Austin as a Digital Media Nexus. Presentation to the Technology Advisors Group of Austin
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September 2013 presentation to Austin's Technology Advisors Group presenting the current state of the video game and related industries, both globally and in Austin, Texas. The presentation looks at the game industry's market size, key players (especially in Austin), the shift from console and desktop computing to mobile gaming, technical challenges and opportunities.
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Austin as a Digital Media Nexus. Presentation to the Technology Advisors Group of Austin
- 1. AUSTIN AS A DIGITAL MEDIA NEXUS Frank Coppersmith President of CapsonTechnology Capson Technology
- 2. Video Game Industry Today Video game revenues will grow to $70.4 billion worldwide this year, representing a 6% year-on-year increase. The number of gamers is expected to surpass 1.2 billion by the end of the year.
- 4. Global Games Market Per Segment
- 7. Austin Game Industry Overview
- 9. Captivate!
- 10. Game Industry Upheaval • • • • • • • • Social Gaming (Facebook) Mobile Gaming (Smart Phones) Rise of Free to Play & Virtual Goods In Game Advertising Digital Distribution Gaming as a Service Data Driven Design New Console Generation
- 11. Traditional Publishing Flow Game Developers Game Publishers Game Players Game Retailers
- 12. Social Gaming New gamers and mechanics Easy to play * no winner/loser Viral elements (play with your friends) Free to play and virtual goods New game platform
- 14. Growth of Smartphone Usage
- 16. Mobile Games and Purchasers
- 17. Free To Play – In App Purchase
- 18. Free to Play – Growth of Model
- 21. Gaming as a Service Device and Platform Agnostic Increase Engagement and Stickiness Improve Monetization EA Origin & Valve’s “STEAM” MMOs Downloadable Content
- 24. Kickstarter Pre-sales reduce risk 3/4 of video game Kickstarters fail Most video game fundraising is in 10s of thousands
- 25. Big $$$ for Top Games
- 26. Mobile Gaming
- 27. Growth
- 29. Competition Over 800,000 Apps in the iOS Store
- 30. Opportunity Virtually unopposed growth opportunity ** Big publishers are distracted by new consoles Plenty of “Blue Water” opportunities ** Opportunity to define a genre Chance to go global ** China, Japan and Korea - high Android adoption Unprecedented Margins ** Low headcount - can get to profit quickly M&A / IPO Markets ** While Zynga has slowed things down, it will be back