This document discusses social media influencers in the beauty industry. It defines an influencer as a social media user who has established credibility in a specific industry and can persuade others through their authenticity and large audience. The beauty industry has grown significantly in recent years, in part due to influencers promoting products. Popular influencers like Jeffree Star and Patrick Starr have launched successful beauty brands and collaborated with other major brands. Influencers are valuable to businesses for their marketing abilities, by leveraging the large audiences and trust they have gained. However, being an influencer also has potential downsides like relying too heavily on one person and challenges maintaining popularity over time. Human: Thank you for the summary. It accurately captured the

1. Latéa Glenn
Influencers

2. What is an influencer?
 A Social Media Influencer is: a user on social media who has established
credibility in a specific industry. A social media influencer has access to a
large audience and can persuade others by virtue of their authenticity and
reach (Pixlee n.d.).

3. My focus is the
beauty industry

4. Beauty business
 2018 Zion Market Research
reported, “global cosmetic
products market was valued at
around USD 532 billion in 2017
and is expected to reach
approximately USD 863 billion in
2024….”
 Why?
 I think this growth is do to
influencers

5. Beauty influencers
 These popular influencers have used
their platforms and talents to sway
the public opinion.
 Jeffery star: Started his successful
cosmetic brand worth $50 million
 Patrick starr: has collaborated with
MAC cosmetics a well known brand
 Jackie Ania: Worked with several
brands and help to expand the
foundation line of Born this way

6.  Their marketing abilities
 According to Crestodina’s Content marketing
influencer marketing as, “marketing that focusses on
the key people who have already built the audience
you want to reach” (pp. 213)
 The ability for business to use the large following and
trust that the influencer’s already have to promote
their product or service.
 The word of several influences has the power make or
brake a product.
What makes
them valuable?

7. What does this mean?
 In the past many people gain inspiration from well known and like celebraties
 Now, however, everyday people are becoming celebrities because of the
advice and guidance they give, as well as their persona
 Example: Cardi B. While not in the cosmetic industry her well liked persona
has lead her to partnerships with Fashion Nova an online clothing brand

8. Analysis
 S: They have access to costumers as
well as their trust. They are an
excellent source of information and
ideas.
 W: You rely on the influencer heavily.
 They have to make interesting
consistent content.
 O: They speak to and not at the viewers
 There is room to grow
 T: The trend can vanish and influencers
can lose popularity
 The choices of the influences can
look bad on the brand and vice
versa

9. Future research for paper
The impact
influencing has
on mental
health.
1
The longevity as
a career choice.
2
The chances of
success.
3

10. Danielle Leigh
Wagstaff,
 “People tend to post only their
best images on Instagram, using
filters that make them look
beautiful. We have a false sense
of what the average is, which
makes us feel worse about
ourselves.”

11. Sources
 https://www.slideshare.net/ludfigueire
do/claudiaswotinfluencerskharabeesh
 https://medium.com/s/love-hate/the-
psychological-toll-of-becoming-an-
instagram-influencer-5bbd1d9174c4
 Zion Market Research. (June 2018).
Global cosmetic products market will
reach usd 863 billion by 2024: zion
market research [website].
Retreieved from
https://globenewswire.com/news-
release/2018/06/22/1528369/0/en/Glo
bal-Cosmetic-Products-Market-Will-
Reach-USD-863-Billion-by-2024-Zion-
Market-Research.html
 What is a social media influencer?.
(n.d.). In Pixlee. Retrieved from
 https://www.pixlee.com/definitions/d
efinition-social-media-influencer
 Crestodina, A. (2018). Content
chemistry: the illustrated handbook
for content marketing. Chicago, IL:
Orbit Media Studios