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EXT 610 - HUMAN RESOURCE
DEVELOPMENT IN
EXTENSION(2+1)
Course teacher:
Dr.R.Arunachalam
TamilNadu Agricultural University
Presentation on : Social and
Organizational Culture- An Indian
Perspective on Cultural Processes and
Social Structure
By :
V.Mathuabirami
2018600706
TamilNadu Agricultural University
Content
• Introduction
• Culture
• Social culture
• Characteristics of social culture
• Organizational culture - importance, role,
characteristics, impact, types
• Societal culture Vs Organizational culture
• Cultural process and social structure
• Business culture in India
TamilNadu Agricultural University
Introduction
TamilNadu Agricultural University
Culture
• Horton and Hunt definition of culture,
“Culture is everything which is socially shared
and learned by the members of a society.”
• Tylor defined “It is that complex whole
including beliefs, art, region, values, norms,
ideas, law, taught, knowledge, custom and
other capabilities acquired by a man as a
member of a society
TamilNadu Agricultural University
culture
• Conventional behaviour
• Influences all the actions
• Though it doesn’t enter conscious thoughts
TamilNadu Agricultural University
TamilNadu Agricultural University
Social culture
A complex set of meanings, habits, values
and behaviours adopted by one or more
social formations .
An environment of human created beliefs,
customs, knowledge and practices.
TamilNadu Agricultural University
Characteristics of social
culture
• It is not an individual phenomena but it is the
product of society
• It develops in the society through social interaction
• It is shared by the man of society
• No man can acquire it without the association of
others
• It helps to develop qualities of human beings in a
social environment
TamilNadu Agricultural University
TamilNadu Agricultural University
Organizational culture
Definition:
It is defined as the underlying beliefs,
assumptions, values and ways of interacting
that contribute to the unique social and
psychological environment of an organization.
TamilNadu Agricultural University
Organizational culture is a set of shared mental
assumptions that guide intrepretation and action
in organization by defining appropriate
behaviour for various situations. (Ravasi and
Schultz (2006) )
It is the way of things get done around here.
They measured Organization in term of feedback
and Risk.(Deal and Kennedy )
TamilNadu Agricultural University
It includes :
Organization’s Expectations
Experiences
Philosophy
Values that guides member behaviour
TamilNadu Agricultural University
It also includes :
 vision
 Values
 Norms
 Systems
 Symbols
 Language
 Assumptions
 Beliefs
 Habits
TamilNadu Agricultural University
Shared assumptions
Thoughts and feelings that members of a
culture take for granted and believe to be
true.
TamilNadu Agricultural University
Values
They are the basic beliefs people hold
that specify general preferences and behaviours
and define what is right and wrong .
Norms : ?
Symbols :
visible object
Examples for symbols ?
TamilNadu Agricultural University
Importance of Organizational
Culture
 Gives an organizational identity to employee.
 Provides a sense of security to its members.
 Helps newer employees interpret what goes
on inside the organization.
 Helps to stimulate employees enthusiasm for
doing their tasks.
TamilNadu Agricultural University
Role of culture in an
organization
• Unity in employees
• Loyality in employees
• Healthy competition with in employees
• Direction to an organization
• Identity of organization
TamilNadu Agricultural University
Impact of culture in an
organization
• Employee performance
• Organization Environment
• Organization effectiveness
• Business strategies
• Productivity
TamilNadu Agricultural University
Impact of culture in an
organization
• Employee performance
• Organization Environment
• Organization effectiveness
• Business strategies
• Productivity
TamilNadu Agricultural University
Types of organizational
culture
• Autocratic
• Bureaucratic
• Technocratic
• Entrepreneurial
TamilNadu Agricultural University
Autocratic organizational
culture
• Otherwise called feudal culture
• Centalized power
• Proper protocol
• People recruited on the basis of relationship
• They are trusted
TamilNadu Agricultural University
Bureaucratic organizational
culture
• Proper rules and regulations , standard operating
procedures
• Impersonal relationships
• Actions are referred to higher level for approval
• Decisions are delayed
• Organization with bureaucratic culture tend to
produce standardized goods and services
TamilNadu Agricultural University
Technocratic Organizational
culture
• Technical and professional standards
• Specialist plays a major role
• More attention to employees need and
attention
TamilNadu Agricultural University
Entrpreneurial organizational
culture
• Organic or democratic culture
• Higher risk taking and creativity
• Primarily concerned with customers
• Quality customer service
• Achievement
TamilNadu Agricultural University
Building of strong organizational
culture
• A behavioural style must be shared by
managers and employees.
• Have the same basic approaches to solving
problems, meeting goals.
• Common norms that guide rule governing
rewars and punishment .
• It leads to stable organization
• Ultimately achieve strategic goals
TamilNadu Agricultural University
Societal culture Vs
organization culture
Societal culture Organization culture
Values Learned early
held deeply
Changes slowly with
generation
Broad guidelines
which are rooted in
the organization
practices
Origination Values Practices
Sharing of Meanings behaviour
Relationship Unconditioned Conditioned
Impact on employees Greater Lesser
TamilNadu Agricultural University
An Indian Perspective on Cultural
Processes and Social Structure
TamilNadu Agricultural University
Introduction
• India's culture is among the world's oldest
• Civilization in India began about 4,500 years
ago
TamilNadu Agricultural University
CULTURAL PROCESSES
• Enculturation is the natural and unconscious process
by which we acquire our own native culture
• Each culture dictates rules for a certain, expected
behavior and shares values and beliefs
TamilNadu Agricultural University
• Involves shared representations of the group,
on the basis of common interests and
experiences
• It refers to an active process of shaping the
identity accordingly with that of the others
• Indians can compartmentalize the new
learning of science or business with the older
ways (Singer, 1972)
TamilNadu Agricultural University
• They tend to change as and when we are
introduced to a new culture
• Sometimes , we get acquired into the culture
as it influences to a great extent.
TamilNadu Agricultural University
TamilNadu Agricultural University
• Social structure is an abstract phenomenon.
• It denotes external aspects of society.
• Each society has a pattern of organization,
which has structures that result from
association of individuals with one another.
TamilNadu Agricultural University
• India is a country with diverse cultures.
Customs and traditions vary from region to
region.
• some commonality does exist in the social
structure, which is an unifying force
TamilNadu Agricultural University
Feautures of Indian
society
1. Complex Society
2. Economically Backward Country
3. Illiteracy
4. Diversified languages
5. Racial diversity
6. Caste
7. Existence of communalism
8. Regionalism
9. Tradition
10. Lack of free movement
TamilNadu Agricultural University
• Thus the social structure of Indian society is
characterized by religious, regional, linguistic,
communal and caste diversities.
• All these factors determine the environment
of Indian social structure, social system and
political system.
TamilNadu Agricultural University
BUSINESS CULTURE IN
INDIA
• India is a vast, populous and diverse nation
• Different identities, languages, cultures and
religions.
• It is very difficult to make generalisations
about Indian culture.
TamilNadu Agricultural University
TamilNadu Agricultural University
INTRODUCTIONS AND GREETINGS
IN INDIA
• Hand shake
• Namashthe by pressing palms together
• Receive the card with your right hand.
• About family
• Prefer formal titles
• Sir/madam/jii
• Dress – according to climate (tie not compulsory)
TamilNadu Agricultural University
BUSINESS LANGUAGE AND
COMMUNICATION IN INDIA
• English is widely spoken in business and is
one of India’s official languages.
• Many Indians and business managers speak
it fluently
• Though of course meaning can vary across
cultures and countries.
TamilNadu Agricultural University
• Bureaucratic hurdles in the government circles
could result in delays in processing
• overload of paperwork and a general lack of
confidence in the system.
• Therefore immense patience is very much
necessary for any business transaction in
India.
TamilNadu Agricultural University
• Decision making delays
• Foreign system gives respect to this
• They hesitate to invest
• Poor supply chain management
TamilNadu Agricultural University
• The notion of time, time management,
punctuality is still an anathema(something
hated) in India.
• It is more to do with the mindset and
ingrained(deeply embedded) in the Indian
culture.
TamilNadu Agricultural University
• It would not be surprising if meetings are
postponed, re scheduled, cancelled or
organized at a very short notice.
TamilNadu Agricultural University
Conclusion
TamilNadu Agricultural University
References
• A study of HRM practices and organizational
culture in selected private sector organizations
in India-Anil Kumar Singh – Pdf
• Udai pareek.(2004).Understanding
organizational behaviour.
• https://accountlearning.com/social-structure-
indian-society-features/
• https://www2.bc.edu/robert-
radin/Lecture_Notes/Culture.ppt
TamilNadu Agricultural University
• https://www.livescience.com/28634-indian-
culture.html
• https://www.ukibc.com/india-guide/how-
india/business-culture/
• www.tradechakra.com/business-culture-
india.html

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Social culture and organizational culture

  • 1. EXT 610 - HUMAN RESOURCE DEVELOPMENT IN EXTENSION(2+1) Course teacher: Dr.R.Arunachalam
  • 2. TamilNadu Agricultural University Presentation on : Social and Organizational Culture- An Indian Perspective on Cultural Processes and Social Structure By : V.Mathuabirami 2018600706
  • 3. TamilNadu Agricultural University Content • Introduction • Culture • Social culture • Characteristics of social culture • Organizational culture - importance, role, characteristics, impact, types • Societal culture Vs Organizational culture • Cultural process and social structure • Business culture in India
  • 5. TamilNadu Agricultural University Culture • Horton and Hunt definition of culture, “Culture is everything which is socially shared and learned by the members of a society.” • Tylor defined “It is that complex whole including beliefs, art, region, values, norms, ideas, law, taught, knowledge, custom and other capabilities acquired by a man as a member of a society
  • 6. TamilNadu Agricultural University culture • Conventional behaviour • Influences all the actions • Though it doesn’t enter conscious thoughts
  • 8. TamilNadu Agricultural University Social culture A complex set of meanings, habits, values and behaviours adopted by one or more social formations . An environment of human created beliefs, customs, knowledge and practices.
  • 9. TamilNadu Agricultural University Characteristics of social culture • It is not an individual phenomena but it is the product of society • It develops in the society through social interaction • It is shared by the man of society • No man can acquire it without the association of others • It helps to develop qualities of human beings in a social environment
  • 11. TamilNadu Agricultural University Organizational culture Definition: It is defined as the underlying beliefs, assumptions, values and ways of interacting that contribute to the unique social and psychological environment of an organization.
  • 12. TamilNadu Agricultural University Organizational culture is a set of shared mental assumptions that guide intrepretation and action in organization by defining appropriate behaviour for various situations. (Ravasi and Schultz (2006) ) It is the way of things get done around here. They measured Organization in term of feedback and Risk.(Deal and Kennedy )
  • 13. TamilNadu Agricultural University It includes : Organization’s Expectations Experiences Philosophy Values that guides member behaviour
  • 14. TamilNadu Agricultural University It also includes :  vision  Values  Norms  Systems  Symbols  Language  Assumptions  Beliefs  Habits
  • 15. TamilNadu Agricultural University Shared assumptions Thoughts and feelings that members of a culture take for granted and believe to be true.
  • 16. TamilNadu Agricultural University Values They are the basic beliefs people hold that specify general preferences and behaviours and define what is right and wrong . Norms : ? Symbols : visible object Examples for symbols ?
  • 17. TamilNadu Agricultural University Importance of Organizational Culture  Gives an organizational identity to employee.  Provides a sense of security to its members.  Helps newer employees interpret what goes on inside the organization.  Helps to stimulate employees enthusiasm for doing their tasks.
  • 18. TamilNadu Agricultural University Role of culture in an organization • Unity in employees • Loyality in employees • Healthy competition with in employees • Direction to an organization • Identity of organization
  • 19. TamilNadu Agricultural University Impact of culture in an organization • Employee performance • Organization Environment • Organization effectiveness • Business strategies • Productivity
  • 20. TamilNadu Agricultural University Impact of culture in an organization • Employee performance • Organization Environment • Organization effectiveness • Business strategies • Productivity
  • 21. TamilNadu Agricultural University Types of organizational culture • Autocratic • Bureaucratic • Technocratic • Entrepreneurial
  • 22. TamilNadu Agricultural University Autocratic organizational culture • Otherwise called feudal culture • Centalized power • Proper protocol • People recruited on the basis of relationship • They are trusted
  • 23. TamilNadu Agricultural University Bureaucratic organizational culture • Proper rules and regulations , standard operating procedures • Impersonal relationships • Actions are referred to higher level for approval • Decisions are delayed • Organization with bureaucratic culture tend to produce standardized goods and services
  • 24. TamilNadu Agricultural University Technocratic Organizational culture • Technical and professional standards • Specialist plays a major role • More attention to employees need and attention
  • 25. TamilNadu Agricultural University Entrpreneurial organizational culture • Organic or democratic culture • Higher risk taking and creativity • Primarily concerned with customers • Quality customer service • Achievement
  • 26. TamilNadu Agricultural University Building of strong organizational culture • A behavioural style must be shared by managers and employees. • Have the same basic approaches to solving problems, meeting goals. • Common norms that guide rule governing rewars and punishment . • It leads to stable organization • Ultimately achieve strategic goals
  • 27. TamilNadu Agricultural University Societal culture Vs organization culture Societal culture Organization culture Values Learned early held deeply Changes slowly with generation Broad guidelines which are rooted in the organization practices Origination Values Practices Sharing of Meanings behaviour Relationship Unconditioned Conditioned Impact on employees Greater Lesser
  • 28. TamilNadu Agricultural University An Indian Perspective on Cultural Processes and Social Structure
  • 29. TamilNadu Agricultural University Introduction • India's culture is among the world's oldest • Civilization in India began about 4,500 years ago
  • 30. TamilNadu Agricultural University CULTURAL PROCESSES • Enculturation is the natural and unconscious process by which we acquire our own native culture • Each culture dictates rules for a certain, expected behavior and shares values and beliefs
  • 31. TamilNadu Agricultural University • Involves shared representations of the group, on the basis of common interests and experiences • It refers to an active process of shaping the identity accordingly with that of the others • Indians can compartmentalize the new learning of science or business with the older ways (Singer, 1972)
  • 32. TamilNadu Agricultural University • They tend to change as and when we are introduced to a new culture • Sometimes , we get acquired into the culture as it influences to a great extent.
  • 34. TamilNadu Agricultural University • Social structure is an abstract phenomenon. • It denotes external aspects of society. • Each society has a pattern of organization, which has structures that result from association of individuals with one another.
  • 35. TamilNadu Agricultural University • India is a country with diverse cultures. Customs and traditions vary from region to region. • some commonality does exist in the social structure, which is an unifying force
  • 36. TamilNadu Agricultural University Feautures of Indian society 1. Complex Society 2. Economically Backward Country 3. Illiteracy 4. Diversified languages 5. Racial diversity 6. Caste 7. Existence of communalism 8. Regionalism 9. Tradition 10. Lack of free movement
  • 37. TamilNadu Agricultural University • Thus the social structure of Indian society is characterized by religious, regional, linguistic, communal and caste diversities. • All these factors determine the environment of Indian social structure, social system and political system.
  • 38. TamilNadu Agricultural University BUSINESS CULTURE IN INDIA • India is a vast, populous and diverse nation • Different identities, languages, cultures and religions. • It is very difficult to make generalisations about Indian culture.
  • 40. TamilNadu Agricultural University INTRODUCTIONS AND GREETINGS IN INDIA • Hand shake • Namashthe by pressing palms together • Receive the card with your right hand. • About family • Prefer formal titles • Sir/madam/jii • Dress – according to climate (tie not compulsory)
  • 41. TamilNadu Agricultural University BUSINESS LANGUAGE AND COMMUNICATION IN INDIA • English is widely spoken in business and is one of India’s official languages. • Many Indians and business managers speak it fluently • Though of course meaning can vary across cultures and countries.
  • 42. TamilNadu Agricultural University • Bureaucratic hurdles in the government circles could result in delays in processing • overload of paperwork and a general lack of confidence in the system. • Therefore immense patience is very much necessary for any business transaction in India.
  • 43. TamilNadu Agricultural University • Decision making delays • Foreign system gives respect to this • They hesitate to invest • Poor supply chain management
  • 44. TamilNadu Agricultural University • The notion of time, time management, punctuality is still an anathema(something hated) in India. • It is more to do with the mindset and ingrained(deeply embedded) in the Indian culture.
  • 45. TamilNadu Agricultural University • It would not be surprising if meetings are postponed, re scheduled, cancelled or organized at a very short notice.
  • 47. TamilNadu Agricultural University References • A study of HRM practices and organizational culture in selected private sector organizations in India-Anil Kumar Singh – Pdf • Udai pareek.(2004).Understanding organizational behaviour. • https://accountlearning.com/social-structure- indian-society-features/ • https://www2.bc.edu/robert- radin/Lecture_Notes/Culture.ppt
  • 48. TamilNadu Agricultural University • https://www.livescience.com/28634-indian- culture.html • https://www.ukibc.com/india-guide/how- india/business-culture/ • www.tradechakra.com/business-culture- india.html