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Social Innovation 101
This document discusses social innovation and the innovation process. It emphasizes that true innovation starts by understanding the problem, not by having an idea for a solution. The innovation process involves learning about the problem through research, developing small-scale solutions, testing them, and refining until a solution is found that solves the right problem and that users love. An example is provided of using voice messages to convey important health information to new mothers, which was tested and found to be an effective solution that mothers were satisfied with and willing to pay for.
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Social Innovation 101
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- 2. 2 “I have aninnovative idea!”
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- 12. This is notinnovation.
- 14. Case study: people standingup against open defecation
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- 20. This is notinnovation.
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- 22. Real innovation: a solutionto the right problem that users love to use
- 23. Did this solutionsolve the right problem?
- 24. Did this solutionsolve the right problem? Did users love to use it?
- 25. Did this solutionsolve the right problem? Did users love to use it?
- 26. 90% of appsnever used
- 27. 27 So why isinnovation is so difficult?
- 36. “I have aninnovative idea! Let’s make a comic book!”
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- 38. Because Steve chosethe solution too early.
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- 44. Design Thinking Human CenteredDesign (HCD) DIG PROCESS 5D’s
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- 53. 53 Innovation process onvitamins
- 55. + "I have anidea. I’ll give him pills!”
- 56. + "I have anidea. I’ll give him pills!”
- 58. Starts with "I havean idea and/or an intention to innovate" Ends with "I have a very clear idea of the problem or opportunity”
- 59. What’s the realproblem? +
- 60. What’s the realproblem? + Children aren’t healthy
- 61. What’s the realproblem? + Children don’t like taking pills
- 62. Clear idea ofproblem “Children don’t like taking pills”
- 63. Starts with "I needmore information about who, what, where, why, how?” Ends with ”I’m confident we have enough information on the problem we are trying to solve
- 75. Starts with Why don’tchildren like taking pills? Ends with Pills are scary and difficult to take!
- 76. Starts with “I needthis built or done.” Ends with "I have a solution that works well at a small scale.”
- 77. ++ Pills are scaryand difficult to take!
- 78. ++ Pills are scaryand difficult to take!
- 79. ++ Pills are scaryand difficult to take!
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- 83. Did this solutionsolve the right problem? Did users love to use it?
- 84. "I have asolution that works well at a small scale.”
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- 86. 86 SO… how doesthis apply to my tech idea?
- 89. 45 deaths per1000 births
- 91. “I have aninnovative idea! Let’s use IVR technology”
- 92. “I have aninnovative idea! Let’s use IVR technology”
- 93. Starts with ”Let’s useIVR technology” Ends with "I have a very clear idea of the problem or opportunity”
- 94. What’s the realproblem?
- 95. What’s the realproblem?
- 96. Starts with ”Let’s useIVR technology” Ends with ”Too many messages that are unclear and easily forgotten.”
- 97. Starts with "I needmore information about who, what, where, why, how?” Ends with ”I’m confident we have enough information on the problem we are trying to solve
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- 102. Starts with “We haveseveral ideas to build and test…” Ends with "I have a solution that works well at a small scale.”
- 107. DANGERSIGNS: INFECTEDCORD FEVER EYEWITHPUS DIARRHEA KEEPBABYWARM • HOLDTOYOURSKIN • GIVETHEMHAT, SOCKS,ANDMITTENS
- 109. “Hello, bong Srey?My name is Dr. Thearith, I am a doctor in a village just like yours! Congratulations on giving birth to such a beautiful baby. “Today I’m going to tell you about that strange thing sticking out of your baby’s stomach, the umbilical cord. By the end of the week, it should look dry and black, like a dark sausage. Eventually it will fall off! But if the cord is soft and wet, red near the stomach, draining pus, bleeding, or starts to smell really bad, take your baby to the health center immediately.”
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- 112. Tested with 455 mothers4 month pilot • 100% of participants satisfied • 95% willing to pay for the service • 70% shared the messages to others • 43% came back to the health center
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- 115. Did this solutionsolve the right problem? Did users love to use it?
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