The document provides an introduction to social media trends such as Twitter, Facebook, and blogs. It discusses how Web 2.0 uses the web as a platform and enables sharing, engagement, and community building through two-way conversations. Examples of social media sites include networking sites, bookmarking sites, photo/video sharing sites, blogs, and wikis. The document also discusses using social media to market yourself and your services, and how engagement with users and other organizations can help with promotion, news, and raising awareness.

1. Lisa Jeskins and Bethan Ruddock
Archives Hub
Mimas

2. By the end of today’s session:
 You will have had an introduction to social media
and had the opportunity to explore social media
trends such as Twitter, Facebook and Blogs
(Weblogs)

3. Wikipedia entry:
“Web 2.0 is commonly associated with web
applications that facilitate interactive
information sharing, interoperability, user-
centered design,and collaboration on the
World Wide Web.”

4. Phil Bradley (Information Specialist & Internet Consultant)
explains that
 “Web 1.0 is computer-based and uses installed
software whereas Web 2.0. uses the web as a platform
and uses browsers.”
 Web 2.0. enables sharing, engagement and community
building
 Web 2.0 is a two-way conversation

5. “In Web 2.0 terms, this would be a website
that doesn't just give you information, but
interacts with you while giving you that
information.”
 From About.com: web trends:
http://webtrends.about.com/od/web20/a/social-media.htm

6.  networking sites
 bookmarking sites
 photo/videosharing sites
 blogs which allow comments
 wikis
 Interaction!!

7.  Community response to ‘What is social media?’
 http://mashable.com/2010/06/11/top-20-mashable-
reader-responses-to-what-is-social-media/

8.  A) to market yourself
 B) to market your service

10.  We try to run from or eradicate that
which we do not understand. If we can’t
kill it, we try to control it and limit the
access of others.
 Techherding: http://www.techherding.com/2010/08/my-
heart-will-go-on-social-media-in-the-enterprise/

11.  @archiveshub
 @copac
 @lilac_2011
 @LisaJeskins

12.  Engagement with users
 Engagement with other archives
 Engagement with contributors
 Raising awareness
 Promotion
 News
 Hub followers: 1716
 Copac followers: 1050
 Lilac_2011 followers: 400
 LisaJeskins followers: 368