Social media is defined as an interactive platform where users can create, share, and distribute content online. It aims to provide rich experiences and dynamic content at scale through open and collective intelligence. While social media and mass media both aim to reach large audiences, social media allows for faster information sharing and gives users a way to provide feedback. Individuals and organizations use social media for personal updates and branding, respectively. Common social media platforms include blogs, microblogs, collaborative projects, content communities, social networks, and virtual worlds.

1. SOCIAL MEDIA

2. What is Social Media?
Social Media is defined as an interactive
platform where content is created, distributed
and
shared by individuals on the web.

3. What is it’s purpose?
To provide users with;
o Rich experience
o Dynamic content
o Scalability
o Openness
o Collective intelligence

4. Social Media vs. Mass Media
Similarities:
Designed to reach
large number of
people.
Made to inform
audiences.
Differences:
Social Media reaches users in
a shorter amount of time.
Social Media gives audiences
an opportunity to give
feedback.
Public can be both content
creators and the audience in
Social media.

5. What do Individuals/Organizations do
with social media?
 Individual levels:  Organizational levels:

6. What kinds of social media are there?
 Blog/Microblog
 Collaborative projects
 Content communities
 Social networking
 Virtual worlds

7. Blog Platforms
 Example- Tumblr
- Each user has his/her own Tumblelog where they can
publish short posts of text, images, quotes, links, videos,
audios, and chat
- It was acquired by Yahoo! In 2013
- It has 550 million monthly users
- 280.4 million blogs

8. Microblog Platform
 Example- Twitter
- Consists of broadcasting daily short burst messages to the
world with the hope that your messages are useful and
interesting to someone.
- A “Tweet” is only 140 characters available to
share information.
- 750 tweets per second

9. Collaborative project
 Example- Wikipedia
- A free encyclopaedia, written collaboratively by the
people who use it.
- Total articles present till date 53,57,012.
- Total pages found till date 4,16,77,432.
- 3,04,44,460 users with about 1,40,722 active.

10. Content communities
 Example- YouTube
- It is a free video-hosting website that allows members to
store and serve video content.
- There are over 1 Billion users(almost 1/3rd of people on
the internet)
- More than half of YouTube views come
from mobile device.

11. Social Networks
 Example- Facebook
- A popular free social networking website.
- Debuted in February of 2004
- 1.86 Billion active monthly users

12. Virtual Worlds
 Example- World of Warcraft
- A massively multiplayer online role-playing game
- Released in 2004 by Blizzard entertainment
- Passed 10 million subscribers in 2016 after
releasing its 6th expansion called Legion.

13. Advantages of Social Media
 Reach large audience and have a direct connection with
your audience.
 Have access to paid advertising services.
 Build your brand.
 It is free of cost.
 Build community; connect people around the globe.
 Improve knowledge retention & understanding.

14. Disadvantages of Social Media
 Possibility of receiving negative feedback.
 It lacks emotional connection.
 Gives people a license to be hurtful.
 Decreases face-to-face conversation.
 Diminishes understanding and
thoughtfulness.
 Reduces family closeness.

15. THANK YOU!!