SlideShare a Scribd company logo
introducing
what we do
At Charleston PR & Design, LLC and our associated
entities (Asheville PR) we plan and implement
strategic marketing & public relations to engage your
customers and grow your business.
• We align all elements so customers respond with
their attention and business.
• We create content for social media, websites, PR
campaigns
• We increase your website’s ranking/position
• We make success possible.
services
• Brand identity development & analysis
– research
– design
• Strategy & implementation
– marketing
– public relations
– website development
– digital marketing
– social media strategy
• Marketing / collateral development
– corporate identity: logos, letterhead, business cards
– websites
– social media pages & content
– brochures
– e-newsletters
– content marketing; content for blogs, social media, etc.
experienced counsel
• Over 35 Years’ Experience
– Deep experience marketing and public relations for
• Home Building & Construction  Attorneys
• Professional Services Firms  Consultants
• Restaurants  Entrepreneurs
• Worked with national accounts across multiple markets in the
USA to insure consistent delivery of message
• Proven success in delivering winning public relations, social
media and marketing campaigns for national, local & regional
products
leadership & community
Presentations:
•WordPress Charleston MeetUp
•Charleston’s Center for Women
•Charleston’s American Marketing Assn.
•College of Charleston Communications classes
•Charleston County Library Small Business Networking
•SCORE Coastal Charleston Chapter
We serve:
•Former Member: Strategic Posse for Parliament, the advisory panel guiding the growth of the Creative
Cluster for Charleston’s Regional Development Alliance & presenters of Pecha Kucha Charleston
•Organizing Committee for 2014 Charleston WordCamp
•SCORE Coastal Chapter, Marketing Presenter
selected clients
Kolter Homes, LLC
pr, social media management, events, community relations
Charles Towne Holdings
website design and development
InterveneMD
website development, marketing collateral, strategy
Commonwealth Contracting, LLC
website development
Infio Consulting
website development, marketing collateral
All Seasons Mulch
website design/development, marketing and public relations
Lowcountry Residential Builders
branding, website development, collateral development
charleston pr quoted In:
Do you have the right advisors? Woman
Entrepreneur. The story was also picked
up by Fox Business.
Interviewed for “Pinterest: Pinning hopes and
dreams”” by Andy Paras. Post and Courier
Quoted on marketing & branding
strategy for food entrepreneurs
When should business support local
organizations
Interviewed on “How to Avoid Twittercide”
by Live5 News, WCSC TV Charleston
earned media for clients
earned media for clients
Cover story national magazine
clients in the news
clients in the news
clients in the news
clients in the news
clients in the news
clients in charleston media
Earned Media for Slather Brand Foods Fall 2010-Spring 2011
regional & national earned media
Event held in Bluffton for DR Horton generated area-wide TV coverage.
brand identity
marketing materials
content marketing strategy
• Planned strategy, optimization and content for
Corporate Culture Pros rebrand and re-launch
of their website.
Increases in months since re-launch
Testimonial
“Lisa and I are very grateful for your work on our behalf. It’s
working! We spent many thousands of dollars trying to boost
our page rank on Google with other marketing firms and none
of it worked, at all!
After a few months of guidance our rankings shot up to page one
and two for our top keywords. Much more importantly, as a
result, we just landed a great client, who we can serve and
who needs our help. Thank you.” Corporate Culture Pros,
Gerry Schmidt and Lisa Jackson.
web marketing strategy
• Commonwealth
Contracting, LLC
From no presence to 3rd in
a highly competitive
market, with their small-
in-scope website.
our approach
• Pull your customers towards
your company.
• Understand who your
customers are
– What they care about & need
in their lives
• How your firm’s services &
products serve those needs
• Where your customers seek
information to solve those
needs
• Understand who your
competitors are
our approach
Find your point of differentiation. Then use it to
establish brand & develop messages.
• Analyze your position & unique selling proposition
• Listen to your customers’ voices
• Re-position products / services
• Develop messages to resonate with customers
• Plan tactics to place message where customers will
notice and respond
tactics
We recommend an integrated plan to achieve highest
results.
• Advertising
• Public relations activities
– story development
– media pitching
• Content managed website
– creating content on a regular basis to gain position
• Social media strategy
• Events/Presentations

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Meet Charleston PR & Design

  • 2.
  • 3. what we do At Charleston PR & Design, LLC and our associated entities (Asheville PR) we plan and implement strategic marketing & public relations to engage your customers and grow your business. • We align all elements so customers respond with their attention and business. • We create content for social media, websites, PR campaigns • We increase your website’s ranking/position • We make success possible.
  • 4. services • Brand identity development & analysis – research – design • Strategy & implementation – marketing – public relations – website development – digital marketing – social media strategy • Marketing / collateral development – corporate identity: logos, letterhead, business cards – websites – social media pages & content – brochures – e-newsletters – content marketing; content for blogs, social media, etc.
  • 5. experienced counsel • Over 35 Years’ Experience – Deep experience marketing and public relations for • Home Building & Construction  Attorneys • Professional Services Firms  Consultants • Restaurants  Entrepreneurs • Worked with national accounts across multiple markets in the USA to insure consistent delivery of message • Proven success in delivering winning public relations, social media and marketing campaigns for national, local & regional products
  • 6. leadership & community Presentations: •WordPress Charleston MeetUp •Charleston’s Center for Women •Charleston’s American Marketing Assn. •College of Charleston Communications classes •Charleston County Library Small Business Networking •SCORE Coastal Charleston Chapter We serve: •Former Member: Strategic Posse for Parliament, the advisory panel guiding the growth of the Creative Cluster for Charleston’s Regional Development Alliance & presenters of Pecha Kucha Charleston •Organizing Committee for 2014 Charleston WordCamp •SCORE Coastal Chapter, Marketing Presenter
  • 7. selected clients Kolter Homes, LLC pr, social media management, events, community relations Charles Towne Holdings website design and development InterveneMD website development, marketing collateral, strategy Commonwealth Contracting, LLC website development Infio Consulting website development, marketing collateral All Seasons Mulch website design/development, marketing and public relations Lowcountry Residential Builders branding, website development, collateral development
  • 8. charleston pr quoted In: Do you have the right advisors? Woman Entrepreneur. The story was also picked up by Fox Business. Interviewed for “Pinterest: Pinning hopes and dreams”” by Andy Paras. Post and Courier Quoted on marketing & branding strategy for food entrepreneurs When should business support local organizations Interviewed on “How to Avoid Twittercide” by Live5 News, WCSC TV Charleston
  • 10. earned media for clients Cover story national magazine
  • 16. clients in charleston media Earned Media for Slather Brand Foods Fall 2010-Spring 2011
  • 17. regional & national earned media
  • 18. Event held in Bluffton for DR Horton generated area-wide TV coverage.
  • 21. content marketing strategy • Planned strategy, optimization and content for Corporate Culture Pros rebrand and re-launch of their website. Increases in months since re-launch
  • 22. Testimonial “Lisa and I are very grateful for your work on our behalf. It’s working! We spent many thousands of dollars trying to boost our page rank on Google with other marketing firms and none of it worked, at all! After a few months of guidance our rankings shot up to page one and two for our top keywords. Much more importantly, as a result, we just landed a great client, who we can serve and who needs our help. Thank you.” Corporate Culture Pros, Gerry Schmidt and Lisa Jackson.
  • 23. web marketing strategy • Commonwealth Contracting, LLC From no presence to 3rd in a highly competitive market, with their small- in-scope website.
  • 24. our approach • Pull your customers towards your company. • Understand who your customers are – What they care about & need in their lives • How your firm’s services & products serve those needs • Where your customers seek information to solve those needs • Understand who your competitors are
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  • 26. our approach Find your point of differentiation. Then use it to establish brand & develop messages. • Analyze your position & unique selling proposition • Listen to your customers’ voices • Re-position products / services • Develop messages to resonate with customers • Plan tactics to place message where customers will notice and respond
  • 27. tactics We recommend an integrated plan to achieve highest results. • Advertising • Public relations activities – story development – media pitching • Content managed website – creating content on a regular basis to gain position • Social media strategy • Events/Presentations