We often hear the term ‘personal branding’ but it’s much less often defined for us. And it is even less likely that we will hear or see an explanation of what personal branding has to do with our job search. Simply put, your personal brand is about you getting clear on who you are, what you stand for and where your strengths lie—and then consistently communicating it to the rest of the world. If you accept this definition, it’s easy to see how personal branding fits in with the job hunt. Each job seeker is his or her own brand and it is their objective to sell and market themselves to employers and recruiters just as a specific brand of confectionary will sell and market themselves to consumers.