In our latest trends presentation we look at the key ways that The Fashion Weeks impact long-term digital strategy.
Cult LDN is an award-winning digital communications agency. We deliver brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
www.cultldn.com
The Retail Revolution - Cult LDN Trend ReportCult LDN
This Cult LDN trend report looks at how digital technology is offering the solution to enhancing the retail experience more so than ever before.
Cult LDN is an award-winning digital communications agency. We deliver brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
www.cultldn.com
The Next Big Things in social media for 2015Cult LDN
What are the NBTs for 2015? Here we give our predictions for the coming year in our latest trends presentation.
Cult LDN is an award-winning digital communications agency. We deliver brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
www.cultldn.com
This presentation was given by Mark Strella and Mike Massey of Locally at the June 2017 Grassroots Outdoor Alliance in Albuquerque, New Mexico. Mark and Mike covered the changing landscape of omni-channel shopping, and how brands can leverage their retailer network to effective serve this ever evolving breed of shopper.
Retail, luxury and fashion affiliate marketing7thingsmedia
Luxury Marketing is often seen as behind the times within digital and affiliate marketing specifically, but now with an influx of bloggers and content sites being thrown into the marketing mix, alongside increasing confidence in the channel means that luxury businesses are not only embracing affiliates but potentially leading the way.
FASHION & BEAUTY TECH: 20 STARTUPS THAT ARE REINVENTING CUSTOMER EXPERIENCEiVentures Consulting
We are thrilled to release our new presentation « Fashion & Beauty Tech: 20 startups that are reinventing customer experience ».
As part of our projects including market watch, cultural and digital transformation and optimization of the customer experience, we regularly present our clients in Fashion, Beauty and Luxury, some of the most innovative and/or disruptive startups from around the world.
This presentation highlights a selection of 20 Fashion and Beauty Tech startups that we believe are reinventing the customer experience and are likely to become industry game changers.
This selection includes:
- Startups that create personalized products and services based on customer data.
- Startups that conceived a new generation of direct-to-consumer brands based on community needs, high quality products, transparency, comfort etc.
- Startups that invented new services and business models based on commodity or sustainability.
- Startups who have created immersive experiences that help customers in their buying decision process.
- Startups who are fighting against counterfeit threats/risks.
Digital Strategy For Retail: Omnichannel (The Hive Think Tank)iVentures Consulting
DIGITAL STRATEGY FOR RETAIL: OMNICHANNEL
The Hive Think Tank on May 7th, 2014 at General Assembly in San Francisco with Christophe Biget (iVentures Consulting, co-CEO), Tyler Kohn (RichRelevance, CTO), Kerem Tomak (Macy's, VP, Marketing Analytics and CRM) and Greg Tanaka (Bay Sensors, CEO)
More information about eShopper Index:
- Overall ranking: http://www.slideshare.net/aureliaa/2014-eshopper-index-overall-ranking
- Presentation & subscription: http://www.iventures-consulting.com/eshopper-index
The Retail Revolution - Cult LDN Trend ReportCult LDN
This Cult LDN trend report looks at how digital technology is offering the solution to enhancing the retail experience more so than ever before.
Cult LDN is an award-winning digital communications agency. We deliver brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
www.cultldn.com
The Next Big Things in social media for 2015Cult LDN
What are the NBTs for 2015? Here we give our predictions for the coming year in our latest trends presentation.
Cult LDN is an award-winning digital communications agency. We deliver brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
www.cultldn.com
This presentation was given by Mark Strella and Mike Massey of Locally at the June 2017 Grassroots Outdoor Alliance in Albuquerque, New Mexico. Mark and Mike covered the changing landscape of omni-channel shopping, and how brands can leverage their retailer network to effective serve this ever evolving breed of shopper.
Retail, luxury and fashion affiliate marketing7thingsmedia
Luxury Marketing is often seen as behind the times within digital and affiliate marketing specifically, but now with an influx of bloggers and content sites being thrown into the marketing mix, alongside increasing confidence in the channel means that luxury businesses are not only embracing affiliates but potentially leading the way.
FASHION & BEAUTY TECH: 20 STARTUPS THAT ARE REINVENTING CUSTOMER EXPERIENCEiVentures Consulting
We are thrilled to release our new presentation « Fashion & Beauty Tech: 20 startups that are reinventing customer experience ».
As part of our projects including market watch, cultural and digital transformation and optimization of the customer experience, we regularly present our clients in Fashion, Beauty and Luxury, some of the most innovative and/or disruptive startups from around the world.
This presentation highlights a selection of 20 Fashion and Beauty Tech startups that we believe are reinventing the customer experience and are likely to become industry game changers.
This selection includes:
- Startups that create personalized products and services based on customer data.
- Startups that conceived a new generation of direct-to-consumer brands based on community needs, high quality products, transparency, comfort etc.
- Startups that invented new services and business models based on commodity or sustainability.
- Startups who have created immersive experiences that help customers in their buying decision process.
- Startups who are fighting against counterfeit threats/risks.
Digital Strategy For Retail: Omnichannel (The Hive Think Tank)iVentures Consulting
DIGITAL STRATEGY FOR RETAIL: OMNICHANNEL
The Hive Think Tank on May 7th, 2014 at General Assembly in San Francisco with Christophe Biget (iVentures Consulting, co-CEO), Tyler Kohn (RichRelevance, CTO), Kerem Tomak (Macy's, VP, Marketing Analytics and CRM) and Greg Tanaka (Bay Sensors, CEO)
More information about eShopper Index:
- Overall ranking: http://www.slideshare.net/aureliaa/2014-eshopper-index-overall-ranking
- Presentation & subscription: http://www.iventures-consulting.com/eshopper-index
How luxury brands are embracing Digital Transformation - ArabNet Riyadh 2015ArabNet ME
Speaker: Christian Nucibella, Founder & CEO, FiloBlu
كلمة: كيف تتعامل العلامات التجارية الفاخرة مع التحول الرقمي
كريستيان نوسيبلا، المؤسس والمدير التنفيذي، فيلو بلو
The digital economy is entering a new era that presents unprecedented challenges for all CEOs. This has given rise to new opportunities for luxury brands that request a new approach to e-Retail management.
Through a selection of meaningful case studies, the presentation will explain how fashion brands of the calibre of Santoni, Maliparmi and Philipp Plein are embracing digital transformation.
This presentation provides a comprehensive overview of the current retail industry. It begins with a look into the four primary types of retailers: department stores, specialty retailers, big box retailers and discount retailers. From there, the deck explores the topic of overall channel expansion, which leads into a discussion on two omni-channel trends for 2013. The presentation wraps up with a discussion on technology companies that are partnering with retailers and a summary of opportunities for retail companies.
Omni-Channel Retailing: The Future Trend in Fashion and Luxury Industry - Par...Fashionbi
This publication offers you insights into:
-The most important findings from various surveys that were recently conducted on the changing behauviors of consumer
-Best Omni-Channel marketing practices of more than 60 famous brands and retailers.
-More than 25 successful future retail trends and opportunities in Fashion
At every touchpoint, physical or digital, your customer is forming a single opinion on the value of their experience. As customers don't live in channels, global retailers have started moving beyond Omni-Channel strategies that, in many cases, focused on the channels as an end point rather than providing a true seamless experience.
During his Australian Retail Tour, Josh Sigel (former CIO of Natural Markets Food Group) shared how he created ‘Multiplex Retailing’ to improve customer value and sales by revolutionising the way customers buy groceries and cooked meals.
Key Takeaways:
-Point of Sale is going away and will become a value added Point of Experience
-Channel based solutions will be integrated to create Multiplex brand experiences
-Embrace Innovation or Face Elimination – Innovation within retail will not be a choice, it will be a necessity in order to survive
2014 Retail Insight: The Impact of Omni-Channel Trends for 2014 and BeyondSPS Commerce
You are invited to view a complimentary webinar featuring retail industry experts from Retail Systems Research (RSR) and SPS Commerce. Based on their latest research, including the 2014 Retail Insights industry benchmark report, you’ll learn what strategies your peers are deploying to improve omni-channel performance in 2014.
The webinar provides insights on:
• The state of the retail market—how many retailers have or will adopt the omni-channel? What steps are they taking?
• Which external and internal forces will impact retail the most in the upcoming years?
• Which technology and business areas are retailers, vendors and logistics firms making significant investments in 2014?
Omni Channel Best Practices Guide by RaymarkRaymark
Omni-channel retail is getting a lot of buzz these days. For good reason: consumers are shopping in new ways, and they expect to relate with brands on their own terms, whenever, wherever and however they desire. Faced with a world of options at their fingertips, gaining consumer loyalty can be an uphill battle. In this guide, Raymark explores the best practices retailers must consider when implementing omni-channel point of sale, clienteling and other retail systems.
For more information, visit www.raymark.com.
Branding in Omni-Channel Environment: Fashion Industry of BangladeshAhsanul Kabir Palash
Omni channel marketing offers marketers and retailers a holistic approach to reaching consumers with a more integrated message, through any channel and at any point in their path to purchase.
Interaction with brands has become nonlinear and shaped by many interactions across several touch points. The interconnectivity between these touch points is called omni-channel.
Piers Fawkes and Scott Lachut of PSFK give an overview of their Future of Retail 2017 report as they share the emerging trends that are shaping the new digital shopper experience in a post-omnichannel retail environment. Explore the social, technological and physical forces influencing consumer behavior and driving next gen shopping experiences. And find inspiration from fresh strategies that will allow e-commerce platforms and brands to exist in a new retail paradigm. Presentation from Retail's Digital Summit 2016.
Integrating Digital Media Effectively into Shopping Malls Xie Qing
With a surge of online shopping, what place does shopping mall have in the modern age? How do shopping malls effectively utilize digital and social media to bring customers an experience that is unavailable online?
PSFK Future of Retail 2015 Report - Summary PresentationPSFK
Get your copy of The Future of Retail 2015: www.psfk.com/report/future-of-retail-2015
In the fifth volume of the Future of Retail report the PSFK Labs team explores the dynamic social, technological, and physical forces influencing consumer behavior and driving next-generation shopping experiences. With a refocus on the importance of the physical store, our analysis below includes 10 in-store strategies supported by over a dozen key trends that retailers can use to immediately begin redefining their retail experience.
The report looks at how, in order to stand out from the competition, retailers and brands must make the best use of their customers’ time and attention by designing multichannel experiences that strike a perfect balance between efficiency and enjoyment, relevance and surprise.
Featured within the 110 page report, readers can find:
- 10 strategies to redefine the store
- Over a dozen global trends changing retail
- 20 future store concepts
- Perspectives from leading shopper experts across the globe
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Vol. 5 | Published November 2014
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
Reignite Your Business with Performance Marketing: 4 Ways to Fuel Your ReopeningCatalyst
The COVID-19 crisis has forever changed how consumers engage with brick and mortar businesses. As people slowly and cautiously emerge from their homes, how do brands connect with their consumers to fuel their business reopenings and reignite sales? Join our webinar to learn how. We’ll share five ways that advertisers can use performance marketing to reach customers in authentic and helpful ways as they navigate the new physical shopping experience. Our performance marketing experts will share tips for planning and fueling your reopening through:
- DOOH: Learn how to plan for reengaging with consumers as they carefully resume commutes, travel, and shopping experiences outside of home. See how DOOH can keep you top-of-mind as consumers restart public life.
- Programmatic Audio: Discover how to be present as consumers develop new routine of podcasts, playlists, and more. Grab their ears and reengage via programmatic audio as they adapt to their new normal.
- Local Search & Waze Ads: Learn how local search strategies and Waze Ads can increase your visibility as consumers search for conveniently located stores and physical locations. Provide helpful and handy information to assist them on their new shopping journey.
- Yelp: Yelp has launched several new features to help large chains connect with consumers during Covid-19. Learn how brands are leveraging these tools to engage with the 90+ million monthly consumers visiting Yelp looking to transact with a local business. As the most trusted source of local business content, Yelp continues to be an essential tool to connect consumers with brands as locations adapt to the new normal.
Omni-channel Retail - Bridging the Digital and Brick & Mortar DivideAdrian Teo
Ok, so you have a website, facebook page, even mobile apps, but how is that helping you to engage your consumers when you need it most… when they are at your outlets!
I mean how do you drive footfall and sales from digital to your brick & mortar channels? How do you identify your consumers, personalized that engagement and get them to buy before they step out?
And we don’t mean spamming everyone with the same promotion at that outlet, but personalized according to their profiles, transaction history and location. Better yet, it’s all automated, you really don’t want to be pouring through and interpreting heaps of customer data.
In this presentation, I share the challenges faced by retailers, shop owners, F&B and mall operators in bridging the digital and brick & mortar divide. While each solution is unique to your retail business, vertical or consumer behaviours, it is about breaking down the silos that exist in your consumer touch points, enterprise solutions, best practices and how TAO OF SHOP can help you to bring it all together.
Luxury customer journey: an overview of the new UHNW audience and how to use ...Diana Sherling
This is the session that I gave at the SuperYacht Luxury Marketing Conference #makeyourmark16. In this presentation I talk about the insights and attitudes of the UHNW luxury audience and how you can use the customer journey McKinsey loop as a tool to plan and refine your marketing. I am passionate about luxury marketing, so read my blog at www.dianasherling.com or have a look at my mini luxury brand that I am creating at www.lilyflojewellery.com
The Most Epic Digital Marketing Strategy for 2017Cult LDN
With a focus on making 2017 the 'year it got personal', Camilla, Account Director presented at Digital Pond and took a dive into The Rise of Live, ChatBots and how to imbed human insight into the perfect digital strategy.
Key takeaways were:
Successful strategies must be embedded in human insight
2017 will be about personalising the shopping experience
Working with influencers allows you to share a unique brand story
Utilising digital technology helps to create immersive brand experiences
The Drum Network Webinar: How To Be Social In 2015Cult LDN
This Cult LDN presentation accompanied a webinar we led for the Drum which took place on Wednesday 12th August. We looked back at the predictions for social media in 2015 which we made in January.
Cult LDN is an award-winning digital communications agency. We create brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
www.cultldn.com
How luxury brands are embracing Digital Transformation - ArabNet Riyadh 2015ArabNet ME
Speaker: Christian Nucibella, Founder & CEO, FiloBlu
كلمة: كيف تتعامل العلامات التجارية الفاخرة مع التحول الرقمي
كريستيان نوسيبلا، المؤسس والمدير التنفيذي، فيلو بلو
The digital economy is entering a new era that presents unprecedented challenges for all CEOs. This has given rise to new opportunities for luxury brands that request a new approach to e-Retail management.
Through a selection of meaningful case studies, the presentation will explain how fashion brands of the calibre of Santoni, Maliparmi and Philipp Plein are embracing digital transformation.
This presentation provides a comprehensive overview of the current retail industry. It begins with a look into the four primary types of retailers: department stores, specialty retailers, big box retailers and discount retailers. From there, the deck explores the topic of overall channel expansion, which leads into a discussion on two omni-channel trends for 2013. The presentation wraps up with a discussion on technology companies that are partnering with retailers and a summary of opportunities for retail companies.
Omni-Channel Retailing: The Future Trend in Fashion and Luxury Industry - Par...Fashionbi
This publication offers you insights into:
-The most important findings from various surveys that were recently conducted on the changing behauviors of consumer
-Best Omni-Channel marketing practices of more than 60 famous brands and retailers.
-More than 25 successful future retail trends and opportunities in Fashion
At every touchpoint, physical or digital, your customer is forming a single opinion on the value of their experience. As customers don't live in channels, global retailers have started moving beyond Omni-Channel strategies that, in many cases, focused on the channels as an end point rather than providing a true seamless experience.
During his Australian Retail Tour, Josh Sigel (former CIO of Natural Markets Food Group) shared how he created ‘Multiplex Retailing’ to improve customer value and sales by revolutionising the way customers buy groceries and cooked meals.
Key Takeaways:
-Point of Sale is going away and will become a value added Point of Experience
-Channel based solutions will be integrated to create Multiplex brand experiences
-Embrace Innovation or Face Elimination – Innovation within retail will not be a choice, it will be a necessity in order to survive
2014 Retail Insight: The Impact of Omni-Channel Trends for 2014 and BeyondSPS Commerce
You are invited to view a complimentary webinar featuring retail industry experts from Retail Systems Research (RSR) and SPS Commerce. Based on their latest research, including the 2014 Retail Insights industry benchmark report, you’ll learn what strategies your peers are deploying to improve omni-channel performance in 2014.
The webinar provides insights on:
• The state of the retail market—how many retailers have or will adopt the omni-channel? What steps are they taking?
• Which external and internal forces will impact retail the most in the upcoming years?
• Which technology and business areas are retailers, vendors and logistics firms making significant investments in 2014?
Omni Channel Best Practices Guide by RaymarkRaymark
Omni-channel retail is getting a lot of buzz these days. For good reason: consumers are shopping in new ways, and they expect to relate with brands on their own terms, whenever, wherever and however they desire. Faced with a world of options at their fingertips, gaining consumer loyalty can be an uphill battle. In this guide, Raymark explores the best practices retailers must consider when implementing omni-channel point of sale, clienteling and other retail systems.
For more information, visit www.raymark.com.
Branding in Omni-Channel Environment: Fashion Industry of BangladeshAhsanul Kabir Palash
Omni channel marketing offers marketers and retailers a holistic approach to reaching consumers with a more integrated message, through any channel and at any point in their path to purchase.
Interaction with brands has become nonlinear and shaped by many interactions across several touch points. The interconnectivity between these touch points is called omni-channel.
Piers Fawkes and Scott Lachut of PSFK give an overview of their Future of Retail 2017 report as they share the emerging trends that are shaping the new digital shopper experience in a post-omnichannel retail environment. Explore the social, technological and physical forces influencing consumer behavior and driving next gen shopping experiences. And find inspiration from fresh strategies that will allow e-commerce platforms and brands to exist in a new retail paradigm. Presentation from Retail's Digital Summit 2016.
Integrating Digital Media Effectively into Shopping Malls Xie Qing
With a surge of online shopping, what place does shopping mall have in the modern age? How do shopping malls effectively utilize digital and social media to bring customers an experience that is unavailable online?
PSFK Future of Retail 2015 Report - Summary PresentationPSFK
Get your copy of The Future of Retail 2015: www.psfk.com/report/future-of-retail-2015
In the fifth volume of the Future of Retail report the PSFK Labs team explores the dynamic social, technological, and physical forces influencing consumer behavior and driving next-generation shopping experiences. With a refocus on the importance of the physical store, our analysis below includes 10 in-store strategies supported by over a dozen key trends that retailers can use to immediately begin redefining their retail experience.
The report looks at how, in order to stand out from the competition, retailers and brands must make the best use of their customers’ time and attention by designing multichannel experiences that strike a perfect balance between efficiency and enjoyment, relevance and surprise.
Featured within the 110 page report, readers can find:
- 10 strategies to redefine the store
- Over a dozen global trends changing retail
- 20 future store concepts
- Perspectives from leading shopper experts across the globe
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Vol. 5 | Published November 2014
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
Reignite Your Business with Performance Marketing: 4 Ways to Fuel Your ReopeningCatalyst
The COVID-19 crisis has forever changed how consumers engage with brick and mortar businesses. As people slowly and cautiously emerge from their homes, how do brands connect with their consumers to fuel their business reopenings and reignite sales? Join our webinar to learn how. We’ll share five ways that advertisers can use performance marketing to reach customers in authentic and helpful ways as they navigate the new physical shopping experience. Our performance marketing experts will share tips for planning and fueling your reopening through:
- DOOH: Learn how to plan for reengaging with consumers as they carefully resume commutes, travel, and shopping experiences outside of home. See how DOOH can keep you top-of-mind as consumers restart public life.
- Programmatic Audio: Discover how to be present as consumers develop new routine of podcasts, playlists, and more. Grab their ears and reengage via programmatic audio as they adapt to their new normal.
- Local Search & Waze Ads: Learn how local search strategies and Waze Ads can increase your visibility as consumers search for conveniently located stores and physical locations. Provide helpful and handy information to assist them on their new shopping journey.
- Yelp: Yelp has launched several new features to help large chains connect with consumers during Covid-19. Learn how brands are leveraging these tools to engage with the 90+ million monthly consumers visiting Yelp looking to transact with a local business. As the most trusted source of local business content, Yelp continues to be an essential tool to connect consumers with brands as locations adapt to the new normal.
Omni-channel Retail - Bridging the Digital and Brick & Mortar DivideAdrian Teo
Ok, so you have a website, facebook page, even mobile apps, but how is that helping you to engage your consumers when you need it most… when they are at your outlets!
I mean how do you drive footfall and sales from digital to your brick & mortar channels? How do you identify your consumers, personalized that engagement and get them to buy before they step out?
And we don’t mean spamming everyone with the same promotion at that outlet, but personalized according to their profiles, transaction history and location. Better yet, it’s all automated, you really don’t want to be pouring through and interpreting heaps of customer data.
In this presentation, I share the challenges faced by retailers, shop owners, F&B and mall operators in bridging the digital and brick & mortar divide. While each solution is unique to your retail business, vertical or consumer behaviours, it is about breaking down the silos that exist in your consumer touch points, enterprise solutions, best practices and how TAO OF SHOP can help you to bring it all together.
Luxury customer journey: an overview of the new UHNW audience and how to use ...Diana Sherling
This is the session that I gave at the SuperYacht Luxury Marketing Conference #makeyourmark16. In this presentation I talk about the insights and attitudes of the UHNW luxury audience and how you can use the customer journey McKinsey loop as a tool to plan and refine your marketing. I am passionate about luxury marketing, so read my blog at www.dianasherling.com or have a look at my mini luxury brand that I am creating at www.lilyflojewellery.com
The Most Epic Digital Marketing Strategy for 2017Cult LDN
With a focus on making 2017 the 'year it got personal', Camilla, Account Director presented at Digital Pond and took a dive into The Rise of Live, ChatBots and how to imbed human insight into the perfect digital strategy.
Key takeaways were:
Successful strategies must be embedded in human insight
2017 will be about personalising the shopping experience
Working with influencers allows you to share a unique brand story
Utilising digital technology helps to create immersive brand experiences
The Drum Network Webinar: How To Be Social In 2015Cult LDN
This Cult LDN presentation accompanied a webinar we led for the Drum which took place on Wednesday 12th August. We looked back at the predictions for social media in 2015 which we made in January.
Cult LDN is an award-winning digital communications agency. We create brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
www.cultldn.com
Combining the topic of virality with the theme of ‘Wellness’, we take a look at how virality cannot be achieved simply with the press of a button or high ad spend, but with a dedicated social media strategy to encourage reach and engagement.
With emoji now at the epicentre of digital communications within social media networks, this Cult LDN trend report looks at the Science of Emoji and utilising them effectively in brand communications.
Cult LDN is an award-winning digital communications agency. We deliver brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
So proud of my first market report for the university especially because of the visual layout and the photographs. Photography, art direction and styling by me. Created with #indesign
Premium Insight is an overview of the digital activity of premium brands
and luxurious “Maisons” focusing on the most innovative strategies in
terms of display, e-commerce, social media, mobile and O2O...
Enjoy your reading !
The first truly digital luxury brand: why Burberry gets it?
With the launch of The Art of the trench, Burberry certainly became the first truly digital luxury brand. The first luxury brand to really understand and adopt digital behaviours to conceive and support its brand online communications. There are many reasons why it became a clear success and digital is certainly one piece of a bigger picture.
With the launch of The Art of the trench, Burberry certainly became the first truly digital luxury brand. The first luxury brand to really understand and adopt digital behaviours to conceive and support its brand online communications. There are many reasons why it became a clear success and digital is certainly one piece of a bigger picture.
However, I’d like to share some thoughts with you on what they’ve done rights and where they might go. All comments are welcomed!
Scotland has a long and rich heritage in textiles but a young and innovative fashion industry. What does the future hold? BIMA’s Future of Fashion evening brings together an exciting panel of speakers taking an in depth look at how the industry is being disrupted: where are the challenges and opportunities and what can we expect to see next?
Premium Insight is a study made by SAME SAME but different in order to explore the digital activity of premium brands and luxurious “Maisons”.
This new edition will focus on the most innovative strategies in terms of display, emailing, e-commerce, social media and mobile.
Enjoy your reading !
Technology is infusing the fashion and beauty industries with more innovations than ever before, giving buyers, editors, and fans a fresh new way to interact with the latest designs.
Havas Media attended NYFW Fall 2018 to uncover which digital trends are en vogue.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
3. It’s no surprise that fashion leads the way in every sense of the word, but in no area is it more
progressive than the use, integration and development of technology
Each season we look to The Fashion Weeks to set the benchmark for the coming season and
over the past few years, we’ve seen technology become an increasingly more important aspect
of ‘The Show’
Setting trends and trailblazing technologies is positioning fashion brands apart and offering
increasingly more opportunities to connect audiences - giving access to fans all over the world
From live-streaming to buying direct from the catwalk, from wearable tech to VR experiences of
the FROW, Fashion Week is setting the standard for connecting consumers & brands
Within this latest Cult LDN trend report we look at the key ways that The Fashion Weeks impact
long-term digital strategy
4. “THERE WAS A TIME – NOT TOO LONG AGO! – WHEN
FASHION SHOWS WERE HELD BEHIND CLOSED DOORS
AND TOOK SIX MONTHS TO REACH THE CONSUMER.
OUR DIGITAL INITIATIVES UNDERSCORE THE
DIFFERENCES BETWEEN HOW WE USED TO DO RUNWAY
SHOWS AND HOW THEY ARE DONE TODAY.”
- Tommy Hilfiger
5. FASHION WEEK SETS THE STANDARD
how fashion week has historically impacted digital strategy
6. IN MARCH 2014, THE BRITISH FASHION COUNCIL ADDED
'INNOVATION AND DIGITAL' TO ITS FIVE FASHION
STRATEGY PILLARS, STATING:
“WE WANT BRITISH BUSINESSES TO FOLLOW IN THE
FOOTSTEPS OF ITS BRANDS AND LEAD IN INNOVATION
AND DIGITAL”
7. STREAMLINED CONTENT
Insightshow fashion week has historically impacted digital strategy
SETTING THE STANDARD
REWIND
Without a doubt, the best place to launch a technology is during Fashion Week, when high-net-worth individuals are turning their eyes to the catwalk and as
each season comes there is an increasing need to innovate
• Launched in 2012, Digital Fashion Week streams its shows via Google+ across the world, showcasing emerging and established fashion brands side by side
and enabling purchase direct from the catwalk. Opening with Naomi Campbell in 2013 and partnering with The British Council in 2014, it is the only fashion
event that promotes the best young fashion designers through events and digital platforms in Asia enabling this through digital
• SS13 saw models walk down the runway at Diane von Furstenberg’s show wearing Google Glass, capturing key moments for ‘DVF through Glass’
• Tommy Hilfiger’s SS14 NYFW show debuted a ‘Social Concierge’ to cater to real-time asset requests made by media and influencers at the show. The
concierge team delivered bespoke imagery, ranging from detail shots of a favourite accessory to personal handwritten messages from models
• Giles Deacon’s AW14 show at LFW saw Cara Delevingne record her full walk on her smartphone in a world-first selfie from the runway
• AW14 also saw Marc Jacobs attract 10,000 visitors to his Tweet Shop, where Tweets were exchanged for treats in an industry-first social currency concept
during NYFW
8. STREAMLINED CONTENT
Insightstopshop
SETTING THE STANDARD
BRAND CASE STUDY: TOPSHOP x FAN FIRST GLIMPSE
• Topshop always aim to give their global audience access to Fashion Week with numerous ways of showcasing BTS and firsts on social
• For the SS15 Unique collection, Topshop prioritised its social fans over the FROW by debuting the collection on Facebook
• The #TOPSHOPWINDOW in the flagship Oxford Street store gave control and accessibility back to consumers
• The interactive mosaic provided live-stream from the catwalk along with BTS shot by influential Instagramers
• Shoppers could then enlarge tiles and print favourite images in store
9. STREAMLINED CONTENT
Insightsburberry
BRAND CASE STUDY: BURBERRY x TWITTER BUY NOW
• Burberry has always led the way in live-streaming shows, with customers ordering garments straight from the catwalk
• To coincide with the Prosum SS15 show at LFW, Burberry trialled the Buy Now button on Twitter
• This allowed customers in the US to instantly buy a selection of the nail colours worn by the models directly from a Tweet in “just a few taps”
• Twitter Buy Now will allow brands the opportunity to target sales to key demographics whilst achieving easy, measurable ROI via Twitter’s analytics
SETTING THE STANDARD
11. “THIS LONDON FASHION WEEK MAY BE THE MOST
DEMOCRATIC YET, WITH BURBERRY LEADING THE
WAY IN TERMS OF BRINGING THE RUNWAY TO A
WIDER GLOBAL AUDIENCE”
- Marketing Magazine
12. THE TWEET SHOP
Daisy Marc Jacobs
DEMOCRATISATION OF FASHION WEEK
all access, all the time
CONNECTING AUDIENCES
• The democratisation of fashion and of Fashion Weeks in particular has been a rapid trend over the past years, and unlike other industries that have been slow
to adapt to disruptive technology, Fashion Week has embraced it as designers clamour to have the best and most innovative digital presence each season
• What was once an exclusive event for the fashion elite, has become the Super Bowl for fashion lovers, with live-streaming of shows, Tweeting of BTS and up
to the minute commentary from press, bloggers and even fashion houses
• WWD has called Fashion Week a "digital spectator sport,” but one of the effects of the digital fashion age, is how designers balance creative integrity with the
mass distribution of ‘The Show’
• Connecting consumers to fashion only lends to multiply coverage, excitement and interest over the product - dictating trends and impacting demand
immediately
13. THE TWEET SHOP
Daisy Marc Jacobs
DEMOCRATISATION OF FASHION WEEK
tommy hilfiger
BRAND CASE STUDY: TOMMY HILFIGER x INSTAMEET
• AW14’s NYFW marked the first time everyday Instagram users were treated like industry insiders at a major designer’s runway show: Tommy Hilfiger
• The NYFW InstaMeet was hosted by influential NYC-based Instagramers, who were hired by Tommy Hilfiger to organise the event and recruit 20 “average”
Instagram users
• Tommy Hilfiger was very particular about “democratising the runway experience” by selecting a group of Instagramers with as few as 500-a few thousand
followers each
• Each were given BTS access, seats at the show and the opportunity to meet the designer himself
14. BRAND CASE STUDY: TOPSHOP x VR
• For AW15 Topshop live-streamed from The Tate Modern’s Turbine Hall whilst providing a world first ‘telepresence’ show for customers in-store
• The Oxford Street flagship provided custom headsets to customers allowing them to view the show live, virtually
• With 360 degree views of VIP arrivals to the show, BTS and of course the catwalk
• “This season’s live stream in virtual reality […] takes the idea of the traditional fashion show to a new dimension, as we continually look for new ways to
engage, excite and involve our customers” - Sir Philip Green, owner Arcadia Group
DEMOCRATISATION OF FASHION WEEK
topshop
15. THE TWEET SHOP
Daisy Marc Jacobs
DEMOCRATISATION OF FASHION WEEK
balenciaga
BRAND CASE STUDY: BALENCIAGA x GAGA
• This year’s AW15 PFW saw Lady Gaga document the show from backstage before strutting down the catwalk herself to an awaiting paparazzi
• The exhibition was more a commentary on the connection between celebrity and fashion but allowed her fans a rare view BTS of the French fashion house
• Her mass audience received immediate access to the the French fashion house, allowing them rare views of the fashion process
17. “WE CAN ALLOW OUR GLOBAL CONSUMER
TO SHOP THE TRENDS WHEN THEY HAPPEN,
AND GIVE THEM INSIGHT AND ACCESS INTO
RUNWAY SHOWS”
- Sheena Sauvaire, Global Marketing and
Communications Director - Topshop
18. STREAMLINED CONTENT
Insights
FIRSTS IN FASHION, FIRSTS IN TECH
why fashion is pioneering technology
INSTANT GRATIFICATION
• Accessibility to shows at Fashion Week is allowing for brands to directly market to consumers whilst also pushing the boundaries of technology
• By extending the life-cycle of the collection outside of the physical space, there have emerged new opportunities to demonstrate innovation and as fashion
brands this becomes increasingly necessary to delight mass audiences
• Consumers are demanding instant gratification through purchase, meaning that there are fiscal reasons to push the tech boundaries - excite your consumer
and your consumer will purchase
• "As we know, everyone spends all their waking moments on all these new platforms, gadgets, Instagram and Twitter. The speed of things reaching people is
key to our business. You guys see it, wear it, buy it - that's what it's all about ... it’s sort of us being there, being first to market - that’s our job.” - Sir Philip
Green, owner Arcadia Group
19. STREAMLINED CONTENT
Insightstopshop
FIRSTS IN FASHION, FIRSTS IN TECH
BRAND CASE STUDY: TOPSHOP x DIGITAL ADS
• Topshop’s AW15 strategy saw them teaming up with Ocean Outdoor, Twitter and social marketing platform Stackla
• Topshop identified key trends from Fashion Week through real-time twitter tags, related products were then showcased on digital billboards across the
country
• This marked one of the first cases that a brand has used real-time big data from a Fashion Week show to curate a customer's shopping journey
20. STREAMLINED CONTENT
Insightsadidas originals
FIRSTS IN FASHION, FIRSTS IN TECH
BRAND CASE STUDY: ADIDAS x KANYE
• During the recent AW15 NYFW, Kanye West debuted his collaboration with adidas Originals Debut via Simulcast in cinemas across the globe enabling live
viewing of the Yeezy Boost launch
• Adidas launched a Sneaker Reservation App allowing for this and other footwear to be reserved with ease following the reveal
• This saw unprecedented pre-orders of product from the sportswear brand with reservations for the Yeezy Boost filling up in a few hours
22. “IT'S EXCITING TO SEE EVERYBODY LOOKING FOR THE
NEXT BEST THING, BUT IT'S UNFEASIBLE TO THINK THAT
EVERY SEASON THERE WILL BE SOMETHING
GROUNDBREAKING THAT IS APPLICABLE TO YOUR
BRAND”
David Lauren, executive vice president of global advertising, marketing
and communications at Ralph Lauren
23. STREAMLINED CONTENT
Insights
FASHION-LED INNOVATION
no more tech for tech’s sake
THE ‘NEW’NEW
• With so many advancements in technology over the past 10 years we’ve been able to constantly innovate in fashion at a rapid rate, but the desire to
embrace the ‘new’ new cannot always be met by the tech
• As AR will allow us to try on, VR will allow us to experience, 3D printing will create products for us that are unique to each individual, there is something very
luxurious about this notion - the personalised runway will be a reality with made-to-measure garments developed on a mass-scale
• The Fashion Show has now become a 360 degree experience with social and technology enhancing access and revolutionising the way we see the show
• While the fashion world will always be innovating, technology is somewhat slower to evolve and once one brand has utilised a new product or platform, a new
story is needed - therefore Fashion brands need to retain that innovative mentality in order to gain cut through with digital innovation
24. BRAND CASE STUDY: MICHAEL KORS x SNAPCHAT
• This AW15, Michael Kors partnered with Snapchat for NYFW, giving younger fans access to behind-the-scenes moments at shows
• The luxury brand shared snaps of the designers and "candid" FROW shots and Michael Kors content on the 'Our Stories' feature was only live for 24 hours
• Lisa Pomerantz, senior vice-president of marketing at Michael Kors, said: "Snapchat provided a unique opportunity to take our 'All Access Kors' strategy a
step further – allowing us to share intimate, behind-the-scenes moments from our runway show with fans around the world."
FASHION-LED INNOVATION
michael kors
25. BRAND CASE STUDY: BURBERRY x PERSONALISATION
• This AW15, Burberry again partnered with Twitter to offer users the chance to capture pictures of its LFW womenswear show live from the runway
• By tweeting #Tweetcam to the @Burberry Twitter account, users triggered a camera to take a photograph from the best vantage point within the show space
as the models walked down the runway
• Each picture was then personalised with the user’s Twitter handle, a time stamp of the moment the image was taken and tweeted back to them - simple,
effective live personalisation that gained the brand headlines even before the show begun
FASHION-LED INNOVATION
burberry
27. Digital innovation during The Fashion Weeks will continue to set trends for
cross-industry marketing and use of technology in the real world
In order to retain traction, strategies will need to make sense to both the
consumer and the brand, with tech for tech’s sake seeing peer-wide rejection
In order to remain competitive, use of technology must connect consumers,
delight with access, personalisation and instant gratification
Be surprising, the most stand-out tactics have come from unexpected sources
and it is these that ride the news-cycle wave that comes with the coupling of
successful fashion and tech strategies