The document discusses the influence of mass media on public opinion. It notes that while mass media provides daily information, it can also have negative impacts on self-esteem. Specifically, mass media provides information on events and trends but can also promote social evils like violence and unhealthy behaviors. However, the mass media is also subject to corruption through unprofessionalism and unreliable sources, which can lead to consequences like public confusion. Mass media employs appealing techniques like propaganda to manipulate information and influence crowds. Ultimately, the document questions the independence of mass media and argues it can be used as a powerful weapon in information wars and mind games with the public.

1. Dang Thu Trang
Daria Mikhailova
21.11.2014
EAP Class
The Influence of Mass
Media on Public Opinion

2. Introduction
The Mass Media: the
newspapers, television, radio
and etc., that communicate
news and information to large
numbers of people

3. The young generation:
adults, adolescents and
children

4. In general
Advantages Disadvantages
 Provides daily
and up-to-date
information
 Negative
impacts on self-
respect and
self-esteem

5. In specific
Advantages Disadvantages
 Information
- Outstanding
Events
- New Trends
- Online
Progamme
 Effectiveness in
study and work
Communicatio
n
Social evils
- Violence
- Behavior
Physical
health:

6. The Corruption
1. Unprofessional behavior
2. Adjusting the main points of the
information
3. Unreliable resources

7. Consequences
1. Confusion
2. People are blind
3. Block from the real situation
4. Disbelief

8. The Appealing
1. Physiological methods
2. Manipulating the crowd with
modified information
3. Different propaganda

9. Does The Mass Media
Independent?
1. “The Forth Branch of the
Government”
2. Information War
3. A powerful weapon
4. Mind games with the public

10. Conclusion