Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

03. advertising strategy

  • Login to see the comments

03. advertising strategy

  1. 1. ADVERTISING STRATEGYTips how to successfully advertise a product
  2. 2. 1. BEFORE THE START
  3. 3. BEFORE THE START Listen to the market, Do the market research, Define your Target Group, Check your competition, Think about what kind ofcustomers you would like toattract.
  4. 4. 2. STARTING OFF
  5. 5. STARTING OFF Educate the customer, let them know who you areand what you offer, Think about a strong mission statement, Think about what you want to achieve, Set up clear goals and aims.
  6. 6. Cooperate:Built relationshipswith withcontractorsLook for businesspartners
  7. 7. FIVE P’S OF MARKETINGKey componetns that need to be considered: Product – what do we sell, how does it compare withcompetition, what is the product quality Price – does it make sense, is it reasonable, does itmatche the product value, People – who are our perfect customers, Promotion – company page, advertising media, Place – do we offer what the customers need in the rightplace at the right time.
  8. 8. 3. PROMOTING AND ADVERTISING
  9. 9. PROMOTING AND ADVERTISING Choose the right media, Think about a commercial content.
  10. 10. PROMOTING AND ADVERTISING Use the Internet: social networking, online video, e-mail, search engines listings, advertise on portals with accommodation offers. Monitor progress, development, implementchanges.
  11. 11. REACHING OUT FOR CUSTOMERS Key questions before deciding on advertisment:1. What is our goal?(built a company, inform, get new customers)2. Who is our target/ who is our perfect customer?a) age/genderb) interestc) behaviour (eco-friendly, needs, how they live, travellers)3. How can they find us?why they would want to work with you4. How can we find ideal customers? (advertising)5. How would they benefit form using our product, "studenthostel”?
  12. 12. SUCCESSFUL SLOGANS –WORLD FAMOUS EXAMPLES
  13. 13. SUCCESSFUL SLOGANS –WORLD FAMOUS EXAMPLES Advertisng is a promise, It’s a hidden message for a customer.
  14. 14. SUCCESSFUL SLOGANSYou don’t sell the product, you sell the promiseo Volvo - they dont sell "a car" they sell safetyo Coca Cola - Life tastes Good. They sell a lifestyle,and a positive attitude
  15. 15. SUCCESSFUL SLOGANS – HOTELS ANDHOSTELS Hilton – Make Yourself at Home, Westin – Choose your travel partner wisely. Grand Hotel Bonavia ****, CroatiaFive-star quality in a hotel of four stars. Ladys First - hotel for businesswomen, ZurichLadys First.Where ladys at her best. Mariott – Your home away from home. Sheraton – Belong.
  16. 16. THINK POSITIVE SMALL BUSINESS, MEGA SUCCESS
  17. 17. REMEMBER:MissionAimProductTarget groupAdvertising5 P

×