Presented by Genevieve Flynn at the 2017 Autumn Gift and Homeware Fair

2. I have worked in this industry
for over 20 years, both in
wholesale and retail and
have experience and training
in all areas of merchandising,
displays and styling.
I am here today to share my
knowledge and to inspire
you.

3. Product
 Buy in ranges.
 Buy what looks good
together.
 Think where it will
go.
 Buy for your
customer.

4. Price
 Know your
price point.
Promotion
 Advertising
 Social Media
 Branding

5. Positioning
 Hot Spots.
 Directing the flow.
 Dead Areas.
 Key Pieces.

6. Colour & Mood
 Colour
Blocking.
 Create a story.

8. Displays
 Windows &
show stoppers