Old Problems, New Tools
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Social Media and Networking for the Human Resources professional.
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Old Problems, New Tools
- 1. New Tools
- 2. WHAT WE WILL DO TODAY THE TOOLS 1. What they are 2. How they work THE PROBLEMS 1. Recruitment 2. Engagement 3. Retention HOW BOTH FIT TOGETHER
- 3. “___________ is only a novelty, a fad.”
- 4. “The horse is here to stay but the automobile is only a novelty, a fad.”
- 5. There’s a difference between social MEDIA and social NETWORKING
- 6. THE TOOLS
- 7. Facebook Linkedin Twitter YouTube Blogs
- 9. 750 million+ profiles If Facebook were a country, it would be 3rd largest in world Over 50% of profile users log in every single day Average user has 130 confirmed friends
- 11. Over 120 million individual members and over 2 million company pages Every single Fortune 500 company has a executive with a Linkedin profile Over 80% of companies use Linkedin to search or source for job candidates
- 13. There are over 106 million twitter users, with about 300,00 accounts added daily There are about 55 million “tweets” per day – each tweet a maximum of 140 characters If you printed the tweets so far and laid the paper end-to-end, it would stretch around the earth’s equator 2.5 times
- 15. The second largest search engine (after Google) More than 2 billion views per day 35 hours of video uploaded every minute More video uploaded to YouTube in 60 minutes than the 3 major US networks created in 60 years
- 16. There are around 150 - 200 million active blogs When you Google the term “HR Blogs”, you get 120 million results About 4 in every 10 Americans claim to read blogs, about the same number of adults (25%) who publish them
- 17. RECRUITING
- 21. Have Candidates Find YOU
- 22. Employee Engagement and Retention
- 23. DON: I give you money, you give me ideas. PEGGY: You never say thank you. DON: That’s what the MONEY is for!
- 24. “A heightened emotional connection that an employee feels for their organization, that influences them to exert greater effort to their work”
- 26. What drives engagement? Companies that Senior leaders who care communicate Manager feedback/dialog Frequent and authentic effectively are 4 ½ communication times more likely A voice that matters to report high Learning and growth opportunities levels of employee Quality relationships engagement.
- 31. 1. Monitor and Listen 2.Define Your Goals 3. Create Your Strategy 4.Choose Your Platform 5.Integrate 6.Evaluate
- 32. BE REMARKABLE "How can you squander even one more day not taking advantage of one of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?" - Seth Godin
- 33. Please connect with me www.joanginsberg.com www.linkedin.com/in/joanginsberg www.twitter.com/JoanGinsberg www.facebook.com/JoanGinsberg ginsberg.joan@gmail.com 248-761-4403
Editor's Notes
- Recently had a discussion with a friend about presenting at HR conferences about social media, and her advice was that everyone was a beginner. My apologies if this is too basic or underneath you.
- I have a bottle of wine for the first person who can correctly fill in the blank.
- In 1903, the president of Michigan Savings Bank advised Henry Ford’s lawyer not to invest in Ford Motor Company
- Before we talk about specific tools, let’s just discuss the terms. Use Sarah as an example
- London Science Museum survey of 3000 adults/exhibit about fresh water/1.sunshine 2. internet connection 3. clean drinking water 4. refrigerator 5. Facebook
- Facebook is like a big barbeque or wedding or other social function. Not everyone knows everybody, lots of different things to do (games, talk friends, look at products)
- A friend of mine who also speaks on social media says LI is the professional yellow pages of the social web. I think it’s like a lot of professional conferences: no one makes eye contact or does much talking or networking.
- Twitter is like speed dating. Talk to someone or something, ring a bell, and go onto the next person. Repeat. Once you talk to the same people over and over, you get comfortable.