Communication Strategies for marketing How to gain customers? How to gain customers loyalty? by means of: Promotion: Advertising + sales promotion
Advertising Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action, usually to persuade potential customers to purchase or to consume a particular brand . It usually includes the name of a product or service (brand) and how that product or service could benefit the consumer.
Types of Advertising I Commercials A television advertisement or television commercial – often just commercial or TV ad (US), or advert or ad (UK/US), – is a span of television programming produced and paid for by an organisation that conveys a message. Infomercials long-format television commercials, typically five minutes or longer.
Types of Advertising II Radio advertising Press advertising Online advertising
Online Advertising Extension Exercise: Use this link to start a research on this subject: http://en.wikipedia.org/wiki/Online_advertising 1. Write a brief explanation and get a screen capture of each type of online advertising. 2. Decide if online advertising would be positive for your business and decide which of its forms would be better.
Types of Advertising III Mobile billboard advertising Billboard advertising Instore advertisement
Types of Advertising IV Product placement Celebrities
Let's have a closer look at Advertising Class exercise Look at the following 4 advertising examples. But ... before you start, you should know what to look at ...
Think and discuss but... Use adjectives like: Interesting - Boring Original - common Fun - serious eye-catching - dull Hilarious - sad Kind - AGRESSIVE Crazy – sensible Trendy – old-fashioned Elegant – casual C o l o u r f u l - colourless Dynamic - static Use intensifyers like: Completely Extremely Really Very Quite A little Not very