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impact of social media on youth

This document provides an introduction to a seminar report on the impact of social media on youth. It defines key terms like media and social media. It outlines some of the major social media tools used today like Facebook, Twitter, Google+, LinkedIn, Reddit, and Pinterest. It also notes that youth have increasingly adopted social media and shifted from traditional media. However, social media also poses some issues that the report will explore in regards to its influence on youth.

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1 A Seminar ON “IMPACT OF SOCIAL MEDIA ON YOUTH” Femeena R. Dobariya Enrollment No. : 147600585008 A Report submitted in partial fulfillment for the award of the degree of MBA (APPLIED MANAGEMENT) Submitted to: Smt. Shantaben Haribhai Gajera MBA Mahila College, Amreli Affiliated to: Gujarat Technological University, Ahmedabad
2 STUDENT DECLARATION I hereby declare that this seminar title “IMPACT OF SOCIAL MEDIA ON YOUTH” submitted to the Smt. S.H Gajera MBA Mahila college – Amreli is a bonafide work undertaken by me and it is not submitted to any other university or Institution for the award of any degree, diploma/certificate or published any time before. Name : Femeena R. Dobariya Signature of student (Femeena R. Dobariya)
3 GUIDE CERTIFICATE This is to certify that the seminar title “IMPACT OF SOCIAL MEDIA ON YOUTH” submitted in partial fulfillment for the award of the degree of MBA (AM) in Gujarat Technological University was carried out by Femeena R. Dobariya under my guidance. This has not been submitted to any other University or Institute for the award of any degree/diploma/certificate. Name of faculty Guide: Mr. Bharat Savaliya Signature of guide Signature of the Director / Principal
4 ACKNOWLEDGEMENT Many individuals have rendered their helping hand to me in carrying out this seminar. I take this opportunity to express my gratitude to all of them. My sincere thanks to seminar report guide Mr. Bharat Savaliya. Who has spent his precious time which me and in fulfilling the requirement of this seminar. I pay heartiest gratitude to my college principal Mr Niraj Raval. Who has provided me the valuable suggestions, support and guidance during my seminar work to successfully complete it. I am highly obliged to him for his valuable support and guidance. Thanks to my all faculty member for their cooperation and support. Place :-Amreli Yours Faithfully (Femeena R. Dobariya)
5 TABLE OF CONTENT SR. NO PARTICULAR PAGE NO. 1 Introduction 1 2 What is media? 3 3 What is social media? 4 4 Tools of social media 5 5 Some of the known issue with social media 7 6 Advantages and disadvantages of social media 8 7 Social media statistic and facts 9 8 Influence of social media on youth 10 9 Conclusion 20 10 Bibliography 21
6 INTRODUCTION Today's scenario of rapid growth, speed and connectivity with technology has made the greatest invention of social media or social networking. Youth has transformed their needs of recognitions, knowledge sharing, friendships, all in one compact pack of this social sites/social media. Social networking sites has become one part of youth's life in variety of forms, by considering that today's culture is oriented by technology. Now, internet is more about blogs, podcasts, Facebook, Twitter, Myspace, Whatsapp, hike, Viber , LinkedIn and many more. There are some of the tools and technology associated with recent fact called social networking and is present everywhere. Social networking has become part of the daily life experiences for an increasing number of people. Thanks to the invention of social media, young men and women now exchange ideas, feelings, personal information, pictures and videos at a truly beyond belief rate. Maximum of the time social networking sites are used to communicate with people who are already their known or friends or relatives or connections in the social network sharing same mindset or interests, views discussions, thought process, discussions on debatable topics, news articles, latest updates on fashion or gadgets are the most common topics on these social media channels. Social media sites are not only popular for providing a platform for chatting, sharing scrapes, vides, media clips, voice messages, videos, pictures, emoji’s etc. but also for discussing hot recent updates and issues. Earlier people supposed to keep their information and thoughts in private but in today’s scenario, they all like to go all the details going public and keep blogging and tweets on social channels. People are keeping themselves busy in viewing wall posts, status updates, news sharing, media transferring, posing for their display pics etc. As per the published statistics, number of social network users are raising their contribution in socializing on these media with a great extent. Now a day’s youth rate is very much moving into social media so its impact is much on youth life. Majority of youth is shifting speedily from electronic
7 media like as television viewers and radio listeners to the social media among all age of group. Youth rate is very much to shifting into social media so its influences are much on youth. This craze of social media has led to a host of question regarding its impact on society, while it is agreed that the social media affects people’s living styles and it is an ongoing process to identify the nature of these influence in every society and country specially on youth. This activity of social media has caused a lot of problems regarding its effect on society, and it is confirmed that the social media affects human beings living styles and it is a current process to find out the nature of these effects in every society and especially on youth.
8 WHAT IS MEDIA? Communication channels through which news, entertainment, education, data, or promotional messages are disseminated. Media includes every broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. Media is the plural of medium and can take a plural or singular verb, depending on the sense intended. Media is the plural form of medium, which (broadly speaking) describes any channel of communication. This can include anything from printed paper to digital data, and encompasses art, news, educational content and numerous other forms of information. Digital media, which makes up an increasingly vast portion of modern communications, is comprised of intricately encoded signals that are transmitted over various forms of physical and virtual media, such as fiber optic cable and computer networks. Types of media: Media classified into four categories: a. Print media (newspaper, magazines) b. Broadcast media (TV, radio) c. Outdoor or out of home media d. Internet
9 WHAT IS SOCIAL MEDIA? The "social" part: refers to interacting with other people by sharing information with them and receiving information from them. The "media" part: refers to an instrument of communication, like (while the internet TV, radio, and newspapers are examples of more traditional forms of media). From these two separate terms, we can pull a basic definition together: “Social media are web-based communication tools that enable people to interact with each other by both sharing and consuming information.” Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information ideas, career interests and other forms of expression via virtual communities and networks. The variety of stand-alone and built-in social media services currently available introduces challenges of definition; however, there are some common features o Social media are interactive Internet-based applications. o User-generated content, such as text posts or comments, digital photos or videos, and data generated through all online interactions, is the lifeblood of social media. o Users create service-specific profiles for the website or app that are designed and maintained by the social media organization. o Social media facilitate the development of online social networks by connecting a user's profile with those of other individuals or groups
10 TOOLS OF SOCIAL MEDIA? Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media. Here are some prominent examples of social media: o Facebook: is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. According to statistics from the Nielsen Group, Internet users within the United States spend more time on Facebook than any other website. o Twitter; is a free microblogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users' tweets by using multiple platforms and devices. o Google+ :(pronounced Google plus) is Google's social networking project, designed to replicate the way people interact offline more closely than is the case in other social networking services. The project’s slogan is “Real-life sharing rethought for the web.” o Wikipedia is a free, open content online encyclopedia created through the collaborative effort of a community of users known as Wikipedians. Anyone registered on the site can create an article for publication; registration is not required to edit articles. Wikipedia was founded in January of 2001. o LinkedIn: is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally.
11 o Reddit: is a social news website and forum where stories are socially curated and promoted by site members. The site is composed of hundreds of sub-communities, known as "subreddits." Each subreddit has a specific topic such as technology, politics or music. Reddit site members, also known as, "redditors," submit content which is then voted upon by other members. The goal is to send well-regarded stories to the top of the site's main thread page. o Pinterest: is a social curation website for sharing and categorizing images found online. Pinterest requires brief descriptions but the main focus of the site is visual. Clicking on an image will take you to the original source, so, for example, if you click on a picture of a pair of shoes, you might be taken to a site where you can purchase them. An image of blueberry pancakes might take you to the recipe; a picture of a whimsical birdhouse might take you to the instructions.
12 SOME OF THE KNOWN ISSUES WITH SOCIAL MEDIA??? Social media isn't all just fun and games with your friends, celebrities you admire, and brands you follow. There are lots of common problems that most major social media platforms haven't totally solved, despite their effort to do so. o Spam: Social media makes it easy for spammers – both real people and bots – to bombard other people with content. If you have a Twitter account, you've probably experienced a few spambot follows or interactions. Likewise, if you run a WordPress blog, you may have gotten a spam comment or two caught by your spam filter. o Cyberbullying/Cyberstalking: Children and teenagers are especially susceptible to cyberbullying because they take more risks when it comes to posting on social media. And now that we all interact on social media via our mobile devices, most major platforms make it possible to share our locations, opening up the doors for cyberstalks to target us. o Self-image manipulation: What a user posts about themselves on social media only represents a small portion of their life. While followers may see someone who's happy and living it up via their posts on social media in such a way that makes them feel boring or inadequate by comparison, the truth is that users have the power to completely control what parts they do and don't want to broadcast on social media to manipulate their own self-image. o Fake news: Fakes new websites promote links to their own totally false news stories on social media in order to drive traffic to them. Many users have no idea that they're fake in the first place. o Privacy/Security: Many social media platforms still get hacked from time to time despite having good security measures in place. Some also don't offer all the privacy options that users need to keep their information as private as they want them to be.
13 ADVANTAGES AND DISADVANTAGES OF SOCIAL MEDIA Advantages of social media: - o Worldwide Connectivity o Real-Time Information Sharing o Advantage in Advertising o Enhance business Disadvantages of social media: o Cyber Bullying o Higher Risks of Fraud & Identity Theft o Lack of Privacy o Addiction
14 SOCIAL MEDIA STATISTICS AND FACTS o For context, as of April 2018, total worldwide population is 7.6 billion. The internet has 4.2 billion users. There are 3.03 billion active social media users on average, people have 5.54 billion social media accounts. o The average daily time spent on social is 116 minutes a day. 91% of retail brands use 2 or more social media channels. 81% of all small and medium businesses use some kind of social platform o That works out at a new social media user every 15 seconds. Facebook Messenger and Whatsapp handle 60 billion messages a day o 210 Million People Are Estimated to Suffer from Internet & Social Media Addictions o Teens Who Spend 5 Hours A Day on Their Phones Are 2X More Likely To Show Depressive Symptoms o Social media addiction doesn’t just affect behavior during the day; it even damages people’s ability to sleep. A study found that 71% of Americans sleep with or next to a mobile device. 10% of Teens Check Their Phones More Than 10X Per Night o 50% of People Driving While Using Smartphone Are Checking Social Media. According to the National Highway Traffic Safety Administration, teens are the largest age group reported for distracted driving. So far, almost 25 million Americans have signed the pledge to drive distraction free. o The majority of Americans use Facebook and most users check the app daily. 68% of Americans have an account, and 74% of those user’s report checking the app at least once a day — 51% report checking Facebook several times daily.
15 INFLUENCE OF SOCIAL MEDIA ON YOUTH Social media today has become a prominent part of people and mostly the youth. I personally use Social media for more than 3 hours a day. So, In a world where looking cool in pictures on social media has more importance than being genuine, one can certainly say that social media has a heavy influence on youth. As Mark Zuckerberg once said, “People Influence People. Nothing influences nothing more than a recommendation from a trusted friend” And for our knowledge, we are the people having our heads towards the screens using social media. So, definitely social media influences youth (people) Today I am going to write on the influence of social media on youth from both the aspects i.e. 1. Positive influence of social media on youth. 2. Negative influence of social media on youth. Positive influence of social media on youth Talking from an optimistic point of view. These are some of the positive influence of social media on the youth. 1) Education: o Studying from sites like Google, Youtube, Quora etc. is “The Place” to gain knowledge. Students can easily collaborate with their teachers via this platform at any hour of the day and solve their problems. Not in my college but programs like “Study from home” are arranged for educational purposes in many major educational institutes. Not only can you gain knowledge but you can share opinions/knowledge on sites like Quora. Because “Knowledge increase by sharing not by saving”-Lyrikal
16 2) Relationships “Social media puts the ‘Public’ in Public relation and ‘Market’ in the Marketing” The positive upside of entrepreneurship and startups have baffled today’s youth. In the world where many of youngsters including me want to be a “Startup founder”, building relationships is the first priority for success. And social media helps to build those relationships like, o Engaging with the audience. o Providing value via constant posts and answers. o Using hashtags to find potential customers and build relations. For personal users rather than business, o Wanna talk to mother face to face *Opens Skype* o Wanna chat with friends *Opens WhatsApp* o Making unknown people friends via social media is also an upside. 3) Job opportunities “Not everyone wants to be a business owner”. With heavy use of social media by the youth, recruiters recruit many candidates via social media: o Employers find their employee and Employee to find their employers via Social media like Linkedin, Facebook, etc. o Sites like naukri.com avails enormous amount of Job opportunities for today’s youth. Or sites like freelancer.com helps you pay your bills by freelancing. 4) Always in touch with the world Believe it or not, though social media seems to disconnect people from the surrounding. It connects people to the world. o World news reaches in seconds after incidents via social media with the speed of light.
17 o Live streaming of events via Facebook Live or Instagram Live connects the people all around the world. o Important people who can’t afford to come to a small ceremony due to some reason can see these ceremonies via social media. 5) influences to exercise First of all, This part can be considered from both perspectives: Positive and Negative. In a world where looking cool in pictures and selfies on social media has more importance than being a genuine person, people tend to make their body look cool. To make a body look cool people workout, join Gyms, engage in physical activities, etc. Hence, Influence of social media on youth not only affects the mind but also help them build a physical structure. 6) Social media as e-commerce “Time is our most valuable asset, yet we tend to waste it, kill it and spend it rather than invest it.” – Jim Rohn Similar to influence for the workout, Influence of social media as e-commerce can be divided into Both perspectives. Consequently, Talking from an optimistic point of view influence of social media as e-commerce can be, o People can buy things while riding back home from offices rather than spending 2-3 hours in the market. o Specifically, in the generation of youths where “Time is the most valuable asset” e-commerce sites like Amazon helps youth to innovate and invent providing time. o More choices of books, electronics, and other stuff is a plus point. for eg. If I don’t get a book from the nearby bookstore, Amazon will have it.
18 7) Development of discussion: Network provides the opportunity of the open communication, to discuss ideas, share links, to wide business tricks, and number of others. It is the very important benefit of the social media, which cannot be denied. There should be more improvement in the means of the communication for efficient and secure communication. Social media sites are providing a great platform where a man can debate and share his views about anything which is not found at any other place. At the social media site we can meet and talk with the people of different thinking and from different culture. So with sharing personal views and experiences a man can get mental satisfaction at the same time it can get the important information’s. Social media is also very important between an organization. It is using to share the views, advance message and output distributing information between different groups in a quick way. 8) Information communicated too quickly With this new comfort of contact to material, complications have increased. Because we must have to do an extra severe work of confirming facts about information that we bargain on the internet. The access of the information has become instant and quick with the efficient source of the social media. But it is also very easy to allocate all kinds of books physically deprived of being specialists on a specific topic. There are many chances that may be the data we find on social networks is not precise. At the end, we have to face the insult before others on the basis of this data. This thing has caused the major disturbance that we are deprived of the source of actual information. There should be any serious measure to sort out this problem of the concerning authorities. It is important to verify all the data information uploaded of the site. So that we can save our actual values and the information regarding everything.
19 9) Awareness/Being Informed: 27.8% of Americans get their news online. (28.8% get it from newspapers and 18.8% from radio.). Information spreads faster online than any other media. More than 50% learn about breaking news on social media. Social networking provides academic research to everyone with online access, allowing people access to previously unavailable resources. Social media sites inform and empower individuals to change themselves and their communities.
20 Negative influence of social media on youth Talking from a pessimistic point of view. Here are some of the negative influence of social media on the youth. 1) Effects on physical fitness Contrary to How Social media forces you to be fit, it also makes you lazy as shit. If person have no mobile that time generally use to go out and play in open grounds, sit out in the fresh air and enjoy cool breeze during summer nights, sit under the tree and talk with friends. When with having mobile generally ignore friends call to play outside I would ignore them by some excuses, and watch a new video on YouTube rather than play outside so.. person became more and more engagements with technology my stamina has become shitty and he/she will be lost energy due to overuse of social media. Although, social media helps me mentally at the expense of physical fitness. Hence, the influence of social media on youth ‘s life can depend on how you see it. 2) Negative effects of e-commerce Although e-commerce has own advantages like enormous options, 24-7-365 services, saving time, etc. Youths today use this e-commerce sites to buy unnecessary fancy things like, o Ooh! Robert Downey Jr. wears that watch. Let me buy one. o WoW, that’s brand new earphone. Let’s buy one. People unaware of real price and authenticity of the product can be tricked through e-commerce. Other issues like privacy, security of debit cards, etc. can also be considered in negative influence of e-commerce on youth.
21 3) Identity theft, cyberstalking, and cyberbullying I. Identity Theft Youngsters unaware of privacy settings posts their identity on any kind of social media and can easily be a victim of identity theft. Hence, the risk of disclosing personal information is always there on social media. Your personal information can be used to make fake accounts on the internet and much more as a result. So, stay aware! II. Cyber Stalking The stalking term means “Pursue or follow stealthily” and doing this via social media and internet is called cyberstalking. for eg: You are sitting in a restaurant and posted it on ‘Twitter’ probability of your ex-boyfriend/girlfriend to show up will increase. And that would be weird, won’t it?. That’s for the fun but let’s consider this example, You posted “Eating pizza at XYZ with family ” and a thief is cyber stalking you and he came to know. So at that time while you are eating Pizza happily, the thief is probably raiding your house. III. Cyber Bullying Criminals can threat other peoples for doing their work or giving money via social media like Messengers or WhatsApp. This kind of Bullying via social media is called Cyber Bullying. There are a large number of online predators who take advantage of the immediacy afforded by the cyber space. Even kids are becoming prey to several instances of cyber bullying. These evil doers initially build up the trust of individuals and later reveal their real faces and ulterior motives of the relationships established. The devastating impact of such invasions into their private lives have driven people even to commit suicide. Estimates reveal that over 42 percent of youth have fallen prey to cyber bullying.
22 4) Misinformation: Enables the spread of false rumors and unreliable information: 49.1% of users have read false news on social media. Encourages amateur medical advice and self-diagnosis of health problems, which can be dangerous and life- threatening. 5) Decreased Productivity While businesses are offering internet connectivity to facilitate various tasks that need to happen online, most employees tend to misuse the access to social media during office hours and therefore report less productivity. A number of studies conducted worldwide in this connection have revealed that even leading businesses have lost billions due to this factor. Though there are new technologies that can block social networks, the question regarding their effectiveness still remains unsolved. 6) Security and Privacy: Security issues happen when any hacker interrupts the Site’s sheltered coding and the written languages. It all happen with illegal ways, if anybody want to get access on that data. In the privacy problem somebody gets the unjustified charge to the private data which disturb the system. Social media gives permission to everyone to come in contact and detailed information. With these communications some people can harm the system using wrong and unethical ways. As in today’s life everyone loves to use Facebook, want to like and share images, posts and other interesting things. Because there are varieties iy6fdof thing and everyone has access to them. It also shows the records of the site which you visit before. People, especially the young, are often too open and public with personal information when online. Most don't read privacy policies and may be unaware that their information may be used by third parties, like advertisers, insurance companies, and the IRS. 21% of teens believe it is safe and harmless to post personal information, including photos.
23 7) Increased the Stress: It is revealed form research that social media causes the high-level stress. As 42% people are in stress due to the bad impacts of the social media. The 18- 34 years youngsters are most entangling with this social pressure. Social media’s stress also effect the health of the human beings in many dangerous ways. As the impacts of the social media are burdened, Random and uncontainable. Nervousness, bodily disease and sadness have increased due to the bad effects of the social media. These bad impacts are causing the cardiovascular diseases and other infectious disease. It is not good for the young generation as it is affecting their abilities. Furthermore, it is the great disadvantage of the social media, increasing day to day. We should have changed our routines and habits to avoid such dangerous harms which are so much injurious for our health and skills. 8) Spend less quality time with your beloved ones: With our portable devices, social networks are now available everywhere. It is therefore very easy to live in the virtual. And not to live quite the current moment as dinner with friends or personal seminars. They often change with people who are linked to their Facebook accounts in its place of relishing the actions with your relatives and beloved ones. It has the advantage and the disadvantage at the same time because in today’s life children are also indulging greatly with the social media. They are avoiding the family members which is dangerous for the children and the surrounding relations. It is the major loss of the social media because we are going far from our moral values and our loved ones. It is the reason that clashes between the relations are increasing day to day. Time is very important to maintain our relations best. We should try our best to solve this issue to give the important time to family members and to avoid any irrelevant activities.
24 9)Adverse effects on sleep: A study directed at the Irvine University of California (UCI) displays that absence of sleep can be related to a lengthier attendance on the net. Furthermore, particularly on social networks like Facebook. Afterward captivating into version various issues such as sex, age, abstract assignment and exam dates. The results presented a direct connection among a lack of long-lasting sleep, deprived of good mood, inferior productivity and Amplified period on Facebook. A study in the Periodical of Child Neurology also showed that teenagers who continual send text messages at night after turn-off the lights in their places had inferior class sleep and lower marks. Their outcomes showed that once the lights died out, blue light produced from smart phones and tablets strengthened, postponing the emissions of melatonin, the sleep hormone. This light thus interrupts the series of sleep and the excellence of the last. It will be renowned that the blue light produced the displays. It can disturb the manufacture of sleeping hormone even when the eyelids are locked. 10) A Waste of Time: When alerted to a new post or tweet, it takes about 20 to 25 minutes for the average user to return to their original task. 30% of the time it takes two hours for the user to return to their original task. Many students find it difficult to go about their normal life without making use of social media. It has been observed that student does not listen in class, they are busy chatting and reading stories online. They waste their time chatting with friends and families, instead of reading and practicing what they have learned in school.
25 CONCLUSION In conclusion, wrapping up all the “Influence of social media on youth” thing. One can use social media in any way they want. Influence of social media on youth will remain How they use and think about Social media. Influence of social media on me is that I use social media for entertainment, knowledge, and Marketing. The youth today is not only aware of what fits in best for them but are also keen and enthusiastic to draw their own priorities and fix on to which ones are most important and how. However, social networking sites offer them a platform to connect with new people, share experiences and gain exposure. The youth comes to terms with gaining relevant and quick information about what goes around in their near and dear ones’ lives through the source of social networking sites offering them a ground to updates. The youth can thus discriminate between the real and virtual world and admits to the fact that social networking sites do not provide an opportunity to build stronger contacts with people than in person. The level of trust and faith weighs higher on their contact building in the real world than in virtual for the plain reason of cybercrimes still attacking a significant number of people which has thereby been justified in the findings. Perhaps, like a coin with two sides, social networking sites also have in their own way adversely affected the youth. The youth have determined their own boundaries and have set their own limits as to how and when to use social media irrespective of the positive and negative effects it imparts. The youth today is not only techno savvy and socially existent but also embodies social consciousness.
26 BIBLIOGRAPHY o https://www.slideshare.net/akshay14september/effects-of-social- media-on-youth-32657338 (view at 14 July 2018, 8:00 am) o https://www.slideshare.net/abhiaries/new-microsoft-power-point- presentation-31945321(view at 14 july 2018, 4:30 pm) o http://www.ijcat.com/archives/volume5/issue2/ijcatr05021006.pdf3 (view at 16 july 2018, 10:00 am) o http://www.ijstm.com/images/short_pdf/1456578975_468S.pdf (view at 17 july 2018, 3:15 pm) o http://www.edudemic.com/social-media-education/(view at 20 july 2018, 9:45 am ) o http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/ (view at 21 july 2018, 2:00 pm) o https://www.jeffbullas.com/48-significant-social-media-facts-figures- and-statistics-plus-7-infographics/ (view at 22 july 2018, 4:30 pm)