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Webinar on career in Mobile Gaming and Application | Learning Catalyst
The document discusses the career opportunities in mobile gaming and application development, highlighting the rapid growth of the mobile gaming market, particularly in India. It notes that mobile games are projected to surpass film revenues and emphasizes the importance of skills alongside enthusiasm for entering this field. Additionally, it outlines the challenges and advantages of mobile game development, as well as the educational programs offered by Learning Catalyst to support aspiring developers.
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Webinar on career in Mobile Gaming and Application | Learning Catalyst
- 1. Get in theGame Choosing a Career in Mobile Gaming and Applications Kaushik Mhadeshwar Founder & Chief Catalyst at Learning Catalyst Vikas Kedia CEO at MobiTrail
- 2. You play gamesand use interactive applications Have you ever thought about creating one of these yourself?
- 3. Your enthusiasm iscritical but your skills are also important.
- 4. There are dozensof popular game genres. Some include: Action Adventure Role Playing Education Racing
- 5. How big isthe mobile phone applications market? How fast is the industry growing?
- 6. Games are expectedto surpass film box-office revenues in the next couple of years. Interactive entertainment generates of revenue of approximately $9 billion dollars in the U.S. alone.
- 7. 35% of allAmericans identified computer and video games as the most fun entertainment activity. That's more than television (18%) and movies (11%) combined. According to the ESA, 60% of all Americans age six and older, or about 145 million people, play computer and video games
- 8. What are thosefigures like in India?
- 9. As of April2010, there are 400 million mobile phone subscribers. And 55 million internet users .
- 10. Looking at datain the February- March 2009 time frame, there were a total of 105 million Indian consumers playing games on their mobile phone. Based on data gathered in April 2009 for Feb/March mobile game users it is found that approx 30 million urban Indians use their mobile phones to play games on a daily basis (12.5%). (Source : Pluggd.in)
- 11. It's a no-brainerMobile gaming/application development has a robust future in India.
- 12. In the past,almost a third of Indian mobile data users were restricted from mobile gaming by a lack of sophisticated handset availability.
- 13. Handsets lag behindusers’ desire for data capabilities; 94% of mobile handsets in India operate on either GSM or CDMA One standards, both with minimal data capabilities. With the roll out of new handsets and networks, the gaming market could expand 700% by 2010, to more than US$200m annually.
- 14. All handset manufacturersare now ready to launch smart phones and online application stores . With the advent of the 3G GSM network, the overall sales for mobile games/ apps will increase.
- 15. Application stores likeNokia-Ovi, Sony Ericsson, Airtel, Idea, Aircel and many more are ready to launch
- 16. What do mobilegaming/application developers do? Who are their clients? How does the business model work?
- 17. Telecom operators areclients for Mobile app vendors. All applications need to be certified by telecom operators and the mobile operating systems.
- 18. In return, operatorsshare a percentage of revenue earned Can be between 60-90% but the larger base in India makes up for this
- 19. With all thenewly launched application stores, distributing and making money with mobile applications is gradually becoming more streamlined for the application developer.
- 20.
- 21. Developers are makinggoldmine profits from iPhone applications
- 22. Some examples ofweird IPhone apps
- 23. Top Publishers inUS Applications Store Ranking: PAID GAMES Gameloft: 58 Digital Chocolate: 57 Electronic Arts: 41 THQ Wireless: 31 I-play: 26 Namco: 26 Skyworks: 24 ngmoco: 19 Glu Mobile: 18 Konami: 14 Capcom: 12 Pop Cap: 5 Backflip: 4 App Store: US (18th February 2010)
- 24. With regard tomobile application development platforms, J2me is predominant, although Brew is used in the U.S., Japan and Korea. The iPhone has its own platform.
- 25. Mobile game developmentrequires jack-of-all-trades abilities among the team members Mobile game developers will undoubtedly be called upon to touch the various subsystems of the game, and may find themselves working on the menu system, game ArtificiaI Intelligence, game physics, sound and more.
- 26. You get toown a bigger share of the overall development. You design the majority of the application yourself, rather than manage a small part of as happens typically in desktop application development.
- 27. What are thelimitations of mobile game application development? There are more resource constraints as compared to a desktop environment. Games need to be simple to learn and 'interruptible', as gamers need to multi-task. The developer must consider such contingencies as the user's personal safety and security, and the circumstances in which the game may be played (on foot, in a vehicle, etc.).
- 28. Mobile game applicationdevelopment is for developers who like challenges
- 29. This can beyour entry to the fast growing tech entertainment category Start with mobile and then go on to the desktop and gaming console
- 30. It's easy tostart small in mobile apps/gaming What about creating your own personalized calendar, GRE test apps, a dictionary, etc. on your mobile?
- 31. Get in thegame!
- 32. Programs offered byLearning Catalyst www.learningcatalyst.in
- 33. Our Cour Noone covers ‘digital’ as we do !! Basic SEO Advanced SEM Advanced SEO SMO Basic SEM Website Analytics Affiliate Marketing Integrated Digital Marketing Website Usability
- 34. Our Courses Noone covers ‘digital’ as we do Web Copy Writing Modern Website Design Flash Programming Java Scripts and Ajex - Basic Content Management Systems Web Security Java Scripts and Ajex – Advanced PHP Programming Mobile Gaming and Application Development
Editor's Notes
- #3 We use our mobiles for small games and apps like Snakes and dictionary. And for those of us having Iphones, we have an almost unending range of options, some useful and some downright silly. Would it not be cool to actually be able to build a small app for yourself, maybe some app which can help you to build a small word list for your GMAT/GRE/CAT preparation
- #4 Here, some very niche skills in the mobile gaming and mobile development come into play
- #5 These are some of the most often common categories. Qn : Which among these would you say are the most categories where money is being spent in India ?
- #6 Qn : Who are the leaders in mobile gaming spend ? Korea, Japan..? Can you give us some latest nos here Application includes gaming also
- #7 There is so much of buzz and hype around box office revenues in the US and so many reports and stats but what this is the most telling of all stats – that interactive entertainment which includes mobile gaming will overtake Holly wood revenues in the next couple of years
- #8 According to the Entertainment software association….some more stats here
- #9 Since I can already see some of you exasperated and wanting to have less of US nos and more of India nos
- #10 As can be expected, the nature of market in India is very different – there are less fancy handsets and less sophisticated games but the nos are impressive nevertheless. And higher-end handsets are becoming commeon
- #11 Qn : most popular games in india
- #12 Good prospects
- #13 Till not very long back
- #15 Times have changed 3G slated to be operational in less than a year’s time. Having 3G and better handsets would mean
- #16 Who were the first in India and are the nos good What about iphone stores
- #18 There is double certification involved. Sometimes things can be nightmarish because the vendor needs to be port his games to so many different OS and there are many like J2ME, Brew and Iphone has its own special platform. Also, if you decide to go through the telecom operator which is the way most vendors go, then what happens is that….. Else the vendor can be more bold and just have his game online for everyone to access. Here, the restricting factor can be the internet speeds.
- #19 What works in India are the sheer nos, so even if its high, it still works out fine. Qn : How do you continue to be profitable inspite of such large revenue shares..
- #20 But the whole application store concept has made life simpler. So guidelines and stuff like that are published.
- #21 This is a summary So there are pretty much laid down details for things like….
- #22 The iphone here because of its buzz and the large base can be very attractive And the range of apps can be quite weird as next slide shows..
- #23 Idrunk The premise here is that you are out on the town, drunk, and want nothing more than to call up someone and have a conversation. This handy app will randomly select a friend or date from your contacts list and dial for you Hold Hold on to the button as long as you can. Compete against yourself, compete against the world, prove to everyone you’ve got the stamina to out hold them all! Hello Cow It has a cow, that moos at you Qn : Which are thw iphone specific outsourcing companies. Is this an hype.
- #24 Shows the top publishers, EA which is a leader in the desktop gaming is not a leader here. Qn : Who are the top publishers in India and operator which sells the maximum games
- #25 J2me is the predominant. Qn : why has this been so
- #26 Unlike software development, where different groups – diferent parts or different phases of lifecycle. Because they are smaller, Qn : How long does it take and how do you go about it from requirement to testing
- #28 Resources : OS speed, space, memory
- #29 All this makes it only apt for those who like challenges
- #30 Qn : Can I enter into the gaming and entertainment sector by starting with mobile gaming
- #31 Qn : What are the various companies which are recruiting. Name companies n Mumbai. Are traditional software companies into this. Generally are people getting into this right out of college (1) Can I enter into the gaming and entertainment sector by starting with mobile gaming (3) Which are thw iphone specific outsourcing companies. Is this an hype.