New Media Drivers License Final Presentation

1. Twitter Inc. Becoming
Most Popular Social
Site Worldwide
Digital Strategy
Treasure Roberts
December 3, 2018

2. Business Goal
 Increase application users and interaction
 As of October 2018, Twitter is ranked number 11 of the
most popular social networks worldwide.
 Facebook, ranked number one, surpassed Twitter by
1,899 million active users.
 With better strategy and time Twitter should be able to
surpass Facebook.
 The goal is for Twitter to become the most popular.

3. Social Media

4. Social Media
 Twitter can be used to promote businesses,
restaurants, organizations and etc.
 Twitter needs to use itself and other platforms to
promote its brand
 Create more advertisements or post more content to
publicize Twitter
 Innovative website promotion

5. Websites
Search Engine Optimization for Twitter is on track! Just typing the
word “Tweet” or “Twitter” will cause the website to pop-up at the top of
the search engine results.

6. Analytics
Analytics should be checked
hourly and daily for the
purpose of tracking when
interactions are at the highest
or at their lowest.
This information can be
used to increase
interactions in the future.

7. Inbound Marketing
 Create email that encourage users to be active and
share the platform with friends who are not active users
 Promote Twitter Inc. content on other social media
websites, i.e., Facebook, Instagram, Snapchat, etc.

8. Mobile
 Advantages and disadvantages of using Twitter
Desktop or Twitter Mobile
 Twitter needs to be accessible on all browsers, phone
and computer.
 Twitter app needs to be accessible with all smart
phones.

9. Target Audience
 Twitter’s major pull is from young to middle aged adults
(millenials)
 Need to target the baby boomer generation
 Need to target those who are unfamiliar with the
platform as a whole and those who choose not to use
it.

10. Big Idea
 Create a deal with social sites above Twitter’s rank for
dual publicizing
 Look into platforms such as WeChat, What’s App,
Youtube, and other sites that are above Twitter in the
social network rank.
 Thousands of dollars will be needed to hire more social
creatives for strategy and subscription to top-notch
websites for analytics.