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1. Digital Marketing Webinar
Social Media In 2015 – Trends, Tricks
And Tips
Feb 27, 2015 | Prateek Shah, Lead Trainer, Digital Vidya
www.digitalvidya.com

2. by @PrateekShah
Social
Media
2015
Trends
Tricks
Tips
#SM2015

3. In India, there is
19% Internet Penetration
8% Social Media Penetration
70% Mobile Subscription Penetration
InternetLiveStats
WeAreSocial

4. Mobile Internet users expected to cross 213
million in India in 2015
IAMAI
Techcrunch
YOY growth 55%

5. 62% of Facebook’s profit, 81% of Twitter ad
revenue comes from mobile ads(global)
But India contributes less than 0.1% of their revenue
In 2015 Social will truly go Mobile
Techcrunch
Trend

6. No, its not dying.

7. How to increase engagement?
Use trending topics
Quality > Number
Less promotional
Timing of Post
Tip

8. That will help, but they do want your
money

9. You need to stop looking at social like
a free platform
Reach into your pocket if you
want to reach out to people
Trend

10. Internet Videos are replacing TV

11. We now have affordable high speed
internetIAMAI

12. Tremendous potential
Cisco

13. Offer good videos.
People will gulp.
Trend
(Share videos on the site itself)

14. Every social media platform is
a marketplaceShopify

15. Multi Product Dynamic Ads

16. Facebook For Sale Groups

17. Trend

18. Facebook is testing Location
based targeting in US

19. We also might tailor ads using your
profile information or location,
which may be based on your
mobile device location or your IP
address. This helps us show you
local ads and other ads that you
might prefer.
- Twitter Ads

20. Trend
SoLoMo

21. Brands are beginning to use
Social Chat Apps as a marketing medium
Trend

22. The rules are dynamically
changing, make sure you stay
a step ahead of the game
Lets look at some more ways to
make effective use of these
platforms
Trend

23. Explore facebook Ads in depth
Behaviour Based Targeting (eg : Cricket 2015)
Retargeting (You’ve surely been doing that right?)
Lookalike Audience (Power Editor?)
Tip

24. Target twitter to generate leads
Tip

25. Gen Next uses LinkedIn for Lead Gen
Tip

26. Gen Next uses LinkedIn for Lead Gen
Tip

27. Do social media on Google +
for better SEO
Tip

28. Ignore Instagram and Pinterest
at your own risk Tip

29. Quora is Serious Business Tip

30. Don’t just blog on your site
Write guest articles
Upload on slideshare
Host a webinar
Podcast
Tip

31. Don’t follow the mob, choose your
platforms carefully
Don’t let social stand alone,
run an integrated campaign.
Numbers will not matter. What is
supposed to matter will matter.

32. Have a socially smashing 2015!
www.prateekshah.com
www.greensmyles.com
facebook.com/GreenSmyles
twitter.com/GreenSmyles

33. Found It Useful?
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