3. Its not an easy task !!!
•“What should it look like ?”
•“How should it make people feel ?”
•“Will it resonate with my target audience ?”
4. BRAND• A brand isn’t just a recognizable name and logo that distinguishes you
in the crowded market .
• “Your brand is how people perceive you wherever
with your business –both the impressions can
control and the ones you can’t .”
5. How to build a brand
1. Research your target audience and your competitors.
2. Pick your focus and personality.
3. Choose your brand name.
4. Write your slogan.
5. Choose the look of your brand.
6. Design your logo.
7. Apply your branding across your business and evolve it as u grow.
6. 1.Figure out your place inthe market
• Make note of:
1. Who your “lowest hanging fruit” customers are
2. Who your top of mind competitors are
3. How your customers speak and what they talk about
7. 2. Define your brand’sfocus and
personality
• Positioning statement
We offer – for – to
Unlike(alternative) ,we(key differentiator)
• Words associate with your brand
Attractive personality for the brand
• Metaphors or concepts describe your brand
If an animal – what –why
8. 3.Choose a business name
• Make up a word
• Reframe an unrelated word
• Use a suggestive word or metaphor
• Describe it literally
• Alter a word by removing letters ,
adding letters, or using Latin endings
• Use the initials of a longer name
• Combine two words
• Turn a string of words into an acronym
9. 4.Pick your brand’s colours and fonts
• Choosing your colours
• Choosing your fonts
10. 5.Write a slogan
• Stake your claim
• Make it a metaphor
• Adopt your customers attitude
• Leverage labels
• Write a rhyme
• Describe it literally
12. 7.Apply,extend,andevolve your brandas you
grow
• It needs to exist and remain consistence
• Marketing
• Customer service
• Expose more to customers
• Maintaining good impression
• Manage your reputation
• Resonate with your core audience
• Tools , knowledge and resources to start
