Leveraging Social media for Business

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How to leverage Social media solution for any business. This presentation is more apt for Organizations.

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Leveraging Social media for Business

  1. 1. Leveraging Social Media for Business @vasanthgvk
  2. 2. Let’s Demystify Social Media
  3. 3. What is Social Media? <ul><li>> It’s a tool that foster exchange of ideas -> Exchanges become conversations -> and then communities form </li></ul><ul><li>> User’s now no longer surf the web they shape it </li></ul><ul><li>These conversations are voice of people (Influencer’s) </li></ul><ul><li>It matters because of: </li></ul><ul><ul><li>The Trust factor </li></ul></ul><ul><ul><li>Rapid Word of Mouth </li></ul></ul><ul><ul><li>Impacts to Google Results </li></ul></ul><ul><ul><li>Very different than Broadcast Marketing </li></ul></ul>
  4. 5. Why Social Media ? Take a look at these statistics
  5. 7. There’s 2 billion Internet Users across the world Out of which > 600 million are already on Facebook > 126 million blogs on the internet > 10 billion+ tweets sent on twitter since 2006 > 2 billion videos are streamed each day on YouTube
  6. 8. Not Convinced Yet? You would be soon!
  7. 11. Social Media for Organization
  8. 12. > Corporate & Product Branding > HR Recruitment > Employee Engagement > Internal Collaboration > Channel for Product Marketing & Sales > Customer Service & Support > Customer Feedback for Product development > Rapid Sharing > Executive Leadership & Visibility and lot more…… How can Social Media be used? It’s not just for Marketing.. its for
  9. 14. 5 Sound Reasons to embrace Social Media
  10. 15. 1. You are already involved in Social Media > Your employees are doing it > Discussion about your brand are taking place > If you participate you can shape outcomes 2. Comparative advantages > Word of mouth is #1 influencer of purchases > Does not require a media budget > Viral effect can carry a message a long way 3. Revenue growth > Among top 100 Brands, those using social media saw 18% lift in revenue (Altimeter / Wet Paint 2009) > 91% of Inc. 500 use social media (Umass Dartmouth 2009) 5 Reasons to embrace Social Media
  11. 16. 4. Must-have for Corporate Marketing > Creating brand awareness and consideration > Inbound marketing / research > Community relations > Recruiting / employee relations > Investor relations > Crisis / Corporate communications 5. Search Engine Rankings! > Can produce great results (Google search engine prefers Social media content namely Slideshare.net, twitter tweets, etc)
  12. 17. 1 Follow the Rule! 2 Strategize the plan! 3 Go Implement it! How to apply Social Media
  13. 18. > Strategize > Listen > Respond, Engage & Be Human > Build > Analyze > Recalibrate, Rinse & Repeat RULES
  14. 19. 1. Identify and understand the audience 2. Objectives and metrics for measuring success 3. Team and resources 4. Key influencers and tactics for engaging them 5. Social media sites, networks and groups 6. Setup content guidelines 7. Operational plan for producing, posting, sharing 8. Marketing plan to promote and build network 9. Tools (Influencer tracking, monitoring, reporting) 10. Methodology for translating activity into ROI SOCIAL MEDIA STRATEGY
  15. 20. Now What? All is set… Let’s go Implement
  16. 21. Let’s see how business uses Social Media in Real Time!
  17. 22. Facebook Fan Pages Let Businesses Interact with Customers and Prospects
  18. 23. Businesses Use Twitter to Converse with Prospects, Provide Customer Service and Drive Sales Dell generated $9 million in direct sales through Twitter and Facebook
  19. 24. Coca Cola’s well-publicized Expedition 206 campaign is billed as the company’s largest social media project ever.
  20. 25. Starbucks Gets Feedback From its Customers Through Online Community
  21. 26. Corporate use them for Branding, Visibility, Announcements, etc
  22. 27. Corporate use them for Recruiting people
  23. 28. Thank you @vasanthgvk Presented by Vasanth Kumar G

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