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Purple cow

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Purple Cow Presentation

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Purple cow

  1. 1.
  2. 2. Mark Walters and Ron Kranz<br />Purple Lawyer & Thought Provoker<br />Mooooo!!!<br />PresentingPURPLE COW CONCEPTS<br />
  3. 3. Seth GodinGO make something happen<br />Best selling author<br />sethgodin.typepad.com <br />www.sethgodin.com <br />www.ted.com<br />
  4. 4. Purple what?<br />
  5. 5. BUSINESS CONSULTANTS:<br /><ul><li>LinkedIn 331,775
  6. 6. Google 51.8 million</li></li></ul><li>What Cow Would You Talk About?<br />Look! A purple cow.<br />Wow, that’s _____!<br />
  7. 7. What is a purple cow?<br />1<br />3<br />2<br />REMARKABLE<br />DIFFERENT<br />UNIQUE<br />Stay Open –<br />Think Different – Be Different – Be Remarkable<br />
  8. 8. What is remarkable?<br />worthy of notice or attention<br />1<br />
  9. 9. What is unique?<br />2<br />only one; unique characteristics; unparalleled<br />
  10. 10. What is different?<br />Not alike in character or quality; unusual<br />3<br />
  11. 11. ?<br />But wait…There’s Mooooooo-re!<br />what questions do you have<br />
  12. 12. Word Of Mouth<br />Before Marketing<br />
  13. 13. Old School Marketing – New School Marketing<br />Build a safe ordinary product / service offering<br />Combine with great marketing to reach a mass audience (TV)<br />The value of the target group was its size<br />Don’t play it safe<br />Safe is risky to your business<br />Build a remarkable product or service offering that the “right advocates” seek out<br />
  14. 14. Find a way to stand out in the crowd and be remarkable.<br />Make it easy for the right advocates to talk about you.<br />
  15. 15. Serving Market Niches/SegmentsEliminates/Reduces Competition<br />Fighting to differentiate.<br />Forced into commodity pricing.<br />Don’t focus on the target market.<br />Aim for the bull’s eye!<br />
  16. 16. This is the differentiation process<br />Effortless Marketing Comes From<br /> Being Remarkable and Unique<br />MARKET NICHES AND SEGMENTS<br />
  17. 17. Diversification Comes From Aggregating Multiple niches<br />Become a niche-aholic<br />
  18. 18. ?<br />But wait…There’s Mooooooo-re!<br />what questions do you have<br />
  19. 19. Leverage the sneezers<br />Early Adopters <br />influence the rest of the curve<br />Find the <br />RIGHT ADVOCATES<br />Spread your ideavirsus<br />
  20. 20. Craft and direct your marketing efforts to the <br />Early Adopters and<br />1<br />3<br />2<br />Be remarkable!<br />Be unique!<br /> be worthy of notice or attention<br />Be different!<br />Be the only one<br />Be not alike in character or quality; unusual<br />
  21. 21. Pull Marketing <br />Attracts Customers<br />Active<br />Passive<br />Who are the right advocates?<br />
  22. 22. Create the Win – Win – Win<br />The Right Advocates<br /><ul><li>Know – Like – Trust
  23. 23. Relational Capital
  24. 24. Active and Reciprocal
  25. 25. Three-fold Added Value</li></li></ul><li>BizEnrich members are each others advocates<br />What is remarkable about you that is worth repeating?<br />
  26. 26. Thank You<br />BE REMARKABLE and…<br />Mark Walters<br />Purple Lawyer<br />425.688.7620<br />mark@walterslawfirm.com<br />Ron Kranz<br />Thought Provoker<br />425.572.0222<br />rdkranz@<br />beyondthebenchmark.com<br />Mooooo- on!!!<br />

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