This document discusses social media and its use at Logan Park High School. It provides an overview of social media platforms and benefits of social media use in education. At Logan Park High School, there is no coordinated social media presence and opportunity for improvement. The document recommends developing a social media strategy, guidelines, identifying roles and resourcing social media activities to better leverage social platforms and engage students and the community.

1. Know Social Media
Logan Park High School & social media
© Know Social Media, 2012

2. ME
 Social media & online community
specialist
 Founder of Know Social Media
 Recently an Otago University Academic
 Andrew Long and @socialspace
© Know Social Media, 2012

3. Social Media
© Know Social Media, 2012

4. © Know Social Media, 2012

5. Social media is ...
 Accessible  Interactive
 Transparent  Authentic
 Engagement  Sharing
 Community  Networks &
 Serendipity relationships
(opportunities)  Ground up
© Know Social Media, 2012

7. Twitter
400 million tweets
per day
© Know Social Media, 2012

8. Why do people do things online?
 Fun/easy/free  Peer pressure
 Reputation  Efficiency
 Reciprocity  Sharing
 Group identity  Ambient intimacy
© Know Social Media, 2012

9. We need to be mindful of
 Privacy
 Security
 Bullying
 Time
 Control
 Copyright
 Fear?
© Know Social Media, 2012

10. How many of you just click
“accept”?
© Know Social Media, 2012

11. How much about you is revealed?
© Know Social Media, 2012

12. School Opportunities
 Demonstrate school ethos (i.e., values)
 Share school activities with community
 Enhance reputation, visibility and trust
 Include parents in daily life of their kids
 Give students a voice
 Augment teaching with social tools
 Raise funds & issues
 ?
© Know Social Media, 2012

13. How about students?
© Know Social Media, 2012

14. What tools?
 Blogging & news:
o Tumblr, Wordpress, Blogger, Twitter?
 Social network sites:
o Facebook Pages, LinkedIN, Bebo?
 Video:
o YouTube, Vimeo
 Photos:
o Instagram, Pinterest
© Know Social Media, 2012

15. Good Digital Citizen?
 All students require education about:
o How to protect themselves (privacy)
o Desirable behaviours & responsibilities
o What to do if harassed, etc.
o Incorporating into school, home, work, etc.
o Achieving life balance
o Making technologies work for them
o Adapting to rapid innovation
 Introduce at year 9?
© Know Social Media, 2012

16. Let’s take a look at
Logan Park High
School
© Know Social Media, 2012

17. © Know Social Media, 2012

18. Website
 Redesign is much cleaner
 Old website still live?
 Fairly text heavy
 Where are people and stories?
 No social presence (badges, links, calls-
to-action, guidelines)
 No shared content (e.g., YouTube video)
© Know Social Media, 2012

19. Pg. 22 of Policy Manual
 Section on ICT and internet vague
 Note review scheduled for November,
2012
© Know Social Media, 2012

20. Example staff guidelines
 Identify as staff when representing
organisation
 Get permission before committing
organisation to action
 Avoid statements that may harm
organisation‘s reputation
 Confidential internal information should
remain confidential
 Be a respectful user (avoid defamatory
comment, offence, bullying , harassment,
etc.)
© Know Social Media, 2012

23. Facebook
 Many Facebook pages:
o Different class years
o No official page
 Wikipedia auto-page has 1248 likes
 Most Pages point to old website
 No idea who is maintaining the Page
 No behaviour guidelines or clear point
© Know Social Media, 2012

27. © Know Social Media, 2012

28. HTTP://WWW.YOUTUBE.COM/CHANNEL/UC5BQZDJSQ
OYUDLKBKANWPWA?FEATURE=CAQQWRS%3D
© Know Social Media, 2012

30. What for Logan Park?
 Develop an organisational strategy
 Develop guidelines to complement values
 Identify roles (coordinators, community
managers, content producers, student
leaders, ...)
 Resource social media activities to
empower & enable staff
 Involve students with social media
ecosystem, content & guidelines
 Instil idea of good digital citizen from entry
© Know Social Media, 2012

31. http://knowsocialmedia.com
http://twitter.com/nosocialmedia
http://facebook.com/knowsocialmedia