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The document discusses the concept of Web 2.0 and the Social Web, which allows users to connect, communicate, collaborate, share content and ideas, and participate online. It notes that Social Web tools enable simple publishing and democratic sharing of writings, thoughts, videos, music and pictures with colleagues, friends and strangers. Examples of Social Web applications that facilitate these activities are mentioned, and it is argued that understanding the Social Web is important for developing work skills like innovation, and for thriving in today's dynamic, open and collectively intelligent world.






