The document defines social media and discusses its uses for marketing, communication, product innovation, and internal communication by corporations. It notes social media allows companies to share information, engage customers, expand reach, and involve users in product development. The document also outlines benefits for users, including having a voice, connecting to brands, and creating desired content. It provides steps for companies to start using social media, focusing on select tools, open communication, and increasing presence over time.

1. SOCI AL MEDIA for DUMMIES Vanina Delobelle, PhD

2. What are Social Media ?

3. Forums and online communities

4. Blogs and livecasts

5. Social networks

6. Multimedia sharing

7. Social bookmarking and user ratings

8. Diggs

9. RSS readers

10. Microblogging

11. Virtual universes

12. What is it used for ?

13. Marketing and Communication Control and expand the Brand Relay the messages quickly Reach new segments Diversify the marketing messages Generate more traffic

14. Product and Innovation Get user feedabacks Create products that will correspond to user needs Test new products Conduct surveys Run competition analysis in an easier and faster way

15. Internal Communication and HR Develop information sharing between employees Fasten the delivery process Empower people in innovation Develop transparency Develop employees’ connections Develop employees’ retention

16. The benefits of social media ?

17. For the corporation New channels to share and get information New tools for achieving different results Get the people where they are Get to know the users and communicate with them Involve more users and employees in the Product and Marketing processes Expand segments and reach people that were not reachable with the traditional model

18. For the users Have their say on products Be better tight to a brand Participate to a brand communication Be more involved in the company decisions Create the content that they like and that suits to them

19. How to use it ?

20. Follow the Plan ! Step 1 Pick 2-3 tools and start using them Step 2 Talk to your users very openly and directly Step 3 Enjoy these new communication tools Step 4 Continue having fun using them Step 5 Find new tools and increase your presence if you want Step 6 Realize the power of social media Step 7 You winned !

21. www.vaninadelobelle.com Twitter.com/vanina Slideshare.net/vaninadelobelle For more conversations…