10 steps to creating a successful marketing strategy for your social enterprise.

1. 1. Think, learn & re-learn?
Where
are
you
now?
What
do
you
want
to
achieve?

2.
2.
Gain
a
be6er
understanding
of
your
target
market(s)

3. 3.
Be
clear
about
where
you
want
to
be
And
define
the
offer
that
helps
you
achieve
your
purpose

4. 4.
Make
necessary
improvements
Meet
your
customer
needs
be6er
and
stay
ahead
of
your
compeGGon

5. Position your brand
What
sets
you
apart?
What
is
your
personality?
5. Define your offer

6. 6. Position your brand
What
sets
you
apart?
What
is
your
personality?

7. 7. Develop your identity

8. 8. Create a plan for promotion

9. What
is
markeGng?
9. Shout from the rooftops!

10. 10. Measure, learn & adapt

11. Kathryn Woolf | Made Open
Kathryn
@madeopen.co.uk
01323 259986
madeopen.co.uk
@madeopenltd
Kathryn Woolf | Made Open