Social Gaming, How games are changing the world! (Hussam Hammo, wizards productions) #AmmanTT Gaming Edition

1. Social Gaming How games are changing the world! HussamHammo Chief Products Officer @abuhammo Amman Tech Tuesdays “Gaming Edition” – August 3rd

2. About Wizards Productions Wizards has 11 titles, 9 were made inhouse Has 350 thousand registered players 30 million page views per month Business model: Freemium (user upgrades) Amman Tech Tuesdays “Gaming Edition” – August 3rd

3. Amman Tech Tuesdays “Gaming Edition” – August 3rd Our Statistics 64% of users are from Saudi Arabia 71% of users are between 13 – 22 years old One card, Cash U and SMS payments are mostly used All revenue comes from virtual goods

4. Amman Tech Tuesdays “Gaming Edition” – August 3rd Our Experience Localization is the key to success in the region Interacting with the community is crucial Players are extremely competitive Online/ Mobile payments Very hard to collect your money! Lots of hackers and attackers will target you!

5. Amman Tech Tuesdays “Gaming Edition” – August 3rd Case Study: Zynga Publisher of Farmville, Texas HoldEm, Mafia Wars … 235 Million Active users per month! Zyngaowns 6 of the top 10 Facebook games 1 Million US Dollars revenue per DAY 90% of Zynga’s revenues come from selling virtual goods Most sales are done through Paypal

6. Amman Tech Tuesdays “Gaming Edition” – August 3rd Case Study: Travian Travian was one of the first MMO games in the region The Arabic version subscribers surpassed all international subscribers combined with more than 1 million subs Travian opened the eyes of many competitors to launch their products in the Arabic market Travian.ae revenues were above $5 million/ month

7. Advertising using games 7% of online time is spent playing games In game advertising is expected to reach $1 billion in 2014 72% of gamers recall seeing adsfor brands in-game (average 29%) Advertisers in the region don’t believe in this yet Amman Tech Tuesdays “Gaming Edition” – August 3rd

8. Facebook games cant be ignored! Facebook is where the users are Facebook games are free ARPPU (average revenue per paying user) is around $20 Facebook games are trackable Facebook games are prototypes Amman Tech Tuesdays “Gaming Edition” – August 3rd

9. Facebook Statistics 500 million users Facebook user has 130 friends on average 100 million active users access Facebook through mobiles ~14 million Arabs use Facebook ~4 million Arabs use the Arabic version of Facebook Amman Tech Tuesdays “Gaming Edition” – August 3rd

10. Amman Tech Tuesdays “Gaming Edition” – August 3rd Thank you!

11. هل تقوم باللعب على الانترنت؟Do you play online games? نعم لا لا أعلم أن هنالك ألعاب على الانترنت! 1. Yes 2. No 3. I don't know there are online games! للتصويت، الرجاء ارسال ما يلي باستخدام تويتر: Please vote using twitter as follows: [CHOICE NUMBER] #TTGE2 #AmmanTT e.g. (1 #TTGE2 #AmmanTT) Amman Tech Tuesdays “Gaming Edition” – August 3rd