Presentation by Sean Moffitt of Agent Wildfire from SMC Seattle's 9/29 event. Uses case studies of brands successfully using social media along with trends in community engagement, and stats on the impact social media makes on a company's bottom line.
Musicians, artists, and entertainment business leaders have content that everyone around the world wants. Maximize your exposure by using social media for creative and business success.
Presentation given by Sean Moffitt as afternoon keynote at My Charity Connects June 7th - based on learnings from Wikibrands (McGraw-hIll) and Agent Wildfgire's Buzz Report
Bored with Sweeps? Get Inspired for your Next PromotionHY Connect
Tired of your run-of-the mill sweeps? Nikki Halcomb, social promotion expert from Premier Business Solutions, and Kelley Whalen, PR account supervisor from HY Connect, know the ins and outs of the social media landscape. They’ll share what works now, what’s coming soon and creative best practices for promotions. This primer on social media contests and sweepstakes will help you think creatively for your next promotion, while ensuring adherence to the ever-changing legal guidelines. Premier Business Solutions, in South Bend, Indiana, is a leading promotions management and fulfillment vendor. HY Connect, based in Chicago, is an independent marketing agency.
Presentation by Sean Moffitt of Agent Wildfire from SMC Seattle's 9/29 event. Uses case studies of brands successfully using social media along with trends in community engagement, and stats on the impact social media makes on a company's bottom line.
Musicians, artists, and entertainment business leaders have content that everyone around the world wants. Maximize your exposure by using social media for creative and business success.
Presentation given by Sean Moffitt as afternoon keynote at My Charity Connects June 7th - based on learnings from Wikibrands (McGraw-hIll) and Agent Wildfgire's Buzz Report
Bored with Sweeps? Get Inspired for your Next PromotionHY Connect
Tired of your run-of-the mill sweeps? Nikki Halcomb, social promotion expert from Premier Business Solutions, and Kelley Whalen, PR account supervisor from HY Connect, know the ins and outs of the social media landscape. They’ll share what works now, what’s coming soon and creative best practices for promotions. This primer on social media contests and sweepstakes will help you think creatively for your next promotion, while ensuring adherence to the ever-changing legal guidelines. Premier Business Solutions, in South Bend, Indiana, is a leading promotions management and fulfillment vendor. HY Connect, based in Chicago, is an independent marketing agency.
This presentation focuses on the 18 to 35 year-old age group and what their desires are when they travel. It will be of use to those marketing travel products to them or travel advisors seeking to expand their portfolio of clients in this age bracket.
Social Media Marketing Presentation at the
- Brighton Social Media Meetup: http://lanyrd.com/2012/brighton-social-media-december-meet-up/
My presentation includes; How ‘Traditional Demographics’ for social media campaigns are no longer relevant.
How our peculiar assumptions of generation X must NOT be applied to target generation ‘Y’ and ‘Z’
Where we can look for demographics of the future.
What metrics we can integrate into social media marketing campaigns today, to better target the behaviour of purchasers of the future.
"Invisible Children" is a case study that our group created for the course, 102 Social Media Engagement in Private and Public Sectors, Postgraduate Social Media Program at Seneca College (December 2017). The presentation is fully designed by Carolina Feng, including infographics. Videos on the slides can be found on Youtube.
Tool used: Microsoft Powerpoint
Images, icons and logos used in the presentation are only for academic learning purposes. They have all been sourced in the presentation.
This E-Book peels back the layers and uncovers fundamental truths about demographics and lifestyle attributes Millennials share universally as well as how they can be segmented into unique groups. Take a closer look and see how wonderfully complex & awesome they are and how you can reach them more effectively.
Presentation made to The Actors Fund to give those in entertainment interested in a career switch an overview of some PR industry basics and trends going on right now.
What is multi-generational marketing? Everything. Communicating effectively between generations is essential for doing business in the modern world. Navigating between these generations using each group's most effective strategies without overloading your marketing schedule and budget can be difficult and sensitive. How do you begin to understand the intricacies of these groups? How do you develop a strategy and begin to execute it successfully? We can help. Contact 3Fold Communications today to schedule your Multi-Generational Marketing training session!
Rethinking Marketing to Women: Presented by Crowdtap & Beeby Clark+MeylerCrowdtapforBusiness
With the rise of female-empowerment campaigns, marketing to women has shifted from painting an idyllic portrait of how life should be, to a refreshing and realistic reflection of how life is for millions of women. The challenge for brands in this new environment becomes how to surface the powerful stories of real women – and do so effectively and at-scale.
Learn how forward-thinking brands are putting people at the heart of their marketing to drive product ideation, inform marketing strategy and create authentic content that fuels earned media.
Speakers:
Mindy Davis, SVP, Professional Services, Crowdtap
Mariana Rodriguez, Senior Account Director, Beeby Clark + Meyler
Social Media Marketing & the Travel IndustryGina Lednyak
What is social media marketing and how does it effect the tourism industry, how can your business leverage social media and finally what does the future of social media hold and what does it mean for your travel business.
Talk given by Chris Klaehn, Partner & Director of Brand Strategy, Corey McPherson Nash at the Association of Fundraising Professionals, Conference on Philanthropy.
When Warren Buffet donated the bulk of his vast fortune to the Gates Foundation, did the Gates Foundation’s donations dry up because people felt the foundation had enough money, and their money would be needed more elsewhere? Nope. The Gates Foundation donor base got bigger. Why? Because people want to be around winners. A wider and deeper donor base is built on the understanding and belief that your organization is a winning brand. Learn how to develop and communicate your 5 Top Winning Attributes and how to use this message framework to engage your audience and grow over time.
Worldwide communication for Asian multinationals Bob Pickard
Almost 200 companies on the Fortune 500 list are now from Asia, but most of these rising multinationals - notably the nearly 100 based in China - remain relatively unknown outside their home regions. This next generation of worldwide titans are now wondering whether and how to use public relations to help build global brands, representing one of the industry’s biggest commercial opportunities. This new wave of companies will become world famous for the very first time in a social media age, but their embrace of PR as a critical corporate function is by no means a foregone conclusion. With Asia the world’s emerging centre of economic gravity, the region will be a critical battleground for the future of international public relations.
Demystifying Social Media: Digital Marketing to Increase SalesBrian Tinsman
Right now, your business is being discussed online, whether you know about it or not. Here are some tips and tricks to get up to speed on your digital marketing presence.
This presentation on generational marketing--understanding the different perspectives, expectations and communication styles of the four generations in the workplace today--was made to the Travel Salem group in Salem, Oregon by Jennifer Larsen Morrow of Creative Company.
How To: Devise and Present a Social Media Strategy Manal Assaad
This is a sample of a social media strategy I devised for a concept exhibition as a case study to Qatar Museums Authority. It is based on my MBA research (available for download here http://bit.ly/XqxftK) and this was the requirement:
Create a social communication strategy and sample content calendar for an exhibition on Andy Warhol. Imagine that qma is putting on a 4 Month exhibition this year on the highlight pieces from Andy Warhol, pop artist. The challenges are the Qatari community know or care very little about him or his work. Regardless, it has been decided that the exhibition will proceed. The budget for marketing is qr6 million, 1 million is dedicated to social media.
The campaign should consist of a 2 month pre-opening education outreach to get the community to know more about warhol and to motivate them to come and share their interest to others throughout the exhibition lifecycle. You can use a range of resources such as films, pre recorded interviews, images of him and his work, art label descriptions, competitions, outreach, interactives etc. think outside the box and be creative. The target market is Qatari community. There are 4 stages to exhibition communication: 1) pre opening campaign, 2) Opening night, 3) duration of exhibition and 4) pre closing.
If you wish to integrate offline communication such as PR and advertising to show how you would align your online with offline then do so. Demonstrate how you would approach each campaign stage. Your strategy should be realistic and achievable (state all resources required or assumed.)
The use of social media as a communications and fundraising tool is becoming essential for charitable organizations, but does your nonprofit have a clear strategy for how social media can be used to raise funds? Learning ways to leverage social media for your cultivation and stewardship strategies will benefit the fundraising efforts in your organization.
In this training we will:
• Investigate strategies for your organization to raise money online.
• Learn how to steward current donors through social media channels.
• Identify and engage online organizational ambassadors who can connect your cause to new supporters.
Honoring the best social media projects, programs and campaigns in the in the US. The SoMe Awards were held in Portland, Oregon on Thursday April 21st 2011.
Wikibrands - Looking Under the Hood, What Makes Winning, Engaged Brands Tick ...Sean Moffitt
Keynote presentation by Sean Moffitt of Wikibrands at ACA360 conference - October 6, 2011 (Association of Canadian Advertisers) - also at www.wiki-brands.com
Key chapters;
- 10 Immutable Laws/Inconvenient Truths
- 10 Wikibrand Success Factors
- 10 Smart Bets on the Futiure
This presentation focuses on the 18 to 35 year-old age group and what their desires are when they travel. It will be of use to those marketing travel products to them or travel advisors seeking to expand their portfolio of clients in this age bracket.
Social Media Marketing Presentation at the
- Brighton Social Media Meetup: http://lanyrd.com/2012/brighton-social-media-december-meet-up/
My presentation includes; How ‘Traditional Demographics’ for social media campaigns are no longer relevant.
How our peculiar assumptions of generation X must NOT be applied to target generation ‘Y’ and ‘Z’
Where we can look for demographics of the future.
What metrics we can integrate into social media marketing campaigns today, to better target the behaviour of purchasers of the future.
"Invisible Children" is a case study that our group created for the course, 102 Social Media Engagement in Private and Public Sectors, Postgraduate Social Media Program at Seneca College (December 2017). The presentation is fully designed by Carolina Feng, including infographics. Videos on the slides can be found on Youtube.
Tool used: Microsoft Powerpoint
Images, icons and logos used in the presentation are only for academic learning purposes. They have all been sourced in the presentation.
This E-Book peels back the layers and uncovers fundamental truths about demographics and lifestyle attributes Millennials share universally as well as how they can be segmented into unique groups. Take a closer look and see how wonderfully complex & awesome they are and how you can reach them more effectively.
Presentation made to The Actors Fund to give those in entertainment interested in a career switch an overview of some PR industry basics and trends going on right now.
What is multi-generational marketing? Everything. Communicating effectively between generations is essential for doing business in the modern world. Navigating between these generations using each group's most effective strategies without overloading your marketing schedule and budget can be difficult and sensitive. How do you begin to understand the intricacies of these groups? How do you develop a strategy and begin to execute it successfully? We can help. Contact 3Fold Communications today to schedule your Multi-Generational Marketing training session!
Rethinking Marketing to Women: Presented by Crowdtap & Beeby Clark+MeylerCrowdtapforBusiness
With the rise of female-empowerment campaigns, marketing to women has shifted from painting an idyllic portrait of how life should be, to a refreshing and realistic reflection of how life is for millions of women. The challenge for brands in this new environment becomes how to surface the powerful stories of real women – and do so effectively and at-scale.
Learn how forward-thinking brands are putting people at the heart of their marketing to drive product ideation, inform marketing strategy and create authentic content that fuels earned media.
Speakers:
Mindy Davis, SVP, Professional Services, Crowdtap
Mariana Rodriguez, Senior Account Director, Beeby Clark + Meyler
Social Media Marketing & the Travel IndustryGina Lednyak
What is social media marketing and how does it effect the tourism industry, how can your business leverage social media and finally what does the future of social media hold and what does it mean for your travel business.
Talk given by Chris Klaehn, Partner & Director of Brand Strategy, Corey McPherson Nash at the Association of Fundraising Professionals, Conference on Philanthropy.
When Warren Buffet donated the bulk of his vast fortune to the Gates Foundation, did the Gates Foundation’s donations dry up because people felt the foundation had enough money, and their money would be needed more elsewhere? Nope. The Gates Foundation donor base got bigger. Why? Because people want to be around winners. A wider and deeper donor base is built on the understanding and belief that your organization is a winning brand. Learn how to develop and communicate your 5 Top Winning Attributes and how to use this message framework to engage your audience and grow over time.
Worldwide communication for Asian multinationals Bob Pickard
Almost 200 companies on the Fortune 500 list are now from Asia, but most of these rising multinationals - notably the nearly 100 based in China - remain relatively unknown outside their home regions. This next generation of worldwide titans are now wondering whether and how to use public relations to help build global brands, representing one of the industry’s biggest commercial opportunities. This new wave of companies will become world famous for the very first time in a social media age, but their embrace of PR as a critical corporate function is by no means a foregone conclusion. With Asia the world’s emerging centre of economic gravity, the region will be a critical battleground for the future of international public relations.
Demystifying Social Media: Digital Marketing to Increase SalesBrian Tinsman
Right now, your business is being discussed online, whether you know about it or not. Here are some tips and tricks to get up to speed on your digital marketing presence.
This presentation on generational marketing--understanding the different perspectives, expectations and communication styles of the four generations in the workplace today--was made to the Travel Salem group in Salem, Oregon by Jennifer Larsen Morrow of Creative Company.
How To: Devise and Present a Social Media Strategy Manal Assaad
This is a sample of a social media strategy I devised for a concept exhibition as a case study to Qatar Museums Authority. It is based on my MBA research (available for download here http://bit.ly/XqxftK) and this was the requirement:
Create a social communication strategy and sample content calendar for an exhibition on Andy Warhol. Imagine that qma is putting on a 4 Month exhibition this year on the highlight pieces from Andy Warhol, pop artist. The challenges are the Qatari community know or care very little about him or his work. Regardless, it has been decided that the exhibition will proceed. The budget for marketing is qr6 million, 1 million is dedicated to social media.
The campaign should consist of a 2 month pre-opening education outreach to get the community to know more about warhol and to motivate them to come and share their interest to others throughout the exhibition lifecycle. You can use a range of resources such as films, pre recorded interviews, images of him and his work, art label descriptions, competitions, outreach, interactives etc. think outside the box and be creative. The target market is Qatari community. There are 4 stages to exhibition communication: 1) pre opening campaign, 2) Opening night, 3) duration of exhibition and 4) pre closing.
If you wish to integrate offline communication such as PR and advertising to show how you would align your online with offline then do so. Demonstrate how you would approach each campaign stage. Your strategy should be realistic and achievable (state all resources required or assumed.)
The use of social media as a communications and fundraising tool is becoming essential for charitable organizations, but does your nonprofit have a clear strategy for how social media can be used to raise funds? Learning ways to leverage social media for your cultivation and stewardship strategies will benefit the fundraising efforts in your organization.
In this training we will:
• Investigate strategies for your organization to raise money online.
• Learn how to steward current donors through social media channels.
• Identify and engage online organizational ambassadors who can connect your cause to new supporters.
Honoring the best social media projects, programs and campaigns in the in the US. The SoMe Awards were held in Portland, Oregon on Thursday April 21st 2011.
Wikibrands - Looking Under the Hood, What Makes Winning, Engaged Brands Tick ...Sean Moffitt
Keynote presentation by Sean Moffitt of Wikibrands at ACA360 conference - October 6, 2011 (Association of Canadian Advertisers) - also at www.wiki-brands.com
Key chapters;
- 10 Immutable Laws/Inconvenient Truths
- 10 Wikibrand Success Factors
- 10 Smart Bets on the Futiure
Social Media Masters : Buzz, Evangelism and Word of Mouth (Sean Moffitt)Sean Moffitt
Word of Mouth Presentation as part of the Social Media Masters 2011 series ( www.socialmediaclub.org ) as presented by Sean Moffitt, President - Agent Wildfire and Author/Managing Director - Wikibrands ( www.wiki-brands.com )
Social Media monthly book club hosted authors of Wikibrands, Sean Moffitt and Mike Dover for a webinar on Thursday, March 31st to discuss insights from their newly published title and participated in Q&A from the audience.
Running a Restaurant in the Digital World - A Chef's Perspective is the title of a presentation by Chef Mark Garcia at the Unipro Mindshare Sales and Marketing Workshop in San Antonio Texas in September of 2011. Chef Mark Garcia teaches and trains chefs and restaurateurs how to better market themselves and their brands to make significant business breakthroughs. http://www.chefmarkgarcia.com/
EMG’s expert online marketing analyst Jessica Liu discusses the importance and application of social media intelligence in an adaptive marketing strategy along with a few best practices and real life case studies in this hour long webinar.
LinkedIn at 15: From A to Z, the 26 Need-to-Knows on the World’s Business Pro...Sean Moffitt
On its 15th anniversary, we thought we would deep dive into the blue depths of LinkedIn and profile its growth, revenue, where it performs best, best practices, content drivers, interesting stats and quirks. All 26 wrinkles to how the world's biggest professional networks works. Benefit & enjoy.
Wikibrands 2018 Focus - Futureproofing & Transformation Sean Moffitt
Not an agency, not a consultancy, not a software co. just the world's best futureproofing and disruption trailblazers led by Sean Moffitt & Mike Dover.
CEOs talk to consultancies. CIOs talk to technology companies. CMOs talk to agencies. Strategists talk to research firms, Business and organizational change can't be this tribalized.
Wikibrands' imperative, raison d'être, direction, assets, 3 benefits and 15 types of client engagements enclosed . www.wiki-brands.com @wikibrands
What's up, what's down and what's next with customers, marketplaces and cultures - a full rundown of the macrotrends, customer metatrends, fast-changing shifts and how to lead through these changes by Wikibrands
The Chief Digital Officer (CDO) - The New Business Transformation LeaderSean Moffitt
Our study tracking the fastest-rising C-Suite role, why the role now exists, successful attributes and practices and where we see the future of the CDO - part of a presentation/workshop series by Precog Digital, Wikibrands and Sean Moffitt
Defining the Crowd Economy - Overviewing the Top 14 Segments of Crowd, Sharin...Sean Moffitt
Pioneering work on classifying, studying, tracking and codifying the fast growing crowd economy - so much more beyond Uber, Airbnb and Kickstarter -- part of the presentation series from precog Digital, CSW2 and Sean Moffitt
The Buzz Report - Tapping the Zeitgeist of Digital Culture, Marketplace and T...Sean Moffitt
Our annual review of the top cross-industry macro trends and micro trends driving business, causes, culture and government ahead, as part of process Digital's, North Collective and Sean Moffitt's presentation series.
Once Upon a Company Time - The Science and Art of Storytelling in a Digital AgeSean Moffitt
Inspiring, educating and seed developing organizational stories with the best practices and examples of the world's best storytellers, especially geared for the digital age - a Presentation Overview from precog Digital, Wikibrands and Sean Moffitt
Wikibrands/CSW2's Sean Moffitt delivers messaging and new research for the crowd economy at CSW Venice - H-Farm Ventures #cswvenice - crowdsourcing, open innovation, crowdfunding, sharing economy, p2p, online communities, mass collaboration, crowd labour/creativity, citizen engagement, crowd causes, social business, customer co-creation, crowd intelligence, crowd currencies
OPMA Health Care Trends Wikibrands Presentation (Harvestfest)Sean Moffitt
Keynote delivered by Sean Moffitt, Managing Director - Wikibrands November 6th, 2014 in Toronto to the OPMA
Key messages:
- Marketers are winning
- Welcome to the Impact Age
- Top Ten Trends affecting Health Care
- The Seven Changing Role of the Marketing Organization
- Health Care Customer Experience - You No Longer Are in the Business of Selling Pills
- 10 Drivers of Health Care
- 11 Pieces of Advice on Regulatory and Privacy Issues
Crowdweek Europe Summit - Global Trends and Crowdsourcing Pulsecheck 2014Sean Moffitt
Sean Moffitt, Managing Director of Wikibrands, presents the key global trends and 2014 Global Crowdsourcing Survey results at #CSWEurope for @crowdweek in Copenhagen
YGDA Advance Teaser Deck - Connecting for Global GoodSean Moffitt
An advance preview of need, vision, goals and elements of the YMCA Global Digital Accelerator program - Venture Pitch and Workshop to be convened November 11th and 12th in Melbourne, Australia at the World Urban Network conference
Wikicauses (YGDA) - Top 100+ Causeworthy Digital InspirationsSean Moffitt
The top 100+ digital inspirations for not-forprofit platforms, websites, technologies, new media and apps (as pulled together by Wikibrand's Sean Moffitt for the YMCA Global Digital Accelerator)
Crowdsourcing Week - Sean Moffitt Opening KeynoteSean Moffitt
Wikibrands' Managing Director Sean Moffitt provides opening keynote and remarks for the first-ever Crowdsourcing Week conference in Singapore (June'13)
Leading Digital Influencer Programs: 2013 (Wikibrands)Sean Moffitt
Wikibrands' Sean Moffitt profiles the top influencer programs for 2013, some general thoughts about Influencers and requests for any additions to the list
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Discover the innovative and creative projects that highlight my journey throu...
Creating Buzz/Engaging Influencers -Social Media Masters - Toronto
1. Word of Mouth Marketing: Creating Buzz and Engaging Influencers October 2011Social Media Masters Toronto @wikibrands #smm2011 Sean Moffitt @seanmoffitt
2. Who is Sean Moffitt…. Just A Blonde Guy With a Cause Bad US Soccer Perception Bad Chefs Bad Spies Bad Marketing and Digital Practice Bad British Cuisine Bad Bay Area Hoods Bad Defensive Secondaries
5. Wikibrands - 2011 Booklist Business Book of the Year Published by McGraw-Hill (2011 Launch) Twitter: @wikibrands Website: www.Wiki-Brands.com Richard Florida, Best Selling Author, “A must read for business leaders” Don Tapscott, Digital pioneer and author, Wikinomics “This is an important, perhaps seminal book”
6. A Premium Brand is Now a Mark of Participation Wikibrands - There’s a new currency on how brands build business… “Something you Want” 1950 “Something you Trust” 1910 “Something you Buy” 1850 “Something you Participate In” 2011 “Something you Prefer” 1980 “Something you Love” 2000
17. Forget Marketing’s 4Ps… Embrace the Wikibrand 13Es Mission Drivers Would you recommend my brand to a friend or colleague? Well would you? Advanced Drivers Effiliation Experience Premium Drivers Equity Ennovative Entimate Entertainment Basic Drivers Education Entegrity Exposed Exchange Esthetics Company-driven User-driven
18. Web WoM leads the way Believe word of mouth is credible 63% 56% 55% 39% 58% 50% 49% 35% Likely to pass along brand conversations to others Likely to purchase based on brand conversations Likely to seek out information based on brand conversations Word of Mouth Social Media Social Business Source: Keller Fay, 2010
19. “Facebook is Ringo, Social Media is George, Word of Mouth is Paul, but Social Business is John” Social Business 105M Word of Mouth 55M Social Media 14M 11M
20. Big Caveat: Technology and tools are less than 20% of the deal “The diffusion of innovation is based more on sociology and psychology than on technology.” Everett Rogers, 1962- The Diffusion of Innovations
21. The 4 Laws of the Social ‘Net and WoM Socialness Authenticity Customer-ness Awesomeness
22. The 1st Law of the Social Net - Awesomeness “There is only one thing in the world worse than being talked about, and that is not being talked about.” Oscar Wilde, The Picture of Dorian Grey #939 Hot cream and a straight razor on your neck at the barber shop #983 That pile of assorted beers left in your fridge after a party
23. The 1% Fact - The World is Not Created Equal… Whether its business, products, services, motives, TV …. There is the “AWESOME” - 1% There is the “GOOD” - 20% There is the “MEH” - about 60% There is the “BAD” - 20% There is the “UGLY” - 0.5%
25. Who were #1, #2 and #3 people to fly across the Atlantic?
26. The Law of Awesomeness Online Only 0.9% of Facebook Users have… More than 500 friends Only 1.5% of Tweet conversations… Are three levels (replies) deep
27. In a Wikibrand World - Act different, be different, think different Top 7 Things That People Talk About YOUR Brand Unique Dynamic Different Distinctive Innovative Visionary Daring Source: Y&R Brand Asset valuator
28. The 2nd Law of the Social Net - Socialness "Prosocial behavior is an essential component of health and happiness in human beings” Robert Kloninger. Professor of Psychiatry , Author of Feeling Good, The Science of Well-Being 19
35. Me in 1992 Me in 2011 150 4000 150 X 12 X 170 X 12 5000 20000 X 500 X 170 5000 5000 X 170 X 190 900 X 40 1800 People Strength 8.4 Million People Strength
36. Only in Canada, Pity! Ranked #1 Online penetration–79%/26.7 million Canadians online Online usage–average 43.5 hours online per month Online video– 251 videos/17.2 viewing hours per month LinkedIn usage - 15% of online Canadians use Gaming – spend 4.5 hours each week Ranked in Top 10 Social media Use– 70% use social media; ½ everyday Facebook usage–#4 worldwide/82% of online Can. Twitter usage–#6 worldwide/18% of online Can. Smartphone usage – 33% of mobile users Social media age breakdown – usage is younger-skewed but broad spread, 18-34 {86%}, 35-54 {64%}, 55+ {43%} Mobile Usage – there are 24+ million Canadian mobile subscribers . - Source: comScoreeMarketer/Ipsos Reid/Nielsen
37. The 3rd Law of the Social Net - Authenticity “In a world of incressingly paid-for experiences, authenticity is what we increasingly crave from each other and our brands. Joe Pine, Author of Authenticity and The Experience Economy
38. You don’t “Do, Kill, Buy, Trade in Social, YOU BETTER BE AND LIVE IT”
39. A Genuine Culture Change is Required MASS MARKETING DIRECT MARKETING SOCIAL INFLUENCE MARKETING Control Hype Decisions Features Collaboration Transparency Dialogue Purpose
40. Top Reasons – Social Media Why Now Business Executives? #1 The Need for Authenticity and Transparency -42% #2 The rise of social networks - 38% #3 Increasing role of wireless/mobile - 35% #4 Customers/people waning attention spans - 25% #5 Media fragmentation - 22% #6 Change in mass marketing effectiveness - 20% Agent Wildfire -The Buzz Report 2010
44. Customer Experience Reigns - Who Knows Better Than Your Customer - Executives who believe the Customer Experience is the new battleground - 95% Executives who believe they are delivering a positive customer experience - 80% CUSTOMERS WHO AGREE - 8%
47. The best brands treat customers like valued fans Scout/ Mystery Shopper Thinktank/ Sounding Board Turning Users, Customers and Consumers User Customer Consumer Into Authors, Producers, Scouts, Testers and Collaborators & Broadcasters Collaborator/Producer Community Member/ VIP Insider Brand Fan Evangelist/ Ambassador/ Advocate Seeded Adopter/ Beta Tester Into True Fans, Community Members, Advocates, Ambassadors and Evangelists AdvisoryCouncil/ Cause Torchbearer
64. What are the biggest elements to WoM? Tools used /platforms built? Customer Experience? Audience who participates? Incentives for referral? Great Product/Brand? Conversation Worthy Idea/Concept? Strong process? Culture/employees of a company? Creative/design used? Method of interaction?
65. Top 10 Ranked WoM Elements Great ideas that spread are rare and valuable #1 Conversation Worthy Idea/Concept* 36 triggers #2 Great Product/Brand #3 Customer Experience provided #4 The Audience who Participates* 6 types #5 Culture/employees of a Company #6 Method in which it interacts w/ its audience 30 tips #7 Incentives for referral #8 Strong process* 8 steps #9 Creative/design used #10 Tools/platforms built* 15 tools
66. W F I I L R D E Process Agent Wildfire – an 8-step WILDFIRE playbook WOM OVERVIEW: WILDFIRE Fan the Flames Rebroadcast content, expand referral, share testimonials What the Big Idea? Buzzworthy, Spreadable, Repeatable, Visual, Online/Offline Incubate the Conversation Ongoing dialogue, moderation, content and incentives Influencer Recruitment Find, connect and invite the connected, savvy opinion leaders Research and Insight Monitoring, feedback, analysis, adjustment and action Lay the Foundation Develop the platform, forum and tentacles for content and activity Expansion Fuel larger geography, portfolio, activity, features and/or scope Deliver an Experience Online, cause-related, event, incentive or VIP experience
67. 7 Owned WoM Tools – Your Home Game WOM OVERVIEW: WILDFIRE Monitoring Tools Social Dashboard Online Community Wiki/ Collaboration Blogs Apps Email Awareness Perception Targeting Traffic/SEO User Content Engagement Purchase Referral Evangelism Thought Leadership Measurement 1 1 2 1 2 1 2 3 2 1 3 1 1 1 2 1 2 1 2 3 1 2 3 3 2 3 3 2 3 2 3 3 3
69. Some of these people are not like the others….The Influencer Matters
70. 1690 – John Locke "We are like chameleons, we take our hue and the color of our moral character, from those who are around us.”
71. 1844 – Ralph Waldo Emerson "Who shall set a limit to the influence of a human being?" "The best efforts of a fine person is felt after we have left their presence.”
72. 1991 – Geoffrey Moore “This consumer is part of the herd. They're word-of-mouth creatures ... They're asking their friends and colleagues, 'Are you using that camera yet? Me, neither.' But if they ask around and people say, 'Yeah, I use it all the time,' then they'll rethink and try it out.”
73. 2002 – Malcolm Gladwell The Law of The Few: “The answer is that the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.”
74. 2008 – Seth Godin “The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes -- and …created a shortage of people to lead them. This is the growth industry of our time.”
75. The open web has not reduced, but instead, exposed the importance of influencers….
76. Influencers Answer Questions 0.7% of Wikipedia users edit… 50% of the articles 1.7% of Wikipedia users author… 70% of the articles
77. Influencers Stay on Top of What’s Current 2.2% of Twitter users account for… 58% of the tweets 1.7% of Twitter users have … More than 1,000 followers
78. Influencers Fan, Poke, Pic, Share… 0.7% of Facebook pages have… More than 100k fans 8.7% of Facebook Users … Update their status daily
79. Influencers Hire and Network 0.8% LinkedIn members … Visit each day 1% of LinkedIn members… …are responsible for 34% of the site’s traffic
80. Influencers Generate Lots of Content High authority bloggers post … 300x more frequently than low authority bloggers Only 9% of top blogs… Get over 10,000 visitors per month
81. Influencers are Big Online 13.8% of online population… …create 80% of the online influence posts 6.2% of online population… …create 80% of the online influence impressions
90. Influence Benefits - “Helping Grow Stuff…” Brand Advocacy - as a marketer, Influencers are your “people market” multipliers Brand Buzz- as a media person, Influencers are a grassroots complement and amplifier Brand Perception – as a PR person, Influencers are game-changing allies
91. Influence Benefits- “Helping Build Stuff” Brand Content – as an agency or innovator, Influencers are potential creative partners and crowdsourced sources of solutions and ideas Brand Insight - as a researcher or innovator, Influencers are a savvy alchemy of outsider wisdom and feedback Brand Support- as an organization, committed Influencersare extraordinarily effective and valuable brand ambassadors and customer service agents
95. You can’t chase everybody… “The suggestion that a firm merely needs to participate in a conversation is a little naive. Microsoft was mentioned 2.5 million times in the blogosphere the previous year, and we have eighty-nine thousand employees. How can you realistically be expected to operationalize a response to all of them?”
117. …the back of the Influence Curve “The Message Credibility” – 3.6% of population - Gatekeepers, Databanks, Authorities, Filters, Gurus, Torture Testers, Filters “The Message Magnets” 0.8% of the population - Endorsers, Mega Hubs, High Priests, Fame Magnets, A-Listers “The Message Spreaders” - 1.8% of population - Organizers, Sneezers, Bees, Social Glue, Converters, Chatterers, Promiscuous, Connectors
121. The Short Version - The Three Basic Reasons Why Ideas Spread through Word of Mouth “It’s Who THEY Are” “It’s WHAT You Do” “It’s Who YOU Are” 10 Audience Attributes 15 Buzz Firestarters 11 Inescapable Traits
122. THE BUILDING BLOCKS OF WORD OF MOUTH – THE 36 REASONS WHY PEOPLE BUZZ - The Brand/Product The Experience The Person Intrinsic-ally Motivated Passionate About the Topic Rallying Cry Authentic Altruistic Intimacy Likable Influence Involved/ Committed Brand Experience Trustworthy Logo Lovers Tight Boundaries Extrinsic-ally Motivated Ritualistic Social Currency Edgy Social Brokers Network Effects Innovative Feedback Seekers The Best At What You Do Memes Self-Expressives Easy to Talk About Visibility Remarkable/ Outrageous Ego-Driven Scarcity Explicitly Motivated Fame Expertise Knowledge Seekers Sensory Bite-Sized Participation ReciprocityDealers Liberating/ Problem Solving VIP treatment/ Customization Rewards $$
124. # 1 – Passionate about The Topic # 2 – Logo Lovers # 2 – Logo Lovers "Life is either a daring adventure or nothing. – p.s. just survived an intentional parachute failure at 10,000ft” Tactic: Publish Manifesto (Naked Pizza) /Employee Blog (Graco)
125. # 2 – Logo Lovers “D’OH! The Simpsons’ effect on TV is like the Beatle’s effect on music. We will buy them until they have nothing left to do.” Tactic: Build Community (JetBlue TrueBlue)/ Use video sharing/Host user-generated video contest (Nike The Chosen)
126. # 3 – Knowledge Seekers “Just another day of blowing something up” Tactic: Topic-based blogs/Aggregated Advice (Mint.com/ Amex Open Business Forum)
127. # 4 – Social Brokers “You wanna hug it out?” Tactic: Host events/organize groups/tiered membership and roles/team wearables (Canadian Breast Cancer)
128. # 5 – Altruistic “Move that bus!” Tactic: Personal Appeal /Meetups (Wikipedia fundraising /Wiknics)
129. # 6 – Involved / Committed “We're not the only people on this island and we alllllll know it!" Tactic: Meritocratic communities/Challenges/Milestone Celebrations (Mozilla Firefox)
130. # 7 – Seeking Feedback "What does that mean when the fitness instructors are ahead of the mayors?" Tactic: Beta test Influencers (Lululemon)
131. # 8 – Ego Driven “Show me someone without an ego, and I`ll show you a loser.You’re Fired.” Tactic: Social dashboards/leaderboards/gaming (Empire Avenue)
132. # 9 – Reciprocity Dealers “But we can only offer this level of programming with your help.” Tactic: Affiliate/crowdsourcing revenue sharing (Amazon)
133. # 10 – Self – Expression “SOME PEOPLE THINK BEAUTY IS SOMETHING YOU'RE BORN WITH......AND NOT SOMETHING YOU CAN CREATE......HOW NAIVE!!!!” Tactic: Crowd designing platform/challenges/themes/profiles (Threadless)
135. # 11- Social Currency Tactic: First to know/Top Stories/Trendwatch (Gawker/Gawker Stalker)
136. # 12- Brand Experience(s) “I think it’s really down to the wire, and we’re afraid we’re last.” Tactic: Testimonials/Employee Flipcam Profiles/CEO blogs/Publish Core Values (Zappos)
137. # 13 – Fame “I genuinely believe with all my heart that we have found (a worldwide star) with you.” Tactic: Customer competition/Performance stage (Squad 6) 15 Minutes of Fame (Maynards)
138. # 14 – VIP Treatment / Customization “Sophie gets what Sophie wants and Sophie is always right” Tactic: Front of the line Incentives/exclusive access/updates (American Express)
139. # 15 – Scarcity ” Watch out—I’m coming to town and I can’t bring all my friends, so I’ve decided to look for a new BFF. I need a best friend who is hot, who can keep up with me, and most of all, who is real and won’t be a backstabber.” Tactic: Restricted access/gifting (Google Gmail / +1)
140. # 16 – Influence “You can only vote for him, you can't actually adopt him. Call now." Tactic: Collaborative innovation/fan clubs/meet employees (Lego)
141. # 17 – Intimacy “Will you accept this rose?” Tactic: Twitter time response/local venue and interest-specific social hubs (Whole Foods)
142. # 18 – Visibility “The top 10 CNN heroes -- remarkable everyday people changing the world -- were revealed by CNN's Anderson Cooper. All were nominated by CNN viewers inspired by their hard work and commitment.” Tactic: Identity embeds itself into product/packaging (Maynards)
143. # 19 – Tight Boundaries “Yeah, I'm obnoxious, yeah, I cut people off, yeah, I'm rude. You know why? Because you're busy. “ Tactic: Vetted member only access/Launch parties/Special deals/niche labels (The Gilt Groupe)
144. # 20 – Rallying Cause “And remember you can make a difference” Tactic: Matching Incentives/Partnerships/Product Badging/Bold Targets/Red Friends (Join Red)
145. # 21- Rewards “DEAL OR NO DEAL” Tactic: Group-based deals /Countdown clocks /real-time feedback/Social Integration/referral incentives (GroupOn)
146. # 22 – Expertise “So now America, with an open heart and an empty stomach, I say unto you in the words of my uncle: Allez cuisine!” Tactic: Well-curated forums /multiple communities /answered vs. unanswered questions/Grant compeitions (Intuit)
147. # 23 – Bite-Sized Participation “There’s no such thing as 110%. It stops at 100.” Tactic: Petition wall /matching donation wall (Sharpie)
148. # 24 – Network Effects “Books were my pass to personal freedom. I learned to read at age three, and soon discovered there was a whole world to conquer that went beyond our farm in Mississippi.” Tactic: Recently joined lists/ best members/interest-specific groups/live chat (Facebook)
149. # 25 – Memes “No soup for you! There was shrinkage! Man hands Vanderlet Industries! The bro and manziere. Happy Festivus. Yada, yada, yada.” Tactic: Label members, activities, objects, Chirp Conference, 85 word, Twitter Glossary (Twitter)
150.
151. # 26 – Innovative "The following takes place between ??:?? and ??:?? pm" Tactic: Augmented reality, partner integration , local mapping, training routine, mixes (Nike Plus)
152. # 27 – Remarkable/Outrageous “What's the quickest you've ever knocked anyone out? 18 seconds including the ten-count. I think you're gonna break that today. “
153. # 28 – The Best At What You Do “That was unbelievable.” Tactic: Provocative demonstration/contextually relevant tests (Will It Blend)
154. # 29 – Authentic “This is NOT fashion camp!” Tactic: Authentic collaborators/product centric multimedia (Burberry – The Art of Trench)
155. # 30 – Liberating / Problem Solving “Dead body, Bonus!” Tactic: User generated uses/Advisory Council/Lists (Wd-40)
156. # 31 – Edgy “Move forward. This never happened. It will shock you how much it never happened” Tactic: Underground evangelism/targeted sponsorship (Pabst Blue Ribbon)
157. # 32 – Trustworthy “I understand that you want to make finance entertaining, but it's not a f***king game” Tactic: Link a cause/movement to your brand – link to purchase (Tom’s Shoes)
158. # 33 – Likeable “Just go up to somebody on the street and say "You're it!" and then run away.” Tactic: Don’t charge for extras/respond to people in real-time (Porter Airlines)
159. # 34 – Easy To Talk About “You’re engaged ?” Tactic: Making the invisible, visible and talkable online and offline (Movember)
160. # 35 – Ritualistic “The belief in a supernatural source of evil is not necessary. Men alone are quite capable of every wickedness.” Tactic: Fake history, strategy guide, faux rules, personality profiler (World Rock Paper Scissors)
161. # 36 – Sensory “Who will speak for Planet Earth?” Tactic: 3D Tours of Region (Nimmo Bay Lodge)
163. 30 Hard-Won Tips to WoM The best preparation? The top ideas? The right squad? The golden touch? Avoiding the potholes? Building relationships?
164. #1-5 Live in the tribe …. - Find your lifestyle target, read their content, listen to their exchanges - Make a scouting report about their likes, dislikes and interest - Know who they hang with - Link to their content, credit their work - Go easy - Make a friendly first connection
172. TweetAre you listening to me? Highest engagement Lowest reach Lowest engagement Greatest reach
173.
174.
175. Does it combine your brand traits, with motivating activities and a primed audience?
176. Does it max out on a few of the 36 reasons why people word of mouth?
177. Does the experience and follow up match the promise that’s been set up? Does your buzz have longevity?
178.
179. Are you grabbing the right type and combination of influencer (tastemaker, trendspotter, opinion leader, expert, social ringleader, celebrity) at the right time and motivation?
180. Do they feel connected to your brand or mission for reasons beyond the freebie – social connection, shared values, ability to express?
194. Let’s Start The Conversation… Inquire: sean (at) wiki-brands.com smoffitt(at) agentwildfire.com Phone: 416-458-2818 URL: www.wiki-brands.com Blogs: http://BuzzCanuck.typepad.com/ Explore: The Buzz Report (e-newsletter) Signup at www.AgentWildfire.com Learn: Executive Seminars
Editor's Notes
Happy to be in hometown recognized as master – whereas my last 2 years have been talking about the socialization of business and Wikibrands – my real roots are brands and word of mouthFor those following at home – the relevant hashtags are below
Whereas some of my fellow members of the blonde guild society have their cuases cleaning up their own neck of the woods – I am focused on my little postage stamp in the world
Ran over 100 engagements over last 7 years as Canada’s – we live, breathe and sleep this stuff – with Facebook less than 8 years old, YouTube less than 7 and Twitter less than 6, the notion that people talk to each other is not new
Over 30 different categories – top three categories for word of mouth – child acre, restuarnants and cars
We wrote a book – some smart people liked it, we’ve been travelling the last 9 months evangelising our business manifesto – would love for you to join us
Get through 17 chapters, the real core idea is that as brand owners, managers, agencies and stakeholders, we are in the middle of the poarticpation age – whereas brands represented important distinctions in the past based on ownership, equity, aspiration, preference or affinity, now the real limus test is are you providing forums for people to engage and particiapte more deeply with your brandThe stats prove it – according to Forrrester, those that engage deeply grow their value by 18% and those that don’t 6% - chicken or egg argument
So we interviewed the top 100 brands doing great work and asked them how they put their social pants on the morningToday we’ll focus on one of their core success factors – word of mouth
I think we’ve all been trained on marketing’s 4Psa for the last 50 years it is has been a marketing stapleWhenever I talk to my colleague Don Tapscott, he believes brands are a much more complicated construct shared between company and users nowadays – we prefer the 13Es as a new model of wikibranding – with the key driver being Evangelism – a true litmus test of a healthy business and brand – would you recommend me to others?
Tretaed as a media, word of mouth in nearly every study you see, is the most trusted, referred, action driving, information seeking vehicle
I loved this morning’s chats about Social Business – from strategy by Chris to infrastructure by Sam – this is no longer excused as a tacticCertainly if you look at a Beatle’s metaphor and their popularity below in terms of Google searches, social business might not be everybody’s favourite topic like John Lennon but it is the high ground for effective use of social media and new technology
If you thought I would expound on the nittygritties of usingKlout vs. peerIndex, hosting communities on Salesforce vs. Lithium , measuring on Radian vs. Sysomos, sorry to upset but think again….it’s really the sociology and psychology of business and its customers that is the main gap
So before we go on a pretty heady WoM trip, I wanted to profeer to you that in a social tech, word of mouth world there really are 4 overriding laws, the Hammuraboi code, the 10 commandments of the social net so to speak
The first law is awesomeness – we truly don’t notice or talk about stuff that is above average or even good anymore, we are deluged with that – what we talk about is the 1% of stuff that we find fascinating and relevant (and maybe the 0.5% of stuff that really really offends us) – loved our fellow friend and canadian author neilpasricha who wrote a best seller on the topic Loved some of his 1000 acts of awesome from his blog – out of last 100, here are two of my faves , although personally hated #1000 Broccolflower
Three things I’ve been word of mouthing about in Toronto – Prvada Vodka bar, NuitBlache all night festival from alst week and Roncesvalles new restaurnat scene including new smkehouseBarque and authentic pizzeria Pizza Defina
I’ll prove the law of awesomeness, who was first person to fly across Atlantic
Of 50 attrubytesSpice Route - It makes peeing feeel like a religious experience
We are pre-wired to talk – what social media has done is make it easy for usThe average person has 2 really close friends, 8 close friends and 33 social friends, if you are on facebook/Twitter/LinkediN you now have 385 friends
My colleague Emanuel Rosen wrote a two great bnooks on the subject of buzz and he nails it – we have 6 basic reasons why we like to talk…and they mimic some of the key social networks/websites we like to useEvery brand owner should ask why their users fundamentally want to buy and spend time with them
Contrary to fly by night, coupon clippers and deal hunters, the real core of your brand social squad will join your community for fundamentally social reasons
If I look at myself vs. the me from 20 years ago – my social network has feasibly expanded by a factor of 5,000 through my links to social networks
And it is deplorable that as a nation, our businesses are dragging their feet when our customers are the most primed for engagement in social media – we are at the top of the ranks of all key usage points online and in social media
We need to be real at this stuff, there is a new higher order benfit customers are seeking out and it is a sense of realness and soul behind the business, brands, people and causes we support – part of more scrutiny and part if there are less of them, brands that know themselves and are perceived by their customers as the realk thing – social media elevates authenticty
More than TV, radio, print or any other medium, word of mouth and social media is an experiential medium – whereas the others you might be able to create and particpate without a rich understanding of each medium, this one is different
Shocking, but buisness is coming around
In a world of great noise and consumer overburden, where customers can increaisngly filter the branded message out, word of mouth is the great enabler, we rely more than ever on our friends and people like me
This is what your NEWcustomers’s basic needs are – it’s not quality or relaiability anymore – they want to be involved, they have a high standard, low tolerrance for slowness and will exact a tool when you don’t meet it now publicly
The sad reality is that we all think its important and many think we deliver a good one, only a small fraction of customers ageree
I am a Seahawks fan – sadly only 4 of us in town – but you noticed the best sports teams have communities around their brands even in different cities – Red Sox Nation, Yankee Pride, The Mnchester United red Devils