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Presented By 
141221-Koduri Divya 
141231-Posa Sahithi 
141242- Siddhartha V Malempati 
141247-Thummala Diwakar 
141248-Uppula Sreekar Raj
Contents 
• Introduction 
• Cross cultural Issues 
• Growing need for Cross Cultural Management 
• Goals 
• Cross Cultural Management role in business 
• Hospitality and Tourism department 
• Conclusion
Introduction 
• Culture: The values and behaviors that contribute to the unique 
social and psychological environment of an organization. 
• Cross Cultural : it is defined as the interaction of differing cultures, 
or a comparison. 
• Cross Cultural Management: Cross-culture management occurs 
when a manager manages someone from a different culture than her 
own.
Cross Cultural Issues 
As the world becomes increasingly interconnected, 
different cultures and their particular values come 
into closer contact. The cross cultural issues are: 
• Gender 
• Work 
• Age 
• Language
Growing Need for CCM 
• Cross-cultural management need is growing. 
• This growing has several obvious causes: 
 
Globalization 
 
Migration
CCM Goals 
Cross Cultural Management seeks to 
• understand how national cultures affect management practices 
• identify the similarities and differences across cultures in various 
management practices and organizational contexts 
• increase effectiveness in global management
Cross Cultural Management role in business 
• CCM is applied in enterprises for solving problems rising between members of 
organization. 
• CCM is a new type of management factoring in and tackling cultural 
differences between staff in management.
The main problems or, in other words, cross-cultural problems of multicultural 
enterprises are 
• Standards 
• Practice 
• Ethics 
• Laws 
• Culture 
• Customs 
• Management system 
• Socioeconomic system
Managing Cross Cultural diversity problems 
in hospitality and tourism industry 
Opportunities and Benefits of Cultural Diversity: 
• Valuable Innovation 
• Increasing Competitiveness 
• Building images
Managing Cross Cultural diversity problems in 
hospitality and tourism industry 
Practical Recommendations of Managing Cultural 
Diversity 
• Adopt an Employee Relationship Management 
System: 
• Initiate a Diversity Management Training Program 
• Overcome the Stereotypes: 
• Increase Fairness:
Cross cultural management in public sector

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Cross cultural management in public sector

  • 1. Presented By 141221-Koduri Divya 141231-Posa Sahithi 141242- Siddhartha V Malempati 141247-Thummala Diwakar 141248-Uppula Sreekar Raj
  • 2. Contents • Introduction • Cross cultural Issues • Growing need for Cross Cultural Management • Goals • Cross Cultural Management role in business • Hospitality and Tourism department • Conclusion
  • 3. Introduction • Culture: The values and behaviors that contribute to the unique social and psychological environment of an organization. • Cross Cultural : it is defined as the interaction of differing cultures, or a comparison. • Cross Cultural Management: Cross-culture management occurs when a manager manages someone from a different culture than her own.
  • 4. Cross Cultural Issues As the world becomes increasingly interconnected, different cultures and their particular values come into closer contact. The cross cultural issues are: • Gender • Work • Age • Language
  • 5. Growing Need for CCM • Cross-cultural management need is growing. • This growing has several obvious causes:  Globalization  Migration
  • 6. CCM Goals Cross Cultural Management seeks to • understand how national cultures affect management practices • identify the similarities and differences across cultures in various management practices and organizational contexts • increase effectiveness in global management
  • 7. Cross Cultural Management role in business • CCM is applied in enterprises for solving problems rising between members of organization. • CCM is a new type of management factoring in and tackling cultural differences between staff in management.
  • 8. The main problems or, in other words, cross-cultural problems of multicultural enterprises are • Standards • Practice • Ethics • Laws • Culture • Customs • Management system • Socioeconomic system
  • 9. Managing Cross Cultural diversity problems in hospitality and tourism industry Opportunities and Benefits of Cultural Diversity: • Valuable Innovation • Increasing Competitiveness • Building images
  • 10. Managing Cross Cultural diversity problems in hospitality and tourism industry Practical Recommendations of Managing Cultural Diversity • Adopt an Employee Relationship Management System: • Initiate a Diversity Management Training Program • Overcome the Stereotypes: • Increase Fairness: