitalinformationworld.com/2013/09/20-social-media-strategies-infogprahic.html
Social Media Engagement For The Resort IndustryEric Hoffman
You’ve lit up your resort’s blog, Facebook, Twitter, MySpace and Flickr. Now what? Developing a social media brand strategy that delivers results is more than just shoveling content and grooming blog posts. It takes an entirely different approach from traditional brand PR and resort marketing to be successful. In this informative panel, we’ve assembled four industry social media evangelists to present their experience and techniques around topics of authenticity, reputation, managing bad pr, social influence and social objects, gifting, promotion, and most importantly, managing multivariate brand conversations with your skiers and riders.
Social Media Plan Proposal - Veuve Clicquot Rich Campaign - Holiday 2015Emeric Delalandre
Social Media Team Project to plan a social media marketing program for a luxury brand in the context of the 2015 Global Luxury Management course of Social Media.
Social Media: A Presentation for Public Relation Professionals in the Ski Res...Greg Wood
This is a presentation that Woodhouse co-created with Jay Peak Resort. The purpose of the presentation is to provide an overview of how social media is changing the PR discipline and to outline practical steps to modify the PR approach. It was developed specifically for the Ski Resort Industry, but it could be for any industry.
Note: Some of the upfront slides that describe the size and opportunity where inspired (and maybe copied a little) from the "What the F**K is Social Media, one year later" presentation from Marta Kagan. The idea to use retro science fiction was inspired (or maybe copied a little) by the Olivier Blanchard "Basics Of Social Media ROI" presentation.
Care about leveraging digital marketing hotel industry? Want to build brand, generate leads, engage customers and acquire new business for your hotel, restaurant, spa using digital marketing? You will find this deck presented at HOSI 2016 useful.
If you want to build mastery in digital marketing, you can consider participating in hands-on digital marketing training program by Digital Vidya. Find more details at http://www.digitalvidya.com
About Joseph Sobin: With Dual Masters Degree’s in Urban and Regional Planning with
an emphasis in Resort Planning Development and Strategic Marketing for the Hospitality
and Tourism Industry, Certified Travel Counselor and Destination Specialist Designations
coupled with 15 plus years in travel, tourism, hospitality and real estate marketing
consultancy, Joseph and his team deliver tangible, practical results for their clients.
Their work is on-time, compelling, and professional. Joseph also holds real estate brokerage
licenses in the states of Colorado and New York.
Social media strategy is the concept of making reasonable and measured goals within a limited time frame with a specific set of social media networks to a targeted audience for a direct and intended purposes.
If you are just starting to map out your social media strategy, check out this infographic that highlights 8 strategies for you to consider. Originally shared at :
http://www.digitalinformationworld.com/2013/09/20-social-media-strategies-infogprahic.html
Social Media Engagement For The Resort IndustryEric Hoffman
You’ve lit up your resort’s blog, Facebook, Twitter, MySpace and Flickr. Now what? Developing a social media brand strategy that delivers results is more than just shoveling content and grooming blog posts. It takes an entirely different approach from traditional brand PR and resort marketing to be successful. In this informative panel, we’ve assembled four industry social media evangelists to present their experience and techniques around topics of authenticity, reputation, managing bad pr, social influence and social objects, gifting, promotion, and most importantly, managing multivariate brand conversations with your skiers and riders.
Social Media Plan Proposal - Veuve Clicquot Rich Campaign - Holiday 2015Emeric Delalandre
Social Media Team Project to plan a social media marketing program for a luxury brand in the context of the 2015 Global Luxury Management course of Social Media.
Social Media: A Presentation for Public Relation Professionals in the Ski Res...Greg Wood
This is a presentation that Woodhouse co-created with Jay Peak Resort. The purpose of the presentation is to provide an overview of how social media is changing the PR discipline and to outline practical steps to modify the PR approach. It was developed specifically for the Ski Resort Industry, but it could be for any industry.
Note: Some of the upfront slides that describe the size and opportunity where inspired (and maybe copied a little) from the "What the F**K is Social Media, one year later" presentation from Marta Kagan. The idea to use retro science fiction was inspired (or maybe copied a little) by the Olivier Blanchard "Basics Of Social Media ROI" presentation.
Care about leveraging digital marketing hotel industry? Want to build brand, generate leads, engage customers and acquire new business for your hotel, restaurant, spa using digital marketing? You will find this deck presented at HOSI 2016 useful.
If you want to build mastery in digital marketing, you can consider participating in hands-on digital marketing training program by Digital Vidya. Find more details at http://www.digitalvidya.com
About Joseph Sobin: With Dual Masters Degree’s in Urban and Regional Planning with
an emphasis in Resort Planning Development and Strategic Marketing for the Hospitality
and Tourism Industry, Certified Travel Counselor and Destination Specialist Designations
coupled with 15 plus years in travel, tourism, hospitality and real estate marketing
consultancy, Joseph and his team deliver tangible, practical results for their clients.
Their work is on-time, compelling, and professional. Joseph also holds real estate brokerage
licenses in the states of Colorado and New York.
About Joseph Sobin: With Dual Masters Degree’s in Urban and Regional Planning with
an emphasis in Resort Planning Development and Strategic Marketing for the Hospitality
and Tourism Industry, Certified Travel Counselor and Destination Specialist Designations
coupled with 15 plus years in travel, tourism, hospitality and real estate marketing
consultancy, Joseph and his team deliver tangible, practical results for their clients.
Their work is on-time, compelling, and professional. Joseph also holds real estate brokerage
licenses in the states of Colorado and New York.
Joseph writes a Travel Industry Column for Examiner.com and is a frequent guest lecturer
concerning Marketing and Public Relations at New York University’s Tisch School
of Hospitality, Tourism and Sports Management
Joseph and his associates specialize in the deluxe, luxury and green market niche utilizing
an extensive network of travel, tourism, hospitality and real estate professionals
worldwide.
A brief summary of how three brands are approaching their own Social Media: Cirque du Soleil, JetBlue, & Zappos with guest cartoon appearances from gapingvoid.com
EyeforTravel - Sales & Marketing in Travel Asia-Pacific 2008EyeforTravel
In-depth analysis, thought-provoking case
studies and essential networking at the
industry’s premier sales and marketing event.
http://events.eyefortravel.com/smapac/?q=smapac?t=scribd
http://www.eyefortravel.com/?t=scribd
Purple Asia is a leading international brand strategy, design and PR agency with a track record spanning 18 years in Asia. Purple Asia's client list includes luxury hotels and resorts, leading global property developers, luxury retailers and e-tailers, cutting-edge restaurants and bars and a vast range of businesses in many other industries.
This presentation is made from a case study from the book Marketing Management by Philip Kotler. This presentation is a part of the internship by Prof. Sameer Mathur, IIM Lucknow.
The DIY Newsroom: a new approach to communicationsSTUART HOWIE
How do make sure you're heard - and not herd - in today's Attention Economy? A DIY Newsroom maximises the return on your communication efforts. You control your message - and you do it from your own resources.
For many hotels public relations is treated as an afterthought. Hotels have a sales department; they have marketing team and for more ambitious hotels, a social media program. So why bring in PR? There is often a misunderstanding of what public relations actually is, and some of it stems from the blurring line between PR and marketing. Hoteliers often maintain the assumption that PR and marketing are effectively the same. The ultimate goal, after all, is to increase revenue for the property, and both PR and marketing are tools to achieve that end. But hoteliers tend to view marketing efforts as direct and measurable, and PR initiatives as soft and nebulous. Nothing, however, could be further from the truth.
The power of public relations is well proven. It’s the most cost-effective method for promoting a travel product, establishing third-party credibility, and getting your name in front of the trade industry and publications, and of course, the public. Placing stories with press releases, articles, and columns is your link to countless national and local newsrooms, editors, and journalists. And the media provide significantly more credibility than expensive traditional display advertising