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Unleash Your Community: The Power of A Communities Mobile App

The document discusses the benefits and functionalities of mobile community apps in enhancing member engagement and collecting valuable data through innovative methodologies like mobile diaries and geolocation surveys. It highlights successful case studies demonstrating how these apps facilitate product testing and real-time exit polling, indicating their effectiveness in various research applications. Dan Fleetwood, an expert with extensive market research experience, emphasizes the importance of leveraging mobile technology to unlock the full potential of community engagement.

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Unleash Your Community: The Power of a Communi7es Mobile App Dan Fleetwood, Ques7onPro Communi7es Maximizing Mobile Unleash Your Community: The Power of a Communi7es Mobile App Dan Fleetwood Ques7onPro Communi7es
Unleash Your Community: The Power of a Communi7es Mobile App Dan Fleetwood, Ques7onPro Communi7es Maximizing Mobile About Me ●  President of Ques7onPro Communi7es ●  15 years of market research experience ●  Fascinated by the role soGware plays in helping companies get beIer feedback, uncover ac7onable insights, and ul7mately develop beIer products and services. ●  Located in San Mateo, CA
Unleash Your Community: The Power of a Communi7es Mobile App Dan Fleetwood, Ques7onPro Communi7es Maximizing Mobile Overview Unlock the full poten7al of your community with a communi7es mobile app. Mobile community apps provide high engagement and responses rates in a community. Plus, there are addi7onal benefits like push no7fica7ons, geoloca7on surveys, and in the moment research.
Unleash Your Community: The Power of a Communi7es Mobile App Dan Fleetwood, Ques7onPro Communi7es Maximizing Mobile Agenda •  Why use a Mobile Community App? •  Benefits of a Mobile Community App •  Examples of Studies/Methodologies – Geoloca7on surveys – Mobile Diaries
Unleash Your Community: The Power of a Communi7es Mobile App Dan Fleetwood, Ques7onPro Communi7es Maximizing Mobile Why use a Mobile Communi7es App? •  In a recent GRIT report, mobile and communi7es were the top among emerging methods. •  Extension of an online community. •  Ease of use for community members.
Unleash Your Community: The Power of a Communi7es Mobile App Dan Fleetwood, Ques7onPro Communi7es Maximizing Mobile Benefits of a Mobile Communi7es App •  Higher engagement, more par7cipa7on. •  Increased response rates in surveys. •  Healthier and more vibrant community. •  Access to addi7onal func7onality - push no7fica7ons, alerts, etc.
Unleash Your Community: The Power of a Communi7es Mobile App Dan Fleetwood, Ques7onPro Communi7es Maximizing Mobile Community App - Examples & Case Studies Mobile Diaries Geoloca7on Surveys
Unleash Your Community: The Power of a Communi7es Mobile App Dan Fleetwood, Ques7onPro Communi7es Maximizing Mobile Mobile Diaries with a Community App •  Members are recruited from the community to par7cipate •  A non-invasive way to walk in the shoes of your members •  Usage can range from media, finance, food or other product tes7ng •  Respondents can post photos, videos and let you experience their day-to-day ac7vity with a product. •  Turn research into fun ac7vi7es, rather than survey ques7ons
Unleash Your Community: The Power of a Communi7es Mobile App Dan Fleetwood, Ques7onPro Communi7es Maximizing Mobile Case Study - Product Tes7ng Diary Study •  Large consumer packaged goods company uses their community of 2K members for product tes7ng. •  Members that fit a specific profile get sent the actual product and are asked to use it. Typically 20 unique members each week. •  The members give feedback via the app by taking pictures of product use and video of them using the product and the environment. –  All this is done in the app. •  Get not only usage data recorded but also good emo7onal responses. •  Helps capture the results in real-7me and collect the most accurate data.
Unleash Your Community: The Power of a Communi7es Mobile App Dan Fleetwood, Ques7onPro Communi7es Maximizing Mobile Geoloca7on Surveys •  Using the mobile phone’s GPS, surveys can be triggered when a member crosses a ‘geo-fence’. •  There are predefined loca7ons set by la7tude/longitude or shape files. •  Dwell 7me and number of 7me crossing the geo-fence can also be recorded. •  Used in variety of studies from ad recall, in store customer sa7sfac7on, exit polling, etc.
Unleash Your Community: The Power of a Communi7es Mobile App Dan Fleetwood, Ques7onPro Communi7es Maximizing Mobile Case Study - Geoloca7on Study •  NORC & AP did an experimental study on the use of geoloca7on exit polling surveys during the 2016 Presiden7al Elec7ons. •  This groundbreaking study was used to test the feasibility and the new alterna7ve of using geoloca7on exit polling for elec7ons. •  Community of 1000 voters in Florida agreed to par7cipate and download the Communi7es app. •  All 1000+ polling loca7ons in Florida were imported into our plaeorm. Then aGer the par7cipants voted, the exit poll survey was automa7cally pushed. •  This proof of concept study found that using geo-loca7on based exit polling is a successful method to collect real-7me exit poll results. It’s a viable op7on and will con7nue to be explored in future elec7ons.
Unleash Your Community: The Power of a Communi7es Mobile App Dan Fleetwood, Ques7onPro Communi7es Maximizing Mobile Thank You! Dan Fleetwood dan.fleetwood@questionpro.com
Unleash Your Community: The Power of a Communi7es Mobile App Dan Fleetwood, Ques7onPro Communi7es Maximizing Mobile Q & A Dan Fleetwood Ques7onPro Communi7es Ray Poynter The Future Place