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How to Use Snapchat in the Tourism Industry

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Presented this deck at the eTourism Conference alongside digital marketers from Visit Reno and Visit Philly. Helpful for those who want to know more about millennial marketing and ephemeral storytelling for the B2C audience.

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How to Use Snapchat in the Tourism Industry

  1. 1. ENGAGE AND REACH NEW AUDIENCES Snapchat & Travel
  2. 2. Authentic Behind­The­Scenes Creative Storytelling Contests & Promotions Community Engagement 5 Benefits of Snapchat
  3. 3. New Product: Spectacles 
  4. 4. BRAND INSIGHTS Ephemeral Storytelling
  5. 5. GEOFILTERS
  6. 6. COMMUNITY GENERATED CONTENT Promoting Brand Messaging #LiveThere
  7. 7. INFLUENCERTAKEOVERS Disney World + Snapchat Influencer Mike Placto
  8. 8. ENGAGEMENT STRONG ROI AWARENESS Snapchat +travelcreates MeasurementandAnalysis:ViewCount,DropoffRate,Screenshots,DMs
  9. 9. Instagram Stories vs Snapchat
  10. 10. Open API Advertising Products   Branded Geofilters Influencer Scale  AI/VR Millennial Influence Social Journalism FUTURE OF SNAPCHAT AND TAKEAWAYS 
  11. 11. THANK YOU www.KateTalbot.me Oh Snap! You Can Use Snapchat for Business!  @katetalbot2 Let's Connect! 

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