This document discusses cross-cultural management and its growing importance. It defines culture and cross-cultural, then outlines some cross-cultural issues like gender, work, age and language. It notes that the need for cross-cultural management is increasing due to globalization and migration. The goals of cross-cultural management are to understand how national cultures affect practices, identify similarities and differences across cultures, and increase global management effectiveness. It also discusses applying cross-cultural management in businesses to solve interpersonal problems between culturally diverse staff.