Social Media is a platform where you can create a life-long relationship with your audience by simply gaining their trust and loyalty. But how is Social Media related to Return on Relationship? The key to measuring social is understanding your Return on Relationship, which I believe is measured through Organic Engagement, Community Management, Sentiment Monitoring and much more.

1. SOCIAL MEDIA- RETURN ON RELATIONSHIP
(ROR)
Are you going all well with your Social Media? Does your Brand speak? Is your
targeted audience able to hear what you want to convey to them?
Social Media is a platformwhere you can create a life-long relationship with your
audience by simply gaining their trust and loyalty. But how is Social Media related
to Return on Relationship? The key to measuring socialis understanding your
Return on Relationship, which I believe is measured through Organic Engagement,
Community Management, Sentiment Monitoring and much more.
The phenomenon “Return on Relationship” was termed by Ted Rubin- “valuethat
is accrued by a person or brand due to nurturing a relationship”

2. A Brand is not built in a day. Itrequires a lot of time and research to bring the
right audience. If you lack a proper communication with your audience and they
are unhappy with your ads or content, chances are there when you might lose the
opportunity to get the leads converted into your customers.
The content should be presented in such a way that your targeted audience gets
compelled to come back again and again the value of your brand could be
reflected. Your audience wants to hear fromyou. They want relevant content
which they can relate to. This will create a loyal audience who will respect the
brand and be prepared to shoutfromany corner of the world, of how wonderful
your brand is!
Return on Relationship is not easy, as you have to measurethe overall sentiments
of your consumer’s voicein relation to your brand. This includes measuring the
organic sharing rates of your content.
Let’s talk about the earlier days when the traditional mode of advertising was
applied. People observed theseadvertisements as a sourceof entertainment. But
today with the coming of socialmedia and other elements of Inbound Marketing,
the rate of effectiveness on your consumers has becomehigh.
Below are few points by which you can build customer loyalty:
• Let the audience know whatyou can do for them.
• Keep the content personal so that the audience is interested.
• Don’tforget the Special Occasions.
• Make it information centric by passing it on.
• Business development calls or follow up calls is a must.

3. The way you presentyour business should be such that it can reflect an imprint of
the minds of your audience so that they can relate to it. The small things can go
into creating and maintaining a meaningful relationship between you can your
audience which could later be converted into a client.